Technology

StarKist® Revives the Iconic “Sorry Charlie®” Catchphrase

Published

1 year ago

April 7, 2025

New StarKist–The First Name in Tuna Campaign Reinforces StarKist’s Leadership in
High-Quality, Flavorful, Ready-to-Eat Lean Protein

RESTON, Va., April 7, 2025 /PRNewswire/ — StarKist Co., America’s favorite tuna brand, is bringing back one of the most memorable and iconic slogans in advertising with its new campaign, StarKist® – The First Name in Tuna. Timed to coincide with Sorry Charlie Day (April 6), the campaign celebrates the brand’s rich heritage while introducing Sorry Charlie® to a new generation of tuna lovers.

“Bringing back Sorry Charlie isn’t just about nostalgia, it’s a bold reminder of StarKist’s legacy and our leadership in delivering delicious, on-the-go protein products,” said Michael Merritt Jr., Head of Marketing at StarKist. “Charlie the Tuna® has been a beloved icon for generations, and his return in The First Name in Tuna campaign is a playful and memorable way to connect with today’s consumers. With more people looking to add protein to their diets, we’re reinforcing that StarKist offers over 40 flavorful pouch varieties making it easier than ever to enjoy high-quality protein anytime, anywhere.”

Introduced in 1961, Charlie the Tuna quickly became a pop culture icon, recognized by his signature red beret, glasses, and endearing enthusiasm. In the classic ads, Charlie hoped to be chosen for StarKist tuna, believing his “good taste” made him the perfect pick, only to be humorously rejected with the now-famous response, Sorry Charlie. While lighthearted, the tagline reinforced StarKist’s commitment to selecting only the best tuna, a message that has resonated with consumers for decades.

Now, more than 60 years later, StarKist is reintroducing Charlie with a fresh twist. This time, he’s not just seeking approval, he’s enthusiastically pitching new ideas to StarKist executives, reflecting the creativity and energy of a new generation. Still, some things never change, and Charlie is met with the classic response, “Sorry Charlie,” proving that while trends evolve, StarKist’s dedication to top-quality tuna remains the same.

As the first brand to introduce single-serve pouches, StarKist continues to lead the industry today with more than 40 varieties including perfectly seasoned Tuna Creations®, Salmon Creations®, and Chicken Creations® lineups, each delivering 10-17 grams of protein per serving in a convenient, ready-to-eat pouch.

A Campaign That Showcases StarKist’s Innovation

Developed in partnership with StarKist’s creative agency, quench, a full-service marketing agency known for building bold, strategic campaigns for food and beverage brands, the campaign blends humor and nostalgia, featuring Charlie the Tuna presenting topical and well-intentioned ideas. The first ad, The Perfect Catch, launched in January with a playful spin on today’s most popular dating shows, as Charlie suggests a matchmaking-style campaign to help consumers find their “one true flavor.”

Two additional ads will roll out in April and May, showcasing Charlie’s forward-thinking ideas, including a virtual tuna assistant and a futuristic drone delivery service. Each spot highlights StarKist’s extensive lineup of flavorful, single-serve tuna pouch options and the ease of the pouch format for busy lifestyles.

“Charlie the Tuna is one of the most recognizable brand mascots in history so bringing him back in a fresh way was an exciting challenge,” said Peter Harris, Executive Creative Director at quench. “With The First Name in Tuna campaign, we wanted to blend humor, nostalgia, and contemporary storytelling to reintroduce Charlie to a new generation while staying true to the brand’s legacy. The result is a campaign that’s both entertaining and a testament to StarKist’s commitment to quality and innovation.”

Reinforcing StarKist’s Leadership

The First Name in Tuna campaign will roll out nationally throughout 2025. Each of the three ads will include 15-second ad spots and shorter cuts that will appear across Connected TV (CTV), Online Video (OLV), paid social, and other digital channels.

