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IAB HK Digital Awards 2024 Celebrates Hong Kong’s Best in Digital Marketing, DigiSalad and Bupa Win Top Honours for AI-Powered Mobile App Campaign

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HONG KONG, April 3, 2025 /PRNewswire/ — The highly anticipated “IAB Hong Kong Digital Awards 2024” concluded successfully on 18 March at Hotel ICON, celebrating extraordinary achievements in digital marketing across Hong Kong. Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing.

The coveted “Best Digital Campaign of the Year” was awarded to Bupa and DigiSalad for their exceptional AI-powered “Together For Your Health & Connected Care Expo – Blua Health Mobile App” campaign. Their innovative approach to integrating AI-driven solutions resonated deeply with the judges, setting a new benchmark for digital marketing excellence in Hong Kong.

In his welcome speech, Brian Hui, Chairman of IAB Hong Kong, stated that “Embrace AI and seize the power of digital to expand new markets. That is the key to surviving in today’s fast-changing landscape”. The Guest of Honor, Tony Wong, Commissioner for Digital Policy, stressed that AI is no longer an option but has become an essential tool widely adopted across various sectors. He stated: “The Government has not reduced its investment in AI in recent years and continues to promote the active adoption of AI technologies across bureaux and departments. In the future, we hope to gradually enhance support for the industry, helping businesses utilize AI tools more effectively”.

This year, the awards expanded their scope with the addition of two new categories that reflect evolving industry trends: “Best Advocate of Social & Environmental Impact” and “Most Efficient Use of Budget Campaign”. These additions underscore the industry’s commitment to social responsibility and budget efficiency, bringing the total number of categories to eight. A total of 74 brands submitted over 200 entries, which were rigorously evaluated by a panel of 59 esteemed judges from diverse backgrounds including brands, agencies, academia, and technology platforms. Entries were assessed based on four key criteria: Strategy, Execution, Innovation/Creativity, and Results.

Key winners include:

Best Advocate of Social & Environmental Impact (Gold): Standard Chartered Anti-Fraud Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Secret Tour)Best Branding Campaign (Gold): HSBC “Wealth Growing at Every Stage” Campaign (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)Best Use of Content Innovation (Gold): HSBC One x T1 – For Every Legendary One (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)Best Use of Data & Insights (Gold): Standard Chartered “In Times of Need” Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Hungry Digital)Best Use of Omnichannel Strategy (Gold): MTR* advertising – Taobao Double 11 Shopping Festival (Brand: Taobao; Agency: MTR* advertising – JCDecaux Transport)Best Use of Performance Marketing (Gold): Cathay Pacific Media-Active Ecology (Brand: Cathay Pacific; Agency: Digitas Hong Kong)Best Use of Technology (Gold): Together For Your Health & Connected Care Expo – Blua Health Mobile App (Brand: Bupa; Agency: DigiSalad)Most Efficient Use of Budget Campaign (Gold): No Clue Escape 唔知去邊亞 (Brand: AirAsia (Hong Kong & Macao); Agency: CLS Holiday (Flyagain Travel))

IAB HK Digital Awards remains the only non-profit-organized digital marketing awards event in Hong Kong, proudly supported by renowned sponsors including EternityX, Google, HKT, LinkedIn, Quantcast, Uni-China Group, and Yahoo.

Congratulations to all winners and participants for continuously pushing boundaries and setting new benchmarks in digital marketing excellence!

For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK.

About IAB HK
IAB Hong Kong is the city’s leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.

