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Huawei puts scenario-based solutions in the spotlight for its Europe Enterprise Roadshow 2025

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From AI-ready storage to intelligent campus networks: Huawei highlights application-focused solutions as the central theme for digital and intelligent transformation of industries in Europe

DÜSSELDORF, Germany, April 2, 2025 /PRNewswire/ —  Huawei has kicked off its annual Europe Enterprise Roadshow, an initiative that sees an expandable truck with the latest scenario-centric ICT technologies travel across Europe to connect with customers, partners, and CXO executives.

The roadshow truck will visit 29 cities in 17 European countries with the message to “Accelerate Industrial Digital Intelligence”, serving as a mobile exhibition space to showcase Huawei’s latest solutions in data communications, data storage and optical networking. This year the mobile technology center will also purposefully focus on adaptive solutions designed for specific use cases to aid European industries in their quest for digital transformation.

The primary goal of the roadshow is to assist European companies and public sector institutions in speeding up their digital transition and embracing digital intelligence. Last year, the roadshow attracted more than 7,000 visitors.

“With the European Enterprise Roadshow 2025, we underline our commitment to digital and intelligent transformation in Europe,” explains Willi Song, President, Huawei European Enterprise Business. “This year, we are placing a special focus on industry-specific scenarios and strengthening our partner ecosystem. This allows us to show our customers and partners more specifically how our solutions address their individual challenges and drive transformation.”

Digital intelligence is gaining momentum in Europe

Europe is on the brink of profound change through the interplay of artificial intelligence, rapidly growing data volumes, faster networks and high-performance computing power. This in turn affects digital transformation in all sectors of the economy and promises to sustainably improve society, industries, and the environment. The enterprise roadshow showcases practical solutions on how to achieve this.

In civic administrations, public offices begin to offer personalized citizen services, while smart cities are evolving into intelligent living spaces. The healthcare industry adopts IoT technologies to improve patient care and academic research benefits from powerful AI storage solutions. Educational institutions are moving towards complete digitization while retail is implementing new, customer-oriented concepts.

“The technology is mature, the tools are ready – now is the right time to accelerate digital and intelligent transformation in Europe and fully exploit its benefits,” adds Song.

Storage, campus networks, and optical: Industry-specific solutions in focus

The Huawei Enterprise Roadshow 2025 presents a wide range of innovative ICT solutions for multiple industries. Huawei showcases its “Future-Proof Data Storage” technology to let companies unleash the value of exponentially growing data in the AI era. For modern campus environments, the “Xinghe Intelligent Campus” system offers a holistic, AI-supported infrastructure with Huawei’s unique Wi-Fi 7 technologies such as smart antennas and intelligent scheduling, VIP experience assurance, Wi-Fi Shield or AI-powered energy saving. The “All-Optical Network” solution promises ultra-fast, reliable connectivity for various application scenarios. In the education sector, Huawei demonstrates its “Research Data Management” system, which supports research institutions in efficiently managing large data volumes, as well as the “Education Campus Network” solution for a fully digitalized learning environment. For the public sector, the “Smart City” platform is introduced to help public administrations rapidly promote inclusive network coverage, improve civic services, and bridge the digital divide. In healthcare, Huawei presents the “HIS&PACS A-A-Unified Storage” solution for seamless integration of hospital information, picture archiving and communication storage systems. Among other products, Huawei will include its “Multi-Branch Retail Solution” for retailers and “Managed Wi-Fi Service for MSPs as well as “FTTO Solution for Hotels” to provide a fiber-optic network infrastructure for the hospitality industry and other sectors.

“Our industry-specific adaptations of storage, network, and optical solutions enable companies to achieve optimal performance according to their individual requirements,” says Song. “This way, we can support many industries and companies in accelerating transformation in Europe and promoting the adoption of digital intelligence.”

HUAWEI eKit and expanded partner ecosystem

A new addition to the Roadshow 2025 is HUAWEI eKit, the sub-brand for the distribution business in the SMB sector. The platform, active in over 100 countries, offers partners comprehensive solutions for transactions, operations, and marketing. The goal of HUAWEI eKit is to simplify deployments by providing solutions that are easy to manage and install, ensuring end-to-end simplicity for small and medium-sized businesses.

Additionally, Huawei provides its partners with comprehensive service packages. At the highest service level, Huawei enables the delivery of replacement parts within four hours. In customer support, Huawei offers hotline support in 18 languages for 33 countries and fast response times within five minutes.

The Roadshow enables valuable networking and local collaboration  

At each stop of the roadshow, the truck becomes a walk-in exhibition stand with a total of 15 stations. From individual product areas to industry applications and flexible multi-solutions and services, each station offers deep and detailed insights. Huawei professionals are available at each location to present solutions and answer questions. Additionally, the roadshow truck provides a stage for local in-country events, such as panel discussions, presentations of user scenarios, customer sharing, product training, networking, Q&A sessions, or award events.

The Huawei Enterprise Roadshow 2025 runs from March to September and makes stops in key cities in France, Germany, Switzerland, the Netherlands, Turkey, and Poland, among others.

For more information, visit https://e.huawei.com/eu/events/2025/eu/roadshow-2025/huawei-enterprise-roadshow-2025

About Huawei

Huawei is a leading global provider of Information and Communication Technology (ICT) solutions, infrastructures and smart devices. With integrated solutions in four key environments: telecommunications networks, IT, smart devices and cloud services, we are committed to bringing digitization to every person, home and organization for a fully connected and intelligent world.

Huawei’s complete portfolio of products, solutions and services is competitive and secure. Through collaboration with ecosystem partners, we create added value for our customers and work to empower people, enrich life in homes and inspire innovation in organizations of all kinds.

At Huawei, innovation focuses on customer needs. We invest heavily in research, focusing on the technological advances that drive the world forward. We currently have more than 207,000 employees and operate in more than 170 countries and regions. Founded in 1987, Huawei is a privately held company wholly owned by its employees. For more information, please visit Huawei online.

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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