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More Than Half of Americans Fear Covering Unexpected Expenses in 2025

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Rising Cost of Goods and Economic Uncertainty Create Financial Strain and Shift Payment Preferences, According to New Splitit and PYMNTS Consumer Study

ATLANTA, March 31, 2025 /PRNewswire/ — New research from Splitit and PYMNTS finds that more than 53% of consumers are concerned about affording unexpected expenses in 2025 amid rising anxiety over economic uncertainty. “Managing Unplanned Expenses: How The Pay Later Economy Fits Consumer Needs,” which surveyed more than 7,000 consumers, highlights the financial strain unplanned purchases create—especially among parents and younger consumers—and how credit accessibility sways spending and payment behaviors. These report findings are especially crucial as leading indicators point to a broad decline in consumer confidence, driven by worries over the impact of tariffs on household finances.

“From trade turbulence to market volatility, Americans are navigating a growing list of financial challenges,” said Nandan Sheth, CEO of Splitit. “Consumers are feeling very anxious at the moment, which is why we see consumers becoming more strategic in managing unplanned expenses, balancing financial stability with flexible payment options. Credit card-linked installments provide a smart way to handle life’s surprises, allowing shoppers to leverage their existing credit lines while maintaining financial flexibility. With many consumers already accustomed to using their credit cards for these types of purchases, this approach offers a seamless and responsible way to stay in control in today’s uncertain economy.”

Unplanned expenses, such as emergency car repairs (42.9%) and home repair costs (34.3%), often come with a hefty price tag. Home repairs, the most expensive category, carry a median spend of $2,112. Despite the growing popularity of Buy Now, Pay Later (BNPL), only 9% of consumers used it for emergency purchases—showing that many still default to credit cards, with 38% of Baby Boomers relying on them for emergency costs. As consumers look for more budget-friendly payment options, there’s a clear opportunity for flexible pay-later solutions that prioritize transparency and control.

The report highlights a broader trend: Consumers are relying on credit cards and alternative financing solutions to manage both emergency and impulse spending. Among key findings:

$605 is the median cost of emergency purchases over $250.50% of consumers cite the rising cost of goods as the top reason why they expect to make fewer impulse purchases this year.Gen Z is the most concerned about their ability to cover unexpected expenses at 63%.36% of consumers made an impulse purchase of at least $250 in the last three months, with a median spend of $497.33% of consumers used a credit card as their primary form of payment for their most recent emergency purchase.45% of BNPL users say knowing their purchase would be approved was a key factor in their decision to use it.48% of consumers who made their latest impulse purchase with a credit card paid it off in full at the next statement, while 30% opted for installment plans.Gen Z leads the shift toward credit card-linked installment payments, with 24% choosing merchant-offered installment plans—double the rate of older generations.

Credit accessibility continues to shape purchasing behavior. Consumers with strong credit are more likely to finance unexpected expenses, while those with below-average credit hesitate to make unplanned purchases due to limited financing options. Millennials and Gen Z, in particular, are leaning into flexible payment options—26% of millennials expect to increase their impulse purchases in the next year.

With installment plans resonating across generations—36% of non-Boomer consumers who paid by credit card for an impulse purchase chose an installment plan—it’s clear that consumers are seeking more control over how they pay. As economic uncertainty continues, flexible payment solutions will play a critical role in helping shoppers manage their financial well-being.

Yet, even as consumers navigate emergency expenses, half of shoppers made an unplanned purchase last year, highlighting the tension between financial caution and spontaneous spending. This paradox suggests that while consumers are mindful of budgets and economic uncertainty, they are still drawn to impulse buys, whether driven by emotional triggers, limited-time deals or social influence. For brands, this means balancing affordability, value-driven messaging and flexible payment options with strategies that tap into the spontaneity of consumer spending.

Methodology

The survey for the “Managing Unplanned Expenses: How The Pay Later Economy Fits Consumer Needs” report was conducted with 7,078 consumers across all demographics from January 29 to February 7, 2025.

Download the full report here.

About Splitit

Splitit is a global payment solution provider that lets shoppers use the credit they’ve earned by breaking up purchases into monthly installments using their existing credit card. Splitit enables merchants to improve conversion rates and increase average order value by giving customers an easy and fast way to pay for purchases over time without originating new credit. Splitit serves many of Internet Retailer’s top 500 merchants and is accepted by more than 1,500 eCommerce merchants in over 30 countries and shoppers in over 100 countries.

