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Cinema is Coming Home: Sony Electronics Expands its BRAVIA® TV Line-Up for the Most Authentic Cinematic Home Experience

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The expanded lineup hosts cutting-edge processing and contrast in large and small screen sizes to perfectly complement any room

SAN DIEGO, April 2, 2025 /PRNewswire/ — Sony Electronics Inc. announced its new 2025 BRAVIA® TVs, bringing even more options to enjoy cinema at home and experience it the way filmmakers intended. The new BRAVIA 8 II, Sony’s new flagship QD-OLED and successor to the A95L, and the BRAVIA 5 Mini-LED TV leverage Sony’s signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene-recognition system1. Also introduced is a new entry model BRAVIA 2 II. The models host a variety of screen sizes ranging from 98″ class in the new BRAVIA 5 to 43″ class in BRAVIA 2 II.

Additionally, Sony is introducing a new BRAVIA Theater home cinema system, soundbar and optional speakers as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices.

Sony’s wide variety of products such as digital cinema cameras and professional monitors have been widely utilized by film production professionals, allowing a unique understanding of the cinema industry and relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the home.

BRAVIA 8 II

The new flagship QD-OLED, BRAVIA 8 II, uses Sony’s proprietary XR Processor and the latest generation QD-OLED panel to deliver the creator’s vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colors while preserving vivid brilliance, ensuring that each colors appears just right and optimizing the high color purity and wide color gamut of the QD-OLED panel. The XR Processor features an AI scene-recognition system that detects and analyzes the picture to portray the most realistic display. The BRAVIA 8 II has a high luminance panel and a temperature sensor with XR Contrast Booster that precisely controls light to show depth and detail. Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker emitting sound from the right place in the scene to create a cinema-like experience. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home.

BRAVIA 5

BRAVIA 5 Mini-LED hosts many of the state-of-the-art technologies and features of last year’s most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive, which shares its core technology with Sony’s professional monitors. This technology has precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Available in five different screen sizes ranging from 98″ to 55″ class, BRAVIA 5 has several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable.

BRAVIA 2 II

BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favorites are upscaled to glorious 4K2, while Dolby Atmos® and DTS:X® compatibility provides immersive audio3. With Google TV at its core4, it’s always full of content and easy to use. The BRAVIA 2 II will be available in sizes ranging from 43″ to 75″ class.

Your favorite films and shows as the creator intended

BRAVIA is equipped with Studio Calibrated modes1 that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators’ vision, delivering the intended picture quality for every studio.

Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX® Enhanced5, an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE6 and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theater home audio products with IMAX Enhanced modei, including IMAX Enhanced sound with DTS:X® available on Disney+.

BRAVIA supports both Dolby Vision®7 and Dolby Atmos® for incredible brightness, sharper contrast, richer colors, and immersive sound across your favorite entertainment on Netflix, Disney+, and other popular streaming services.

Seamless integration with BRAVIA Theater home audio products

By combining a BRAVIA TV with a BRAVIA Theater home audio product, listeners can enjoy a seamless experience to focus on what matters the most. For maximum ease of use, the BRAVIA TV and BRAVIA Theater can be controlled from a smartphone with the BRAVIA Connect app8, where users can adjust volume and settings without using the remote or on-screen menu. BRAVIA TVs and BRAVIA Theater can also be controlled on one screen without switching the remotes. Alternatively, users can control features such as sound field and volume using just the TV remote. With an integrated User Interface (UI), soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

BRAVIA and sustainability

Reduced power consumption:
BRAVIA 5 uses Sony’s proprietary signal processing to maximize the characteristics of the panel device, automatically optimizing brightness for each scene while achieving both high brightness and low power consumption.

Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Use of recycled materials:
Recycled materials including Sony original SORPLAS™, plastic, steel, and aluminum are used for a variety of components such as the speaker box or bezel9.  

Click here for more on BRAVIA and sustainability

BRAVIA and accessibility

Vision and action assist:
The Talkback screen reader function allows users to check program listings and set up the TV without looking at the screen. The volume and speed of talkback voice can be adjusted. Users can also control the BRAVIA Theater soundbar or system from the BRAVIA Connect App7, which supports the screen reader as well. Additionally, the tactile dots on the HDMI and S-Center terminalsi of BRAVIA TV match those found on the BRAVIA Theater products to simplify the process of locating and connecting ports for a smooth setup experience.

Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress.

Click here for more on BRAVIA and accessibility

Product Information
For more information on the BRAVIA 8 II please visit https://electronics.sony.com/tv-video/televisions/all-tvs/p/k65xr80m2 https://electronics.sony.com/tv-video/televisions/all-tvs/p/k65xr80m2. Pricing and availability will be shared Spring 2025.