“By blending nostalgia with a digital-first approach, StarKist is reminding consumers why it has always been, and will always be, The First Name in Tuna,” said Merritt Jr. “We’re looking forward to continuing to engage and inspire fans with Charlie’s return while delivering the high-quality, delicious and convenient protein products they’ve come to expect from StarKist.”

About StarKist Co.
StarKist Co. is a socially responsible company that empowers people to live a healthy lifestyle by providing convenient nutritious proteins. An industry innovator, StarKist was the first brand to introduce convenient single-serve pouch products, which include StarKist Tuna Creations®, Salmon Creations®, and Chicken Creations® in over 40 varieties. As America’s favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist’s charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a direct wholly owned subsidiary of Dongwon Industries Co., Ltd.

Media Contacts
Michelle Faist
Michelle.Faist@StarKist.com
571-441-8096

Tori Schettino
tschettino@coynepr.com
973-588-2381

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SOURCE StarKist Co.

Technology

Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty

Published

50 minutes ago

May 4, 2026

HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.

EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.

A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.

A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework

Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:

Product – Advancing sustainable innovation in formulations and packaging

Process – Strengthening responsible sourcing and supply chain practices

Places – Enhancing operational efficiency and environmental performance

People – Fostering an inclusive and supportive workplace

Principle – Upholding strong governance and compliance standards

Sustainability as an Ongoing Journey

While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.

About Meiyume:

Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.

https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong

SOURCE Meiyume

Technology

Marketna: Launching Smart Arabic Platform for Digital Classified Ads

Published

50 minutes ago

May 4, 2026

DUBAI, UAE, May 4, 2026 /PRNewswire/ — “Marketna” has announced the launch of its new digital classified advertising platform for the Arab world, available through its mobile app and website.

With the slogan “Easy Buy and Sell,” Marketna is a platform connecting buyers and sellers across various sectors, including cars, property, electronics, home furniture and appliances, jobs, and services, enabling users to advertise and sell almost anything.

The platform, enhanced with artificial intelligence technologies, aims to simplify the online advertising process through a secure and user-friendly environment.

Marketna offers its services in both Arabic and English, currently covering nine Arab countries: the UAE, Saudi Arabia, Egypt, Jordan, Kuwait, Qatar, Oman, Bahrain, and Lebanon. Expansion is underway to include Syria, Iraq, Morocco, Algeria, Tunisia, and Libya, along with the addition of French as a supported language.

This initiative comes as part of Marketna’s vision to become a leading digital e-commerce platform across the Arab world, with a focus on the quality of user experience.

Marketna aims to build an inclusive online community that connects the region’s markets, thereby boosting the prosperity of the Arab digital economy.

Smooth and Easy Classified Ad Creation and Publishing

Marketna is built on four core pillars that make the buying and selling experience unique:

Speed and Simplicity: One-step registration and three-step ad postingSafety and Trust: Focus on protecting user data and privacyPremium Service: Fast ad approval and exceptional customer supportGreater Outreach: Maximum exposure to the target audience

Supporting Individuals and Business Owners

The platform offers individual sellers additional features through a “Premium” membership, granting ongoing benefits such as the ability to publish unlimited ads, extended ad validity, priority in search results, and a special seller badge.

Through a “Business” account, which can be created in just a few minutes, Marketna provides dedicated accounts for small, medium, and large business owners, enabling them to advertise cars and real estate in a professional way.

New users, both individuals and merchants, can post their basic ads for free, and receive exclusive discounts to boost their ads upon upgrading to a “Premium” or “Business Plus” membership, allowing them to reach a larger pool of potential buyers.

An Optimal User Experience via the Marketna Smart App

The Marketna Classified Ads Smart App is available for Android devices on the Google Play Store, allowing users to browse ads and post listings from anywhere, at any time, with the ability to communicate directly through in-app chat.

The app features a simplified, modern, and responsive interface. An iOS version for Apple devices is coming soon, with the goal of supporting all users.