Splitit Media Contact
Danielle Poggi
Berns Communications Group
dpoggi@bcg-pr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/more-than-half-of-americans-fear-covering-unexpected-expenses-in-2025-302415514.html

SOURCE Splitit USA, Inc.

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Football Tournament Season Sparks Global Social Connection Surge as 3Fun Reports Growth Across Key Markets

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July 18, 2026

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NEW YORK, July 18, 2026 /PRNewswire/ — As the World Cup enters its final stage and fans celebrate across the globe, new data from 3Fun, the leading dating app for open-minded singles and partners, reveals that the World Cup’s impact extends far beyond the stadium. The tournament has ignited a massive surge in global social activity, with users increasingly turning to the platform to translate sporting euphoria into personal connections.

The “Celebratory Intimacy” Effect: Why Winning Drives Matching

Psychological research has long suggested that major sports victories do more than just boost national pride; they influence human biology and intimacy. Studies indicate that watching a favorite team win can temporarily elevate testosterone levels in fans, leading to a surge in sexual desire and “celebratory intimacy”. This theory is vividly reflected in 3Fun’s latest performance metrics.

Compared with the previous 20-day period, 3Fun saw a 6.13% increase in Daily Active Users (DAU) during the peak of the World Cup season (June 23 – July 12), adding more than 275,000 active participants. The platform’s “heat” was further evidenced by an additional 446,491 messages sent, while the user match rate jumped by 5.71%, resulting in nearly 50,000 new connections.

Spain and Argentina Lead the “Lust for Victory”

The data shows a direct correlation between success on the pitch and activity on 3Fun. Nations with deep football cultures and strong tournament performances saw the highest growth:

Spain: Witnessed a staggering 37.56% surge in new users.Argentina: Followed with a 26.62% increase.France & Mexico: Saw growth rates of 25.44% and 21.42% respectively.

In the U.S., cities like Houston (+8.98%) and New York (+7.45%) led the way. This trend aligns with a broader cultural shift: recent 3Fun data reveals that 69% of Americans report a growing interest in non-traditional relationships, with 77% of seekers preferring dating apps to find compatible partners.

Digital Jet-Setting: 3Fun’s “Roaming” Feature Becomes a Fan Favorite

While millions traveled for the games, many more “traveled” virtually. 3Fun’s new Roaming feature, currently in gray-scale testing, allows users to explore connections beyond their current location by virtually discovering communities in other cities.

The top 10 “Roaming” destinations during the Football Tournament  season reveal where the world’s social interest was concentrated:

Sao Paulo, Brazil (17.35% of total roaming volume)New York, USA (14.82%)Las Vegas, USA (11.37%)Los Angeles, USA (11.19%)London, UK (9.89%)Rio de Janeiro, Brazil (7.40%)Houston, USA (7.36%)Dallas, USA (7.18%)Miami, USA (6.85%)Chicago, USA (6.60%).

The dominance of Brazilian cities like Sao Paulo and Rio de Janeiro highlights a “digital pilgrimage” to the spiritual home of football, where users sought to connect with the local energy and like-minded fans.

3Fun Insight: Connection Beyond the Game

“Major global events like the World Cup bring people together far beyond the borders of the pitch,” said Daniel Morgan, 3Fun’s Director of Social Trends. “Our data shows that users aren’t just looking for scores; they are looking for meaningful, shared experiences. Whether through virtual roaming or local matching, these events create unique windows for people to explore their desires in a safe, celebratory, and inclusive community”.

Daniel further noted, “With 72% of users noticing growing acceptance of diverse relationship styles, global sports events such as the World Cup represent a moment when people feel more open to meeting others and exploring new forms of connection”.

About 3Fun: With over 10 million downloads and 3 million verified active users worldwide, 3Fun is the leading dating app for open-minded singles and partners to meet like-minded people. The platform provides a safe and inclusive space to explore ethical open relationships and polyamory, fostering community and connection without judgment. 

Disclaimer: 3Fun is not affiliated with, endorsed by, or sponsored by FIFA, the World Cup, or any official World Cup organizing body. All references to the tournament are descriptive or for informational and topical context only.

View original content:https://www.prnewswire.com/news-releases/football-tournament-season-sparks-global-social-connection-surge-as-3fun-reports-growth-across-key-markets-302828995.html

SOURCE 3Fun

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Best AI Design Tools (2026): CapCut Named a Top Choice for Creating Images and Marketing Assets by Software Experts

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1 hour ago

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July 18, 2026

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NEW YORK, July 18, 2026 /PRNewswire/ — Software Experts has recognized CapCut as a top choice among AI design tools for 2026, citing its AI Design Studio as a standout resource for creating images and marketing assets. The recognition points to the platform’s combination of automated layout generation, image editing, and campaign focused features built for marketers, e-commerce sellers, and content creators.

