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Point of Purchase (POP) Display Market To Reach USD 30,482.16 million By 2032, Growing At A 9.61% CAGR – Credence Research

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PUNE, India, March 31, 2025 /PRNewswire/ — The Point of Purchase (POP) Display Market is witnessing substantial growth, driven by evolving retail strategies and increasing brand competition. As companies seek innovative ways to capture consumer attention, POP displays have become a vital component of in-store marketing, enhancing product visibility and influencing purchasing decisions. The rise of organized retail, particularly in emerging markets, is further propelling demand for these displays. Technological advancements such as digital and interactive POP displays are also transforming the industry, providing brands with new opportunities to engage customers effectively. Additionally, the growing preference for eco-friendly and sustainable display materials is shaping market trends, as retailers and manufacturers align with global sustainability goals.

The Point Of Purchase (POP) Display Market is projected to expand significantly, from USD 14,630 million in 2024 to USD 30,482.16 million by 2032, reflecting a CAGR of 9.61% over the forecast period. This growth is fueled by the increasing adoption of POP displays across various sectors, including food & beverage, cosmetics, electronics, and pharmaceuticals. The shift toward experiential retail and omnichannel marketing strategies is further reinforcing the demand for dynamic and customizable display solutions. North America and Europe remain key markets, supported by high retail penetration and a strong focus on brand differentiation, while Asia-Pacific is emerging as a lucrative region due to expanding retail infrastructure and rising consumer spending.

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Key Growth Determinants

Rising Demand for Retail Merchandising and Brand Differentiation

The increasing need for effective in-store marketing strategies is a primary driver of the Point of Purchase (POP) Display Market. As brands compete for consumer attention, retailers are leveraging visually appealing and strategically placed POP displays to enhance product visibility and drive impulse purchases. The rapid expansion of organized retail, particularly in emerging markets, is further fueling demand. Additionally, the adoption of digital and interactive displays is transforming traditional merchandising, offering brands innovative ways to engage shoppers and influence purchasing behavior.

Technological Advancements and Customization Trends

The integration of advanced display technologies, such as digital screens, augmented reality, and motion-sensor displays, is significantly boosting market growth. Brands are increasingly investing in customized and interactive POP displays that enhance customer engagement and improve sales conversion rates. The demand for modular and reusable displays is also rising, allowing retailers to adapt marketing campaigns dynamically. These innovations are not only improving consumer experience but also driving higher returns on marketing investments.

Growing Preference for Sustainable and Eco-Friendly Displays

The shift toward environmentally sustainable retail solutions is shaping the POP display market, with brands and retailers prioritizing eco-friendly materials like recycled paper, biodegradable plastics, and sustainable wood. Stricter environmental regulations and increasing consumer awareness of sustainability issues are encouraging manufacturers to develop greener display solutions. This trend is expected to accelerate as companies align their retail strategies with global sustainability goals and corporate social responsibility initiatives.

Expansion of E-commerce and Omnichannel Retailing

While traditional brick-and-mortar stores remain the primary users of POP displays, the integration of omnichannel strategies is creating new opportunities for market expansion. Retailers are leveraging in-store displays to complement digital marketing efforts, offering seamless shopping experiences that connect physical and online channels. The rise of direct-to-consumer (DTC) brands and e-commerce-driven experiential retail is further driving demand for innovative and immersive in-store displays, ensuring continued market growth.

Key Growth Barriers

High Initial Investment and Maintenance Costs

One of the primary challenges in the Point of Purchase (POP) Display Market is the significant initial investment required for customized, digital, and interactive displays. While traditional cardboard and plastic displays remain cost-effective, advanced solutions incorporating LED screens, augmented reality, and motion sensors come with high production, installation, and maintenance expenses. Small and medium-sized retailers often struggle to allocate budgets for such high-end display solutions, limiting widespread adoption. Additionally, frequent updates and the need for technological integration add to operational costs, impacting market penetration.