For more information on the BRAVIA 5 please visit https://electronics.sony.com/tv-video/televisions/all-tvs/p/k98xr50. Pricing and availability will be shared Spring 2025.

For more information on the BRAVIA 2 II please visit https://electronics.sony.com/tv-video/televisions/all-tvs/p/k65s20m2. Pricing and availability will be shared Spring 2025.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

1 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models.

2 Upscaled, simulated and enhanced 4K images will vary based on source content.

3 Dolby Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).

4 User must accept Google Terms of Service (http://www.google.com/policies/terms/), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html), and Privacy Policy (http://www.google.com/policies/privacy/) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time an

5 Compatibility varies by model. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately).

6 Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://sony.net/sony-pictures-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.

7 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models. For specific model compatibility, refer to the Sony website.

8 Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

9 Plastic total including SORPLAS: approx. 17%(55″ BRAVIA 8Ⅱ), steel: approx. 5%(55″ BRAVIA 5), aluminum: approx. 11% (55″ BRAVIA 5).

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SOURCE Sony Electronics, Inc.

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Qued Partners with Don Hummer Trucking to Bring AI-Powered Smart Appointments to a Family Fleet Trusted for More Than 70 Years

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Family-owned Iowa truckload carrier has confirmed more than 10,000 appointments through Qued, with email scheduling handled at a 98.8% success rate

BROADLANDS, Va., July 21, 2026 /PRNewswire-PRWeb/ — Qued, a leader in developing sophisticated, automated appointment scheduling solutions for supply chain and logistics companies, today announced a strategic partnership with Don Hummer Trucking Corporation, a family-owned interstate truckload carrier trusted by some of the nation’s most recognizable brands. Don Hummer Trucking has deployed Qued’s Smart Appointments platform to automate appointment scheduling across its operations, taking manual booking work off the desks of the people who keep its trucks moving.

Every load delivered safely and on time carries the opportunity to earn our customer’s trust. Qued took a job that used to eat hours of our team’s day and quietly handles it in the background.

The numbers behind the announcement:

More than 10,000 appointments confirmed through Qued94.2% confirmation rate98.8% success rate on email-based scheduling

Qued’s platform selects the best appointment slots in real time, weighing ETAs, facility capacity, historical performance, and the specific requirements of each location. It connects directly to the transportation management system a carrier already runs, and it works on every channel a facility can require: web portals, email, and AI-powered voice calls. At Don Hummer Trucking, email scheduling has been the standout, with Qued handling email-based appointment requests at a 98.8% success rate.

“Don Hummer Trucking is the kind of company this industry is built on. The president holds a CDL and delivers loads. The family name rides on every trailer,” said Tom Curee, President of Qued. “When a three-generation fleet with that much on the line trusts Qued with its appointments, we take it seriously. Hummer’s confirmation numbers show what disciplined operators get when real automation goes to work on scheduling.”

“Every load delivered safely and on time carries the opportunity to earn our customer’s trust. Qued took a job that used to eat hours of our team’s day and quietly handles it in the background. Confirmations happen, trucks keep moving, and our people stay focused on drivers and customers,” said Jake Von Feldt, Vice President of Finance at Don Hummer Trucking.

Don Hummer Trucking joins a growing roster of asset-based carriers on Qued, from family fleets to some of the largest carriers in North America.

About Qued:

Qued is a cloud-based, AI-powered smart workflow automation platform transforming load appointment scheduling for brokers, 3PLs, and carriers. By automating the scheduling process, Qued eliminates manual work, simplifies multi-stop load appointments, and ensures seamless coordination across the supply chain, improving both operational efficiency and customer satisfaction. For more information, visit www.qued.com or contact us at contact.us@qued.com.

About Don Hummer Trucking:

Don Hummer Trucking Corporation is a family-owned and operated, for-hire interstate truckload carrier headquartered in Cedar Rapids, Iowa, with terminal operations in Homestead, Iowa. The Hummer name has been trusted in freight transportation for more than 70 years, and the company today serves many of the largest shippers in the country. For more information, visit www.donhummertrucking.com.

Media Contact

Adam Robinson, The Robinson Agency, 1 2148720780, adam@the-robinson-agency.com, The Robinson Agency 

View original content to download multimedia:https://www.prweb.com/releases/qued-partners-with-don-hummer-trucking-to-bring-ai-powered-smart-appointments-to-a-family-fleet-trusted-for-more-than-70-years-302830398.html

SOURCE Qued

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Bank of America Enhances EricaAssist with Generative AI to Help Employees Resolve Client Needs Faster

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New AI capabilities deliver relevant insights in seconds, helping employees provide more personalized client service in real-time

Key takeaways

More than 18,000 employees use EricaAssist as a human-assisted AI agent to help serve clients.
New Generative AI (Gen AI) capabilities deliver contextual guidance in under three seconds, helping resolve client needs faster and supporting decision making by customer service representatives.
EricaAssist reduces average call times by nearly one minute per interaction, improving efficiency and client experience.

