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Three in Four Southeast Asian ECommerce Sellers Require Additional Support in Their AI Adoption, Lazada Report Reveals

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On average, online sellers have adopted AI in only 37% of their business operations.Indonesia and Vietnam lead average AI adoption in eCommerce in Southeast Asia, followed by Singapore and Thailand.Lazada’s new playbook provides sellers with best practices, actionable insights and resources to help integrate AI into their operations.

SINGAPORE, April 8, 2025 /PRNewswire/ — Lazada, a leading eCommerce platform in Southeast Asia, today published its research report on online sellers, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia. Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities—shedding light on sellers’ readiness to integrate AI into their operations.

Knowledge, perception and implementation gap evident among online sellers

The research reveals that online sellers in Southeast Asia show strong familiarity of AI, with nearly seven in 10 sellers (68%) indicating that they are aware of AI. Sellers believe they have integrated AI into 47% of their business operations, even though actual adoption stands only at 37%, highlighting a clear gap between perceived and actual AI adoption.

Online sellers face a dilemma in terms of assessing AI efficacy and its cost implications. While 89% acknowledge AI’s role in boosting productivity, almost two-third (61%) remain sceptical about its overall usefulness. Furthermore, although nearly all sellers (93%) agree that AI can drive long-term cost savings, 64% cite costliness and time-consuming implementation as barriers to adoption.

The research also suggests an implementation gap, where sellers understand the importance of AI but struggle with effective deployment. Highlighting the challenge of transitioning from familiar, manual processes to AI-driven solutions, nearly all sellers (93%) agree that it is important to upskill the workforce to use AI so that they can be more productive, yet 3 out of 4 sellers (75%) also concede that their employees still prefer to use tools they are familiar with, rather than new AI solutions.

AI-readiness level varies across markets

Across the region, Indonesia and Vietnam lead with 42% AI adoption across business functions, while Singapore and Thailand follow closely at 39%. Based on the level of AI adoption across five core aspects of operations of a seller’s business, namely operations and logistics, product management, marketing and advertising, customer service, and workforce management, the report identifies three distinct seller archetypes – AI Adepts, AI Aspirants, and AI Agnostics[1], based on the average score they attained in each aspect of operations to represent their readiness level to embrace AI:

AI Adepts: Sellers who have integrated AI across at least 80% of their operations, placing them at the forefront of adoption. In Southeast Asia, only 1 in 4 (24%) sellers belong to this category.AI Aspirants: Sellers who have partially integrated AI into their operations, but still face adoption gaps across key functions. 50% of sellers in Southeast Asia belong to this category.AI Agnostics: Comprising the remaining 26% of surveyed sellers in Southeast Asia, this group lags in AI adoption, with most business functions still handled manually.

Findings indicate that Thailand has the highest share of AI Adepts, with 30% of sellers in this category. Singapore (29%), Indonesia (29%), and Vietnam (22%) also demonstrate strong AI implementation despite knowledge gaps, while Malaysia (15%) and the Philippines (19%) face challenges related to internal buy-in and infrastructure limitations. With the majority of Southeast Asian sellers (76%) falling within the AI Aspirants and AI Agnostics categories, they are actively seeking more effective AI-powered solutions, with high demand for AI-powered tools (42%) and enhanced seller support (41%).

“The findings from our research reveal a fascinating gap in Southeast Asia’s eCommerce ecosystem. While most sellers understand AI’s transformative potential, many are still navigating the path from recognition to implementation,” said James Dong, Chief Executive Officer, Lazada Group. “As a leading eCommerce platform in Southeast Asia, we aim to bridge the knowledge and adoption gap by developing accessible AI solutions that address the unique challenges faced by sellers across different markets, ultimately making technology more accessible and driving sustainable business growth regardless of a seller’s size or technical expertise.”

Leveraging Lazada’s AI-driven solutions to transform business operations

To support sellers in their AI adoption journey, Lazada is launching the Online Sellers Artificial Intelligence Readiness Playbook, designed to provide strategic guidance based on sellers’ AI maturity levels. The research reveals that sellers are already leveraging key AI-driven solutions on Lazada’s platform to enhance their efficiency, validating Lazada’s continuous investments into cutting-edge AI innovations and advanced tools that streamline eCommerce operations and drive competitiveness.