Limited Shelf Space and Retail Constraints

Retailers, particularly in highly competitive markets, face space limitations that restrict the placement of large or elaborate POP displays. Supermarkets, hypermarkets, and convenience stores prioritize maximizing product assortment and stock availability, making it difficult for brands to secure prime display locations. Moreover, retailers often have strict guidelines on display placement and duration, which can hinder flexibility for brands looking to execute long-term promotional strategies. These constraints pose a challenge for manufacturers aiming to expand their footprint in high-traffic retail environments.

Environmental Concerns and Regulatory Compliance

The growing emphasis on sustainability and waste reduction is creating hurdles for the POP display market, particularly for single-use and non-recyclable materials. Governments worldwide are enforcing stricter regulations on plastic waste, carbon emissions, and sustainable sourcing, prompting brands to invest in eco-friendly alternatives. However, sustainable materials such as biodegradable plastics, FSC-certified wood, and recycled paper often come with higher production costs, which can limit affordability for mass adoption. Additionally, the transition to green solutions requires supply chain adjustments and compliance with evolving regulations, creating challenges for manufacturers.

Rising Shift Toward Digital Retail and E-commerce

The accelerated growth of e-commerce and direct-to-consumer (DTC) models is reducing foot traffic in physical retail stores, impacting the demand for in-store POP displays. Consumers increasingly prefer online shopping for its convenience, discounts, and personalized recommendations, leading retailers to shift their marketing investments toward digital advertising, influencer marketing, and AI-driven promotions. As omnichannel retailing evolves, brands are required to balance physical and digital marketing strategies, making traditional in-store displays less central to consumer engagement. This shift may slow the market’s expansion, particularly in regions with strong e-commerce penetration.

Segmentation

By Product TypeCounter DisplayFloor DisplayGravity Feed DisplayPallet DisplayFull Pallet DisplayHalf Pallet DisplayQuarter Pallet DisplaySide Kick DisplayDump Bin DisplayClip StripOthersBy Material TypeCorrugated BoardFoam BoardPlastic SheetExpanded PVCAcrylicPolycarbonateOthersGlassMetalBy Sales ChannelHypermarket & SupermarketDepartmental StoreSpecialty StoreConvenience StoreOthersBy ApplicationFood & BeveragesCosmetics & Personal CarePharmaceuticalsPrinting & StationaryElectronicsAutomotiveOthers

Based on region

North AmericaThe U.S.CanadaMexicoEuropeGermanyFranceUK.ItalySpainRest of EuropeAsia PacificChinaJapanIndiaSouth KoreaSouth-east AsiaRest of Asia PacificLatin AmericaBrazilArgentinaRest of Latin AmericaMiddle East & AfricaGCC CountriesSouth AfricaThe Rest of the Middle East and Africa

 

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Regional Analysis

North America: Established Market with High Brand Investments

North America remains a dominant player in the Point of Purchase (POP) Display Market, driven by the region’s well-established retail sector and high consumer spending. The presence of leading brands, coupled with the growing focus on experiential retail and in-store marketing, is boosting demand for innovative display solutions. The United States and Canada have a strong presence of supermarkets, hypermarkets, and specialty stores, where retailers invest heavily in customized and digital POP displays to enhance brand visibility. Additionally, sustainability regulations in the region are pushing companies to adopt eco-friendly materials for display production. The rising shift toward omnichannel strategies and interactive shopping experiences is further fueling market growth.

Europe: Strong Sustainability Focus and Retail Modernization

Europe’s POP display market is experiencing steady growth, supported by strict environmental regulations and the region’s commitment to sustainable retailing. Countries like Germany, France, and the United Kingdom are seeing increased demand for biodegradable and reusable POP displays, as retailers align their strategies with green marketing initiatives. The expansion of organized retail, particularly in Central and Eastern Europe, is also contributing to market expansion. Additionally, the integration of digital screens, AR-based displays, and AI-powered solutions in department stores and malls is enhancing customer engagement. However, high compliance costs for sustainability measures could pose a challenge to small retailers.

