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IAB HK Digital Awards 2024 Celebrates Hong Kong’s Best in Digital Marketing, DigiSalad and Bupa Win Top Honours for AI-Powered Mobile App Campaign

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HONG KONG, April 3, 2025 /PRNewswire/ — The highly anticipated “IAB Hong Kong Digital Awards 2024” concluded successfully on 18 March at Hotel ICON, celebrating extraordinary achievements in digital marketing across Hong Kong. Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing.

The coveted “Best Digital Campaign of the Year” was awarded to Bupa and DigiSalad for their exceptional AI-powered “Together For Your Health & Connected Care Expo – Blua Health Mobile App” campaign. Their innovative approach to integrating AI-driven solutions resonated deeply with the judges, setting a new benchmark for digital marketing excellence in Hong Kong.

In his welcome speech, Brian Hui, Chairman of IAB Hong Kong, stated that “Embrace AI and seize the power of digital to expand new markets. That is the key to surviving in today’s fast-changing landscape”. The Guest of Honor, Tony Wong, Commissioner for Digital Policy, stressed that AI is no longer an option but has become an essential tool widely adopted across various sectors. He stated: “The Government has not reduced its investment in AI in recent years and continues to promote the active adoption of AI technologies across bureaux and departments. In the future, we hope to gradually enhance support for the industry, helping businesses utilize AI tools more effectively”.

This year, the awards expanded their scope with the addition of two new categories that reflect evolving industry trends: “Best Advocate of Social & Environmental Impact” and “Most Efficient Use of Budget Campaign”. These additions underscore the industry’s commitment to social responsibility and budget efficiency, bringing the total number of categories to eight. A total of 74 brands submitted over 200 entries, which were rigorously evaluated by a panel of 59 esteemed judges from diverse backgrounds including brands, agencies, academia, and technology platforms. Entries were assessed based on four key criteria: Strategy, Execution, Innovation/Creativity, and Results.

Key winners include:

Best Advocate of Social & Environmental Impact (Gold): Standard Chartered Anti-Fraud Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Secret Tour)Best Branding Campaign (Gold): HSBC “Wealth Growing at Every Stage” Campaign (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)Best Use of Content Innovation (Gold): HSBC One x T1 – For Every Legendary One (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)Best Use of Data & Insights (Gold): Standard Chartered “In Times of Need” Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Hungry Digital)Best Use of Omnichannel Strategy (Gold): MTR* advertising – Taobao Double 11 Shopping Festival (Brand: Taobao; Agency: MTR* advertising – JCDecaux Transport)Best Use of Performance Marketing (Gold): Cathay Pacific Media-Active Ecology (Brand: Cathay Pacific; Agency: Digitas Hong Kong)Best Use of Technology (Gold): Together For Your Health & Connected Care Expo – Blua Health Mobile App (Brand: Bupa; Agency: DigiSalad)Most Efficient Use of Budget Campaign (Gold): No Clue Escape 唔知去邊亞 (Brand: AirAsia (Hong Kong & Macao); Agency: CLS Holiday (Flyagain Travel))

IAB HK Digital Awards remains the only non-profit-organized digital marketing awards event in Hong Kong, proudly supported by renowned sponsors including EternityX, Google, HKT, LinkedIn, Quantcast, Uni-China Group, and Yahoo.

Congratulations to all winners and participants for continuously pushing boundaries and setting new benchmarks in digital marketing excellence!

For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK.

About IAB HK
IAB Hong Kong is the city’s leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.

Full list of Winners for the 3rd edition of IAB HK Digital Awards

Category

Award

Brand / Agency

Campaign Name

Best Advocate of Social & Environmental Impact

Gold

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Secret Tour

Standard Chartered Anti-Fraud Campaign

Silver

Brand: Mannings, DFI Retail Group

Agency: MTWT Communications

Mannings ‘Safe Disposal of Unused Medicines’ Programme

Bronze

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Best Branding Campaign

Gold

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC “Wealth Growing at Every Stage” Campaign

