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MarTech Market worth $296.88 billion by 2030- Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., March 28, 2025 /PRNewswire/ — The MarTech Market is expected to reach USD 296.88 billion by 2030 from USD 175.95 billion in 2025, at a CAGR of 11.0% during 2025–2030, according to a new report by MarketsandMarkets™.

Browse in-depth TOC on “MarTech Market”

300 – Tables
70 – Figures
380 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2020-2030

Base year considered

2024

Forecast period

2025-2030

Forecast units

(USD billion)

Segments Covered

Software type, services, marketing type, organization size, end user and region

Geographics covered

North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Companies covered

Major vendors in the global MarTech Market are Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India), SAP (Germany), OpenAI (US), Twilio (US), The Trade Desk (US), Criteo (France), Intuit Mailchimp (US), Klaviyo (US), Braze (US), Iterable (US), Amplitude (US), SEMrush (US), Optimizely (US), BrightEdge (US), Hootsuite (Canada), Taboola (US), WordPress (US), Substack (US), ManyChat (US), Flodesk (US), Aspire (India), Heepsy (Spain), Visme (US), Mangools (Slovakia), Contentful (Germany), CleverTap (India), ThoughtSpot (US), Funnel (Sweden), Moz (US), Ahrefs (Singapore), InstaPage (US), Later (Canada), Mixpanel (US), Buffer (US), Hotjar (Malta).

MarTech is revolutionizing how businesses connect with customers, driven by innovative tools like Generative AI and Customer Data Platforms (CDPs). Generative AI empowers marketers to create personalized content and campaigns by analyzing vast amounts of customer data from sources such as social media, CRM systems, and web analytics. This technology enables data-driven decision-making and predictive strategies that enhance overall marketing effectiveness. Meanwhile, CDPs are transforming how businesses unify and manage customer data across multiple touchpoints, providing a comprehensive view of customer behavior. By integrating data from various sources, CDPs enable highly targeted marketing efforts, improving ad relevance and boosting ROI. These technologies not only streamline marketing efforts but also foster deeper customer connections, making them indispensable in today’s competitive landscape. As businesses continue to adopt these advancements, MarTech is poised to redefine customer experiences and drive growth across industries.

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Accelerate Growth by Investing in MarTech-Driven Digital Transformation

Digital transformation continues to drive MarTech adoption as businesses seek to remain competitive in a digital-first economy. Companies leverage MarTech tools to automate processes, enhance customer experiences, and optimize marketing strategies through data-driven insights. According to Chief Martec, the number of MarTech products grew by 27.8% year-over-year, reaching 14,106 products in 2024, highlighting the rapid expansion of the MarTech landscape. Technologies like AI, machine learning, and big data analytics enable businesses to analyze customer behavior, deliver personalized campaigns, and improve ROI. Industries such as retail, healthcare, and finance are leading the charge in adopting MarTech to build omnichannel strategies and create seamless customer journeys. Leading companies like Salesforce and HubSpot dominate the space, offering integrated solutions that streamline operations and drive growth, emphasizing MarTech’s critical role in digital transformation.

By marketing type, the online segment will contribute the highest market share during the forecast period.

Online marketing dominates the MarTech Market due to its cost-effectiveness, scalability, and ability to reach a global audience. With the rapid rise of internet and smartphone usage, businesses are shifting from traditional methods to digital platforms to engage consumers. Online marketing offers precise targeting through data analytics, enabling personalized campaigns that drive higher ROI. Social media, search engines, and e-commerce platforms provide versatile channels for brands to connect with audiences in real-time. Additionally, the growing preference for online shopping and digital content consumption has made online marketing indispensable. Its measurable results, adaptability, and ability to integrate with emerging technologies like AI and automation further solidify its leading position in the MarTech Market.

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By end users, enterprise user segment will contribute to have highest CAGR during the forecast period.

Enterprise users are driving the highest growth rate in the MarTech Market due to their need for advanced, scalable solutions to manage complex marketing operations across large organizations. Retail and finance are among the top industries accelerating this growth. Retail enterprises leverage AI-driven analytics and customer data platforms (CDPs) to personalize shopping experiences, optimize inventory management, and drive targeted campaigns. Finance companies adopt marketing automation platforms to enhance customer engagement, ensure regulatory compliance, and streamline lead nurturing. Enterprises rely on tools like CRM systems, AI-powered insights, and omnichannel marketing strategies to optimize campaigns and gain actionable data-driven insights. The shift toward digital transformation, coupled with the need for integrated, seamless customer experiences, has further accelerated MarTech adoption. Additionally, enterprises have the resources to invest in cutting-edge technologies, making them key contributors to the rapid expansion of the MarTech Market.

