Technology
Point of Purchase (POP) Display Market To Reach USD 30,482.16 million By 2032, Growing At A 9.61% CAGR – Credence Research
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1 year agoon
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PUNE, India, March 31, 2025 /PRNewswire/ — The Point of Purchase (POP) Display Market is witnessing substantial growth, driven by evolving retail strategies and increasing brand competition. As companies seek innovative ways to capture consumer attention, POP displays have become a vital component of in-store marketing, enhancing product visibility and influencing purchasing decisions. The rise of organized retail, particularly in emerging markets, is further propelling demand for these displays. Technological advancements such as digital and interactive POP displays are also transforming the industry, providing brands with new opportunities to engage customers effectively. Additionally, the growing preference for eco-friendly and sustainable display materials is shaping market trends, as retailers and manufacturers align with global sustainability goals.
The Point Of Purchase (POP) Display Market is projected to expand significantly, from USD 14,630 million in 2024 to USD 30,482.16 million by 2032, reflecting a CAGR of 9.61% over the forecast period. This growth is fueled by the increasing adoption of POP displays across various sectors, including food & beverage, cosmetics, electronics, and pharmaceuticals. The shift toward experiential retail and omnichannel marketing strategies is further reinforcing the demand for dynamic and customizable display solutions. North America and Europe remain key markets, supported by high retail penetration and a strong focus on brand differentiation, while Asia-Pacific is emerging as a lucrative region due to expanding retail infrastructure and rising consumer spending.
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Key Growth Determinants
Rising Demand for Retail Merchandising and Brand Differentiation
The increasing need for effective in-store marketing strategies is a primary driver of the Point of Purchase (POP) Display Market. As brands compete for consumer attention, retailers are leveraging visually appealing and strategically placed POP displays to enhance product visibility and drive impulse purchases. The rapid expansion of organized retail, particularly in emerging markets, is further fueling demand. Additionally, the adoption of digital and interactive displays is transforming traditional merchandising, offering brands innovative ways to engage shoppers and influence purchasing behavior.
Technological Advancements and Customization Trends
The integration of advanced display technologies, such as digital screens, augmented reality, and motion-sensor displays, is significantly boosting market growth. Brands are increasingly investing in customized and interactive POP displays that enhance customer engagement and improve sales conversion rates. The demand for modular and reusable displays is also rising, allowing retailers to adapt marketing campaigns dynamically. These innovations are not only improving consumer experience but also driving higher returns on marketing investments.
Growing Preference for Sustainable and Eco-Friendly Displays
The shift toward environmentally sustainable retail solutions is shaping the POP display market, with brands and retailers prioritizing eco-friendly materials like recycled paper, biodegradable plastics, and sustainable wood. Stricter environmental regulations and increasing consumer awareness of sustainability issues are encouraging manufacturers to develop greener display solutions. This trend is expected to accelerate as companies align their retail strategies with global sustainability goals and corporate social responsibility initiatives.
Expansion of E-commerce and Omnichannel Retailing
While traditional brick-and-mortar stores remain the primary users of POP displays, the integration of omnichannel strategies is creating new opportunities for market expansion. Retailers are leveraging in-store displays to complement digital marketing efforts, offering seamless shopping experiences that connect physical and online channels. The rise of direct-to-consumer (DTC) brands and e-commerce-driven experiential retail is further driving demand for innovative and immersive in-store displays, ensuring continued market growth.
Key Growth Barriers
High Initial Investment and Maintenance Costs
One of the primary challenges in the Point of Purchase (POP) Display Market is the significant initial investment required for customized, digital, and interactive displays. While traditional cardboard and plastic displays remain cost-effective, advanced solutions incorporating LED screens, augmented reality, and motion sensors come with high production, installation, and maintenance expenses. Small and medium-sized retailers often struggle to allocate budgets for such high-end display solutions, limiting widespread adoption. Additionally, frequent updates and the need for technological integration add to operational costs, impacting market penetration.
Limited Shelf Space and Retail Constraints
Retailers, particularly in highly competitive markets, face space limitations that restrict the placement of large or elaborate POP displays. Supermarkets, hypermarkets, and convenience stores prioritize maximizing product assortment and stock availability, making it difficult for brands to secure prime display locations. Moreover, retailers often have strict guidelines on display placement and duration, which can hinder flexibility for brands looking to execute long-term promotional strategies. These constraints pose a challenge for manufacturers aiming to expand their footprint in high-traffic retail environments.