Full list of Winners for the 3rd edition of IAB HK Digital Awards

Category

Award

Brand / Agency

Campaign Name

Best Advocate of Social & Environmental Impact

Gold

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Secret Tour

Standard Chartered Anti-Fraud Campaign

Silver

Brand: Mannings, DFI Retail Group

Agency: MTWT Communications

Mannings ‘Safe Disposal of Unused Medicines’ Programme

Bronze

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Best Branding Campaign

Gold

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC “Wealth Growing at Every Stage” Campaign

Silver

Brand: Uni-China Group – Hong Kong Market

Agencies: Hardchi Creative, The Bridge Agency

Hong Kong Market Eshop Launch Campaign

Bronze

Brand: Ocean Park Hong Kong

Agency: The Bread Digital

Ocean Park Halloween Fest 2024 Campaign

Merit

Brand: Cathay

Agencies: Digitas Hong Kong, Leo Burnett

Every Move Counts

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC Make Your Next Move, Make Your Mark Brand Campaign

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC Premier Elite Launch Campaign

Best Use of Content Innovation

Gold

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC One x T1 – For Every Legendary One

Silver

Brand: Ocean Park Hong Kong

Agency: The Bread Digital

Ocean Park Halloween Fest 2024 Campaign

Bronze

Brand: AirAsia (Hong Kong & Macao)

Agency: CLS Holiday (Flyagain Travel Limited)

No Clue Escape 唔知去邊亞

Merit

Brand: Cathay

Agency: MSL – Publicis Groupe

Airing an Unreal OOH for Hong Kong

Merit

Brand: Hang Seng Bank

Agency: Sunny Idea (HK)

Hang Seng Preferred Banking – Plan Smart for Every Dollar

Merit

Brand: Hang Seng Bank

Agency: Indigo Concept

Hang Seng Prestige Banking: The CFO Promotion

Best Use of Data & Insights

Gold

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered In Times of Need Campaign

Silver

Brand: Cathay Pacific

Agency: Digitas Hong Kong

Cathay Pacific Media-Active Ecology

Bronze

Brand: Cathay

Agency: Digitas Hong Kong

Data-driven audience segmentation campaign for Cathay Shop

Merit

Brand: Hang Seng Bank

Agency: Essencemediacom Hong Kong

Hang Seng Preferred Banking – Plan Smart for Every Dollar

Best Use of Omnichannel Strategy

Gold

Brand: Taobao

Agency: MTR* advertising – JCDecaux Transport

MTR* advertising – Taobao Double 11 Shopping Festival

Silver

Brand: Asahi

Agencies: dentsu Hong Kong, The Trade Desk

Asahi Dry Crystal Launch Campaign

Bronze

Brand: Ocean Park Hong Kong

Agency: EternityX Marketing Technology

Le Petit Prince 80th Anniversary Galactic Voyage 小王子80周年星空遊歷

Merit

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Merit

Brand: HSBC

Agencies: Omnicom Media Group, Saatchi & Saatchi

HSBC “Unlock Real Potential” Loan Campaign

Merit

Brand: MTR Corporation

Agency: –

Queens’ Chill Rewards

Best Use of Performance Marketing

Gold

Brand: Cathay Pacific

Agency: Digitas Hong Kong

Cathay Pacific Media-Active Ecology

Silver

Brand: Standard Chartered Bank

Agencies: dentsu, Teads

Leveraging AI Solutions to supercharge Standard Chartered’s Credit Card Acquisition strategy

Bronze

Brand: DBS SME Banking

Agency: FABCOM

DBS Online Business Account Opening Upgrade Lead Generation Campaign

Merit

Brand: Cathay

Agency: Digitas Hong Kong

Cathay Shop: How segmentation strategy refines performance marketing

Merit

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered “Interest-ing Moments” Digital Deposits Campaign

Merit

Brand: Standard Chartered Bank

Agencies: dentsu Hong Kong, Hungry Digital

Standard Chartered In Times of Need Campaign

Best Use of Technology

Gold

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

Silver

Brand: Cathay Pacific

Agencies: Digitas Hong Kong, Adzymic Dynamic Advertising Platform

Cathay Pacific Flies High with DCO Flight Finder

Bronze

Brand: Hang Seng Bank

Agencies: VML Hong Kong, AIR Concepts

Hang Seng x Hazel Brand Campaigns

Most Efficient Use of Budget Campaign

Gold

Brand: AirAsia (Hong Kong & Macao)

Agency: CLS Holiday (Flyagain Travel)

No Clue Escape 唔知去邊亞

Silver

Brand: CSL Mobile

Agency: –

CSL’s Concierge “Gangpiao” Hotline

Bronze

Brand: Cigna Worldwide General Insurance Company

Agencies: FABCOM, Hungry Digital

When Santa’s ‘Ho Ho Ho’ Becomes ‘Ho’spital

Best Digital Campaign of the Year

–

Brand: Bupa

Agency: DigiSalad

Together For Your Health & Connected Care Expo – Blua Health Mobile App

For the full list of finalists, click here.