Asia-Pacific: Rapid Retail Expansion and Growing Consumer Base

Asia-Pacific is emerging as the fastest-growing region in the POP Display Market, fueled by rising urbanization, increasing disposable incomes, and the expansion of modern retail formats. Countries like China, India, and Japan are witnessing a surge in demand for cost-effective and visually appealing display solutions, particularly in the food & beverage, cosmetics, and consumer electronics sectors. The region’s rapidly growing e-commerce industry is also influencing the adoption of phygital (physical + digital) strategies, where brands use POP displays to bridge the gap between offline and online shopping experiences. However, price sensitivity and logistical challenges in developing economies may impact the adoption of premium POP display solutions.

Latin America: Emerging Market with Growth Potential

Latin America’s POP display market is gradually expanding due to increasing investments in the retail sector and the rise of modern shopping malls and supermarkets. Countries like Brazil, Mexico, and Argentina are witnessing growing demand for low-cost, reusable, and eco-friendly display solutions. The region’s retail sector is evolving, with international brands entering the market and local retailers embracing in-store promotions to drive sales. However, economic fluctuations, high import tariffs, and currency volatility may pose challenges for the market’s growth, particularly for advanced and tech-driven POP displays.

Middle East & Africa: Expanding Retail Infrastructure and Luxury Branding

The Middle East & Africa (MEA) region is witnessing an increase in demand for luxury retail displays and high-end brand promotions, particularly in countries like the United Arab Emirates (UAE), Saudi Arabia, and South Africa. The expansion of shopping malls, hypermarkets, and specialty stores is driving investments in customized POP displays to enhance customer engagement. Additionally, the region’s growing tourism industry and rising disposable income levels are boosting demand for premium retail marketing solutions. However, challenges such as limited retail penetration in rural areas and high dependence on imports for display materials could impact market growth in certain regions.

Credence Research’s Competitive Landscape Analysis

Credence Research’s competitive landscape analysis of the Point of Purchase (POP) Display Market highlights the presence of key global and regional players focusing on innovation, sustainability, and digital transformation to gain a competitive edge. Leading companies such as Menasha Packaging, Sonoco Products, Smurfit Kappa, WestRock, Georgia-Pacific, Pratt Industries, and FFR Merchandising dominate the market by offering customized, high-impact, and eco-friendly display solutions. The industry is witnessing a strong shift toward sustainability, with companies investing in biodegradable and reusable materials to comply with environmental regulations. Additionally, technological advancements, including digital signage, AR-based displays, and motion-sensing technologies, are reshaping in-store marketing strategies. Players are expanding into emerging markets like Asia-Pacific and Latin America, where retail infrastructure is growing rapidly. Mergers, acquisitions, and strategic partnerships are common as companies seek to strengthen their market positioning. However, high production costs, limited retail space, and increasing e-commerce penetration pose challenges, requiring businesses to balance physical and digital marketing investments. The market’s future growth will be driven by innovation, sustainability efforts, and omnichannel retail strategies.

Tailor the report to align with your specific business needs and gain targeted insights. Request    https://www.credenceresearch.com/report/point-of-purchase-pop-display-market  

Key Player Analysis

DS Smith PlcSmurfit Kappa GroupInternational Paper CompanyWestRock CompanySonoco Products CompanyMenasha Packaging Company, LLCPratt Industries, Inc.Georgia-Pacific LLCMondi GroupFujifilm Holdings Corporation

Recent Industry Developments

October 2023: Ricola and Tetley, two leading Canada-based brands, announced a marketing collaboration to introduce innovative point-of-purchase (POP) displays featuring products from both companies. These pop-ups include Tetley’s ‘Super Teas’ canisters alongside Ricola’s fast-acting cough drops.November 2024: Royal Containers Ltd., a provider of premium corrugated packaging and retail display solutions, established a strategic partnership with Proprint Services, a marketing print, merchandising, and packaging solutions provider. This collaboration aims to enhance both companies’ capabilities in corrugated packaging, POP displays, retail displays, and folding carton manufacturing, delivering greater value to clients.September 2024: L’Occitane Travel Retail launched a Sol de Janeiro pop-up at London Heathrow Airport as part of its summer campaign in global travel retail. The immersive 360-degree activation transformed the space into a tropical-themed experience celebrating summer and inclusivity.June 2024: SPAR China opened a new supermarket at Zhanjiang World Trade Center, covering a 4,000m² area. The store offers competitive pricing across various product categories. Additionally, the Asia-Pacific region is witnessing an increasing influx of international brands entering the market.