Environmental Concerns and Regulatory Compliance
The growing emphasis on sustainability and waste reduction is creating hurdles for the POP display market, particularly for single-use and non-recyclable materials. Governments worldwide are enforcing stricter regulations on plastic waste, carbon emissions, and sustainable sourcing, prompting brands to invest in eco-friendly alternatives. However, sustainable materials such as biodegradable plastics, FSC-certified wood, and recycled paper often come with higher production costs, which can limit affordability for mass adoption. Additionally, the transition to green solutions requires supply chain adjustments and compliance with evolving regulations, creating challenges for manufacturers.
Rising Shift Toward Digital Retail and E-commerce
The accelerated growth of e-commerce and direct-to-consumer (DTC) models is reducing foot traffic in physical retail stores, impacting the demand for in-store POP displays. Consumers increasingly prefer online shopping for its convenience, discounts, and personalized recommendations, leading retailers to shift their marketing investments toward digital advertising, influencer marketing, and AI-driven promotions. As omnichannel retailing evolves, brands are required to balance physical and digital marketing strategies, making traditional in-store displays less central to consumer engagement. This shift may slow the market’s expansion, particularly in regions with strong e-commerce penetration.
Segmentation
By Product TypeCounter DisplayFloor DisplayGravity Feed DisplayPallet DisplayFull Pallet DisplayHalf Pallet DisplayQuarter Pallet DisplaySide Kick DisplayDump Bin DisplayClip StripOthersBy Material TypeCorrugated BoardFoam BoardPlastic SheetExpanded PVCAcrylicPolycarbonateOthersGlassMetalBy Sales ChannelHypermarket & SupermarketDepartmental StoreSpecialty StoreConvenience StoreOthersBy ApplicationFood & BeveragesCosmetics & Personal CarePharmaceuticalsPrinting & StationaryElectronicsAutomotiveOthers
Based on region
North AmericaThe U.S.CanadaMexicoEuropeGermanyFranceUK.ItalySpainRest of EuropeAsia PacificChinaJapanIndiaSouth KoreaSouth-east AsiaRest of Asia PacificLatin AmericaBrazilArgentinaRest of Latin AmericaMiddle East & AfricaGCC CountriesSouth AfricaThe Rest of the Middle East and Africa
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Regional Analysis
North America: Established Market with High Brand Investments
North America remains a dominant player in the Point of Purchase (POP) Display Market, driven by the region’s well-established retail sector and high consumer spending. The presence of leading brands, coupled with the growing focus on experiential retail and in-store marketing, is boosting demand for innovative display solutions. The United States and Canada have a strong presence of supermarkets, hypermarkets, and specialty stores, where retailers invest heavily in customized and digital POP displays to enhance brand visibility. Additionally, sustainability regulations in the region are pushing companies to adopt eco-friendly materials for display production. The rising shift toward omnichannel strategies and interactive shopping experiences is further fueling market growth.
Europe: Strong Sustainability Focus and Retail Modernization
Europe’s POP display market is experiencing steady growth, supported by strict environmental regulations and the region’s commitment to sustainable retailing. Countries like Germany, France, and the United Kingdom are seeing increased demand for biodegradable and reusable POP displays, as retailers align their strategies with green marketing initiatives. The expansion of organized retail, particularly in Central and Eastern Europe, is also contributing to market expansion. Additionally, the integration of digital screens, AR-based displays, and AI-powered solutions in department stores and malls is enhancing customer engagement. However, high compliance costs for sustainability measures could pose a challenge to small retailers.
Asia-Pacific: Rapid Retail Expansion and Growing Consumer Base
Asia-Pacific is emerging as the fastest-growing region in the POP Display Market, fueled by rising urbanization, increasing disposable incomes, and the expansion of modern retail formats. Countries like China, India, and Japan are witnessing a surge in demand for cost-effective and visually appealing display solutions, particularly in the food & beverage, cosmetics, and consumer electronics sectors. The region’s rapidly growing e-commerce industry is also influencing the adoption of phygital (physical + digital) strategies, where brands use POP displays to bridge the gap between offline and online shopping experiences. However, price sensitivity and logistical challenges in developing economies may impact the adoption of premium POP display solutions.