Appendix 1: Judge List of IAB HK Digital Awards 2024

Category

Name

Company

Title

Best Advocate for Social & Environmental Impact

Catherine Tsui

–

Specialist, Social Sector and Philanthropy

Francis Ngai

Social Ventures Hong Kong

Founder and Chief Executive Officer

Grace Kerrison

–

Senior Executive, DEI & Sustainability Advocate

Jeff Chan

Vivaia

COO

Joe Jun Liao* (Lead)

Space is Ltd.

Co-founder + CEO

Ken Lo

SEED Foundation

Chief Executive Officer

Teddy Lui

Alibaba Entrepreneurs Fund

Chief Commercial Officer

Vivian Lee

Sino Group

Group GM, Corporate Marketing, Communications & Sustainability

Best Branding Campaign

Agnes Lung

Uni-China Group

Executive Director & Group Chief Marketing & Digital Officer

Akina Ho*

(Lead)

AllStarsWomen DAO

Co-Founder, The Global Head of Business Consultancy & Head of Asia Pacific Chapter

Andrea Wong

Shangri-La Group

Senior Vice President, Group Marketing & Communications

Bruce Lam

HKT

Chief Executive Officer, Consumer

Carmen Wong

foodpanda Hong Kong

Director of Marketing

Danny Chan

The Chinese University of Hong Kong

Lecturer

Tony Fu

Vita Green Health Products Co.,

Marketing Director

Best Use of Content Innovation

Andrew Li

Octopus Cards

Deputy General Manager (Marketing)

Janet Lam

Miele (Hong Kong)

Marketing Director

Mingjai

Anything But Limited

YouTuber & Founder

Roger Li

Yahoo Hong Kong

Senior Director, Ad Creative APAC

Ronald Wong

Tamjai International Company

Group Chief Marketing Officer

Tammy Ng

Hyatt Hotels Corporation

Vice President, Marketing, Asia Pacific

Tim Hung*

(Lead)

Blossom Lane Communications

Founder and CEO

Winnie Chan

Klook

Marketing Director, Hong Kong & Macau

Best Use of Data & Insights

Alexandra Lo

Nestlé

Head of Digital Marketing and Consumer Engagement

Andrew Chan

Hong Kong Jockey Club

Senior Manager, Membership Intelligence

Cedric Delzenne

Fifty-five the data company

Managing Director, APAC

Courtney Lau

OneDegree

Head of Growth

Ginnie Lam

SAP Emarsys

Regional Vice President, Greater China & SEA

Jingtao Ji*

(Lead)

Google

Head of App & Measurement, Google Great China

Phyllis Ma

Hong Kong Disneyland

Director, Sales Strategies and Customer Excellence

Best Use of Omnichannel Strategy

Chi Fai Leung*

(Lead)

Chow Sang Sang

Associate Director – Omni Channel Business Integration

Howell Wong

SMCP Asia

Regional Director, Transformation and Operations

Isaac Kong

DBS Bank (Hong Kong)

Executive Director, Head of Digital, Consumer Banking Group

Jimmy Li

Harvey Nichols

Head of Brand Partnership

Mabel Lu

Danone

Global Vice President Digital Ecosystem & Transformation

Paul Yuen

The Mentholatum Company

Marketing Director

Teresa Fung

MTR Corporation

Chief Media and Business Development Manager

Best Use of Performance Marketing

Andy Wong

Mandarin Oriental Hotel Group

Regional Performance Marketing Director, Asia Pacific

Bonnie Mak

Samsung Electronics

Associate Director, Head of eCommerce, DtC

Cornelia Kwok

K11 Concepts Management

Head of Group CRM

Matthew Li

Decathlon Hong Kong

Head of Brand & Marketing

Nicole Chou

Meta

Director, Head of eCommerce, Greater China

Olivier Kuziner*

(Lead)