By region, Asia Pacific to register the highest CAGR market during the forecast period.

The Asia Pacific region boasts the highest growth rate in the MarTech Market, driven by rapid digital transformation, increasing internet penetration, and a booming e-commerce sector. With a young, tech-savvy population and rising disposable incomes, businesses are heavily investing in digital marketing tools to tap into this expanding market. Governments across the region are also actively promoting digital economies, further accelerating MarTech adoption. China leads the charge as the largest digital market globally, fueled by its advanced e-commerce ecosystem, mobile-first consumers, and innovations in AI and big data analytics, with giants like Alibaba and Tencent dominating the space. AI-powered personalization and automated marketing campaigns are transforming customer engagement. India follows closely, with its rapidly growing internet user base, affordable smartphones, and cheap data driving MarTech adoption, particularly among startups and SMEs. The rise of vernacular content marketing and influencer-driven campaigns highlights the country’s evolving digital landscape.

Top Key Companies in MarTech Market:

Some major players in the MarTech Market include Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India), SAP (Germany), OpenAI (US), Twilio (US), The Trade Desk (US), Criteo (France), Intuit Mailchimp (US), Klaviyo (US), Braze (US), Iterable (US), Amplitude (US), SEMrush (US), Optimizely (US), BrightEdge (US), Hootsuite (Canada), Taboola (US), WordPress (US), Substack (US), ManyChat (US), Flodesk (US), Aspire (India), Heepsy (Spain), Visme (US), Mangools (Slovakia), Contentful (Germany), CleverTap (India), ThoughtSpot (US), Funnel (Sweden), Moz (US), Ahrefs (Singapore), InstaPage (US), Later (Canada), Mixpanel (US), Buffer (US), Hotjar (Malta).

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

In addition, MarketsandMarkets SalesIQ enables sales teams to identify high-priority accounts and uncover hidden opportunities, helping them build more pipeline and win more deals with precision.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter LinkedIn and Facebook .

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Greater San Diego Science and Engineering Fair Students Win Big at the 75th California Science and Engineering Fair

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SAN DIEGO, April 26, 2026 /PRNewswire/ — The 75th California Science and Engineering Fair (CSEF) took place April 11–12 at California Lutheran University in Thousand Oaks, bringing together 900 of the best of 1st place winners from regional competitions covering 58 counties across the state, including the Greater San Diego Science and Engineering Fair (GSDSEF). GSDSEF students earned 40 awards at the event, including two of only six highly coveted spots to the prestigious Regeneron International Science and Engineering Fair (ISEF). Seven students earned 1st Place awards in the categories of Biochemistry and Molecular Biology, Chemistry, Cognitive Science, Microbiology, Physics and Astronomy, and Zoology. In addition, one student won the Saban Family Foundation Scholar Prize, while another won the South Coast AQMD Air Quality Award and A&WMA Environmental Leadership Award. CSEF is the oldest science fair west of the Mississippi River and the highest level competition in the state.

Top winners were:

Arya Bhatt, Grade 7, Oak Valley Middle School, South Coast AQMD Air Quality Award, A&WMA Environmental Leadership Award, “Context Aware Real Time Air Quality Prediction Using Machine Learning”.

Joie Green, Grade 8, Muirlands Middle School, 1st Place, “Soon I will be Invisible: How to Direct Energy with Topological Metamaterials”.

Maggie Hao, Grade 10, The Bishop’s School, 1st Place, “Harnessing Tardigrade Genes to Enhance Bacterial Biosensors for Heavy Metal Pollutant Detection”.

Uma Kattamuri, Grade 7, Oak Valley Middle School, 1st Place, “Elevated CO2 During Kalanchoe pinnata Growth Reveals Enhanced Antiproliferative and Synergistic Therapies”.

Sonika Dhenuva Konda, Grade 11, Del Norte High School, Saban Family Foundation Scholar Prize, “Adaptive Swarm Coordination for Wildfire Control via Q-Learning Tuned PSO with Quantum-Inspired Coupling”.

Emma Liu, Grade 11, The Bishop’s School, ISEF Finalist, 1st Place, “Defining 3D Phenotypic Cell States of Polymorphonuclear Neutrophils via Novel Computational Pipeline”.

Sharvi Mahajan, Grade 8, Bernardo Heights Middle School, 1st Place, “Evaluating Predictive EEG Theta/Beta Features in Adult ADHD via Machine Learning”.