Latin America: Emerging Market with Growth Potential
Latin America’s POP display market is gradually expanding due to increasing investments in the retail sector and the rise of modern shopping malls and supermarkets. Countries like Brazil, Mexico, and Argentina are witnessing growing demand for low-cost, reusable, and eco-friendly display solutions. The region’s retail sector is evolving, with international brands entering the market and local retailers embracing in-store promotions to drive sales. However, economic fluctuations, high import tariffs, and currency volatility may pose challenges for the market’s growth, particularly for advanced and tech-driven POP displays.
Middle East & Africa: Expanding Retail Infrastructure and Luxury Branding
The Middle East & Africa (MEA) region is witnessing an increase in demand for luxury retail displays and high-end brand promotions, particularly in countries like the United Arab Emirates (UAE), Saudi Arabia, and South Africa. The expansion of shopping malls, hypermarkets, and specialty stores is driving investments in customized POP displays to enhance customer engagement. Additionally, the region’s growing tourism industry and rising disposable income levels are boosting demand for premium retail marketing solutions. However, challenges such as limited retail penetration in rural areas and high dependence on imports for display materials could impact market growth in certain regions.
Credence Research’s Competitive Landscape Analysis
Credence Research’s competitive landscape analysis of the Point of Purchase (POP) Display Market highlights the presence of key global and regional players focusing on innovation, sustainability, and digital transformation to gain a competitive edge. Leading companies such as Menasha Packaging, Sonoco Products, Smurfit Kappa, WestRock, Georgia-Pacific, Pratt Industries, and FFR Merchandising dominate the market by offering customized, high-impact, and eco-friendly display solutions. The industry is witnessing a strong shift toward sustainability, with companies investing in biodegradable and reusable materials to comply with environmental regulations. Additionally, technological advancements, including digital signage, AR-based displays, and motion-sensing technologies, are reshaping in-store marketing strategies. Players are expanding into emerging markets like Asia-Pacific and Latin America, where retail infrastructure is growing rapidly. Mergers, acquisitions, and strategic partnerships are common as companies seek to strengthen their market positioning. However, high production costs, limited retail space, and increasing e-commerce penetration pose challenges, requiring businesses to balance physical and digital marketing investments. The market’s future growth will be driven by innovation, sustainability efforts, and omnichannel retail strategies.
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Key Player Analysis
DS Smith PlcSmurfit Kappa GroupInternational Paper CompanyWestRock CompanySonoco Products CompanyMenasha Packaging Company, LLCPratt Industries, Inc.Georgia-Pacific LLCMondi GroupFujifilm Holdings Corporation
Recent Industry Developments
October 2023: Ricola and Tetley, two leading Canada-based brands, announced a marketing collaboration to introduce innovative point-of-purchase (POP) displays featuring products from both companies. These pop-ups include Tetley’s ‘Super Teas’ canisters alongside Ricola’s fast-acting cough drops.November 2024: Royal Containers Ltd., a provider of premium corrugated packaging and retail display solutions, established a strategic partnership with Proprint Services, a marketing print, merchandising, and packaging solutions provider. This collaboration aims to enhance both companies’ capabilities in corrugated packaging, POP displays, retail displays, and folding carton manufacturing, delivering greater value to clients.September 2024: L’Occitane Travel Retail launched a Sol de Janeiro pop-up at London Heathrow Airport as part of its summer campaign in global travel retail. The immersive 360-degree activation transformed the space into a tropical-themed experience celebrating summer and inclusivity.June 2024: SPAR China opened a new supermarket at Zhanjiang World Trade Center, covering a 4,000m² area. The store offers competitive pricing across various product categories. Additionally, the Asia-Pacific region is witnessing an increasing influx of international brands entering the market.
Reasons to Purchase this Report:
Gain a comprehensive understanding of the market through qualitative and quantitative analyses, considering both economic and non-economic factors, with segmentation and sub-segmentation details provided in terms of market value (USD Billion).Identify regions and segments expected to experience the fastest growth or dominate the market, with a detailed analysis of geographic consumption patterns and the factors driving or hindering market performance in each region.Stay informed about the competitive environment, with rankings of major players, recent product and service launches, partnerships, business expansions, and acquisitions from the past five years.Access detailed profiles of major market players, including company overviews, insights, product benchmarking, and SWOT analysis, to understand competitive advantages and market positioning.Explore the present and forecasted market landscape, with insights into growth opportunities, market drivers, challenges, and constraints for both developed and emerging regions.Benefit from Porter’s Five Forces analysis and Value Chain insights to evaluate various market perspectives and competitive dynamics.Understand the evolving market scenario, including potential growth opportunities and trends expected in the coming years.