Silver

Brand: Uni-China Group – Hong Kong Market

Agencies: Hardchi Creative, The Bridge Agency

Hong Kong Market Eshop Launch Campaign

Bronze

Brand: Ocean Park Hong Kong

Agency: The Bread Digital

Ocean Park Halloween Fest 2024 Campaign

Merit

Brand: Cathay

Agencies: Digitas Hong Kong, Leo Burnett

Every Move Counts

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC Make Your Next Move, Make Your Mark Brand Campaign

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC Premier Elite Launch Campaign

Best Use of Content Innovation

Gold

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC One x T1 – For Every Legendary One

Silver

Brand: Ocean Park Hong Kong

Agency: The Bread Digital

Ocean Park Halloween Fest 2024 Campaign

Bronze

Brand: AirAsia (Hong Kong & Macao)

Agency: CLS Holiday (Flyagain Travel Limited)

No Clue Escape 唔知去邊亞

Merit

Brand: Cathay

Agency: MSL – Publicis Groupe

Airing an Unreal OOH for Hong Kong

Merit

Brand: Hang Seng Bank

Agency: Sunny Idea (HK)

Hang Seng Preferred Banking – Plan Smart for Every Dollar

Merit

Brand: Hang Seng Bank

Agency: Indigo Concept

Hang Seng Prestige Banking: The CFO Promotion

Best Use of Data & Insights

Gold

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered In Times of Need Campaign

Silver

Brand: Cathay Pacific

Agency: Digitas Hong Kong

Cathay Pacific Media-Active Ecology

Bronze

Brand: Cathay

Agency: Digitas Hong Kong

Data-driven audience segmentation campaign for Cathay Shop

Merit

Brand: Hang Seng Bank

Agency: Essencemediacom Hong Kong

Hang Seng Preferred Banking – Plan Smart for Every Dollar

Best Use of Omnichannel Strategy

Gold

Brand: Taobao

Agency: MTR* advertising – JCDecaux Transport

MTR* advertising – Taobao Double 11 Shopping Festival

Silver

Brand: Asahi

Agencies: dentsu Hong Kong, The Trade Desk

Asahi Dry Crystal Launch Campaign

Bronze

Brand: Ocean Park Hong Kong

Agency: EternityX Marketing Technology

Le Petit Prince 80th Anniversary Galactic Voyage 小王子80周年星空遊歷

Merit

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC “Unlock Real Potential” Loan Campaign

Merit

Brand: MTR Corporation

Agency: –

Queens’ Chill Rewards

Best Use of Performance Marketing

Gold

Brand: Cathay Pacific

Agency: Digitas Hong Kong

Cathay Pacific Media-Active Ecology

Silver

Brand: Standard Chartered Bank

Agencies: dentsu, Teads

Leveraging AI Solutions to supercharge Standard Chartered’s Credit Card Acquisition strategy

Bronze

Brand: DBS SME Banking

Agency: FABCOM

DBS Online Business Account Opening Upgrade Lead Generation Campaign

Merit

Brand: Cathay

Agency: Digitas Hong Kong

Cathay Shop: How segmentation strategy refines performance marketing

Merit

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered “Interest-ing Moments” Digital Deposits Campaign

Merit

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered In Times of Need Campaign

Best Use of Technology

Gold

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Silver

Brand: Cathay Pacific

Agencies: Digitas Hong Kong, Adzymic Dynamic Advertising Platform

Cathay Pacific Flies High with DCO Flight Finder

Bronze

Brand: Hang Seng Bank

Agencies: VML Hong Kong, AIR Concepts

Hang Seng x Hazel Brand Campaigns

Most Efficient Use of Budget Campaign

Gold

Brand: AirAsia (Hong Kong & Macao)

Agency: CLS Holiday (Flyagain Travel)

No Clue Escape 唔知去邊亞

Silver

Brand: CSL Mobile

Agency: –

CSL’s Concierge “Gangpiao” Hotline

Bronze

Brand: Cigna Worldwide General Insurance Company

Agencies: FABCOM, Hungry Digital

When Santa’s ‘Ho Ho Ho’ Becomes ‘Ho’spital

Best Digital Campaign of the Year

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

For the full list of finalists, click here.