Sydney O’Donnell, Grade 8, The Rhoades School, 1st Place, TFJIC, “Effects of Marigold Versus Chlorella Supplementation on Yolk Lutein Content”.

Ihan Sung, Grade 11, Eastlake High School, ISEF Finalist, 1st Place, “Renewable Ammonia Electrochemical Synthesis by Glow Discharge with an Iron Based Catalyst”.

Full results and project showcase available online.

About the GSDSEF

Since 1955, the Greater San Diego Science and Engineering Fair (GSDSEF) has provided an inspiring experience in science and engineering for tens of thousands of San Diego and Imperial County students, motivating them to pursue careers in science, technology, engineering, and mathematics. This regional competition challenges students to go beyond classroom studies to do independent research – to ask compelling questions, to design and implement innovative solutions, and to present and defend results to judges who are professionals in their fields. The GSDSEF brings together 800 of the best middle and high school students, 400+ judges who are professionals in their fields and over 60 professional societies and organizations, with $40k in prizes awarded.

The GSDSEF fosters creativity and innovation through inquiry, celebrates students’ STEM achievements, and showcases how young minds can make an impact in the present and future. Many of these student scientists are conducting world-class research and conducting groundbreaking experiments in fields ranging from Astronomy to Zoology, such as the discovery of cures for diseases, formulations of new vaccines, cancer research, applying AI to enhance medical diagnoses, using biomimicry for water conservation, novel drone technology, advances in micro robotics and autonomous driving technology. The GSDSEF is the highest-level STEM competition in the region and one of the oldest, most respected and competitive in the world. The GSDSEF is a 501(c)(3) organization. Learn more at gsdsef.org and follow us on LinkedIn and Instagram.

Copyright © 2026 Greater San Diego Science and Engineering Fair. All rights reserved.

Media Contact:
Sany Zakharia
sany.zakharia@gsdsef.org

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Innowise Named to 2026 CRN Tech Elite 250 List By The Channel Company

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WARSAW, Poland, April 26, 2026 /PRNewswire-PRWeb/ — Innowise has officially secured a position on CRN’s 2026 Tech Elite 250. This annual ranking identifies IT solution providers across the US and Canada that have achieved top-tier status within the partner programs of the industry’s leading technology vendors. The inclusion follows a period of verified growth in technical proficiency and a focus on high-impact engineering.

“Innowise concentrates on creating scalable, resilient architectures that produce measurable benefits for our clients. The honor of being recognized by CRN highlights the commitment of our experts to maintain high standards in highly competitive markets,” said Dmitry Nazarevich, CTO at Innowise.

About the Tech Elite 250

The Tech Elite 250 is a directory of companies recognized as having the highest level of partnership and certifications within the global IT ecosystem. In order to reach the final list, the provider must hold the most advanced technical credentials from vendors like AWS, Cisco, Dell, HPE, IBM, Intel, Nutanix, and Nvidia.

This directory serves as a verified ledger for enterprise clients who need to orchestrate complex hardware and software stacks without letting legacy environments rot. Holding these certifications is mandatory to stop the cash bleed caused by inefficient infrastructure and unoptimized cloud usage.

About Innowise

Founded in 2007, Innowise is a global software engineering and IT consulting center. The company is focused on developing high-value technologies, including artificial intelligence, data engineering, and cloud computing. Innowise crafts technological solutions for companies across 40+ domains in order to assist them in updating, creating, and modernizing their digital ecosystems.

Innowise specializes in using established technologies and modular approaches to enable organizations to expand or shift their operations while retaining complete control over all their physical and intangible assets.

Media Contact

Lizaveta Piaskova, Innowise, 48 48 787 027 706, lizaveta.piaskova@innowise.com, innowise.com

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Neusoft Showcases Full-Stack & Global Innovations at Auto China 2026

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BEIJING, April 26, 2026 /PRNewswire/ — At Auto China 2026, Neusoft Corporation hosted a press conference on April 25th and announced three key strategic moves: the iteration of Neusoft OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0, the launch of Neusoft NAGIC.AI Cockpit Software Platform, and the strategic upgrade of its subsidiary, Neusoft Smart Go. By leveraging full-stack technology and a global ecosystem to drive innovation and empowerment, Neusoft is transforming vehicles into proactive, connected and collaborative mobile intelligent spaces.

OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0: An Evolved AI Companion for Global Intelligent Mobility

Intelligent mobility requires proactive perception, scenario integration, and global connectivity to meet personalized user needs and complex driving scenarios. Neusoft, whose products cover over 130 countries and regions worldwide, addresses these challenges with its OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0 through AI-driven innovation and global ecosystem collaboration. Powered by One Mate’s cross-agent collaboration and a sub-product matrix including One Map, One Sight, One Cloud, One Pay, One Store, One Link, and One Guard, the solution delivers full-link global mobility services spanning navigation, in-cabin AR, payment, app ecosystem services, connectivity and security. By breaking down functional silos, it streamlines multi-step operations into a single “depart” command, leveraging full-stack AI technology across perception, decision-making, interaction, and execution processes.

Guan Xin, Vice President of Neusoft and General Manager of Neusoft Automotive Innovative Solutions Division, said, “Adhering to the core principles of AI and globalization, OneCoreGo® 7.0 keeps innovating, evolving into a globally intelligent mobility companion that truly understands user needs.”

To enhance driving safety and mobility efficiency, OneCoreGo® 7.0 has also comprehensively upgraded its sub-products: One Map Global Navigation newly introduces 3D city effects, 3D lane-level maps, and traffic light guidance, offering dedicated solutions for two-wheelers and commercial vehicles as well. One Sight AR For Car improves navigation display effects, reducing instances of taking wrong routes. One Pay In-Vehicle Payment achieves over 90% payment coverage for parking services across core European cities. Combined with One Cloud’s global compliance cloud monitoring platform and One Guard’s full-stack vehicle networking security services, it creates a truly comprehensive OneCoreGo® Global In-Vehicle Intelligent Mobility Solution.

Neusoft NAGIC.AI Cockpit Software Platform: Dual-track Architecture for AI Integration in Every Vehicle

Amid the AI-driven transformation of the automotive industry, the market faces two challenges: limited computing power in legacy vehicles and high adaptation difficulties for next-gen models. Neusoft’s NAGIC.AI Cockpit Software Platform adopts a flexible “distributed + centralized” dual-track architecture approach. For existing vehicle models, it introduces the AI BOX solution, rapidly boosting computing power via external AI computing units, significantly reducing upgrade costs and timelines. For new vehicle models built on next-gen central computing platforms, Neusoft provides a full-stack AI cockpit software product suite, meeting automakers’ stringent requirements for system stability, reliability, and full-domain control.

Pang Hongyan, Vice President of Neusoft and General Manager of the Automotive Intelligent Software Division, said, “Our dual-track architecture enables every vehicle to embrace AI and enjoy an intelligent future. Both existing models and new-generation vehicles can find the most suitable path to intelligentization.”

Moreover, Neusoft’s NAGIC.AI Cockpit Software Platform features scenario-based, human-centric AI Agents seamlessly integrating driving safety, occupant care services, intelligent assisted driving and in-cabin entertainment. Neusoft also collaborates with global ecosystem partners to drive intelligent upgrades of in-cabin interaction products, fostering a more open and dynamic intelligent cockpit ecosystem.

Strategic Upgrade of Neusoft Smart Go: A World-leading Provider of Full-Domain Upper-Body Electronics Solutions for Intelligent Vehicles

Aligning with the trend of E/E architecture evolution from distributed control to “central computing + zonal control”, Neusoft Smart Go, a subsidiary of Neusoft in the field of intelligent vehicle connectivity, has completed a strategic upgrade, aiming to become a global leader in full-domain upper-body electronics solutions for intelligent vehicles.

This strategic upgrade positions Neusoft Smart Go to focus on full-domain scenarios in upper-body electronics, building a product matrix covering full-category in-vehicle electronics solutions, including central computing platforms, cockpit-driving-parking integration, intelligent cockpits, intelligent communications, intelligent audio systems, and zonal control units, and pioneering the integration of large model algorithms.

Jian Guodong, Senior Vice President of Neusoft and CEO of Neusoft Smart Go, said, “This strategic upgrade represents a significant leap from partial focus to comprehensive layout. Through our dual-track strategy of high-end cutting-edge solutions and mature standardized products, we can flexibly meet the mass production needs of vehicle models across different regions and price segments worldwide.” Neusoft Smart Go will provide mass-producible, adaptable hardware-software integrated solutions, empowering global automakers in achieving intelligent transformation.

Neusoft’s President, Mr.Gai Longjia stated, “In the future, Neusoft Smart Go will create stronger synergy with Neusoft Corporation by sharing internal technologies and capabilities while responding jointly to external demands. This specialized yet collaborative model will preserve business unit’s agility and expertise while enhancing Neusoft’s full-stack technological advantages.”

As a trusted partner in a smarter world, Neusoft is committed to collaborating with global automakers and ecosystem partners to build an open and inclusive intelligent automotive community together for the future of global mobility.

For more information about Neusoft, please visit www.neusoft.com.

 

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