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Black Lake Technologies Shortlisted as SAIL Award TOP30 Finalist and Selected as Global Industrial AI Flagship Case, Showcasing Latest Industrial Agent at WAIC 2026
Published
31 minutes agoon
July 18, 2026By
SHANGHAI, July 18, 2026 /PRNewswire/ — The 2026 World Artificial Intelligence Conference (WAIC) opened in Shanghai on July 17. Shanghai Blacklake Technologies Co., Ltd. (“Black Lake”), an industrial AI company, is showcasing a portfolio of industrial AI agents at the conference. The company has also been named to the Top 30 shortlist for the 2026 WAIC Super AI Leader (SAIL) Award and selected as a Trusted Partner under the Global Call for Trusted Partners for Industrial AI in the Global South.
The accreditations highlight Black Lake’s latest progress in bringing AI into critical manufacturing decision-making workflows and deploying industrial AI capabilities on the shop floor around the world.
This year’s conference attracted over 1,100 exhibiting companies and showcased more than 3,000 exhibits, setting a new record for exhibition scale. The conference delivered a clear signal: as artificial intelligence becomes a common priority across global industries, attention is moving beyond model capabilities toward practical applications in real-world operating environments.
Manufacturing provides a particularly demanding test for this transition. Factory operations are governed by multiple constraints, including process specifications, equipment capabilities, material availability, production capacity, delivery schedules and quality requirements. Therefore, AI has to do so much more than simply comprehend information input. It must make reliable judgments within clearly defined business rules and operational constraints.
Black Lake has focused on industrial digitalization and industrial AI for years, developing and deploying AI applications in a range of factory environments.
At WAIC 2026, the company is presenting industrial AI agents covering order splitting and process planning, quotation and pricing, procurement, production scheduling, quality inspection, and order tracking. These applications are designed to move AI beyond an auxiliary role and into critical manufacturing decision-making workflows.
Traditional industrial software is primarily responsible for data recording, digital workflows, and worker coordination. However, critical decisions such as how to split an order, determine pricing, schedule production, and assess quality risks still depend heavily on the experience of engineers and frontline workers.
Industrial AI agents are intended to convert fragmented industrial knowledge and production experience into decision-making capabilities that can be invoked, reused and continuously refined by software systems.
Order decomposition and process planning are representative examples. After receiving an engineering drawing, a factory typically relies on experienced engineers to identify components, materials and dimensions, define the required manufacturing processes and technical specifications, and establish a basis for subsequent quotation and quality inspection.
The process is highly dependent on individual expertise and represents one of the first critical decision points after an order is received.
Black Lake Technologies’ CAD-to-Process Agent can understand product drawings and, taking into account the factory’s equipment capabilities, process requirements, and production practices, rapidly generate process steps along with the corresponding technical requirements. Drawing analysis that once took hours can now be completed in approximately one minute, achieving an accuracy rate of over 95% in real deployment and providing engineers with stable, efficient decision support. Currently, the industrial agents developed by the company cover core processes including design, scheduling, production, and quality inspection, and have entered the stage of large-scale deployment.
Founded in 2016, Black Lake serves nearly 40,000 factories worldwide. Its customers span more than 30 industries, including food and beverage, automotive components and equipment manufacturing.
By working across factory order management, production and fulfillment workflows, Black Lake has accumulated the technical capabilities and industry knowledge required to support decision-making in complex industrial environments.
In April 2026, Black Lake completed a Series D funding round of nearly RMB 1 billion. The company said the proceeds would primarily be used to accelerate the deployment of its industrial AI products and support its international expansion.
AI-related products are becoming a new source of growth for the company. In a recent interview, Black Lake founder and CEO Zhou Yuxiang said that the company had recorded significant growth in AI-related revenue since the beginning of 2026. He also said that manufacturing customers were taking less time to make purchasing decisions for industrial AI agents.
Zhou expects AI adoption among Chinese factories to increase substantially over the next three to four years.