CHARLOTTE, N.C., July 21, 2026 /PRNewswire/ — Bank of America (BofA) today announced enhancements to EricaAssist, its human assisted AI agent that supports employees during client conversations, delivering real time insights that help resolve client needs faster while keeping the employee at the center of the experience.

Used by more than 18,000 customer service representatives, EricaAssist works alongside employees during calls – summarizing and surfacing relevant guidance in real time – so employees can focus on listening to and understanding clients, explaining solutions, and building stronger relationships. The enhancements are making our human agents better and providing our customers with an improved and more efficient experience.

“EricaAssist reflects our high tech, high touch approach,” said Ashley Ross, Head of Consumer Client Experience and Business Transformation at Bank of America. “By combining human judgment with real time AI guidance, we’re helping employees navigate complex topics more easily and serve clients more effectively in the moments that matter most.”

Bank of America customer service representatives use generative AI capabilities within EricaAssist to summarize why a client is calling, pull together relevant information, and recommend next steps based on the employee’s role and the client’s relationship with the bank – all without interrupting the flow of the conversation.

“This technology helps our teammates deliver relevant insights in seconds, while operating with strong governance, transparency, and accountability,” said Tom Ellis, Chief Information Officer and Head of Consumer Technology at Bank of America.

Later this year, Bank of America plans to expand EricaAssist to support additional servicing scenarios and business lines.

Frequently asked questions

Question: Why enhance EricaAssist with GenAI capabilities?

Answer: Enhancing EricaAssist reflects the bank’s focus on continuously improving how employees access and deliver personalized guidance and resolve client needs faster.

Question: How do EricaAssist enhancements reflect Bank of America’s broader investments in technology?

Answer: Bank of America spends $14 billion annually on technology, of which more than $4 billion is allocated to new initiatives, including AI. These ongoing investments, combined with our high-tech, high-touch approach, continue to enhance our client experiences across all channels and to drive operational efficiencies across the company.

Question: Why blend AI with employee decision making?

Answer: Our responsible AI strategy ensures human oversight, transparency, and accountability for all outcomes. By leveraging AI at scale across our global operations, we are optimizing performance and improving client experiences. EricaAssist works alongside employees, supporting their decision-making and service. Employees ensure clients receive thoughtful guidance, with AI operating within established governance and oversight.

Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 60 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the #1 small business lender in the United States (FDIC), Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries and/or jurisdictions. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.

Reporters may contact
Catherine Page, Bank of America
Phone: 1.704.519.7314
catherine.page@bofa.com

Don Vecchiarello, Bank of America
Phone: 1.980.387.4899
don.vecchiarello@bofa.com

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SOURCE Bank of America Corporation

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Sonilo and fal Launch Sound Effects 1.0 for Realistic Sound Effects from Video and Text

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Exclusive API co-launch brings Video-to-Sound Effects and Text-to-Sound Effects generation to developers through fal

SAN FRANCISCO, July 21, 2026 /PRNewswire/ — Sonilo, a generative audio company building video-native sound and music models, and fal, the generative media platform for developers and enterprises, today announced the launch of Sonilo Sound Effects 1.0, a new model that generates highly realistic sound effects from video or text.

With video input, Sound Effects 1.0 analyzes what is happening on screen and generates one finished audio track synced to the motion, timing and scene. With text input, developers and creators can describe a specific sound effect and generate it directly.

fal will serve as the model’s exclusive API launch partner during its initial launch period, providing developers with day zero access through fal’s production-ready infrastructure.

Sound Effects 1.0 is designed to address one of the most persistent gaps in AI video production: footage can look complete while still requiring significant manual work before it sounds complete.

When given a video, the model analyzes on-screen motion, scene context, environments, and timing before generating audio that follows what is happening on screen.

Instead of returning a collection of disconnected audio assets that still need to be placed and aligned one by one, Sound Effects 1.0 can produce a synchronized audio track that is ready to review, refine and add to the edit.

“Sound effects only work when they feel like they belong in the scene,” said Trista Hong, Co-Founder of Sonilo. “Sound Effects 1.0 was built around that complete problem: understanding the footage, generating realistic audio, and synchronizing it automatically. We’re excited to launch it together with fal and bring video-native sound into real production workflows.”

A Sound Model Built Around the Video

Traditional sound-design workflows typically begin outside the footage. Editors search sound libraries, preview multiple assets, place them on a timeline, align each effect to the appropriate frame, adjust levels and repeat the process across every action in the scene.

