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Sony Electronics Introduces Three New Speakers in the ULT POWER SOUND Range Featuring Global Superstar Post Malone

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Partnership with Post Malone Kicks off with this Launch as part of Sony’s “For The Music” Audio
Brand Campaign

SAN DIEGO, April 9, 2025 /PRNewswire/ — Sony Electronics Inc. today announced the expansion of its ULT POWER SOUND Series, designed to make listeners feel like they are front row at a concert. Added to the lineup are the ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5, and ULT FIELD 3, built for music lovers and offering powerful bass and dynamic sound at the touch of the ULT button. Sony is also adding to the range the ULT MIC – a pair of wireless microphones to pair with compatible speakers.

Partnership with global superstar Post Malone

Sony has partnered with global superstar Post Malone for the launch of the new ULT POWER SOUND Series as part of Sony’s “For The Music” audio brand campaign. As one of the most influential and genre-defying artists of his generation, Post Malone embodies the spirit of authenticity, creativity, and connection—values that lie at the core of Sony’s approach to audio innovation. “I’ve always wanted the music to feel personal, and this partnership with Sony is a chance to create something that brings people closer to the music in a real way,” said Post Malone. “This ULT POWER SOUND Series is insane, everyone should really experience this.” The collaboration kicks off this month with the launch of Sony’s new ULT POWER SOUND Series. Additional details of the partnership will be announced in the next few months.

Feel the massive bass and stronger sound with the ULT TOWER 9 and ULT TOWER 9AC

The ULT TOWER 9 and ULT TOWER 9AC offers massive bass and powerful unrivalled sound pressure in the party speaker models. Users can take the party to every corner of the room with 360° Party Sound. The ULT TOWER 9 and ULT TOWER 9AC feature four tweeters that deliver clear sound to both the front and rear of the speaker, with two mid-range speakers for vocal clarity. The speaker also includes Sony’s X-Balanced Speaker Unit to ensure clear audio and powerful sound. Hitting the ULT button gives access to two exciting bass modes – ULT1 for deeper, lower frequency bass and ULT2 for powerful punchy bass. This speaker ensures the sound spreads regardless of where listeners are in the space and feel the full power of the music.

The party never has to stop thanks to the ULT TOWER 9’s up to 25-hour battery life1, while the ULT TOWER 9AC uses an AC connection without a built-in battery, delivering more powerful sound pressure. The easy-to-carry handle makes it simple to carry or lift and the stable castors help easily pull the speaker so listeners’ favorite tunes can follow wherever they go.

The ULT TOWER 9 and ULT TOWER 9AC do more than just play music — they transform a space into a full-on party experience. The 360° Party Lights create a synchronized lighting display2 that can link up to 100 compatible speakers, syncing both music and lighting seamlessly – filling any space with the ultimate party atmosphere.

The ULT TOWER 9 and ULT TOWER 9AC are also equipped with fun and convenient features, such as karaoke and guitar inputs, as well as the unique TV Sound Booster function that enhances the audio–visual sound experience, while watching everything from live performance videos to movies.

Bring the music anywhere with the ULT FIELD 5 and ULT FIELD 3

Enjoy the beat with the ULT FIELD 5 and ULT FIELD 3, featuring a new shoulder strap for easy on-the-go tunes.3 

The ULT FIELD 5 offers a superior music experience with boosted bass, while the ULT FIELD 3 delivers powerful bass from a compact body.

Experience the immersive ULT POWER SOUND with the ULT FIELD 5 and ULT FIELD 3, engineered to deliver enhanced bass that pulls listeners deeper into every track by hitting the ULT button.

The technology in the ULT FIELD 5 works in harmony for better sound quality. The X-Balanced Speaker Unit produces a clear and powerful sound with a tweeter providing a crisp and spacious sound for high frequencies. The passive radiators are optimized to enhance bass sound.

The ULT FIELD 3 offers power that doesn’t compromise clarity. The speaker delivers powerful sound and crystal-clear vocals from the two-way active driver design, incorporating a dedicated woofer and tweeter. Plus, the layout of the side passive radiators has been optimized to enhance bass sound.