Unlike consumer-facing AI, which is primarily associated with content generation and personal productivity, industrial AI agents can directly affect production costs, capacity utilization, delivery performance, and product quality. Their commercial value therefore depends largely on whether they can perform specific tasks reliably in complex production environments.
During WAIC 2026, Black Lake was named to the Top 30 shortlist for the 2026 Super AI Leader (SAIL) Award. The SAIL Award is one of WAIC’s major awards and recognizes achievements in technological breakthroughs, application innovation, and industrial value.
Black Lake was also selected as a Trusted Partner under UNIDO’s Global Call for Trusted Partners for Industrial AI in the Global South.
The Global Call was launched under the guidance of the United Nations Industrial Development Organization (UNIDO), in partnership with the Shanghai Artificial Intelligence Research Institute, and in connection with the work of UNIDO AIM Global and its Shanghai-based Centre of Excellence.
The initiative aims to build a curated pool of leading partners to co-develop scalable industrial AI solutions and public goods for the Global South.
For Black Lake, the two accreditations underscore the growing importance of reliability, explainability, and scalability in the evaluation of industrial AI, in addition to the capabilities of AI models.
Global expansion will be a major priority in the company’s next phase of development. Black Lake is currently focusing on Southeast Asia, Latin America and Eastern Europe, adapting its industrial AI agents to the industrial structures, production processes and management requirements of different markets.
Although manufacturing operations vary across countries and regions, manufacturers share similar concerns about efficiency, quality, delivery reliability and production flexibility.
Black Lake is transforming industrial AI capabilities that have been validated in complex factory environments into configurable and deployable products. Through these products, the company aims to work with manufacturers worldwide to explore more efficient, flexible and intelligent approaches to production.
SOURCE Black Lake
Technology
76% of Coupon Codes Work at Checkout, but Most Failures Trace Back to Terms Shoppers Never Read, CouponDopa Study Finds
Published
2 hours agoon
July 18, 2026By
Study Finds 76% of Coupon Codes Work at Checkout
NEW YORK, July 18, 2026 /PRNewswire-PRWeb/ — Multi-country research across 11 regions finds that most coupon code failures were not due to expired codes, but to terms and conditions shoppers did not check before checkout.
A new study testing 1,000 coupon codes across 11 countries found that three in four online discount codes applied successfully at checkout, while the remaining failures were tied more often to unmet terms than to expired or invalid codes.
The research was conducted by CouponDopa, a multi-regional coupon platform operating in 11 countries. Codes were tested across multiple retail categories in July 2026 to measure real checkout success rates.
KEY FINDINGS
Overall success rate: 76%. Overall failure rate: 24%. Highest-performing country: Netherlands, 81%. Lowest-performing countries: Poland and Italy, tied at 70%. Highest-performing category: Electronics. Lowest-performing category: Travel. Desktop success rate: 78%. Mobile success rate: 74%.
The study’s most significant finding was not the failure rate itself, but the reasons behind it.
“The assumption most shoppers make is that a coupon code doesn’t work because it’s expired,” said Anderson Joe, CMO at CouponDopa. “Our testing found that expiry was rarely the primary issue. In most failed attempts, the code was still active, but the shopper’s cart did not meet a listed condition, such as a minimum spend or a region restriction.”
WHY COUPON CODES ACTUALLY FAIL
Minimum spend not met: the most common reason for failure across all 11 regions, since many codes require a basket value above a set threshold.Region-specific restrictions: codes valid in one country frequently failed in another.Unread terms and conditions: codes were applied to excluded categories, sale items, or specific product ranges without checking eligibility first.Delivery and shipping thresholds: free shipping codes requiring a minimum order value were sometimes mistaken for blanket offers.
No exact percentage breakdown of failure causes is available. Minimum spend is confirmed as the single most common cause; the other three were not ranked against each other.
“In our view, a code that fails because of an unmet minimum spend is not necessarily a broken code,” said Anderson. “It may simply be a condition the shopper did not see before checkout.”
REGIONAL FINDINGS — NETHERLANDS LEADS
Country Success Rate
Netherlands 81%
Germany 79%
United States 77%
Canada 77%
United Kingdom 76%
Australia 75%
New Zealand 74%
France 73%
Spain 72%
Poland 70%
Italy 70%
Netherlands recorded the highest success rate of the 11 regions tested. Germany followed closely. The United Kingdom matched the overall study average, and Canada and the United States recorded the same rate. Poland and Italy recorded the lowest rates in the study, tied at 70%.
