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FNP Partners with CleverTap to Power Intelligent, Personalised Customer Engagement at Scale

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SAN FRANCISCO and MUMBAI, India, April 10, 2025 /PRNewswire/ — FNP (Ferns N Petals), India’s leading and most preferred gifting platform, has partnered with CleverTap, the all-in-one customer engagement platform, to further enhance its digital-first approach to customer experience. This collaboration aims to deliver intelligent, timely, and personalised communication that strengthens brand affinity and drives customer delight across every touchpoint.

With a rich legacy of making celebrations memorable through thoughtful gifts and reliable delivery, FNP continues to invest in technology that complements its customer-centric ethos. Through this partnership, FNP will leverage CleverTap’s AI-powered segmentation and omnichannel capabilities to accurately identify users and reduce redundant communication. This will enable the brand to deliver contextual, real-time engagement that enhances the overall customer experience.

“At FNP, we’re always exploring meaningful ways to elevate the customer journey,” said Avi Kumar, Chief Marketing Officer, FNP. “With CleverTap, we’re excited to unlock new possibilities in hyper-personalised engagement—bringing together data, automation, and agility to enrich every experience, from discovery to delivery.”

With CleverTap, the brand will now be able to drive higher conversions at key moments in the customer journey—such as during sign-up or checkout—using real-time triggers and personalised nudges. With automation at scale, FNP can deliver timely reminders and promotional offers with minimal manual intervention.

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “With our platform’s ability to unify customer data and drive real-time engagement, we’re excited to partner with FNP and provide support in creating even more meaningful and seamless user experiences for their customers.”

This partnership marks a key step in FNP’s ongoing commitment to innovation-led growth, as the brand continues to shape the future of gifting through consumer-first thinking and smart, data-backed engagement.

About FNP

FNP (Ferns N Petals) is India’s leading and most preferred gifting brand, with over 30 years of expertise in delivering exceptional and memorable gifting experiences.

As the market leader, FNP offers an extensive product portfolio that spans flowers, cakes, personalised gifts, plants, and gourmet hampers, catering to a wide spectrum of customer needs. With a network of 400+ retail stores across India and a growing international presence, FNP seamlessly bridges both online and offline platforms, setting benchmarks in customer service, innovation, and reliability.

Known for its pioneering efforts in omnichannel retail, FNP ensures that gifting is a hassle-free, delightful experience, available at the customer’s fingertips. With a sharp focus on quality, timely delivery, and highly customizable offerings, FNP has become the trusted partner for millions of customers during key celebrations and life’s important moments.

Constantly innovating and expanding into new categories and markets, FNP continues to shape the future of gifting, driving growth through leadership, customer-centricity, and an unwavering commitment to excellence.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalised experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Communications, CleverTap
sony@clevertap.com

ASHMIT CHAUDHARY
Associate Consultant, Archetype
ashmit.chaudhary@archetype.co

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MITTI LABS & SALESFORCE PARTNER TO SCALE WATER-SAVING RICE FARMING PRACTICES THAT REDUCE METHANE EMISSIONS

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Salesforce will purchase 500,000 high-integrity, data-backed methane reduction credits from Mitti Labs by 2030, bringing water resilience to India’s smallholder farmers. 

SAN FRANCISCO and BENGALURU, India, Oct. 29, 2026 /PRNewswire/ — Deep-tech company Mitti Labs today announced a five-year carbon credit offtake agreement with Salesforce to scale Climate-smart rice farming across tens of thousands of smallholder farms in India. Coming just weeks after Mitti Labs’ offtake agreement with Google, this new partnership shows the growing corporate demand for satellite-verified rice methane credits as a scalable offset solution with near-term impact. 

Climate-smart rice farming replaces traditional continuous irrigation with alternate irrigation, where farmers let their fields dry out during safe windows in the growing cycle. This low-cost practice shift helps the world grow more rice with less water, while abating methane emissions derived from microbe growth in oxygen-free soils. Alternate irrigation can cut methane emissions by up to 50% and water usage by up to 40%, without affecting yields. 

Agriculture is responsible for 40% of all human-induced methane emissions, which are a powerful driver of climate change. Methane traps 85 times more heat than CO₂ but only stays in the atmosphere for a decade, meaning that every ton that is not emitted today delivers a fast, tangible reduction in near-term warming. 

Commitments from companies like Salesforce are helping Mitti Labs scale these practices. Mitti Labs plans to scale its operations to meet this demand: by 2028, it plans to issue 2 million credits per year from its projects located in India and Southeast Asia. 

