Connect with us

Technology

Blueshift Adds Intelligent Agents to Its Customer AI Suite

Published

on

Customer AI Agents help marketing teams launch 10X more personalization experiments and auto-optimize to customer outcomes.

SAN FRANCISCO, March 31, 2025 /PRNewswire/ — Blueshift, the leader in AI-powered customer engagement, today announced the launch of Customer AI Agents that help marketing teams conduct 10X more personalization experiments with automated AI decisioning. The Agents are the latest addition to Blueshift’s Customer AI Suite, which includes Predictive AI, Recommendations, and AI Assistants for generating personalized content.

According to a recent Blueshift study, 74% of marketing leaders admitted to struggling with cross-channel personalization at scale. Customer AI Agents solve this by autonomously generating variations of personalized messages, drawing on elements from customer profiles and predictive AI, and automating experimentation at scale. A simple approval workflow ensures human oversight while removing the friction of setting up and monitoring multiple experiments. The agents optimize the experiments toward customer conversion outcomes, such as purchases or subscriptions.

“Automating the process with Customer AI Agents not only saved us 40+ hours of marketing operations time over a month but also increased lead conversions by 34%. Traditional experimentation is both time-consuming and resource-intensive, yet it remains one of the most effective ways to enhance campaign performance and customer conversions,” said Russell Middleton, Co-Founder of Zumper, the largest privately owned rental platform in North America, and Blueshift Customer.

Revolutionizing Personalized Experimentation with AI

Blueshift Customer AI Agents eliminate the inefficiencies of traditional experimentation by using state-of-the-art Large Language Models (LLMs) and statistical analysis to generate, test, and optimize content variations continuously. “With the Customer AI Agents, we’re eliminating the manual complexity, enabling our team to experiment, iterate, and optimize campaigns at an unprecedented scale—without sacrificing time or precision,” continued Russell Middleton.

Campaign Optimizer is the first of several Customer AI Agents to be released. Its key capabilities include:

Automated AI-Generated Content – Dynamically create and test subject lines and preheader variations for email campaigns.Brand & Contextual Relevance: Validate and refine generated content to align with the brand voice, domain guidelines, and campaign objectives.Hyper-Personalization – Leverage Liquid Variables to tailor content based on customer behaviors, transactions, next-best recommendations, and engagement history.Real-Time Optimization – Launch tests, monitor full-funnel metrics, and automatically adjust campaign allocations based on performance.Actionable Insights & Reporting – Gain continuous visibility into test results, lift measurement, and campaign impact.

“By combining state-of-the-art predictive recommendations and generative AI, Customer AI Agents empower brands to move beyond static campaigns and deliver on the promise of scaling 1:1 personalization to millions while meaningfully improving down funnel metrics. Marketing teams can finally get their precious time back to focus on strategic activities and delegate daily tasks to agents without sacrificing brand value or growth,” added Manyam Mallela, Chief AI Officer and Co-Founder at Blueshift.

Redefining the Future of Marketing

Blueshift’s commitment to AI-first marketing automation ensures brands can continually adapt, refine, and optimize engagement strategies at scale. With Campaign Optimizer and future Intelligent Marketing Agents, Blueshift is setting the standard for how brands leverage AI to create smarter, more effective customer interactions.

To learn more about Campaign Optimizer and Blueshift’s Customer AI, visit www.blueshift.com.

About Blueshift

Blueshift, headquartered in San Francisco, enables brands to automate and personalize engagement across every marketing channel. Our Intelligent Customer Engagement platform leverages patented AI technology to unify, analyze, and activate comprehensive customer data across all channels and applications. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

Blueshift has been featured in Gartner’s Magic Quadrant for CDPs and named a Leader in GigaOm’s Radar for CDPs. It has ranked on the Deloitte Technology Fast 500™ from 2020 to 2023 as one of North America’s fastest-growing tech companies. Discover more at blueshift.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/blueshift-adds-intelligent-agents-to-its-customer-ai-suite-302416201.html

SOURCE Blueshift

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Best AI Design Tools (2026): CapCut Named a Top Choice for Creating Images and Marketing Assets by Software Experts

Published

on

By

NEW YORK, July 18, 2026 /PRNewswire/ — Software Experts has recognized CapCut as a top choice among AI design tools for 2026, citing its AI Design Studio as a standout resource for creating images and marketing assets. The recognition points to the platform’s combination of automated layout generation, image editing, and campaign focused features built for marketers, e-commerce sellers, and content creators.