With 67% of sellers expressing strong satisfaction in existing Lazada AI features[2], Lazada is also releasing new Generative AI (GenAI) features that are designed to empower sellers and enhance their product listings, streamline operations, and boost customer conversions such as:

AI Smart Product Optimisation: Powered by GenAI, this tool helps sellers identify improvements they can make to their product titles, descriptions, or even photos. It enables automated virtual try-ons, background modifications, and model adjustments, allowing sellers to produce professional product imagery quickly within minutes.AI-Powered Translations: This feature automatically translates product content into multiple local languages, enabling sellers to expand their reach across diverse markets efficiently and accurately.Lazzie Seller: A dedicated AI assistant within the Alibaba Seller Centre (ASC), providing instant responses to frequently asked questions, quick navigation to key features, store risk assessments, and business advice to boost seller efficiency and growth.

To find out more, download the Online Sellers Artificial Intelligence Readiness Playbook to understand how these solutions can offer a structured framework for sellers to integrate AI into their workflows to drive growth, efficiency, and innovation in an ever-evolving eCommerce landscape.

[1] AI Adepts are sellers in the top 25th percentile for AI adoption in terms of their scores, AI Aspirants fall within the middle 25th and 75th percentile, and AI Agnostics are in the bottom 25th percentile.

[2] Refer to Annex for more details

About the Research

Developed in partnership with Kantar, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in SEA provides a comprehensive analysis of AI adoption trends, challenges, and opportunities, offering insights into how sellers can leverage AI to drive growth and efficiency in Southeast Asia’s evolving eCommerce landscape. The report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in February 2025.

This follows the Artificial Intelligence Adoption in eCommerce in Southeast Asia Whitepaper, another research conducted in partnership with Kantar, which surveyed more than 6,000 eCommerce users in the region in September 2024 to better understand AI awareness, trust and preferences, shopping behaviour, and consumer pain points in the region.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

Annex

Lazada’s AI features for sellers:

Lazada Business Advisor: AI-powered analytics tool that provides real-time insights to optimise sales and business performance. Almost seven in 10 Lazada sellers report strong satisfaction and almost half (48%) actively use this tool to track trends and make data-driven decisions

Lazada Sponsored Solutions: A targeted advertising platform that boosts product visibility and maximises sales through AI-driven recommendations. Two in three (67%) sellers report strong satisfaction, and 46% actively use this tool, citing its positive impact on sales growth.

AI Smart Listing: Generative AI tool that automates product listing by generating and pre-filling compelling attributes based on images or keywords. 64% of sellers report strong satisfaction in leveraging this feature to reduce listing time and improve content quality.

Virtual Try-Ons: An AI-powered AR feature that allows shoppers to visualise products in real time, increasing purchase confidence and reducing returns. 62% of sellers express strong satisfaction with its effectiveness, with 42% of sellers using it actively.

AI Selling Points: A tool that analyses product data and customer behaviour to automatically highlight key product features to drive conversions. 68% of sellers express strong satisfaction with this feature and 42% actively use it to attract more customers to their storefront online.

Lazada IM Shop Assistant (LISA): An AI-powered tool that helps sellers enhance customer engagement by providing automated, AI-driven responses to inquiries, improving service efficiency and conversion rates. 65% of sellers express strong satisfaction with this feature and 38% actively use it.

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SOURCE Lazada Group

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Meridian Singapore Immigration Launches New Website to Simplify the PR Application Journey for Foreigners in Singapore

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New online platform provides clear, structured guidance for Employment Pass and S Pass holders navigating Singapore’s residency and Permanent Residency pathways

SINGAPORE, April 30, 2026 /PRNewswire/ — Meridian Singapore Immigration Pte. Ltd. has officially launched its new website at meridianimmigration.sg, a resource built specifically for foreigners living and working in Singapore who are exploring Permanent Residency or long-term residency options.

The platform arrives at a time when Singapore’s expatriate and foreign professional community is growing rapidly, yet many EP and S Pass holders report struggling to find clear, reliable information on the PR application process. Singapore’s immigration framework is among the most structured in Southeast Asia, with eligibility criteria, documentation requirements, and submission windows that change frequently. For individuals navigating this process without professional guidance, the stakes are high and the margin for error is narrow.