Reasons to Purchase this Report:

Gain a comprehensive understanding of the market through qualitative and quantitative analyses, considering both economic and non-economic factors, with segmentation and sub-segmentation details provided in terms of market value (USD Billion).Identify regions and segments expected to experience the fastest growth or dominate the market, with a detailed analysis of geographic consumption patterns and the factors driving or hindering market performance in each region.Stay informed about the competitive environment, with rankings of major players, recent product and service launches, partnerships, business expansions, and acquisitions from the past five years.Access detailed profiles of major market players, including company overviews, insights, product benchmarking, and SWOT analysis, to understand competitive advantages and market positioning.Explore the present and forecasted market landscape, with insights into growth opportunities, market drivers, challenges, and constraints for both developed and emerging regions.Benefit from Porter’s Five Forces analysis and Value Chain insights to evaluate various market perspectives and competitive dynamics.Understand the evolving market scenario, including potential growth opportunities and trends expected in the coming years.

Browse the report and understand how it can benefit your business strategy –  https://www.credenceresearch.com/report/point-of-purchase-pop-display-market  

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Credence Research is a viable intelligence and market research platform that provides quantitative B2B research to more than 2000 clients worldwide and is built on the Give principle. The company is a market research and consulting firm serving governments, non-legislative associations, non-profit organizations, and various organizations worldwide. We help our clients improve their execution in a lasting way and understand their most imperative objectives.

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Truck Accident Attorney Network Relaunches Website to Expand Nationwide Visibility and Elite Truck Accident Lawyers

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April 20, 2026

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LOS ANGELES, April 20, 2026 /PRNewswire/ — Truck Accident Attorney Network is proud to announce the official relaunch of its newly redesigned website https://www.truckaccidentattorneynetwork.org/, making it a major step forward in its mission to connect accident victims with highly qualified, experienced truck accident lawyers across the United States.

The updated platform features a modern design, an improved user experience, and enhanced functionality to better serve individuals seeking legal representation after serious truck accidents. With a renewed focus on nationwide growth, Truck Accident Attorney Network aims to expand its reach like never before to help people get top-performing attorneys who specialize in complex truck accident litigation.

Unlike other traditional legal directories, Truck Accident Attorney Network aims to implement a strict vetting process to ensure that only highly experienced attorneys are included. All the candidates that are considered must meet the organization’s rigorous membership standards, which can be reviewed here: https://www.truckaccidentattorneynetwork.org/membership-criteria/.

“Unlike many legal directories, attorneys can’t just sign up and advertise on our website. Every attorney must meet our membership criteria and demonstrate experience handling truck accident cases. The purpose of the Truck Accident Attorney Network is to ensure injured victims can connect with qualified truck accident lawyers, not just any personal injury attorney. Our goal is simple — when someone finds a lawyer through https://www.truckaccidentattorneynetwork.org/, they know they are being connected with an elite attorney who has real experience handling serious truck accident cases.”

To prioritize quality over quantity, Truck Accident Attorney Network ensures that only attorneys who possess the track record and expertise needed to tackle high-stakes truck accident claims are available to choose from. The relaunch reinforces the website’s commitment to transparency, trust, and results – driven legal connections.

For more information, visit https://www.truckaccidentattorneynetwork.org/.

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SOURCE Everest Legal Marketing

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Trutankless® Expands GEN3 Lineup with 208V Unit Built for Condos, Multi-Family, and Light Commercial Use

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April 20, 2026

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Engineered for 208V environments, the new unit delivers a compact, energy-efficient, low-maintenance alternative to traditional tank water heaters

SCOTTSDALE, Ariz., April 20, 2026 /PRNewswire/ — Trutankless® today announced the release of its GEN3 Commercial 208V Unit, now in stock and available through wholesalers nationwide, bringing its award-winning “Smart” technology – trusted in homes across the country – into light commercial environments for the first time.

