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Sony’s Hawk-Eye Innovations Selected by the NFL to Revolutionize Line to Gain Measurements

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Beginning with the 2025 Season, Sony’s Hawk-Eye Virtual Measurement Technology
Will Assess and Identify First Downs After a Ball Spot, Accelerating Game
Administration

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ — Sony’s Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season.

Sony’s Hawk-Eye virtual measurement system allows the NFL to accurately and efficiently measure the distance between the spotted ball and the line to gain. The technology, tested extensively last season, will bring a new level of precision and speed to NFL officiating.  

“The NFL and Sony are integrating world-class on-field officiating with state-of-the-art technology to advance football excellence,” said Troy Vincent, executive vice president of football operations at the NFL. “Combining the art of officiating with Sony’s trusted Hawk-Eye system is a healthy recipe for success in our commitment to raising the standards of accuracy, consistency and efficiency. Replay technology and data-driven insights from Sony’s Hawk-Eye Innovations aid us in advancing our efforts toward the future of football.”

Sony’s Hawk-Eye virtual measurement technology will serve as an efficient alternative to the process of walking chains onto the field and manually measuring whether 10 yards have been met after the official has spotted the ball. The chain crew will remain on the field in a secondary capacity.

Hawk-Eye, which will be deployed across all 30 NFL stadiums and the international venues hosting NFL games, consists of six 8K cameras for optical tracking of the position of the ball. The system is operated from the NFL’s Art McNally GameDay Central Officiating Center (AMGC) in New York and is integrated with the league’s existing replay system.

As on-field officials are notified of the measurement outcome, virtual recreations of measurements are produced in real time for the in-stadium and broadcast audience. The full operational process takes around 30 seconds, saving up to 40 seconds from a measurement with the chains.

Sony’s collaboration with the NFL on this technology originated with the league’s adoption of Hawk-Eye’s Synchronized Multi-Angle Replay Technology (SMART) in 2021, a system used to combine video feeds from all of the NFL’s broadcast partners in one place. This allowed replay officials at the stadium and AMGC to synchronize up to four camera angles at one time during a review and select the best option.

Sony’s Hawk-Eye partners with 23 of the top 25 global sports leagues and is a core and critical officiating technology partner at several tentpole global sporting events, including soccer, tennis Grand Slams, cricket major tournaments and the Rugby World Cup. Sony proudly works to power a more accurate, fairer experience for athletes, coaches and officials, and provide an objective view to the billions of fans watching around the world.

“We have always been passionate about working with the leading global sports to pioneer change. Our ultimate ambition is to make sports fairer, safer and more engaging,” said Rufus Hack, CEO of Hawk-Eye, Pulselive at Beyond Sports. “We’re incredibly excited to extend our partnership with the NFL on the important virtual measurement initiative, to continue to enhance the game for players, officials and most importantly fans.”

“Sony’s longstanding relationship with the NFL is built upon our joint desire to innovate and bring audiences closer to the action, and Sony’s Hawk-Eye virtual measurement system further activates on those commitments,” said Neal Manowitz, president and COO of Sony Electronics, North America. “We look forward to providing more excitement to passionate fans as we help transform the game in ways that are only possible through the power of creativity and technology.”

Sony is a technology partner of the NFL and has long provided the league with innovations that elevate the game and foster engagement for fans. Sony’s virtual measurement solution expands this relationship, as it helps to modernize the game.

In addition to Sony’s virtual measurement technology, during the 2025 season, Sony and the NFL will deploy a new coach’s sideline headset for coach-to-coach communications.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit https://www.sony.com/news for more information.

About Hawk-Eye Innovations
Hawk-Eye Innovations has been at the forefront of sports officiating and broadcast enhancement technology since 2001. The world’s biggest sporting events trust Hawk-Eye to make the right call, when it matters most. Hawk-Eye’s vision-processing, video replay and creative graphic technologies make sport fairer, safer, more engaging and better informed. Our innovations are constantly changing the face of sports officiating, production, content management, fan engagement in every sport.

Hawk-Eye Innovations, a Sony Group company, has the mission to unlock the power and emotion of sport. We focus on delivering best-in-class officiating, broadcast and digital solutions to the sports world.