Meridian’s website was built to address that gap directly. The platform offers detailed explanations of available immigration pathways, structured consultation options, and educational resources developed by the firm’s team of immigration specialists. Rather than presenting a services catalogue, the site walks users through the considerations relevant to their specific situation, whether they hold an Employment Pass, S Pass, or are planning for their family’s long-term residency in Singapore.

“We built this platform because we saw how overwhelming and confusing the immigration process can be for people who genuinely want to build their lives here,” said a spokesperson for Meridian Singapore Immigration. “Our goal is to be the trusted partner that walks them through every step with clarity and integrity.”

Singapore’s continued attractiveness as a regional hub for multinational corporations, financial institutions, and technology firms means the pipeline of foreigners seeking long-term residency options remains substantial. At the same time, the ICA’s PR application framework has grown more nuanced, with factors such as economic contributions, family ties, and community integration weighed during assessment. Applicants who proceed without a clear understanding of these criteria often submit applications that are either premature or structurally incomplete.

Meridian’s approach centres on preparation and transparency, helping applicants understand where they stand before they apply and what supporting documentation strengthens their case.

Meridian Singapore Immigration Pte. Ltd. is a professional immigration consultancy dedicated to guiding individuals and families through Singapore’s immigration process. Specialising in Permanent Residency (PR) applications, residency pathways, and compliance support, Meridian offers clear, structured solutions tailored to each client’s unique circumstances. Founded on the values of Guidance, Integrity, and Success, Meridian is committed to making immigration simple, transparent, and accessible for everyone. For more information, visit meridianimmigration.sg or contact info@meridianimmigration.sg / +65 8873 1113.

 

View original content:https://www.prnewswire.com/apac/news-releases/meridian-singapore-immigration-launches-new-website-to-simplify-the-pr-application-journey-for-foreigners-in-singapore-302757392.html

SOURCE Meridian Singapore Immigration Pte. Ltd.

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Socomec, Daitron team up to meet Japan’s growing power demands

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TOKYO, April 30, 2026 /PRNewswire/ — Socomec, a century-old electrical group specialising in mission-critical energy, and Japan’s Daitron, an electronics components distributor, have signed a partnership to deliver power conversion solutions and service backup power and electrical-switching systems across Japan.

The deal combines Socomec’s equipment with Daitron’s on-the-ground engineering team, which has more than 74 years of experience in the Japanese market. The two companies will handle everything from project delivery to ongoing maintenance and spare parts.

The partnership covers three product areas: uninterruptible power supplies (UPS), which keep facilities running during outages; power conversion systems, which ensure the availability and continuity of high-quality energy; and static transfer switches, which automatically reroute power loads between sources without interruption.

Beyond equipment sales, the agreement includes training, spare parts, long-term service contracts and a full range of expert services covering prevention, measurement and analysis, consultancy, deployment and optimisation. Socomec will provide product and technical training to Daitron’s team, while Daitron handles installation, servicing and day-to-day client support in Japan.

The target market spans data centres, semiconductor plants, industrial facilities, hospitals and green buildings, all areas where even brief power interruptions can prove costly. Data center demand in particular is surging, driven by the rapid expansion of artificial intelligence infrastructure, with colocation and enterprise facilities among the primary targets.

“Daitron knows the Japanese market inside and out. They have the people, the relationships, and the hands-on experience, and we bring the technology to match,” said Socomec Asia-Pacific CEO O’Niel Dissanayake. “It’s a natural fit, and together we can offer something neither company could deliver alone.”

“Japan’s data centres, chip factories and industrial plants all require power systems they can count on,” said Masaharu Kato, corporate officer of Daitron. “Socomec’s technology is exactly what these customers need, and our job is to make sure it’s installed, maintained and supported properly. That’s what we do best.”

The partnership comes as Japan faces a step change in power demand. Electricity consumption is expected to grow 5.3% over the next decade, driven by data centres and semiconductor factories, according to the country’s grid operator. Industrial energy demand alone is forecast to rise 18.3% over the same period.

That growth is creating strong demand for reliable power infrastructure. Data centres, for example, run around the clock and cannot afford downtime, making backup power and efficient energy management essential. Socomec’s systems are designed to reduce power consumption without sacrificing reliability, a balance that is becoming increasingly important as operators look to manage both costs and environmental commitments.