ELECTRONICS OUTPERFORMS TRAVEL
Electronics recorded the highest coupon code success rate of any category tested, at 80%, while travel recorded the lowest, at 69%.
“Electronics codes in our sample tended to carry fewer conditions,” noted Anderson Joe. “Travel codes more often included conditions tied to dates, destinations, or booking windows, which may explain the difference.”
MOBILE SHOPPERS RECORD LOWER SUCCESS RATES
Desktop checkouts recorded a 78% success rate compared with 74% for mobile, a 4-point gap. Researchers said the difference may relate to how terms are displayed on smaller screens, though this was not directly tested.
“We saw a consistent gap between desktop and mobile across our markets,” said Anderson Joe. “We can’t say precisely why from this data alone, but it’s a pattern worth further study.”
ABOUT THE STUDY
CouponDopa tested 1,000 coupon codes across 11 countries during July 2026, across electronics, fashion, food delivery, travel, beauty, and home categories. Codes were manually tested at real checkouts on desktop and mobile. A code counted as successful only when the discount appeared in the checkout total. Failed codes were categorized by reason. Read the complete methodology available at CouponDopa tested 1000 coupon codes in 11 regions.
ABOUT COUPONDOPA
CouponDopa is a multi-regional coupon and discount platform operating across 11 countries. CouponDopa verifies coupon codes across hundreds of brands before publishing, providing shoppers with discount information across major retail categories, including verified codes available on CouponDopa’s store pages.
MEDIA CONTACT
Organization: Coupondopa
Contact Person Name: Anderson Joe
Website: https://www.coupondopa.com/
Email: info@coupondopa.com
Contact Number: +1 (530) 269-6377
Address: 165 ithaca Bayshore NY, 11706 USA
City: Bay Shore
State: NY
Country: United States
Media Contact
Anderson Joe, Coupondopa, 1 631 404-9968, coupondopa@gmail.com, https://www.coupondopa.com/
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SOURCE CouponDopa
Technology
Global Times: Head-of-state diplomacy shines at WAIC, fostering ties and advancing global governance consensus
Published
6 hours agoon
July 18, 2026By
BEIJING, July 17, 2026 /PRNewswire/ — Chinese President Xi Jinping on Friday held a series of high-level meetings on the sidelines of the 2026 World Artificial Intelligence Conference (WAIC) and High-Level Meeting on Global AI Governance in Shanghai, sitting down successively with Thai Prime Minister Anutin Charnvirakul, Cambodian Prime Minister Hun Manet, and UN Secretary-General António Guterres. The bustling diplomatic activity transformed the WAIC from a premier showcase of AI technologies and industrial breakthroughs into a vibrant platform for head-of-state diplomacy and global governance coordination.
Analysts said hosting intensive head-of-state diplomatic events in Shanghai, a core hub of reform, opening-up and technological innovation, carries profound meaning. In addition, Friday’s high-level meetings embody the innovative model of “technology builds the stage while diplomacy takes the leading role.” It not only deepens China’s bilateral relations with ASEAN members, but also helps advance inclusive global AI governance centered on the UN mechanism.
Strategic guidance
According to the two separate official releases by Xinhua, during his meetings with the prime ministers of Thailand and Cambodia, President Xi spoke of the long-standing friendship China shares with both nations. He called on China and Thailand, as well as China and Cambodia, to join hands to advance the development of their respective communities with a shared future.
Furthermore, the Chinese leader stressed the need for China to expand pragmatic cooperation with Thailand and Cambodia respectively across traditional and emerging sectors, and work with each country to jointly crack down on cross-border crimes such as online gambling and telecom fraud, according to Xinhua.
He called for the proper handling of border frictions between Thailand and Cambodia and called on the two sides to resolve disputes through dialogue and consultation, with China standing ready to continue playing a constructive role in this regard, per Xinhua.
During their respective meetings with the Chinese leader, the prime ministers of Thailand and Cambodia both expressed willingness to deepen multi-field cooperation with China and spoke highly of China’s positive efforts to facilitate the peaceful settlement of the Thailand-Cambodia border conflicts.
Xu Liping, Director of the Center for Southeast Asian Studies at the Chinese Academy of Social Sciences, told the Global Times that head-of-state diplomacy has charted the fundamental course for the advancement of China’s ties with both Cambodia and Thailand.