Best AI Design Tools

CapCut AI Design Studio – a web based design workspace that uses AI to help users create ads, product visuals, and branded content without prior design experience.

Core Capabilities of the AI Design Studio

The AI Design Studio is built around a conversational, infinite canvas that allows users to work with an AI design agent in real time. Instead of starting from a blank template, users type a prompt, upload reference images, and receive layout options generated automatically.

The latest version, Design 2.0, brings references, drafts, assets, and edits into a single workspace. Features include pencil prompting for visual editing, smart layer split for separating subjects and backgrounds, and a One More function that generates new creative directions from an existing design. Users can circle, brush, or mark up an image directly to guide how the AI adjusts a design, rather than relying only on written prompts.

An inspiration hub with built in assets and license free images is also part of the workspace, helping users start projects without sourcing outside materials. Layers for text, subjects, and backgrounds remain editable throughout the process, which allows for adjustments without regenerating an entire design from scratch.

Applications for E-Commerce and Marketing Teams

The AI Design Studio supports several common business use cases, including product content creation, trend based design remixing, and clothing visualization for fashion brands. These features are designed to reduce the time spent on repetitive production tasks, particularly for teams that need to update visuals frequently.

For e-commerce sellers, the tool can generate product main images, banners, and packaging designs from a single uploaded photo, and supports batch replacement across shared backgrounds. A seller managing multiple product lines can apply the same background and layout across different items with one click, rather than recreating each asset individually.

Fashion brands can use the AI clothing try-on feature to visualize how garments appear on different models, helping with catalog updates during seasonal campaigns such as Black Friday. Marketing and social teams can generate assets in multiple styles and resize them automatically for different platforms, which helps maintain consistency across channels without manual reformatting. The trend remixing feature also allows brands to reference the structure of a popular design while keeping the content original to their own products.

Design Automation Powered by Seedream 5.0

For marketing posters and layout heavy assets, the AI Design Studio incorporates the Seedream 5.0 model, which is ranked first on Artificial Analysis’ Text-to-Image Leaderboard. The model is used to arrange visual elements, generate multiple layout variations, and handle typesetting automatically based on uploaded product images.

This approach is intended to reduce the manual work involved in formatting marketing materials. Uploading one or more product photos allows the system to generate several layout options, positioning text, imagery, and other elements without requiring manual placement. Once a layout is generated, users can continue refining it with stickers, filters, or additional effects within the same workspace.

The process is designed to move from prompt to a finished, ready to use asset without requiring separate design software. For teams producing large volumes of seasonal or promotional content, this can reduce the number of tools involved in a single campaign.

Why AI Design Tools Matter for Small Teams

AI design tools are becoming useful because many teams need more visual content than traditional workflows can comfortably support. The Software Experts review notes that marketers, creators, and small businesses often need product images, social graphics, banners, email headers, event posters, and campaign visuals on tight timelines.

For small teams, the main advantage is not simply automation. It is the ability to get to a workable draft faster. Starting from a blank canvas can slow down campaign production, especially when a team is managing several platforms or product lines. AI-assisted design tools can generate starting points, resize assets, suggest layouts, and help keep visuals consistent across channels.

Access and Getting Started

The AI Design Studio is accessible through CapCut desktop by selecting Design Agent from the main dashboard. Users enter a text prompt describing the desired output, optionally upload reference images, and review the generated results.

A typical workflow might involve uploading a reference photo and entering a detailed prompt describing a desired style, color palette, or setting. The AI then generates initial design options based on that input. The built in editor allows for further adjustments, including color changes, auto cutout, element removal, and text overlays, before the final image is downloaded in high resolution.