The detachable shoulder strap is perfect for life on the move. The shoulder straps offer multiple carrying options that perfectly project sound wherever needed. This makes it ideal for outdoor adventures3. With the ULT FIELD 5 and ULT FIELD 3, listeners can choose the color that matches their look, from Black and Off White, and an additional Forest Gray colorway with the ULT FIELD 3.

Keep the energy going all night with the ULT FIELD 5’s impressive up to 25-hour battery life1, while the ULT FIELD 3 offers up to 24 hours4 of non-stop power.

With IP66 and IP67 waterproof and dustproof rating5, the ULT FIELD 5 and ULT FIELD 3 are ready for listening wherever users like – and there’s no problem rinsing them off either6. The speakers are also salt-water resistant, which makes them the perfect beach companion.

The 360° Party Lights are also added to the ULT FIELD 5 to bring the party to life. Both speakers include other convenient features, such as Party Connect, Multipoint Connection, Bluetooth® Fast Pair7, and a USB charging port.8

Sing out loud with ULT MIC

The ULT MIC is also being introduced to the ULT POWER SOUND Series. Whether it’s a solo performance or a duet with a friend, take center stage with the ULT MIC and sound incredible every time. Users can sing their hearts out with crystal-clear vocals for karaoke night. Designed to pair seamlessly with our ULT POWER SOUND Series speakers, these wireless microphones instantly connect two wireless mics by inserting dongles into the quarter inch jack mic port, delivering exceptional vocal clarity.

Environment in mind

The ULT POWER SOUND Series is not only designed to deliver powerful sound but also with the environment in mind. No plastics are used in the packaging material9 for ULT FIELD 5, ULT FIELD 3 and ULT MIC. This reflects Sony’s commitment to reducing the environmental impact of its products and practices.

Price and availability

The ULT TOWER 9 is available now with a suggested retail price of $899.99 USD at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT TOWER 9AC is available now with a suggested retail price of $749.99 USD and $999.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT FIELD 5 is available now with a suggested retail price of $329.99 USD and $449.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT FIELD 3 is available now with a suggested retail price of $199.99 USD and $269.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

The ULT MIC is available now with a suggested retail price of $149.99 USD and $199.99 CAN at Sony.com, Amazon, Best Buy, and other Sony authorized dealers.

For The Music
Sony established the brand platform “For The Music” for its premier consumer and professional audio products and services. With “For The Music,” Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans by supporting creator vision over everything. To learn more about the “For the Music” brand platform, please visit https://forthemusic.electronics.sony.com/.

About Sony Electronics, Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs.

1 When ULT1/2 on, and the volume level is set to 18, lighting off. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
2 Only compatible between SRS-XB43, XB33, XB23, XP700, XP500, XG500, XG300, XE300, XE200, LSPX-S3, XV800, XV900, XV500, ULT30, ULT50, ULT70, ULT900, ULT900AC, ULT1000. Wireless Party Chain functions are not applicable for connection. Firmware update required for current models.
3 Do not use any strap other than the supplied shoulder strap. When using the shoulder strap, please take care to avoid snagging or dropping.
4 When ULT on, volume at 22. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.
5 The unit, with the cap fastened securely, has a waterproof specification of IPX7*1 as specified in “Degree of protection against water immersion” of the IEC60529 “Ingress Protection Rating (IP Code)”, and a dustproof specification of IP6X*2 as specified in “Degrees of protection against solid foreign objects”.
6 If the surface of the system gets dirty, do not use detergent, thinner, benzine, alcohol, etc. to clean and do not brush the system. Whether you can completely wash it off or not, depends on the dirt or stain.
7 Google and Android are trademarks of Google LLC.
8 Interoperability and compatibility among Bluetooth® devices vary.
9 Coating and adhesive materials excluded. This varies by region.

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SOURCE Sony Electronics, Inc.