“Salesforce is a founding member of the Beyond Alliance’s Superpollutant Action Initiative. We know that superpollutant reduction is one of the best ways to slow near-term warming, and we are committed to directing capital toward high-impact mitigation efforts. Reducing methane emissions from rice farming is a scalable climate solution that also helps preserve water resources for future generations,” said Jamila Yamani, PhD., Director of Climate & Energy at Salesforce.

Every credit delivered under the agreement will be backed by field-level evidence and satellite-verified field dry-downs. Mitti Labs’ GeoAI platform, developed with support from NASA, fuses high-resolution satellite radar with field-collected ground truth to track flooding, soil moisture and crop health across individual smallholder plots. This provides credit buyers with transparent, independently verifiable proof of impact at a scale that manual monitoring is not able to match.

Beyond reducing methane emissions, the partnership is projected to save 700 billion liters of water, or roughly eighteen months of Bengaluru’s annual supply, easing pressure on groundwater retrievals in regions where rice farming competes with urban and industrial water usages. 

“Carbon credit buyers are increasingly asking not just what impact a project delivers, but how they can see it for themselves. Having Salesforce join Google in backing rice methane reductions shows that high-integrity, data-verified agricultural credits are becoming a core part of serious climate offsetting strategies. This agreement lets us reach tens of thousands more farmers with practices that cut emissions, save water and strengthen livelihoods,” said Xavier Laguarta, co-founder at Mitti Labs.

With Salesforce’s support, Mitti Labs will deepen its engagement with rice farming communities and expand the ‘digital twins’ GeoAI datasets that support the roll-out of its programs. As demand for the world’s staple crop continues to grow and rainfall patterns become less predictable, the next five years in the partnership offer a chance to strengthen food security and realize the full potential of rice farming as a climate solution. 

About Mitti Labs

Mitti Labs combines satellite technology, AI and field operations to create a water and climate resilient future for rice farming. To date, its programs have saved 500 billion liters of water — the equivalent of Bengaluru’s annual supply. In July 2026, Mitti Labs received an ‘A’ rating from leading ratings agency Sylvera in recognition of its rigorous implementation and measurement protocols. 

Mitti Labs customers include global technology, service, food and agriculture businesses such as Google, Cool Effect, Ebro Foods, and Syngenta. Since launching in 2023, Mitti Labs has grown to 150 employees and secured $12.5 million from investors such as Lightspeed India, Aramco Ventures, Voyager Ventures, Godrej Industries Group, Cisco Foundation, Francis Family Fund, and Volta Circle. Visit mittilabs.earth to learn more.

 

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Xobin Introduces AI Interview Auditor to Make AI-Led Hiring More Trustworthy

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A new AI agent designed to review AI-conducted interviews, identify evaluation inconsistencies, and help organizations make more reliable hiring decisions.

CHENNAI, India, Oct. 29, 2026 /PRNewswire/ — Xobin, a talent intelligence platform, today announced Xobin AI Interview Auditor, a new AI-powered solution designed to independently review interviews conducted by AI.

As more organizations adopt AI interviews to screen and evaluate candidates, a new challenge is emerging: How can companies be confident that the AI interviewer is making reliable assessments?

Xobin aims to address this challenge with an AI agent that reviews the interview itself.

Who Is Checking the AI Interviewer?

AI interviews are helping companies evaluate candidates at scale. But organizations also need a way to check whether those interviews were conducted and evaluated appropriately.

Xobin AI Interview Auditor is designed to examine AI interview conversations and help organizations answer important questions:

Did the AI ask relevant questions for the role?Did it properly evaluate the candidate’s answers?Did it overlook important information?Was the evaluation consistent with the interview conversation?Are the final scores and recommendations supported by evidence?

The goal is simple: AI interviews should be auditable, not just automated.

An Independent Review of AI Interviews

Xobin AI Interview Auditor introduces an additional layer of review to the AI hiring process.

Instead of relying entirely on the conclusions generated by an AI interviewer, organizations can use the auditor to identify potential inconsistencies and areas requiring human attention.

Each AI interview report now carries a quality badge, a short scorecard and plain-language flags. These show hiring teams at a glance whether the interview met Xobin’s quality standards and which sessions need a closer look, such as “this interview had long delays” or “the candidate tried to steer the AI off topic.”

Xobin’s in-house team also reviews all flagged audit reports to keep improving how the auditor and AI interviewer perform.

This approach is intended to improve transparency and give hiring teams greater confidence in AI-assisted hiring decisions.

Building on Xobin’s Existing AI Interview Capabilities

Xobin already offers Guided AI Interviews, enabling organizations to evaluate candidates through structured, interactive AI-led conversations.

These interviews also support the evaluation of emerging AI-era skills, including AI fluency, prompt engineering, and vibe coding.