For more information about Marketna and its services, visit the official website at https://marketna.com.

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Logo: https://mma.prnewswire.com/media/2963239/Marketna_Logo.jpg

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SOURCE Marketna

Technology

2026 Hong Kong Corporate Gift Purchasing Trends Report: BeGiftHK Reveals “Specialization and Wellness” as the New Standard for Corporate Gifting

Published

50 minutes ago

May 4, 2026

HONG KONG, May 4, 2026 /PRNewswire/ — BeGiftHK, a leading professional corporate gift company in Hong Kong, today officially released the “2026 Corporate Gift Purchasing Trends Report.” The report highlights that following profound changes in corporate culture in the post-pandemic era, the Hong Kong B2B gift market has officially moved away from the “low-price, high-volume” model. It has been replaced by a new purchasing logic centered on “Employee Wellness” and “Brand Specialization.”

Pickleball Customization: The New Corporate Sports Social Favorite of 2026

The most prominent trend highlighted in the report is the strong rise of “sports social gifts.” Data shows that in the first quarter of 2026, inquiries for Pickleball customization equipment surged by 210% compared to the same period last year.

A spokesperson for BeGiftHK analyzed: “In 2026, a corporate gift is no longer just an object; it is a brand touchpoint. Due to its low entry barrier and high participation across all age groups, Pickleball has become the top choice for large enterprises for hosting Team Building and ESG promotion activities. The professional-grade T700 carbon fiber paddles we provide, combined with high-quality customized designs, successfully transform the act of gifting into a highly social brand experience.”

Technology Defines Authority: Full-Color UV Digital Printing Enhances Corporate Image

Regarding the craftsmanship requirements for gift customization, purchasers in 2026 have demonstrated unprecedented attention to detail. The report indicates that over 85% of multinational organizations and financial enterprises prioritize the precision of printing technology when selecting a Hong Kong corporate gift company.

BeGiftHK has addressed the limitations of traditional screen printing, such as the inability to render gradients and high-precision logos, by introducing cutting-edge “Full-Color UV Digital Printing” technology. This commitment to professionalism has led BeGiftHK to frequently receive high praise as a “Souvenir Recommendation of the Year” in various commercial evaluations.

ESG Transformation: From “Green Products” to “Social Responsibility”

The report concludes by emphasizing that ESG factors have permeated every stage of the purchasing decision. In 2026, the demand for “Recycled PET (RPET)” materials and “Sustainable Sports Solutions” among Hong Kong enterprises consistently accounted for over 40% of the market share. Through its robust supply chain accumulated over years of deep cultivation in the Hong Kong market, BeGiftHK not only provides eco-friendly materials but also assists organizations in planning gift solutions with social impact, integrating “ESG narratives” into every exquisite gift box.

Rooted in Hong Kong, Defining the Future

As an established authoritative brand in the market, BeGiftHK, with its keen market insights and excellent execution, has successfully provided one-stop corporate gift customization services for numerous NGOs, educational institutions, and Fortune 500 companies. Looking ahead, the company will continue to drive industry innovation, creating the most valuable brand souvenirs for Hong Kong organizations with a more professional and forward-looking vision.

About BeGiftHK

BeGiftHK is a professional gift solution provider headquartered in Hong Kong. The company is committed to providing customers with closed-loop gift customization services, including design, production, quality inspection, and logistics, through innovative technology and a unique industry perspective. With the core concepts of “Professionalism, Design, and Value,” BeGiftHK is a designated gift partner for many large-scale events and corporate anniversary celebrations in Hong Kong.

Media Inquiries, please contact:

Contact Person: BeGiftHK Customer Service DepartmentCompany Name: Ideas Promotion Ltd (BeGiftHK)Phone: +852 3490 6532Email: info@ideaspromotion.com.hkWebsite: https://begifthk.com

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SOURCE BeGiftHK