Sound Effects 1.0 begins with the video itself.

The model uses the footage as both a source of semantic information and the timing foundation for the generated audio. It determines what is happening in the scene, what sounds are appropriate for those events and when those sounds should occur.

This video-native approach is particularly useful for scenes containing multiple actions, transitions, impacts and environmental details. Rather than requiring creators to build the sound layer one asset at a time, the model can generate audio around the structure of the footage as a whole.

Sound Effects 1.0 supports video inputs of up to three minutes, making it suitable for short-form content, advertisements, gaming footage, product videos and longer narrative scenes.

Automatic Generation When Speed Matters, Prompt Control When Direction Matters

Sound Effects 1.0 supports two complementary generation workflows.

Video-to-Sound-Effects analyzes uploaded footage and generates sound effects matched to its visible actions, environments and timing.

Text-to-Sound-Effects generates specific standalone sounds from written descriptions, giving creators and developers direct control when they need a particular audio asset.

Prompts are optional in the video workflow. Users can allow the model to interpret footage automatically or provide a prompt requesting a particular sound, emphasis or creative direction.

The prompt helps shape what the model generates, while the video continues to determine when the sound should occur.

This gives users two practical modes of working: automatic sound generation when speed and coverage are the priority, and prompt-guided generation when a scene requires more precise creative control.

Bringing Video-Native Sound Generation to Developers through fal

The co-launch gives developers access to Sound Effects 1.0 through fal’s generative media infrastructure, allowing video-conditioned sound generation to be incorporated directly into products and production workflows.

Developers can use the model to build synchronized sound generation into:

AI video editors and generation platforms;Short-form and social video tools;Advertising and branded-content workflows;Game prototypes, gameplay videos and cinematics;Film and narrative-production pipelines; andMultimodal creator products that combine video, music and sound.

“We’re entering a new era where AI applications don’t just generate assets, they produce complete experiences,” said Tina Sang, Head of Marketing at fal. “Sound is fundamental to making those experiences believable. Sonilo Sound Effects 1.0 helps developers generate context-aware, synchronized audio that matches what’s happening on screen, and we’re very excited to bring it to fal, day zero.”

The integration is designed to let teams move from initial testing to product deployment without building and operating a separate model-serving stack. Developers can access the model through fal’s API and developer tooling while keeping sound generation inside the same environment as their broader generative media workflows.

Expanding the Sonilo and fal Partnership

The launch expands an existing relationship between Sonilo and fal.

Sonilo Music v1.1 is already available through fal, giving developers access to both Video-to-Music and Text-to-Music generation. Sound Effects 1.0 extends that integration from generated music into highly realistic, video-conditioned sound effects.

Using the same source footage, creators and developers can generate sound effects around visible actions and environments, then generate music informed by the video’s pacing, scene changes, mood and timing.

This creates a broader video-first audio workflow in which a single video can serve as the timing foundation for both sound design and music. Sound effects can follow what happens on screen, while music can follow the emotional and structural movement of the edit.

By connecting both layers around the source footage, Sonilo aims to reduce manual synchronization, repetitive asset placement and unnecessary switching between separate audio tools.

Built for Real Production Workflows

For AI video creators, Sound Effects 1.0 can add action cues, environmental details, movement and transitions to generated footage that otherwise arrives without usable audio.

For high-volume creators and gaming channels, the model can reduce repetitive timeline work across content requiring dense sound design, including impacts, interface sounds, room tone and movement.

For filmmakers and narrative teams, it can generate scene-level elements such as footsteps, doors, physical interactions and ambience directly from an edit.

For brands and advertising teams, it can produce precisely timed audio around product interactions, camera transitions, packaging moments and visual reveals.

For platforms and API products, it provides a way to add video-conditioned sound generation without requiring users to leave the product and assemble audio in a separate editing workflow.

About Sonilo

Sonilo builds video-native generative audio models for creators, developers and media platforms. Its technology generates music and sound effects directly from footage or text, helping teams bring audio into the video-creation workflow and reduce manual timeline work. Sonilo is headquartered in San Francisco and backed by B Capital.

Learn more at https://sonilo.com/.

About fal

fal is a generative media platform that provides developers with access to the world’s best generative image, video, and audio models through a unified API. Trusted by over 2.5 million developers and leading companies, fal offers the fastest inference engine for diffusion models, on-demand serverless GPUs, and dedicated compute clusters for frontier research. Learn more at fal.ai.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sonilo-and-fal-launch-sound-effects-1-0-for-realistic-sound-effects-from-video-and-text-302830490.html

SOURCE Sonilo

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