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Electrolux Group to end production in Jászberény, Hungary

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STOCKHOLM, April 22, 2026 /PRNewswire/ — Electrolux Group has decided to end production at the Jászberény, Hungary factory, which manufactures built-in and freestanding refrigeration products. Production is expected to cease by the end of 2026. A restructuring charge of approximately SEK 0.6 billion, of which SEK 0.3 billion is cash related, will be reported as a negative non-recurring item affecting operating income for Region Europe, Middle East & Africa and Asia-Pacific in the second quarter of 2026.

The decision follows a review of the company’s strategy to strengthen cost competitiveness and increase agility through production footprint optimization. This is driven by the current competitive environment, which is impacted by stagnant market demand, price pressure, and increasing constraints on cost competitiveness. The planned site closure will impact approximately 600 employees.

Electrolux Group will fully meet demand for refrigeration products by leveraging existing operations as well as working with external OEM partners. The decision does not affect the local sales and marketing activities managed by the Budapest office. 

This is information that AB Electrolux is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, on 22-04-2026 08:30 CET.

For more information:

Ann-Sofi Jönsson, Head of Investor Relations & Sustainability Reporting, +46 73 025 1005

Maria Åkerhielm, Investor Relations Manager, +46 70 796 3856

Henry Sjölin, Investor Relations Manager, +46 76 863 51 85

Electrolux Group Press Hotline, +46 8 657 65 07

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/electrolux-group/r/electrolux-group-to-end-production-in-jaszbereny–hungary,c4337676

The following files are available for download:

https://mb.cision.com/Main/1853/4337676/4051089.pdf

Press release Hungary April 22 2026 ENG final

 

View original content:https://www.prnewswire.com/news-releases/electrolux-group-to-end-production-in-jaszbereny-hungary-302749943.html

SOURCE Electrolux Group

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MediaGo and hipto Secure Another Les Cas d’Or Gold in Performance Marketing

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SAN FRANCISCO, April 22, 2026 /PRNewswire/ — Recently, MediaGo, a global intelligent advertising platform, and hipto, France’s premier lead generation specialist, won Gold in the “Content and Vertical Industries” category at the prestigious French digital marketing awards, Les Cas d’Or. Recognized for a benchmark performance marketing campaign in the health insurance sector, this award—voted on by over 40 brand marketing directors—serves as further authoritative validation of MediaGo’s technical prowess and service capabilities in the European market.

Following previous wins of Gold in the Native Advertising category and Bronze in the Banking & Insurance Acquisition category, this latest industry honor marks another significant milestone. It underscores that MediaGo’s localized native advertising capabilities, along with its ability to apply deep learning technologies in complex user acquisition scenarios across France and Europe, have earned high acclaim from both the market and industry experts, cementing its position at the forefront of the industry.

The French health insurance market is highly competitive and saturated. Local advertisers have long relied heavily on search and social media channels, resulting in persistently high CPAs and significant traffic inflation. Addressing these industry pain points, MediaGo and hipto collaborated to pioneer a new growth trajectory, establishing the open web as the third core acquisition pillar alongside search and social. By leveraging premium local news and information publishers in France, they seamlessly integrated native ads into media environments, providing the insurance sector with a scalable, replicable growth blueprint to effectively counter traffic inflation.

This award-winning campaign focused on scaling the acquisition of high-intent leads in the insurance sector. It successfully overcame three structural challenges inherent in traditional bidding models: reactive algorithms, high cold-start costs, and the difficulty of balancing scale with efficiency. This achievement further validates MediaGo’s strong operational capabilities and its innovation in native advertising within the French market.

Powered by five deep learning models and the newly upgraded SmartBid 3.0, MediaGo precisely predicts the conversion probability of each ad impression in real time. Paired with hipto’s high-frequency creative iterations (3–5 times per week), MediaGo continuously identifies high-potential audience clusters, further enhancing targeting precision. In addition, SmartBid 3.0’s unique “global learning” mechanism reduced the cold start learning cycle for new campaigns by 50%. This partnership enabled campaigns to achieve stable monetization from day one.