Appendix 1: Judge List of IAB HK Digital Awards 2024

Category

Name

Company

Title

Best Advocate for Social & Environmental Impact

Catherine Tsui

Specialist, Social Sector and Philanthropy

Francis Ngai

Social Ventures Hong Kong

Founder and Chief Executive Officer

Grace Kerrison

Senior Executive, DEI & Sustainability Advocate

Jeff Chan

Vivaia

COO

Joe Jun Liao* (Lead)

Space is Ltd.

Co-founder + CEO

Ken Lo

SEED Foundation

Chief Executive Officer

Teddy Lui

Alibaba Entrepreneurs Fund

Chief Commercial Officer

Vivian Lee

Sino Group

Group GM, Corporate Marketing, Communications & Sustainability

Best Branding Campaign

Agnes Lung

Uni-China Group

Executive Director & Group Chief Marketing & Digital Officer

Akina Ho*

(Lead)

AllStarsWomen DAO

Co-Founder, The Global Head of Business Consultancy & Head of Asia Pacific Chapter

Andrea Wong

Shangri-La Group

Senior Vice President, Group Marketing & Communications

Bruce Lam

HKT

Chief Executive Officer, Consumer

Carmen Wong

foodpanda Hong Kong

Director of Marketing

Danny Chan

The Chinese University of Hong Kong

Lecturer

Tony Fu

Vita Green Health Products Co.,

Marketing Director

Best Use of Content Innovation

Andrew Li

Octopus Cards

Deputy General Manager (Marketing)

Janet Lam

Miele (Hong Kong)

Marketing Director

Mingjai

Anything But Limited

YouTuber & Founder

Roger Li

Yahoo Hong Kong

Senior Director, Ad Creative APAC

Ronald Wong

Tamjai International Company

Group Chief Marketing Officer

Tammy Ng

Hyatt Hotels Corporation

Vice President, Marketing, Asia Pacific

Tim Hung*

(Lead)

Blossom Lane Communications

Founder and CEO

Winnie Chan

Klook

Marketing Director, Hong Kong & Macau

Best Use of Data & Insights

Alexandra Lo

Nestlé

Head of Digital Marketing and Consumer Engagement

Andrew Chan

Hong Kong Jockey Club

Senior Manager, Membership Intelligence

Cedric Delzenne

Fifty-five the data company

Managing Director, APAC

Courtney Lau

OneDegree

Head of Growth

Ginnie Lam

SAP Emarsys

Regional Vice President, Greater China & SEA

Jingtao Ji*

(Lead)

Google

Head of App & Measurement, Google Great China

Phyllis Ma

Hong Kong Disneyland

Director, Sales Strategies and Customer Excellence

Best Use of Omnichannel Strategy

Chi Fai Leung*

(Lead)

Chow Sang Sang

Associate Director – Omni Channel Business Integration

Howell Wong

SMCP Asia

Regional Director, Transformation and Operations

Isaac Kong

DBS Bank (Hong Kong)

Executive Director, Head of Digital, Consumer Banking Group

Jimmy Li

Harvey Nichols

Head of Brand Partnership

Mabel Lu

Danone

Global Vice President Digital Ecosystem & Transformation

Paul Yuen

The Mentholatum Company

Marketing Director

Teresa Fung

MTR Corporation

Chief Media and Business Development Manager

Best Use of Performance Marketing

Andy Wong

Mandarin Oriental Hotel Group

Regional Performance Marketing Director, Asia Pacific

Bonnie Mak

Samsung Electronics

Associate Director, Head of eCommerce, DtC

Cornelia Kwok

K11 Concepts Management

Head of Group CRM

Matthew Li

Decathlon Hong Kong

Head of Brand & Marketing

Nicole Chou

Meta

Director, Head of eCommerce, Greater China

Olivier Kuziner*

(Lead)

Ekimetrics

Managing Partner, APAC

Tracy Cheng

Viu

Senior Director, Marketing & Digital Strategy, SEA

Best Use of Technology

Andy Ann

NDN Group

Founder & Chairman

Anne Yeung

OneChain

Founder & CEO

Arthur Chan*

(Lead)

Snowball

Founder and CEO

Howard Kwong

Prudential plc

Chief Officer, MarTech and Digital

Kenny Chien

Cherrypicks

Chief Executive Officer

Matthew Chan

Dynamic Flywheel

Founder & CEO

Timothy Leung

HKAI Lab

Advisor

Yvonne Leung

Bupa

Director of Customer Transformation & Growth

Most Efficient Use of Budget Campaign

Cecilia Chan*

(Lead)