Software Experts noted that the AI Design Studio is suited to a range of users, from e-commerce sellers managing large catalogs to individual creators producing social media content, as well as marketing teams handling multiple campaigns at once. The tool is offered as part of CapCut’s existing platform, with pricing details available directly through CapCut.

Readers can find the full review at Software Experts.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Software Experts: Software Experts delivers in-depth news on the digital tools shaping today’s consumer experience. As an affiliate, Software Experts may earn commissions from sales generated using links provided.

View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html

SOURCE SoftwareExperts.org

Continue Reading

Technology

Best AI Design Tools (2026): CapCut Named a Top Choice for Creating Images and Marketing Assets by Software Experts

Published

on

By

NEW YORK, July 18, 2026 /PRNewswire/ — Software Experts has recognized CapCut as a top choice among AI design tools for 2026, citing its AI Design Studio as a standout resource for creating images and marketing assets. The recognition points to the platform’s combination of automated layout generation, image editing, and campaign focused features built for marketers, e-commerce sellers, and content creators.

Best AI Design Tools

CapCut AI Design Studio – a web based design workspace that uses AI to help users create ads, product visuals, and branded content without prior design experience.

Core Capabilities of the AI Design Studio

The AI Design Studio is built around a conversational, infinite canvas that allows users to work with an AI design agent in real time. Instead of starting from a blank template, users type a prompt, upload reference images, and receive layout options generated automatically.

The latest version, Design 2.0, brings references, drafts, assets, and edits into a single workspace. Features include pencil prompting for visual editing, smart layer split for separating subjects and backgrounds, and a One More function that generates new creative directions from an existing design. Users can circle, brush, or mark up an image directly to guide how the AI adjusts a design, rather than relying only on written prompts.

An inspiration hub with built in assets and license free images is also part of the workspace, helping users start projects without sourcing outside materials. Layers for text, subjects, and backgrounds remain editable throughout the process, which allows for adjustments without regenerating an entire design from scratch.

Applications for E-Commerce and Marketing Teams

The AI Design Studio supports several common business use cases, including product content creation, trend based design remixing, and clothing visualization for fashion brands. These features are designed to reduce the time spent on repetitive production tasks, particularly for teams that need to update visuals frequently.

For e-commerce sellers, the tool can generate product main images, banners, and packaging designs from a single uploaded photo, and supports batch replacement across shared backgrounds. A seller managing multiple product lines can apply the same background and layout across different items with one click, rather than recreating each asset individually.

Fashion brands can use the AI clothing try-on feature to visualize how garments appear on different models, helping with catalog updates during seasonal campaigns such as Black Friday. Marketing and social teams can generate assets in multiple styles and resize them automatically for different platforms, which helps maintain consistency across channels without manual reformatting. The trend remixing feature also allows brands to reference the structure of a popular design while keeping the content original to their own products.

Design Automation Powered by Seedream 5.0

For marketing posters and layout heavy assets, the AI Design Studio incorporates the Seedream 5.0 model, which is ranked first on Artificial Analysis’ Text-to-Image Leaderboard. The model is used to arrange visual elements, generate multiple layout variations, and handle typesetting automatically based on uploaded product images.

This approach is intended to reduce the manual work involved in formatting marketing materials. Uploading one or more product photos allows the system to generate several layout options, positioning text, imagery, and other elements without requiring manual placement. Once a layout is generated, users can continue refining it with stickers, filters, or additional effects within the same workspace.

The process is designed to move from prompt to a finished, ready to use asset without requiring separate design software. For teams producing large volumes of seasonal or promotional content, this can reduce the number of tools involved in a single campaign.

Why AI Design Tools Matter for Small Teams

AI design tools are becoming useful because many teams need more visual content than traditional workflows can comfortably support. The Software Experts review notes that marketers, creators, and small businesses often need product images, social graphics, banners, email headers, event posters, and campaign visuals on tight timelines.

For small teams, the main advantage is not simply automation. It is the ability to get to a workable draft faster. Starting from a blank canvas can slow down campaign production, especially when a team is managing several platforms or product lines. AI-assisted design tools can generate starting points, resize assets, suggest layouts, and help keep visuals consistent across channels.