Ekimetrics

Managing Partner, APAC

Tracy Cheng

Viu

Senior Director, Marketing & Digital Strategy, SEA

Best Use of Technology

Andy Ann

NDN Group

Founder & Chairman

Anne Yeung

OneChain

Founder & CEO

Arthur Chan*

(Lead)

Snowball

Founder and CEO

Howard Kwong

Prudential plc

Chief Officer, MarTech and Digital

Kenny Chien

Cherrypicks

Chief Executive Officer

Matthew Chan

Dynamic Flywheel

Founder & CEO

Timothy Leung

HKAI Lab

Advisor

Yvonne Leung

Bupa

Director of Customer Transformation & Growth

Most Efficient Use of Budget Campaign

Cecilia Chan*

(Lead)

Colliers

Head of Mktg & Communications | HK & Senior Marketing Director, Asia | Valuation & Advisory Services

Eric Lin

Lee Kum Kee

General Manager, Hong Kong, Macau & Taiwan

Franklin Law

Ocean Park Corporation

Marketing Director

Hong Li

SA SA INTERNATIONAL

Director – eCommerce

Renee Sin

SmarTone

General Manager, Customer Segments

Rudi Leung

Hungry Digital

Founder & Director

Sonia Tai

Hong Kong Maxim’s Group

Head of Business – Maxim’s Cakes & Affiliated Brands

 

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SOURCE IAB Hong Kong

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Raytron Industrial Launches TN660 and TN463 Thermal Cameras for Dynamic Testing and Continuous Condition Monitoring

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YANTAI, China, Oct. 22, 2026 /PRNewswire/ — Raytron Industrial today announced the launch of two new products: the TN660 High Frame Rate Fixed-Mount Thermal Camera and the TN463 Fixed-Mount Thermal Camera. Both offer 640 × 512 imaging with synchronized image and temperature data. The TN660 delivers full-frame 120 Hz acquisition for moving targets and transient thermal processes, while the TN463 provides 60 Hz imaging for routine inline inspection and continuous equipment monitoring.

Full-Resolution Imaging for Different Process Speeds

Featuring a 12 μm uncooled VOx detector, the TN660 achieves 120 Hz at its native resolution without windowing, preserving spatial detail and scene coverage. Frames are approximately 8.33 ms apart, helping engineers examine rapid heating, cooling, and short-duration thermal events in research, industrial automation, and transportation applications.

The TN463 uses the same detector resolution and pixel pitch. Its 60 Hz output supports routine production cycles and long-term temperature trend analysis. To accommodate different installation requirements, the TN463 offers 6.9 mm, 9.1 mm, 19 mm, and 25 mm lenses, while the TN660 is available with 9.1 mm and 25 mm lenses.

From Event-Triggered Capture to Synchronized Analysis

Both cameras support hardware and software triggering to coordinate acquisition with equipment actions. An external signal through the I/O (input/output) interface can initiate capture at a defined process stage. For example, a heat-press start signal can trigger the TN660 to record the thermal sequence, reducing unnecessary recording and review work.

Synchronized output pairs temperature readings with corresponding thermal images. Raytron Industrial’s TI Studio software supports simultaneous preview and analysis of up to four cameras, with temperature and temperature-rise alarms to flag abnormal conditions. Engineers can review recordings, examine and export historical temperature curves, and generate reports, linking equipment events with thermal data for further analysis.

Temperature Measurement and System Integration

Both models measure temperatures from −20°C to 150°C and 100°C to 650°C, with an accuracy of ±2°C or ±2% of the reading, whichever is greater. Ethernet and USB connectivity support data acquisition, while compatibility with industrial protocols such as Modbus TCP allows temperature data to be incorporated into existing control and monitoring systems.

With a choice of 60 Hz and 120 Hz imaging, the TN463 and TN660 allow users to match thermal acquisition to their process requirements, from continuous equipment monitoring to dynamic testing.

