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FLO Living Partners with Leading Femtech Innovators to Conduct Study on the Cycle Syncing® Method

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First-of-its-Kind Research Aims to Fill the Gap in Women’s Hormonal Health

NEW YORK, April 3, 2025 /PRNewswire/ — FLO Living is leading a groundbreaking study to evaluate the impact of the Cycle Syncing® Method on menstrual cycle symptom burden (total number of symptoms) and symptom severity (intensity of those symptoms). Backed by Mira, Hello Inside, and Citruslabs, this research is a major step toward validating a dietary and lifestyle-based approach to hormonal health.

“We’re living in historic times for women’s health,” says Alisa Vitti, founder of FLO Living. “With the rise of femtech solutions, women have more control over their hormonal health than ever before. Our partnership with Mira, Hello Inside, and Citruslabs demonstrates how the femtech community can work together to push research forward. Most importantly, it lays the foundation for a new standard of care that integrates dietary and lifestyle interventions with pharmaceutical options—helping women receive more holistic, research-backed support.”

The Cycle Syncing® Method, first introduced in Vitti’s book In the FLO (HarperCollins, 2020), aligns nutrition, exercise, and lifestyle choices with the four phases of the menstrual cycle. By adjusting calorie intake, food type, workout intensity, and other daily habits, the method aims to support blood sugar, cortisol, and progesterone levels—helping to reduce hormonal symptoms throughout the month.

Addressing a Critical Gap in Women’s Health

Women’s health research remains critically underfunded, and menstrual health is still widely misunderstood. This study aims to change that by providing gynecologists and healthcare professionals with evidence-backed confidence in a practical, non-pharmaceutical approach that can be used between annual visits.

“Women’s health remains one of the most underserved areas in scientific research, and the menstrual cycle is still largely misunderstood,” says Susanne Mitschke, Co-Founder & CEO of Citruslabs. “This collaboration marks a historic step toward closing that gap. At Citruslabs, we’re honored to be part of this initiative—validating Cycle Syncing® through robust clinical evidence and championing a new era of research that finally centers on women’s lived experiences.”

At the heart of the study is real-time data tracking to measure how the Cycle Syncing® Method influences blood glucose levels, hormone patterns, and menstrual symptoms. By leveraging Hello Inside’s metabolic health insights, Mira’s hormone tracking expertise, and Citruslabs’ research capabilities, the study will offer clinical validation for a lifestyle-driven approach to hormone health.

“We are thrilled to be at the forefront of advancing women’s health research alongside the brilliant teams at FLO Living and Mira Health,” says Mario Aichlseder, CEO & Founder of Hello Inside. “By combining their expertise in menstrual health and fertility with Hello Inside’s metabolic health insights, we are uncovering invaluable data on how women’s bodies function at all life stages. This partnership is unlocking the powerful signals of the female body, giving women deeper insights into their health and empowering them to take control.”

“At Mira, we believe data is power—especially in women’s health,” says Sylvia Kang, CEO & Founder of Mira. “This study is a critical step toward understanding how Cycle Syncing® affects hormone levels, symptom severity, and metabolic health. If successful, this research could provide doctors with a trusted, non-invasive way to help women manage PMS, cramps, and heavy bleeding—while also setting a new standard for gender-specific health research.”

This study marks a turning point in women’s daily hormonal care—filling in research gaps and laying the foundation for more personalized, proactive support. With a united effort from industry-leading femtech companies and a growing community of empowered participants, the future of hormone health looks brighter than ever.

Click here to participate in the study.
For all media inquiries, contact press@floliving.com / alisa@floliving.com.

About FLO Living

FLO Living is a digital-first hormone health company founded by Alisa Vitti, author of WomanCode and In the FLO. The company is on a mission to help women eliminate period problems, balance their hormones naturally, and optimize their health through every life stage. Through proprietary programs, supplements, and the MyFLO® app, FLO Living delivers personalized, phase-based hormonal support rooted in the Cycle Syncing® Method.

About Mira

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 130,000 customers. Mira was founded in late 2015 by a group of scientists, engineers, OBGYN doctors, and business execs to solve the problem of the unavailability of advanced home health testing. The company’s mission is to develop data-driven hormonal health solutions to help women make confident health decisions during every stage of their lives – from the menstrual stage to menopause.

About Hello Inside

Hello Inside is a science-driven health company helping women make smarter, more personalized choices through real-time glucose tracking. By combining continuous glucose monitoring (CGM) with holistic metabolic health insights and nutrition consultations, Hello Inside helps users understand their own body and its response to diet, exercise, sleep and stress. In-app educational programs specifically tailored to women’s needs transform daily wellness into actionable self-care, reducing hormonal imbalances, alleviating PMS symptoms and supporting health during menopause.

About Citruslabs

Citruslabs is a leader in accessible clinical research for health and wellness brands. Their platform connects companies with real users to conduct IRB-approved studies that generate reliable data and substantiated health claims. By making clinical research faster, more affordable, and more transparent, Citruslabs is helping build a healthier, more evidence-based future in consumer wellness.

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SOURCE FLO Living

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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