Through Xobin’s existing real-time prompt editor, candidates can demonstrate how they interact with AI, construct and refine prompts, and approach practical problem-solving challenges.

For software development roles, this enables employers to assess how candidates use AI-assisted coding tools, rather than relying exclusively on traditional coding questions or theoretical knowledge.

With the introduction of AI Interview Auditor, Xobin is adding an independent review capability to its existing AI interviewing technology.

While Guided AI Interviews assess candidates, AI Interview Auditor assesses the quality and reliability of the AI interviewer’s evaluation.

Building Trust in AI Hiring

“AI is increasingly being trusted to interview candidates and recommend who should move forward. But who is checking whether the AI got it right?” said Guruprakash Sivabalan, Founder and CEO of Xobin.

“We believe the future of AI hiring requires more than automation. It requires accountability. Every AI interview should be explainable, reviewable, and supported by evidence.”

About Xobin

Xobin is a talent intelligence platform used by 5000+ organizations in 55+ countries, helping organizations make evidence-based decisions across hiring, talent development, and workforce management. Its solutions include AI interviews, skill assessments, psychometric assessments, and talent intelligence.

Website: https://xobin.com

Media contact
Guruprakash Sivabalan
Founder and CEO, Xobin
Email: guru@xobin.com 
Website: www.xobin.com

 

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Inntot Recognized as an official STMicroelectronics Authorized Partner for Software-Defined Radio Digital Radio Receiver Solutions

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Collaboration brings together STMicroelectronics’ automotive tuner technology and Inntot’s Software-Defined Radio IP to support cost-effective, multi-standard digital radio solutions

KOCHI, India, Oct. 29, 2026 /PRNewswire/ — Inntot Technologies, a leading provider of Software-Defined Radio (SDR) and in-cabin audio technologies, today announced that it has been recognized as an official STMicroelectronics Authorized Partner. The collaboration combines STMicroelectronics’ high-performance automotive radio tuners with Inntot’s highly competitive and optimized SDR software IPs, offering global Automotive Tier-1 suppliers and automakers a complete, cost-effective digital radio receiver solution.

The combined solution enables automakers and Tier-1 suppliers to support multiple digital radio standards, including Digital Radio Mondiale (DRM), Digital Audio Broadcasting (DAB/DAB+) and China Digital Radio (CDR), within automotive infotainment systems without the need for dedicated hardware decoders.

As the global automotive industry shifts toward integrated cockpits and Software-Defined Vehicles (SDVs), Tier-1 suppliers face increasing pressure to lower Bill of Materials (BOM) costs while maintaining high audio performance.

By pairing STMicroelectronics’ RF tuner ICs (such as the STA709/STA710 series, TDA7707/TDA7708 series) with Inntot’s high performing, lightweight, low-CPU-usage SDR stacks, the solution offers several benefits:

Reduced Hardware Complexity: Eliminates dedicated baseband Integrated Circuits (ICs), minimizing board space, power consumption, and thermal dissipation.Multi-Standard Global Coverage: Supports key broadcast standards across global regions (Europe, APAC, GCC, India, and the Americas) via software configuration.Faster Time-to-Market: Pre-validated middleware, hardware abstraction layers and OS abstraction layers accelerate system integration for Automotive Grade Linux (AGL), Android Automotive OS, and RTOS environments.Seamless Switching and Rich Data Services: Fully supports advanced features including seamless blending from analog to digital and vice-versa, alerts including emergency warning, album art/slideshows, Service and Program Information (SPI) and TPEG traffic notifications.

“Automotive radio is increasingly becoming a software-defined experience, giving automakers greater flexibility to address different standards and markets through software,” said Rajith Nair, CEO of Inntot Technologies. “Our partnership with STMicroelectronics is an important step in advancing that transition and bringing scalable digital radio solutions to more vehicle platforms globally.”

The joint STMicroelectronics and Inntot SDR receiver solutions supporting DRM, DAB/DAB+, CDR standards are now available for evaluation, sampling, and integration into automotive Tier-1 infotainment programs.

About Inntot

Inntot is a leading Software-Defined Radio (SDR) and In-Cabin Audio Technology company. Inntot’s SDR IP portfolio supports Digital Audio Broadcasting (DAB/DAB+), Digital Radio Mondiale (DRM), China Digital Radio (CDR), HD Radio, DTS AutoStage, and RadioDNS. With SDR deployments in more than 2.6 million cars and deployment underway in 4.4 million cars, the company holds 13 granted patents in the digital radio domain. Inntot is a member of WorldDAB and its technical committee and DRM Consortium and its technical committee. Inntot is also the winner of Digital Radio Mondiale Enterprise Award 2020.

Inntot Contacts

Media: info@inntot.com

Website: www.inntot.com

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