For Further Information

Email: sales@raythink-tech.com
Website: https://www.raythink-tech.com/

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4SiGHT Supply Chain Group Welcomes Joanne Strong as Senior Vice President, Delivery Excellence and Innovation

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Industry-recognized WMS leader and AI-driven delivery innovator joins 4SiGHT to lead delivery as one of North America’s largest dedicated Manhattan Active® implementation partners accelerates its growth

WAYNE, N.J., Oct. 22, 2026 /PRNewswire-PRWeb/ — 4SiGHT Supply Chain Group, one of North America’s largest dedicated Manhattan Associates implementation partners, today announced the appointment of Joanne Strong as Senior Vice President of Delivery Excellence and Innovation. Strong joins the executive leadership team and will lead all client delivery across the firm.

4SiGHT has built something rare in its 18 years of operations: deep Manhattan expertise, exceptional talent, industry reputation, singular focus on Manhattan Associates, and a culture that puts client success at the center of everything it does.

The appointment comes during a year of rapid growth for 4SiGHT. Now in its 18th year, the firm has grown to more than 70 full-time associates in 2026 and continues to add Manhattan Active® talent across its warehouse, labor, transportation, and organizational change management practices. Strong’s newly created role is dedicated to ensuring that this growth is matched by an uncompromising standard of quality across every engagement.

“Delivery is our product. Every go-live, every client reference, and every renewal comes down to how well we execute,” said Frank Camean, President and CEO of 4SiGHT. “As 4SiGHT scales, we made a deliberate decision to put a senior executive in charge of one thing: the quality, consistency, and continuous improvement of how we deliver for our clients. Joanne has built and led delivery organizations at real scale, she knows the Manhattan Associates platform from the inside, and she has a proven record of innovation to make implementations faster and more predictable. Joanne is exactly the leader our clients deserve as we enter our next chapter. We are all honored and excited to have her join the team and can’t wait to see what the future brings.”

Strong brings more than a decade of experience with Manhattan Associates and enterprise warehouse management. She most recently served as WMS Practice Lead, directing a multimillion-dollar WMS practice that delivered supply chain transformation programs for Fortune 500 companies in retail, consumer products, and life sciences.

A recognized voice in the supply chain industry, Strong delivered keynote addresses at the 2025 Stratify Executive Forum and at Parcel Forum 2026, has been a featured panelist at MODEX, and has appeared on The New Warehouse and Bloomberg’s Talking Transports podcasts. She holds a B.B.A. in Management Information Systems from the University of Georgia’s Terry College of Business.

“4SiGHT has built something rare in its 18 years of operations: deep Manhattan expertise, exceptional talent, industry reputation, singular focus on Manhattan Associates, and a culture that puts client success at the center of everything it does,” said Strong. “The depth of Manhattan knowledge and real-world implementation experience across the organization is truly unique in the industry. My focus is on elevating an already outstanding client experience by combining that expertise with proven delivery practices, innovative methodologies, implementation accelerators, AI-enabled tools and capabilities. We have an incredible opportunity to help clients achieve faster outcomes, greater confidence in execution, and long-term business value. I’m honored to join the team at such a pivotal moment in its growth and excited for what we will accomplish together.”

About 4SiGHT Supply Chain Group

4SiGHT specializes in supply chain software implementations, with a primary focus on the Manhattan Associates product suite of applications. Our seasoned professionals average more than 19 years of experience helping companies across all industries solve their distribution, fulfillment, and transportation challenges. Together with our strategic partners, our collective team includes more than 100 associates. No other firm in North America brings this depth of Manhattan Active® expertise, and we look forward to expanding our team with additional talent in the months ahead. As a testament to the value our clients place on our expertise, experience, and integrity, 4SiGHT has received multiple industry awards. For more information, please visit 4sight.com or email us at in4mation@4sight.com.