Best AI Design Tools

CapCut AI Design Studio – a web based design workspace that uses AI to help users create ads, product visuals, and branded content without prior design experience.

Core Capabilities of the AI Design Studio

The AI Design Studio is built around a conversational, infinite canvas that allows users to work with an AI design agent in real time. Instead of starting from a blank template, users type a prompt, upload reference images, and receive layout options generated automatically.

The latest version, Design 2.0, brings references, drafts, assets, and edits into a single workspace. Features include pencil prompting for visual editing, smart layer split for separating subjects and backgrounds, and a One More function that generates new creative directions from an existing design. Users can circle, brush, or mark up an image directly to guide how the AI adjusts a design, rather than relying only on written prompts.

An inspiration hub with built in assets and license free images is also part of the workspace, helping users start projects without sourcing outside materials. Layers for text, subjects, and backgrounds remain editable throughout the process, which allows for adjustments without regenerating an entire design from scratch.

Applications for E-Commerce and Marketing Teams

The AI Design Studio supports several common business use cases, including product content creation, trend based design remixing, and clothing visualization for fashion brands. These features are designed to reduce the time spent on repetitive production tasks, particularly for teams that need to update visuals frequently.

For e-commerce sellers, the tool can generate product main images, banners, and packaging designs from a single uploaded photo, and supports batch replacement across shared backgrounds. A seller managing multiple product lines can apply the same background and layout across different items with one click, rather than recreating each asset individually.

Fashion brands can use the AI clothing try-on feature to visualize how garments appear on different models, helping with catalog updates during seasonal campaigns such as Black Friday. Marketing and social teams can generate assets in multiple styles and resize them automatically for different platforms, which helps maintain consistency across channels without manual reformatting. The trend remixing feature also allows brands to reference the structure of a popular design while keeping the content original to their own products.

Design Automation Powered by Seedream 5.0

For marketing posters and layout heavy assets, the AI Design Studio incorporates the Seedream 5.0 model, which is ranked first on Artificial Analysis’ Text-to-Image Leaderboard. The model is used to arrange visual elements, generate multiple layout variations, and handle typesetting automatically based on uploaded product images.

This approach is intended to reduce the manual work involved in formatting marketing materials. Uploading one or more product photos allows the system to generate several layout options, positioning text, imagery, and other elements without requiring manual placement. Once a layout is generated, users can continue refining it with stickers, filters, or additional effects within the same workspace.

The process is designed to move from prompt to a finished, ready to use asset without requiring separate design software. For teams producing large volumes of seasonal or promotional content, this can reduce the number of tools involved in a single campaign.

Why AI Design Tools Matter for Small Teams

AI design tools are becoming useful because many teams need more visual content than traditional workflows can comfortably support. The Software Experts review notes that marketers, creators, and small businesses often need product images, social graphics, banners, email headers, event posters, and campaign visuals on tight timelines.

For small teams, the main advantage is not simply automation. It is the ability to get to a workable draft faster. Starting from a blank canvas can slow down campaign production, especially when a team is managing several platforms or product lines. AI-assisted design tools can generate starting points, resize assets, suggest layouts, and help keep visuals consistent across channels.

Access and Getting Started

The AI Design Studio is accessible through CapCut desktop by selecting Design Agent from the main dashboard. Users enter a text prompt describing the desired output, optionally upload reference images, and review the generated results.

A typical workflow might involve uploading a reference photo and entering a detailed prompt describing a desired style, color palette, or setting. The AI then generates initial design options based on that input. The built in editor allows for further adjustments, including color changes, auto cutout, element removal, and text overlays, before the final image is downloaded in high resolution.

Software Experts noted that the AI Design Studio is suited to a range of users, from e-commerce sellers managing large catalogs to individual creators producing social media content, as well as marketing teams handling multiple campaigns at once. The tool is offered as part of CapCut’s existing platform, with pricing details available directly through CapCut.

Readers can find the full review at Software Experts.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Software Experts: Software Experts delivers in-depth news on the digital tools shaping today’s consumer experience. As an affiliate, Software Experts may earn commissions from sales generated using links provided.