Built for environments like salons, restaurants, fitness studios, and multi-unit properties, the GEN3 208V unit gives business owners a simple, reliable solution: consistent hot water, no downtime, and less maintenance.

A Smarter Upgrade for Commercial Spaces

Many commercial and residential buildings already operate on 208-volt electrical systems, making the GEN3 unit an easy transition from bulky, high-maintenance tanks to a more modern, energy-efficient solution.

With a compact, wall-mounted design and advanced internal controls, the system is designed to perform under pressure, especially during peak business hours when hot water demand is highest.

Key Features & Smart Capabilities Include:

Precision Temperature Control
Advanced solid-state electronics continuously modulate power to maintain consistent water temperature within a fraction of a degree, even during peak usage times.

Low-Maintenance, Long-Life Design
A proprietary heat exchanger is engineered to resist scale and mineral buildup, helping extend the system’s lifespan and significantly reduce the maintenance typically required with traditional tank heaters.

Smart Monitoring & Proactive Maintenance
Integrated Wi-Fi connectivity transforms hot water management from a reactive task into a proactive strategy. Through a centralized digital dashboard, property owners and facility managers gain a comprehensive view of system performance across one or multiple units.

Proactive System Health – Predictive diagnostics help identify potential issues before they lead to downtime.Preventative Oversight – Real-time status updates and maintenance reminders help ensure systems operate at peak reliability.Comprehensive Dashboard – Monitor performance metrics, track energy usage, and manage multiple units from a single interface.Smart Alerts – Instant notifications enable faster troubleshooting and help minimize service interruptions.

 

Space-Saving Installation
The sleek, wall-mounted design frees up valuable floor space, giving businesses more room for operations, storage, or customer-facing areas.

Energy-Efficient Operation
By eliminating standby heat loss, the GEN3 unit helps reduce overall energy consumption, lowering utility costs while also supporting a smaller environmental footprint.

Meeting Growing Demand for Electric Solutions

The launch comes as more businesses look for efficient, electric-first infrastructure that is easier to manage and more cost-effective over time.

“The feedback from our partners and early adopters has been nothing short of spectacular,” said Guy Newman, CEO of Trutankless®. “We’ve seen a massive surge in demand for a high-performance 208V solution that doesn’t compromise on reliability. The GEN3 Commercial unit is the culmination of years of engineering – it’s smarter, tougher, and more efficient than anything else on the market.”

Available Now Through Wholesale Partners

The GEN3 Commercial 208V unit is now in stock and available through authorized Trutankless® wholesale partners nationwide.

For more information or to find a local distributor, visit www.trutankless.com.

About Trutankless®
Trutankless® is a leading innovator in electric tankless water heating technology, focused on delivering high-performance, energy-efficient solutions for residential and commercial applications. Based in Arizona, the company continues to push the industry forward with smart, space-saving systems designed for modern living and working environments.

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LITO Announces New Collaboration Bringing Exclusive Contemporary Artist Editions to Sotheby’s Online Marketplace

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April 20, 2026

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The initiative sees artists create new works designed from the outset for high-quality, limited editions.

NEW YORK, April 20, 2026 /PRNewswire/ — LITO, a pioneering printmaking company redefining how art is created and collected, is pleased to announce a new collaboration that brings exclusive, museum-quality contemporary art editions to Sotheby’s online marketplace. The collaboration introduces a curated program of LITO Editions by leading international artists, offering collectors a new way to acquire highly refined, limited-edition works conceived in direct collaboration with the artists themselves.

LITO Editions are authentic works of art conceived in direct collaboration with artists, who imagine original work specifically for the format. The pieces are then developed into limited editions at LITO’s Technology Lab, an in-house research and production facility where engineers, technicians, and print specialists have developed the company’s patented Hi-Rnd© process. The lab brings together precision engineering and artistic collaboration to produce works that capture texture, color, relief, and brushstroke detail at multiple scales. Produced in limited runs, the editions are each hand-signed and numbered by the artist.