Website: https://www.hawkeyeinnovations.com/

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SOURCE Sony Electronics, Inc.

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3M announces collaboration with GSEO to advance Expanded Beam Optical manufacturing and development

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ST. PAUL, Minn., Oct. 19, 2026 /PRNewswire/ — 3M (NYSE: MMM) today announced a collaboration with Genius Electronic Optical Co., Ltd. (GSEO, Taiwan: 3406), an optical technology company, to advance technology development and manufacturing for 3M’s Expanded Beam Optical (EBO) solutions. In support of these efforts, 3M expects to make a strategic investment to acquire approximately 4.7% of GSEO’s common shares as part of the company’s private placement of newly issued shares, subject to customary closing conditions.

The collaboration brings together 3M’s EBO technology leadership, optical interconnect expertise, materials science, manufacturing scale and customer relationships with GSEO’s precision optics manufacturing capabilities and production scale. Together, the companies aim to support EBO commercialization and long-term capacity expansion to meet growing demand from hyperscale data centers and other advanced connectivity applications.

“3M is investing in capabilities and partnerships that can accelerate innovation for our customers,” said William Brown, 3M Chairman and CEO. “By selecting GSEO as a manufacturing partner and investing in the company, we are strengthening the path to scale next-generation optical connectivity solutions for high-performance data center infrastructure.”

GSEO’s existing precision optics manufacturing capabilities and technical development experience are expected to support manufacturing readiness for 3M’s EBO ferrules, co-packaged optics solutions and related optical interconnect applications. The collaboration is part of 3M’s broader EBO ecosystem strategy, which includes continued work with customers and partners across the optical interconnect market.

“GSEO is pleased to expand its relationship with 3M as we work together to advance optical interconnect solutions for next-generation data center infrastructure,” said Micro Kuo, GSEO CEO and President. “This collaboration brings together complementary technology and manufacturing strengths to support continued innovation and help meet the performance demands of high-growth connectivity markets.”

3M expects the strategic investment to close in the fourth quarter of 2026, subject to customary closing conditions.

Forward-Looking Statements
Certain statements in this release are considered “forward-looking statements” under the federal securities laws, including the Private Securities Litigation Reform Act of 1995, as amended, and are intended to enjoy the protection of those laws. Forward-looking statements may appear throughout this release and are typically identified by the words “aim,” “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “evaluate,” “expect,” “forecast,” “future,” “goal,” “guidance,” “impact,” “initial,” “intend,” “likely,” “may,” “outlook,” “plan,” “possible,” “potential,” “predict,” “probable,” “project,” “seek,” “should,” “strategy,” “target,” “will,” “would,” and other words that are similar to, or have the opposite meanings of, those words. Forward-looking statements speak only as of the date they are made, 3M assumes no duty to update those statements, and readers are cautioned not to place undue reliance on any of those statements. Forward-looking statements are based on certain assumptions and expectations of future events and trends that are subject to risks and uncertainties, including those described in Part I, Item 1A, “Risk Factors” of 3M’s Form 10-K for the year ended December 31, 2025.

About 3M
3M (NYSE: MMM) is focused on transforming industries around the world by applying science and creating innovative, customer-focused solutions. Our multi-disciplinary team is working to solve tough customer problems by leveraging diverse technology platforms, differentiated capabilities, global footprint, and operational excellence. Discover how 3M is shaping the future at 3M.com/news.

Contacts
3M
Investor Contact:
Diane Farrow, 612-202-2449
Media Contact:
3MNews@mmm.com 

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SOURCE 3M Company

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Scott Vicknair Personal Injury Lawyers Announces Second Annual Operation Fur-Ever Home Pet Adoption Event at Lafreniere Park

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NEW ORLEANS, Oct. 19, 2026 /PRNewswire/ — Scott Vicknair Personal Injury Lawyers is excited to announce the return of its second annual Operation Fur-Ever Home, a free community pet adoption event taking place on Saturday, November 14, 2026, from 9:00 a.m. to 11:00 a.m. at Lafreniere Park in Metairie, Louisiana.

