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Vizrt and blinx turn viewers into co-creators with TikTok Live

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Redefining live streams with interactive XR, Vizrt, Blinx via TikTok Live achieve world first for content creation platforms

BERGEN, Norway, April 4, 2025 /PRNewswire/ — TikTok’s gifting culture is evolving with the help of live production powerhouse Vizrt and Dubai-based digital storytelling hub blinx. In a disruptive breakthrough for live streaming, Vizrt and blinx bring extended reality graphics to TikTok Live in an industry first.

This innovative livestream, hosted by various media personalities and regional influencers, gives audiences more than just a passive viewing experience – it hands them the reins. When a user gifts a virtual “Galaxy,” or any number of other virtual objects, the studio doesn’t just acknowledge it; the entire environment transforms into a star-filled cosmos, with the sender’s name dynamically displayed in 3D. It’s not a tech showcase; it’s a new standard for creator-audience interaction.

Unlocking Opportunities for Creators

Users send billions worth of gifts to creators every year, but the mechanics of monetization have stayed relatively static. This partnership offers a glimpse of what’s possible when technology turns viewers into participants.

“This isn’t about explaining how the tech works; it’s about showing what it unlocks,” says Chris Black, Chief Marketing Officer at Vizrt. “We’re transforming live streams into fully interactive experiences, opening new doors for creator monetization without the hard sell.”

Why This Matters

For creators, this means more than engagement metrics – it means deeper audience loyalty and higher revenue potential. By leveraging TikTok’s Live API with Vizrt’s XR capabilities, creators in the blinx studio can offer audiences a unique, immersive experience that stands out in an increasingly crowded streaming landscape.

This breakthrough challenges platforms to rethink audience engagement. As viewers crave more than passive watching, real-time XR turns them into co-creators – driving deeper interaction, loyalty, and monetization.

“We’re innovating gamification and audience interaction in live streaming, pioneering a new way to engage,” says Fadi Radi, Chief Creative Officer at blinx. “This project changes how people connect with live content, turning viewers into active participants who shape the visual narrative in real-time.” 

Experience it IRL at NAB 2025

If you missed the April 2nd livestream on blinx’s TikTok channel (@blinxnow), you can catch a recreation at NAB 2025 in Las Vegas at Vizrt’s booth (W3031) from April 5th to 9th. It will also be streamed daily to Vizrt’s TikTok @vizrtofficial.

This proof of concept isn’t just about showing off technology — it’s about demonstrating how interactive content can redefine audience participation and drive new opportunities for creators everywhere.

About Vizrt

Vizrt is the leader in real-time graphics and live production solutions for content creators. With a 25-year history of inventing new simplified workflows for storytelling whether it is in the news, sports, broadcast, education, entertainment, live events, digital media, advertising, or anywhere else video lives, Vizrt has helped define and reshape the way video is created and shared with the world.  

Dedicated to delivering ground-breaking solutions for customers across graphics, cloud, remote and live production, live streaming, sports productions, virtual reality and virtual studios, and infrastructure – Vizrt enables more stories, better told.   

In a world where attention spans are short, grabbing and holding onto audiences for entertainment, education or information requires craft, design, and vision. Vizrt’s team of 24/7 on-call experts and market-leading creative solutions, offers everything storytellers need to dazzle audiences, simply, effectively, and beautifully.  

Billions of people watch stories or video powered by Vizrt everyday including from media companies such as Al Arabiya, Al Jazeera, BBC, CNN, CBS, ESPN, FOX, NBC, NHL, NFL, NRK, Sky Group, The Supreme Court of the United Kingdom, New York Giants, Nickelodeon, CBS Radio, ESPN Radio, MTV, USA TODAY, U.S. Department of Homeland Security (DHS), NASA, PWC,  and more than 80% of the U.S. Fortune 100. Vizrt is a global company with 700 employees in over 40 countries and is privately owned by Nordic Capital.

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Photo – https://mma.prnewswire.com/media/2657603/Vizrt_blinx_2.jpg

 

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SOURCE Vizrt

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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