View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html

SOURCE SoftwareExperts.org

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Best AI Design Tools (2026): CapCut Named a Top Choice for Creating Images and Marketing Assets by Software Experts

Published

1 hour ago

on

July 18, 2026

By

NEW YORK, July 18, 2026 /PRNewswire/ — Software Experts has recognized CapCut as a top choice among AI design tools for 2026, citing its AI Design Studio as a standout resource for creating images and marketing assets. The recognition points to the platform’s combination of automated layout generation, image editing, and campaign focused features built for marketers, e-commerce sellers, and content creators.

Best AI Design Tools

CapCut AI Design Studio – a web based design workspace that uses AI to help users create ads, product visuals, and branded content without prior design experience.

Core Capabilities of the AI Design Studio

The AI Design Studio is built around a conversational, infinite canvas that allows users to work with an AI design agent in real time. Instead of starting from a blank template, users type a prompt, upload reference images, and receive layout options generated automatically.

The latest version, Design 2.0, brings references, drafts, assets, and edits into a single workspace. Features include pencil prompting for visual editing, smart layer split for separating subjects and backgrounds, and a One More function that generates new creative directions from an existing design. Users can circle, brush, or mark up an image directly to guide how the AI adjusts a design, rather than relying only on written prompts.

An inspiration hub with built in assets and license free images is also part of the workspace, helping users start projects without sourcing outside materials. Layers for text, subjects, and backgrounds remain editable throughout the process, which allows for adjustments without regenerating an entire design from scratch.

Applications for E-Commerce and Marketing Teams

The AI Design Studio supports several common business use cases, including product content creation, trend based design remixing, and clothing visualization for fashion brands. These features are designed to reduce the time spent on repetitive production tasks, particularly for teams that need to update visuals frequently.

For e-commerce sellers, the tool can generate product main images, banners, and packaging designs from a single uploaded photo, and supports batch replacement across shared backgrounds. A seller managing multiple product lines can apply the same background and layout across different items with one click, rather than recreating each asset individually.

Fashion brands can use the AI clothing try-on feature to visualize how garments appear on different models, helping with catalog updates during seasonal campaigns such as Black Friday. Marketing and social teams can generate assets in multiple styles and resize them automatically for different platforms, which helps maintain consistency across channels without manual reformatting. The trend remixing feature also allows brands to reference the structure of a popular design while keeping the content original to their own products.

Design Automation Powered by Seedream 5.0

For marketing posters and layout heavy assets, the AI Design Studio incorporates the Seedream 5.0 model, which is ranked first on Artificial Analysis’ Text-to-Image Leaderboard. The model is used to arrange visual elements, generate multiple layout variations, and handle typesetting automatically based on uploaded product images.

This approach is intended to reduce the manual work involved in formatting marketing materials. Uploading one or more product photos allows the system to generate several layout options, positioning text, imagery, and other elements without requiring manual placement. Once a layout is generated, users can continue refining it with stickers, filters, or additional effects within the same workspace.

The process is designed to move from prompt to a finished, ready to use asset without requiring separate design software. For teams producing large volumes of seasonal or promotional content, this can reduce the number of tools involved in a single campaign.

Why AI Design Tools Matter for Small Teams

AI design tools are becoming useful because many teams need more visual content than traditional workflows can comfortably support. The Software Experts review notes that marketers, creators, and small businesses often need product images, social graphics, banners, email headers, event posters, and campaign visuals on tight timelines.

For small teams, the main advantage is not simply automation. It is the ability to get to a workable draft faster. Starting from a blank canvas can slow down campaign production, especially when a team is managing several platforms or product lines. AI-assisted design tools can generate starting points, resize assets, suggest layouts, and help keep visuals consistent across channels.

Access and Getting Started

The AI Design Studio is accessible through CapCut desktop by selecting Design Agent from the main dashboard. Users enter a text prompt describing the desired output, optionally upload reference images, and review the generated results.

A typical workflow might involve uploading a reference photo and entering a detailed prompt describing a desired style, color palette, or setting. The AI then generates initial design options based on that input. The built in editor allows for further adjustments, including color changes, auto cutout, element removal, and text overlays, before the final image is downloaded in high resolution.

Software Experts noted that the AI Design Studio is suited to a range of users, from e-commerce sellers managing large catalogs to individual creators producing social media content, as well as marketing teams handling multiple campaigns at once. The tool is offered as part of CapCut’s existing platform, with pricing details available directly through CapCut.

Readers can find the full review at Software Experts.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Software Experts: Software Experts delivers in-depth news on the digital tools shaping today’s consumer experience. As an affiliate, Software Experts may earn commissions from sales generated using links provided.

View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html

SOURCE SoftwareExperts.org

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