WAIC exemplifies the innovative model of “technology builds the platform, while diplomacy takes the leading role,” said Xu, “In addition, AI cooperation is also expected to serve as a vital entry point to further deepen and substantiate China’s ties with Thailand and Cambodia going forward.”
Furthermore, addressing the sensitive and thorny Thailand-Cambodia border dispute amid the relatively relaxed atmosphere of a tech summit enables all relevant parties to handle differences in a rational and pragmatic manner, which embodies Eastern wisdom and an Asian approach to resolving issues, said Xu.
The year 2026 marks the fifth anniversary of the establishment of the China-ASEAN comprehensive strategic partnership, witnessing the official rollout of the new Plan of Action on the China-ASEAN Comprehensive Strategic Partnership (2026-2030). It also kicks off the implementation of China’s 15th Five-Year Plan.
The critical juncture offers a perfect window to align China’s development plans closely with the national development strategies of Global South countries and ASEAN members, said Xu. “Thailand and Cambodia’s willingness to ramp up cooperation with China mirrors the aspiration of the majority of ASEAN members to leverage China’s development dividends and pursue win-win outcomes and common prosperity in the region.”
Firm support for UN
In his meeting with UN Secretary-General Antonio Guterres on Friday, Xi reiterated China’s firm support for the UN.
Noting that this year marks the 55th anniversary of the restoration of the lawful seat of the People’s Republic of China at the UN, the Chinese leader said China has since been committed to building world peace, contributing to global development, defending international order, and firmly supporting the UN, Xinhua reported.
Xi added that he proposed the vision of building a community with a shared future for humanity and the four global initiatives with one important consideration in mind – to uphold the status and authority of the UN.
Currently, the international landscape is marked by more pronounced changes and turbulence, making it all the more necessary to practice true multilateralism and reinvigorate the status and role of the UN, he said.
Guterres commended China for its steadfast support for multilateralism, the cause of the UN, and international cooperation, saying that China has set an example for the world.
Guterres said the UN will continue to strengthen cooperation with China, oppose unilateralism, protectionism, and hegemonic bullying, safeguard the UN Charter and international law, as well as advance the process toward a multipolar world.
At this pivotal juncture where talks on AI development and UN multilateral governance converge, China, leveraging head-of-state diplomacy as a top-tier platform, has elaborated in a systematic manner its vision for global governance in the AI era, Wang Yiwei, a professor at the School of International Studies, Renmin University of China, told the Global Times.
He added that China’s emphasis on the UN-centered global governance architecture will further strengthen the UN’s authority and operational capacity.
Before the official opening of the WAIC, on Thursday, representatives from 29 countries, including Kazakhstan, Laos, Pakistan, Russia and Indonesia, signed an agreement on establishing the World Artificial Intelligence Cooperation Organization (WAICO) in Shanghai. UN chief Guterres was among representatives from countries and international organizations present at the signing ceremony.
According to the agreement, WAICO will be an independent intergovernmental international organization, which aims to promote international cooperation and global governance on AI, ensuring that AI is beneficial, safe and fair, thereby promoting its healthy and orderly development to benefit all humanity.
President Xi on Friday also announced that in the next five years, China will provide developing countries with 5,000 opportunities in AI training and seminar programs. China will also develop international AI application cooperation centers with the ASEAN, the League of Arab States, the African Union, the Community of Latin American and Caribbean States, the Shanghai Cooperation Organization, and BRICS.
However, some international media, including Reuters and Nikkei, used the term “AI diplomacy” describing the grand gathering in Shanghai, claiming that Beijing seeks a new global AI order, challenging US dominance.
In rebuttal, Wang pointed out that China advocates open, inclusive technology that lets AI benefit all humanity under the vision of “AI for All”. In contrast, the US adheres to a mindset of “All for AI”, weaponizing AI for geopolitical rivalry and aiming to outpace China in technological competition. Driven by the “America First” doctrine and capital-centric priorities, Washington’s approach forms a sharp contrast with China’s.
Meanwhile, China’s resolute commitment to upholding the UN system underscores that for China and a wide array of Global South countries, the sensible path lies in reforming and improving the existing global governance architecture rather than discarding it to build parallel institutions from scratch, the expert added.
This article first appeared on Global Times
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SOURCE Global Times
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