Both companies say project planning and bids are already underway, with a long-term goal of expanding the partnership’s reach across Japan as demand grows.

About Daitron

Daitron Co., Ltd. is a Japanese engineering and trading company founded in 1952 and headquartered in Osaka. Listed on the Tokyo Stock Exchange (TYO: 7609), Daitron sells and manufactures electronic components, semiconductor processing equipment and power supply systems. The company has more than seven decades of experience serving Japan’s electronics and manufacturing industries.

SOCOMEC: When energy matters

Founded in 1922, SOCOMEC is an independent industrial group of more than 4,800 experts spread across the world in 30 subsidiaries. Our vocation: design, manufacture and sale of electrical equipment, with a strong expertize in critical power applications. In 2025, SOCOMEC achieved a turnover of 997 million euros (not yet audited).

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/socomec-daitron-team-up-to-meet-japans-growing-power-demands-302755570.html

SOURCE Socomec

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Multi-Destination Travel Surges Across Asia-Pacific This Labour Day, Trip.com Group Data Shows

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Multi-city travel across Asia-Pacific grew 35% year-on-yearMulti-city travel outpaces single-destination growth by more than 2xSoutheast Asia sees strong double-digit growth, with Thailand up to 52% YoY

SINGAPORE, April 29, 2026 /CNW/ — Multi-city travel across Asia-Pacific grew 35% year-on-year this Labour Day period, according to data from Trip.com Group. Several Asia-Pacific markets including Japan, South Korea, parts of Southeast Asia and Mainland China celebrate Labour Day, driving strong cross-border and domestic travel flows across the region.

Over 30% of international trips now span multiple destinations, highlighting a continued shift towards more complex, itinerary-led travel. This shift reflects a growing preference to maximise time and value with multiple destinations within a single trip rather than a single location.

Multi-destination trips become a defining travel pattern

While single-destination travel continues to account for most bookings, growth is increasingly driven by more complex itineraries. Multi-destination bookings are growing at more than twice the pace of single-destination travel, reflecting stronger demand for flexibility and deeper exploration.

Travellers are increasingly structuring trips across multiple cities to maximise both time and value, with popular combinations including:

Tokyo – Osaka – Kyoto (Japan)Seoul – Busan (South Korea)Bangkok – Phuket (Thailand)

These itineraries reflect a growing preference for multi-stop journeys that blend urban experiences with leisure destinations.

Southeast Asia sees fast growth in multi-destination travel 

Across Southeast Asia, demand for multi-destination travel is rising steadily, with strong growth across key markets of Thailand: 52%, Malaysia: 40%, and Singapore: 17%, according to Trip.com Group data.

Top outbound destinations across Southeast Asian markets include Japan (Tokyo, Osaka), South Korea (Seoul), China (Shanghai, Beijing), Thailand (Bangkok), Indonesia (Bali).

In other parts of Asia such as Hong Kong SAR, multi-destination travel also grew by over 50% year-on-year, highlighting growing preference for more complex itineraries over traditional single-destination trips, particularly in well-connected urban markets.

In Mainland China, domestic travel remains a strong base, while overseas journeys are increasingly shaped by multi-destination itineraries, with over 40% of outbound trips spanning multiple destinations and continuing to grow.

This suggests that travellers in this region are increasingly combining multiple cities within a single trip, supported by strong regional connectivity.

Japan’s domestic travel momentum on the rise

Japan is also seeing shifts in domestic travel behaviour, even as outbound demand continues to grow.

In Japan, domestic travel is growing rapidly, indicating rising interest in travelling within the country, accounting for one-quarter of all flight bookings, and to cities such as Tokyo, Sapporo and Okinawa.

Intra-Asia travel dominates Labour Day demand

The Labour Day holiday period continues to be driven by regional travel within Asia-Pacific, with travellers favouring destinations that offer ease of access, diverse experiences, and flexible itineraries.

The Group’s data highlights the continued strength of short-haul travel, supported by strong connectivity and shorter flight durations.

More broadly, the way people travel across Asia-Pacific is evolving. Travellers taking a more deliberate approach to how they plan their trips. While cross-border journeys are increasingly shaped by multi-city itineraries, domestic travel remains a strong and steady part of the landscape. Together, these patterns point to a more flexible and value-conscious mindset, as travellers look to make the most of both time and budget.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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SOURCE Trip.com Group

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