By utilizing SmartBid 3.0’s MaxCV mode, hipto’s campaigns achieved a dual breakthrough in both scale and efficiency. Data shows an immediate 32% uplift in monthly conversion volume and a threefold increase in lead volumes over the longer term, successfully expanding market share within a saturated vertical. Additionally, native ad CTR surpassed the industry benchmark by 53%, demonstrating the platform’s ability to precisely target high-intent users. Notably, even with a 48% increase in mobile budget allocation, CPA decreased by 2.6%, proving that volume scaling and margin preservation can coexist.

Leo Ye, Head of Partnerships at MediaGo, stated: “Winning the Les Cas d’Or Gold for Performance Marketing is a strong endorsement of MediaGo’s technical strength and localized service capabilities. We remain committed to a performance-driven, advertiser-centric approach, deepening our footprint in the French market to help advertisers break through growth bottlenecks in a saturated landscape.”

Looking ahead, MediaGo will continue to deepen its presence in Europe. With deep learning at its core, the platform aims to continuously enhance its native advertising capabilities and localized operations, delivering tangible value to global advertisers and empowering partners to achieve high-quality, sustainable business growth in complex market environments.

About MediaGo

MediaGo is a leading intelligent advertising platform. Based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.

Photo – https://mma.prnewswire.com/media/2961753/PRN.jpg

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Dandelion Civilization launches a Human Intelligence Platform to make talent risk visible before it becomes expensive

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New Human Intelligence Platform helps employers assess role fit, team dynamics, and early behavioral risk to avoid costly talent decisions.

AMSTERDAM, April 22, 2026 /PRNewswire/ — Dandelion Civilization today announced the launch of its Human Intelligence Platform at HR Tech Europe 2026, introducing a new approach to talent management and workforce decision-making, built around behavioral intelligence rather than instinct alone.

The launch addresses a problem many organizations already understand but still struggle to solve. Talent mis-matches are expensive, early misalignment is difficult to correct, and quality of hire remains hard to improve because the real consequences often appear months after a decision is made. Industry estimates frequently place the total cost of hiring a new employee at several times the position’s salary, especially when poor fit leads to replacement, lost productivity, and disruption.

While much of the HR technology market has focused on the hiring stage itself, Dandelion Civilization is taking a different route. The platform is designed to help employers understand how people are likely to perform in real conditions by revealing how they think, act, and interact across hiring, team development, and workforce risk.

At the core of the platform is a behavioral intelligence layer that creates continuous, evolving profiles of individuals and teams. Rather than relying only on CVs, interviews, or static questionnaires, Dandelion Civilization uses behavioral simulations to surface signals around decision making, collaboration, pressure response, and alignment. According to the company’s launch materials, the product is built around three core areas: hiring intelligence, team dynamics, and behavioral risk. It is designed to support decisions before day one, strengthen visibility into how individuals affect team performance, and identify patterns that may point to conflict, disengagement, or misalignment before those issues damage business outcomes.

“We are not creating another assessment tool,” said Dmitry Zaytsev, Founder and CEO of Dandelion Civilization. “We are building the infrastructure for better talent decisions. Companies often discover the true cost of misalignment too late, when trust weakens, performance slips, or the hiring process has to begin again. We want to make those signals visible earlier, when organizations can still act on them.”

The company says the platform is designed to fit into existing workflows without technical friction. Employers send a link, candidates complete an online simulation, and talent teams receive a decision-ready report. The launch deck states that the simulation takes around 20 to 40 minutes, requires no integration, and works in any browser.

While the platform begins with hiring, Dandelion Civilization is positioning the launch as the first step toward a broader layer of human capital intelligence that can support team design, talent development, and earlier visibility into people related risk over time.

About Dandelion Civilization
Dandelion Civilization is building a Human Intelligence Platform that helps organizations understand how people think, act, and interact across the employment lifecycle. Using behavioral simulations and digital profiling, the platform supports hiring, team development, and earlier visibility into workforce risk. Its launch materials describe the product as a system designed to reduce talent blind spots and reveal behavior beyond profiles.

 

 

 

 

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