Colliers

Head of Mktg & Communications | HK & Senior Marketing Director, Asia | Valuation & Advisory Services

Eric Lin

Lee Kum Kee

General Manager, Hong Kong, Macau & Taiwan

Franklin Law

Ocean Park Corporation

Marketing Director

Hong Li

SA SA INTERNATIONAL

Director – eCommerce

Renee Sin

SmarTone

General Manager, Customer Segments

Rudi Leung

Hungry Digital

Founder & Director

Sonia Tai

Hong Kong Maxim’s Group

Head of Business – Maxim’s Cakes & Affiliated Brands

 

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SOURCE IAB Hong Kong

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Greater San Diego Science and Engineering Fair Students Win Big at the 75th California Science and Engineering Fair

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SAN DIEGO, April 26, 2026 /PRNewswire/ — The 75th California Science and Engineering Fair (CSEF) took place April 11–12 at California Lutheran University in Thousand Oaks, bringing together 900 of the best of 1st place winners from regional competitions covering 58 counties across the state, including the Greater San Diego Science and Engineering Fair (GSDSEF). GSDSEF students earned 40 awards at the event, including two of only six highly coveted spots to the prestigious Regeneron International Science and Engineering Fair (ISEF). Seven students earned 1st Place awards in the categories of Biochemistry and Molecular Biology, Chemistry, Cognitive Science, Microbiology, Physics and Astronomy, and Zoology. In addition, one student won the Saban Family Foundation Scholar Prize, while another won the South Coast AQMD Air Quality Award and A&WMA Environmental Leadership Award. CSEF is the oldest science fair west of the Mississippi River and the highest level competition in the state.

Top winners were:

Arya Bhatt, Grade 7, Oak Valley Middle School, South Coast AQMD Air Quality Award, A&WMA Environmental Leadership Award, “Context Aware Real Time Air Quality Prediction Using Machine Learning”.

Joie Green, Grade 8, Muirlands Middle School, 1st Place, “Soon I will be Invisible: How to Direct Energy with Topological Metamaterials”.

Maggie Hao, Grade 10, The Bishop’s School, 1st Place, “Harnessing Tardigrade Genes to Enhance Bacterial Biosensors for Heavy Metal Pollutant Detection”.

Uma Kattamuri, Grade 7, Oak Valley Middle School, 1st Place, “Elevated CO2 During Kalanchoe pinnata Growth Reveals Enhanced Antiproliferative and Synergistic Therapies”.

Sonika Dhenuva Konda, Grade 11, Del Norte High School, Saban Family Foundation Scholar Prize, “Adaptive Swarm Coordination for Wildfire Control via Q-Learning Tuned PSO with Quantum-Inspired Coupling”.

Emma Liu, Grade 11, The Bishop’s School, ISEF Finalist, 1st Place, “Defining 3D Phenotypic Cell States of Polymorphonuclear Neutrophils via Novel Computational Pipeline”.

Sharvi Mahajan, Grade 8, Bernardo Heights Middle School, 1st Place, “Evaluating Predictive EEG Theta/Beta Features in Adult ADHD via Machine Learning”.

Sydney O’Donnell, Grade 8, The Rhoades School, 1st Place, TFJIC, “Effects of Marigold Versus Chlorella Supplementation on Yolk Lutein Content”.

Ihan Sung, Grade 11, Eastlake High School, ISEF Finalist, 1st Place, “Renewable Ammonia Electrochemical Synthesis by Glow Discharge with an Iron Based Catalyst”.

Full results and project showcase available online.

About the GSDSEF

Since 1955, the Greater San Diego Science and Engineering Fair (GSDSEF) has provided an inspiring experience in science and engineering for tens of thousands of San Diego and Imperial County students, motivating them to pursue careers in science, technology, engineering, and mathematics. This regional competition challenges students to go beyond classroom studies to do independent research – to ask compelling questions, to design and implement innovative solutions, and to present and defend results to judges who are professionals in their fields. The GSDSEF brings together 800 of the best middle and high school students, 400+ judges who are professionals in their fields and over 60 professional societies and organizations, with $40k in prizes awarded.