The free, family-friendly event will give attendees the opportunity to meet adoptable pets from local animal shelters, learn about responsible pet ownership, and potentially welcome a new furry companion into their homes. Those who preregister for the event will also be entered for a chance to win a Soundcore speaker and a free pet adoption.

“Last year’s event was everything we hoped it would be, and we are incredibly excited to bring Operation Fur-Ever Home back for a second year,” said David Vicknair, founding partner of Scott Vicknair Personal Injury Lawyers. “There is something special about watching a family meet a pet that could become part of their lives for years to come. We wanted to create another opportunity to make those connections while supporting the organizations that work tirelessly to care for animals in our community.”

Building on the success of the first event, this year’s event continues the firm’s commitment to supporting local animal shelters and creating meaningful opportunities for families throughout Southeast Louisiana.

“Giving back to our community has always been an important part of who we are as a firm,” said Vicknair. “Whether we are helping students prepare for school, recognizing deserving teachers, or supporting local animal shelters, our goal is to make a positive difference in the communities we serve.”

Operation Fur-Ever Home is free and open to the public. Families, animal lovers, and anyone interested in adopting a pet are encouraged to attend and preregister.

About Scott Vicknair Personal Injury Lawyers

Scott Vicknair Personal Injury Lawyers is a New Orleans-based personal injury firm committed to providing exceptional legal representation while also investing in the communities it serves. Their experienced team of dedicated attorneys specializes in car accidents, personal injury, and wrongful death cases in New Orleans. With diverse personal and professional backgrounds, they craft legal strategies tailored to each client’s specific case and needs.

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SOURCE Scott Vicknair Personal Injury Lawyers

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Can we produce low-cost omega-3s without relying on fish?

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GOLD COAST, Australia, Oct. 19, 2026 /PRNewswire/ — Southern Cross University researchers are aiming to halve the cost of producing omega-3 supplements to make these essential nutrients more accessible to pregnant women and infants in low-income countries, backed by the University’s first-ever grant from The Gates Foundation.

The research takes a novel approach: rather than relying on fish oil, the team is going closer to the original source of omega-3. Fish don’t produce omega-3 themselves – they accumulate it from marine microorganisms lower in the food chain.

Led by Professor Dirk Erler from Southern Cross University’s Faculty of Science and Engineering, the team is investigating how these naturally omega-3-producing microorganisms can be grown more cheaply through precision fermentation, including the use of agricultural and food-processing by-products as a source of fermentation sugar.

Omega-3 is an important nutrient during pregnancy and early life, supporting brain and nervous system development in babies. But the cost of supplements remains a significant barrier to access in many low-income countries.

“The main barrier for the uptake of omega-3s as supplements in pregnant women is the cost,” Professor Erler said.

“The whole objective of our project is to reduce that cost and make omega-3 supplements more available.”

The research team at Southern Cross University, which includes biomedical scientist Dr Nedeljka Rosic, Dr Shane McIntosh, postdoctoral researcher Dr Jasmine Haskell and PhD researcher Michael Ingram, is focused on growing omega-3-producing marine microorganisms known as thraustochytrids – or ‘throstys’ for short.

“By growing those microorganisms on land through precision fermentation, we have an alternative way of producing omega-3s that is both reliable and highly targeted,” Professor Erler said.

Precision fermentation allows the researchers to grow thraustochytrids under controlled conditions to produce omega-3 oils. The team is investigating whether expensive feedstocks used in the process can be replaced with lower-cost agricultural and food-processing by-products, helping drive down the overall cost of production.

The approach could also reduce reliance on wild-caught fish as a source of omega-3 oil and create a more reliable, scalable, and local supply.

For biomedical scientist Dr Nedeljka Rosic, the production challenge is ultimately about what greater access to omega-3 could mean for women and babies.

“As a biomedical scientist, my purpose is to find ways to use science to improve people’s health,” Dr Rosic said.

“This project is important because it aims to improve the health of pregnant women and children and reduce preterm births through simple dietary improvements.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/can-we-produce-low-cost-omega-3s-without-relying-on-fish-302893631.html

SOURCE Southern Cross University

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