The initiative begins with an exclusive series of LITO Editions by acclaimed American portrait artist Kehinde Wiley. The series is based on his 2008 painting Triple Portrait of Charles II. Drawing on the historical tradition of multi-view portraiture, these works explore identity as layered and constructed rather than singular. Each piece is produced as a high-resolution print on Aludibond, set within an aluminum frame. The compositions feature engraved floral elements against mirrored backgrounds, available in Gold, Dark Mirror, and Mirror finishes, with select works also offered in a blue variant. Available for immediate purchase on Sotheby’s online marketplace, the editions are priced between $8,000 and $15,000, expanding access to Wiley’s work while maintaining the highest standards of craftsmanship.

Wiley’s editions are currently on view at Sotheby’s galleries in the Breuer Building in New York through April 24, offering collectors and the public an opportunity to experience the artist’s work and LITO’s high-resolution editions firsthand. The presentation highlights the depth, texture, and dimensionality that define LITO’s approach and underscores the collaboration’s emphasis on in-person engagement.

“The marriage of art and science is one that’s been known and storied. There was, prior to the camera, an assumption that art was the ultimate authority of truth in history. Now with new technology, art is freed to take on new responsibilities, and to be able to tell other types of stories,” said Wiley. “Working with Sotheby’s, LITO, and LITO’s technology has also allowed me to go back into my archive and rethink paintings that had been done years ago and these editions are part of a grand tradition of artists playing with the leading edge of technology.”

“As the art market continues to evolve, the collaboration signals a broader shift toward new formats and technologies that expand how art is created, distributed, and collected, without compromising on artistic intent or quality,” said John Dodelande, CEO of LITO. “By creating a new asset class within the art market, our technology will allow a new generation of collectors to experience and immerse themselves in the art world in a way that limited supply may have otherwise precluded them from.”

“Beginning a collection with editions offers an exciting and accessible entry point into contemporary art,” said Cynthia Houlton, Sotheby’s Senior Vice President and Global Head of Demand Generation & Marketplace. “Through our collaboration with LITO, collectors can acquire high‑quality works directly from the artist, reinforcing both authenticity and a meaningful connection to the creative process. Exclusive to Sotheby’s, these editions carry a compelling sense of rarity while remaining approachable. By presenting them on our Marketplace, we aim to welcome new audiences and invite discovery of exceptional art in a way that feels both inspiring and inclusive.”

New releases and exhibitions will follow throughout 2026, with monthly drops planned alongside presentations in New York, Los Angeles and London, including a Sotheby’s showcase in London from April 29 to May 17 and in Beverly Hills from May 18 to May 31.

Founded in 2022 and based in Bregenz, Austria, LITO already operates showrooms in Paris, London, and Bregenz, reflecting its growing international footprint. The company has collaborated with a wide range of internationally recognized contemporary artists, including Amoako Boafo, Daniel Arsham, Camille Henrot, Jia Aili, and Peter Halley, among others, advancing a model that creates new pathways for artists while extending the reach and accessibility of their work.

ABOUT LITO:

Founded in 2022, LITO is a forward-thinking printmaking company based in Bregenz, Austria. Through its patented Hi-Rnd© technology, LITO produces high-rendered limited editions that capture the texture, color, and dimensionality of original artworks with exceptional precision. Working in close collaboration with leading contemporary artists, LITO creates editions that are hand-signed, numbered, and conceived specifically for this innovative format.

ABOUT SOTHEBY’S

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City.

PRESS CONTACTS:

For LITO: Ashley Hansen, Forward Global, ashley.hansen@forwardglobal.com
For LITO: Kyle Boulia, Forward Global, kyle.boulia@forwardglobal.com
For LITO: Sloan Savage, Forward Global, sloan.savage@forwardglobal.com

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SOURCE LITO Editions

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