The GSDSEF fosters creativity and innovation through inquiry, celebrates students’ STEM achievements, and showcases how young minds can make an impact in the present and future. Many of these student scientists are conducting world-class research and conducting groundbreaking experiments in fields ranging from Astronomy to Zoology, such as the discovery of cures for diseases, formulations of new vaccines, cancer research, applying AI to enhance medical diagnoses, using biomimicry for water conservation, novel drone technology, advances in micro robotics and autonomous driving technology. The GSDSEF is the highest-level STEM competition in the region and one of the oldest, most respected and competitive in the world. The GSDSEF is a 501(c)(3) organization. Learn more at gsdsef.org and follow us on LinkedIn and Instagram.

Copyright © 2026 Greater San Diego Science and Engineering Fair. All rights reserved.

Media Contact:
Sany Zakharia
sany.zakharia@gsdsef.org

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Innowise Named to 2026 CRN Tech Elite 250 List By The Channel Company

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WARSAW, Poland, April 26, 2026 /PRNewswire-PRWeb/ — Innowise has officially secured a position on CRN’s 2026 Tech Elite 250. This annual ranking identifies IT solution providers across the US and Canada that have achieved top-tier status within the partner programs of the industry’s leading technology vendors. The inclusion follows a period of verified growth in technical proficiency and a focus on high-impact engineering.

“Innowise concentrates on creating scalable, resilient architectures that produce measurable benefits for our clients. The honor of being recognized by CRN highlights the commitment of our experts to maintain high standards in highly competitive markets,” said Dmitry Nazarevich, CTO at Innowise.

About the Tech Elite 250

The Tech Elite 250 is a directory of companies recognized as having the highest level of partnership and certifications within the global IT ecosystem. In order to reach the final list, the provider must hold the most advanced technical credentials from vendors like AWS, Cisco, Dell, HPE, IBM, Intel, Nutanix, and Nvidia.

This directory serves as a verified ledger for enterprise clients who need to orchestrate complex hardware and software stacks without letting legacy environments rot. Holding these certifications is mandatory to stop the cash bleed caused by inefficient infrastructure and unoptimized cloud usage.

About Innowise

Founded in 2007, Innowise is a global software engineering and IT consulting center. The company is focused on developing high-value technologies, including artificial intelligence, data engineering, and cloud computing. Innowise crafts technological solutions for companies across 40+ domains in order to assist them in updating, creating, and modernizing their digital ecosystems.

Innowise specializes in using established technologies and modular approaches to enable organizations to expand or shift their operations while retaining complete control over all their physical and intangible assets.

Media Contact

Lizaveta Piaskova, Innowise, 48 48 787 027 706, lizaveta.piaskova@innowise.com, innowise.com

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Neusoft Showcases Full-Stack & Global Innovations at Auto China 2026

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BEIJING, April 26, 2026 /PRNewswire/ — At Auto China 2026, Neusoft Corporation hosted a press conference on April 25th and announced three key strategic moves: the iteration of Neusoft OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0, the launch of Neusoft NAGIC.AI Cockpit Software Platform, and the strategic upgrade of its subsidiary, Neusoft Smart Go. By leveraging full-stack technology and a global ecosystem to drive innovation and empowerment, Neusoft is transforming vehicles into proactive, connected and collaborative mobile intelligent spaces.

OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0: An Evolved AI Companion for Global Intelligent Mobility

Intelligent mobility requires proactive perception, scenario integration, and global connectivity to meet personalized user needs and complex driving scenarios. Neusoft, whose products cover over 130 countries and regions worldwide, addresses these challenges with its OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0 through AI-driven innovation and global ecosystem collaboration. Powered by One Mate’s cross-agent collaboration and a sub-product matrix including One Map, One Sight, One Cloud, One Pay, One Store, One Link, and One Guard, the solution delivers full-link global mobility services spanning navigation, in-cabin AR, payment, app ecosystem services, connectivity and security. By breaking down functional silos, it streamlines multi-step operations into a single “depart” command, leveraging full-stack AI technology across perception, decision-making, interaction, and execution processes.