Media Contact

Jenae Cahanes, 4SiGHT Supply Chain Group, 1 9734350025, jenae.cahanes@4sight.com, 4sight.com

LinkedIn

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UL Research Institutes Releases New Report Defining Roadmap for Next-Generation Wildfire Risk Intelligence

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New findings identify critical gaps and opportunities in wildfire risk modeling to strengthen community protection

COLUMBIA, Md., Oct. 22, 2026 /PRNewswire/ — As destructive wildfires increasingly threaten communities across the globe, a new report from UL Research Institutes’ Fire Safety Research Institute examines the strengths and limitations of current wildfire risk models and provides a roadmap for more comprehensive wildfire risk intelligence.

“Wildfire Risk Modeling Evaluation Findings and Community Perspectives” details findings from the 2026 Wildfire Risk Modeling Exercise, a first-of-its-kind collaborative effort that evaluated a diverse set of wildfire risk models using common scenarios and datasets. The exercise included approximately 20 organizations across academia, government, national laboratories, nonprofits, and the private sector.

For fire service leaders, emergency managers, and public safety officials, the report provides a practical framework for evaluating which modeling capabilities are best suited to specific community needs and decisions. Applied effectively, these tools can help practitioners identify where risk is greatest, prioritize mitigation investments, strengthen evacuation and preparedness planning, and make more informed decisions before, during, and after a wildfire.

“The Wildfire Risk Modeling Exercise was a convergent test and evaluation of the diverse models available to characterize wildfire risk today. These results revealed broader insights about the state of the science, prioritized gaps, and the investments needed to advance wildfire risk intelligence,” said Rebecca Harned, principal research scientist for Fire Safety Research Institute and the report’s lead author. “The findings provide a critical foundation for shaping the next decade of research, innovation, and operational capability. This report also serves as an important resource for local and state fire service and public safety agencies, providing an evidence-based framework for selecting wildfire risk modeling capabilities and applying them effectively to assess and manage community risk.”

Key Findings From the Wildfire Risk Modeling Exercise

The results from the exercise demonstrate that no single model can capture the full complexity of wildfire risk, nor should one be expected to. Instead, the report identifies an opportunity to build a new generation of wildfire risk intelligence by connecting complementary models, datasets, and scientific approaches. Doing so can help close critical gaps between modeling wildfire hazard and understanding what ultimately matters to communities — which people, property, and assets are at risk, why they are vulnerable, what the consequences could be, and which actions can most effectively reduce those risks.

To realize that vision, the report recommends building an interoperable modeling ecosystem spanning the full wildfire risk assessment pathway, from ignition and landscape fire spread through structure exposure, community impacts, and economic consequences. It also calls for stronger shared core data and standards, improved transparency and explainability, expanded decision-support tools, and greater use of ensemble modeling. Together, these advances could transform wildfire modeling from a collection of specialized capabilities into an integrated risk intelligence framework that better supports decisions before, during, and after wildfire events.

About the Fire Safety Research Institute

UL Research Institutes’ Fire Safety Research Institute advances fire science and fire safety knowledge to reduce risk, save lives, and protect property. We conduct rigorous research, outreach, and education in collaboration with the fire service, fire safety professionals, policymakers, communities, and an international network of partners. Together, we develop tools, resources, and strategies that improve fire safety outcomes worldwide. To learn more, visit fsri.org. Follow Fire Safety Research Institute on Instagram, Facebook, and LinkedIn.

About UL Research Institutes

UL Research Institutes is a nonprofit research organization dedicated to advancing public safety through scientific discovery. Since 1894, our research has advanced our mission toward a safer, more secure, and sustainable future. Focused on global risks from fire mitigation and air quality to safe energy storage and digital privacy, we conduct rigorous independent research, analyze safety data, and partner with experts to uncover and act on existing and emerging risks to human safety. Discover more at UL.org.

About the Exercise

The 2026 Wildfire Risk Modeling Exercise was designed as an open, collaborative and non-competitive effort. Each model submission was evaluated by multiple reviewers through two complementary evaluation streams: science and technical evaluation and user and practitioner evaluation. Participating organizations applied their models to standardized scenarios representing wildland, wildland-urban interface, and urban environments, with results evaluated by scientific experts and operational practitioners. The exercise was designed not to rank models, but to identify their strengths, limitations, and opportunities for integration.

For more information and to read the full report, visit FSRI.org.

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