Access and Getting Started

The AI Design Studio is accessible through CapCut desktop by selecting Design Agent from the main dashboard. Users enter a text prompt describing the desired output, optionally upload reference images, and review the generated results.

A typical workflow might involve uploading a reference photo and entering a detailed prompt describing a desired style, color palette, or setting. The AI then generates initial design options based on that input. The built in editor allows for further adjustments, including color changes, auto cutout, element removal, and text overlays, before the final image is downloaded in high resolution.

Software Experts noted that the AI Design Studio is suited to a range of users, from e-commerce sellers managing large catalogs to individual creators producing social media content, as well as marketing teams handling multiple campaigns at once. The tool is offered as part of CapCut’s existing platform, with pricing details available directly through CapCut.

Readers can find the full review at Software Experts.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Software Experts: Software Experts delivers in-depth news on the digital tools shaping today’s consumer experience. As an affiliate, Software Experts may earn commissions from sales generated using links provided.

View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html

SOURCE SoftwareExperts.org

Continue Reading

Technology

Samsung Selects Chandigarh University Student as ‘Punjab AI State Topper’

Published

on

By

CU Student Devesh Panwar Wins Rs 1 Lakh Award for Developing AI-Based Document Search System

CHANDIGARH, India, July 18, 2026 /PRNewswire/ — A Bachelor of Computer Applications (BCA) student of Chandigarh University, Devesh Panwar, has been named the “Punjab State Topper” in the Artificial Intelligence (AI) under the Samsung Innovation Campus (SIC) AI Program organised by Samsung in collaboration with Telecom Sector Skill Council (TSSC) and training partner Focal Skill Development (Focalyt) to equip Indian youth with industry-relevant in-demand skills in AI, loT, Big Data, and Coding & Programming, preparing them for future careers.

A final-year student of Bachelor of Computer Applications (BCA) at University Institute of Computing (UIC) of Chandigarh University, Devesh Panwar also won a cash award of Rs 1 lakh along with a laptop, and exclusive Samsung rewards for achieving this remarkable milestone under the Samsung Innovation Campus AI Program.

 “Being named ‘AI State Topper’ was a moment of profound pride and validation for me. Hard work, intense technical training and a passion for AI culminated in the immense honor of the Punjab State Topper title. Besides getting access to state-of-the-art tools to fuel my future research and development endeavor, I gained world-class knowledge during the Samsung Innovation Campus (SIC) AI Program. It helped me in gaining hands-on experience and applied AI to solve real-world challenges, especially in aeronautical and technical domains,”

During Samsung Innovation Campus (SIC) AI Program, Devesh and his team worked on innovative AI capstone project which was presented before the jury panel as part of the final assessment.

“Our team developed the advanced AI-powered system AI Research Agent, a Retrieval-Augmented Generation (RAG) platform designed for intelligent querying of private document collections. Organizations, researchers, legal professionals, and HR teams often work with large collections of documents. Traditional search methods rely heavily on keyword matching and require significant manual effort to locate relevant information. The project was developed to address the limitations of traditional document search systems, which often struggle with contextual understanding, retrieval accuracy, learning adaptability, and response speed,” said Devesh.

 “The developed system demonstrated significant improvements over traditional document retrieval approaches with faster response generation with integration of modern AI techniques, full-stack development, database systems, and intelligent automation into a single practical solution.  By combining modern RAG architecture with innovative retrieval and reasoning mechanisms, this system provides a fast, intelligent, and user-friendly solution for knowledge discovery and resume evaluation. This project not only enhanced our technical expertise in Artificial Intelligence and Full-Stack Development but also strengthened our problem-solving, teamwork, and professional communication skills. It stands as a significant achievement of our Samsung Innovation Campus 2025 journey and reflects our commitment to building impactful AI solutions for real-world challenges,” he added.