Guan Xin, Vice President of Neusoft and General Manager of Neusoft Automotive Innovative Solutions Division, said, “Adhering to the core principles of AI and globalization, OneCoreGo® 7.0 keeps innovating, evolving into a globally intelligent mobility companion that truly understands user needs.”

To enhance driving safety and mobility efficiency, OneCoreGo® 7.0 has also comprehensively upgraded its sub-products: One Map Global Navigation newly introduces 3D city effects, 3D lane-level maps, and traffic light guidance, offering dedicated solutions for two-wheelers and commercial vehicles as well. One Sight AR For Car improves navigation display effects, reducing instances of taking wrong routes. One Pay In-Vehicle Payment achieves over 90% payment coverage for parking services across core European cities. Combined with One Cloud’s global compliance cloud monitoring platform and One Guard’s full-stack vehicle networking security services, it creates a truly comprehensive OneCoreGo® Global In-Vehicle Intelligent Mobility Solution.

Neusoft NAGIC.AI Cockpit Software Platform: Dual-track Architecture for AI Integration in Every Vehicle

Amid the AI-driven transformation of the automotive industry, the market faces two challenges: limited computing power in legacy vehicles and high adaptation difficulties for next-gen models. Neusoft’s NAGIC.AI Cockpit Software Platform adopts a flexible “distributed + centralized” dual-track architecture approach. For existing vehicle models, it introduces the AI BOX solution, rapidly boosting computing power via external AI computing units, significantly reducing upgrade costs and timelines. For new vehicle models built on next-gen central computing platforms, Neusoft provides a full-stack AI cockpit software product suite, meeting automakers’ stringent requirements for system stability, reliability, and full-domain control.

Pang Hongyan, Vice President of Neusoft and General Manager of the Automotive Intelligent Software Division, said, “Our dual-track architecture enables every vehicle to embrace AI and enjoy an intelligent future. Both existing models and new-generation vehicles can find the most suitable path to intelligentization.”

Moreover, Neusoft’s NAGIC.AI Cockpit Software Platform features scenario-based, human-centric AI Agents seamlessly integrating driving safety, occupant care services, intelligent assisted driving and in-cabin entertainment. Neusoft also collaborates with global ecosystem partners to drive intelligent upgrades of in-cabin interaction products, fostering a more open and dynamic intelligent cockpit ecosystem.

Strategic Upgrade of Neusoft Smart Go: A World-leading Provider of Full-Domain Upper-Body Electronics Solutions for Intelligent Vehicles

Aligning with the trend of E/E architecture evolution from distributed control to “central computing + zonal control”, Neusoft Smart Go, a subsidiary of Neusoft in the field of intelligent vehicle connectivity, has completed a strategic upgrade, aiming to become a global leader in full-domain upper-body electronics solutions for intelligent vehicles.

This strategic upgrade positions Neusoft Smart Go to focus on full-domain scenarios in upper-body electronics, building a product matrix covering full-category in-vehicle electronics solutions, including central computing platforms, cockpit-driving-parking integration, intelligent cockpits, intelligent communications, intelligent audio systems, and zonal control units, and pioneering the integration of large model algorithms.

Jian Guodong, Senior Vice President of Neusoft and CEO of Neusoft Smart Go, said, “This strategic upgrade represents a significant leap from partial focus to comprehensive layout. Through our dual-track strategy of high-end cutting-edge solutions and mature standardized products, we can flexibly meet the mass production needs of vehicle models across different regions and price segments worldwide.” Neusoft Smart Go will provide mass-producible, adaptable hardware-software integrated solutions, empowering global automakers in achieving intelligent transformation.

Neusoft’s President, Mr.Gai Longjia stated, “In the future, Neusoft Smart Go will create stronger synergy with Neusoft Corporation by sharing internal technologies and capabilities while responding jointly to external demands. This specialized yet collaborative model will preserve business unit’s agility and expertise while enhancing Neusoft’s full-stack technological advantages.”

As a trusted partner in a smarter world, Neusoft is committed to collaborating with global automakers and ecosystem partners to build an open and inclusive intelligent automotive community together for the future of global mobility.

For more information about Neusoft, please visit www.neusoft.com.

 

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