Congratulating Devesh Panwar for being named “Punjab State Topper” AI under the Samsung Innovation Campus Samsung Innovation Program, Deepinder Singh Sandhu, Senior Managing Director, Chandigarh University, said, “Devesh’s achievement reflects Chandigarh University’s focus on experiential learning and industry-academia collaboration.  Through the Samsung Innovation Campus AI Program, CU students gain practical exposure to AI and building solutions for real-world challenges. This accomplishment reflects not only Devesh’s commitment to excellence but also the growing culture of innovation and industry-oriented learning at Chandigarh University,”.

“Since its inception, Chandigarh University has set benchmarks for world-class education with its dynamic hands-on experiential learning model, industry-aligned programs, dynamic fraternity, state-of-the-art infrastructure facilities and impeccable placements. Samsung Innovation Program is also part of our initiatives to develop a future-ready talent pool equipped with advanced capabilities in AI, loT, Big Data, and Coding and Programming. By bridging the gap between theoretical learning and real-world application, this collaboration helps in providing CU’s computer science and computing students exposure to cutting-edge and emerging technologies.  CU’s this partnership with Samsung is focused on building future-ready talent equipped with industry-relevant skills in AI and emerging technologies,” Sandhu said.

He said Chandigarh University’s Institute of Computing (UIC) prepares students for a successful career in computing, to create and disseminate computing knowledge and technology. “Chandigarh University carries a vision of crafting next-gen IT professionals who can take up industry challenges effectively and our Institute of Computing (UIC) prepares students for a successful career in computing, to create and disseminate computing knowledge and technology.  UIC’s hands-on approach paves the way for a smooth transition to the workforce after graduation. Our students are equipped with the best knowledge, skills and passion to succeed in any number of computing careers.   CU’s Institute of Computing renders cutting-edge education ranging from the expertise in traditional software development -to- modern computing technologies. Fully-equipped industry-sponsored labs, industry-aligned curriculum, and accreditations and validations by top companies such as Intel, Microsoft, Google Android, Red Hat etc. give our students an exclusive edge over others,” the Chandigarh University CMD said.

Sandhu said the latest edition of QS World University Rankings has yet again reaffirmed Chandigarh University global standing as a top educational institution. “Continuing its remarkable rise among the world’s leading higher education institutions, Chandigarh University (CU) has made impressive strides in the latest edition of prestigious QS World University Rankings 2027 by securing an overall world rank of 526, an increase of 49 ranks as compared to 575th rank in QS’ 2026 Rankings. This is for the fifth consecutive year that Chandigarh University’s global rankings have witnessed an impressive surge with CU’s world rank going up by an impressive 274 ranks — from the 800th rank in 2023 to 526th in 2027’s Rankings,”.

“As per the latest QS World University Rankings, with All India Rank of 13 among all universities in the country as compared to 16th rank in 2026’s rankings, Chandigarh University now ranks among the top 1% of universities in India and the top 2% of universities in the World, underscoring its growing reputation as a leading institution of higher learning, both in India and globally,” he added.

About Chandigarh University

Chandigarh University is a NAAC A+ Grade University and QS World Ranked University. This autonomous educational institution is approved by UGC and is located near Chandigarh in the state of Punjab. It is the youngest university in India and the only private university in Punjab to be honoured with A+ Grade by NAAC (National Assessment and Accreditation Council). CU offers more than 109 UG and PG programs in the field of engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce, and others. It has been awarded as The University with Best Placements by WCRC.

Website address: https://www.cuchd.in/

Photo: https://mmx.prnewswire.com/media/MS1885145/PRESS-PIC-001-SAMSUNG-CU-STUDENT.jpg?id=OA2769782&token=eyJhbGciOiJkaXIiLCJlbmMiOiJBMjU2R0NNIn0..tz96RqadDKMvzkEj.hSUhhTBdc9ZsrJjdBxEgY3wlJi0695tAGCi_yhGtBbdiThMARSwsYuRxoaEaAC1HccJGtnxglefy4fXZDdGfD-4OdjVgfOBZDHtwSaDWfS9i0sxsJ9uscOPXaiNP1iwN6to.iJaPyZAn7rk4NN9I54uvhg

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/samsung-selects-chandigarh-university-student-as-punjab-ai-state-topper-302828991.html

Continue Reading

Trending