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Purcell leads the way: First Irish contractor to adopt digital procurement

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Purcell adopts an innovative digital procurement solution ProcurePro, setting the pace for innovation in Ireland’s construction sector

DUBLIN, April 15, 2025 /PRNewswire/ — Purcell, one of Ireland’s leading building contractors, is set to be the first in the country to implement ProcurePro, a modern construction procurement solution, digitising their procurement process end-to-end. Purcell is taking the lead in transforming how procurement is managed across the sector, setting a bold new precedent for the industry.

Ireland’s construction sector is in an ongoing struggle with outdated processes. When asked about the industry’s readiness to digitise back in October, PJ Rudden, chair of Construction Innovation and Digital Adoption, replied, “The industry is coming with us, but it’s slow.”

The truth is, digitalisation is happening across construction, onsite and offsite, but one area that hasn’t developed past 1995 is procurement. Most firms would freely admit they still rely on inefficient spreadsheets and fragmented communication methods. As the sector faces growing pressure to improve project delivery times and manage complex supply chains more effectively, Purcell’s move to digital procurement marks a pivotal shift towards greater efficiency, transparency, and competitiveness.

According to the Construction Industry Forecast (CIS), Irish construction project growth is projected to increase by 6% in 2025, with a total value of €850 million for projects under €100 million.

This growth presents both significant opportunities and challenges for Irish contractors, who must adapt to meet the rising demand for faster, more efficient project delivery. Purcell’s embrace of digital procurement technology positions the company to capitalise on these opportunities while streamlining operations and reducing risk.

“The construction industry in Ireland is at a crossroads,” said Tom Whelan, Commercial Director, Purcell Construction. “To remain competitive and deliver projects more effectively, we knew we had to embrace innovation. Digital procurement isn’t just a trend — it’s a necessity. We’re leading by example, showing that contractors can stay ahead by moving away from outdated methods to smarter, more streamlined solutions like ProcurePro.”

Purcell’s adoption of digital procurement technology improves operational efficiency, reduces risk, and enhances visibility over every step of the procurement process. This move brings procurement processes in line with the expectations of a modern construction industry — smarter, data-driven solutions that help contractors navigate a rapidly changing landscape.

Purcell’s leadership in digital procurement will likely serve as a catalyst for other Irish contractors, setting the stage for widespread adoption of digital tools across the sector. With project timelines shrinking and competition intensifying, the Irish construction industry is primed for a digital transformation, and Purcell is at the forefront of that change.

“Purcell’s decision to lead the way in digitising their procurement processes will undoubtedly inspire other Irish contractors to follow suit,” said Alastair Blenkin, Founder & CEO, ProcurePro. “This is a defining moment for the industry — innovation like this will drive efficiencies that benefit not just contractors, but also their clients, supply chains, and the wider economy.”

Purcell’s commitment to digital procurement is a crucial step in ensuring Ireland remains competitive in the global construction market.

As more contractors follow Purcell’s lead, digital procurement will surely become the standard across the Irish construction industry.

About Purcell

Purcell Construction is a leading Irish building contractor, delivering high-quality projects from its offices in Galway and Dublin. Known for its strong commitment to safety, quality, and sustainability, the company has earned a reputation for exceeding client expectations across sectors including commercial, education, healthcare, and residential.

About ProcurePro

ProcurePro is The Procurement Software for the Construction Industry, helping Head Contractors compare, select, approve and contract Subcontractors on a single platform.

Procurement is mission-critical to the success of a project, but current methods are inefficient and expensive. ProcurePro solves this by transforming the procurement process enabling consistency, early risk identification and enhancing project profitability – double the quality while saving more than 50% of time spent procuring.

Contact
Emily Broom,
emily.broom@procuerpro.co

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Logo: https://mma.prnewswire.com/media/2522492/5194338/ProcurePro_Logo.jpg

 

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Electrolux Group to end production in Jászberény, Hungary

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STOCKHOLM, April 22, 2026 /PRNewswire/ — Electrolux Group has decided to end production at the Jászberény, Hungary factory, which manufactures built-in and freestanding refrigeration products. Production is expected to cease by the end of 2026. A restructuring charge of approximately SEK 0.6 billion, of which SEK 0.3 billion is cash related, will be reported as a negative non-recurring item affecting operating income for Region Europe, Middle East & Africa and Asia-Pacific in the second quarter of 2026.

The decision follows a review of the company’s strategy to strengthen cost competitiveness and increase agility through production footprint optimization. This is driven by the current competitive environment, which is impacted by stagnant market demand, price pressure, and increasing constraints on cost competitiveness. The planned site closure will impact approximately 600 employees.

Electrolux Group will fully meet demand for refrigeration products by leveraging existing operations as well as working with external OEM partners. The decision does not affect the local sales and marketing activities managed by the Budapest office. 

This is information that AB Electrolux is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, on 22-04-2026 08:30 CET.

For more information:

Ann-Sofi Jönsson, Head of Investor Relations & Sustainability Reporting, +46 73 025 1005

Maria Åkerhielm, Investor Relations Manager, +46 70 796 3856

Henry Sjölin, Investor Relations Manager, +46 76 863 51 85

Electrolux Group Press Hotline, +46 8 657 65 07

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/electrolux-group/r/electrolux-group-to-end-production-in-jaszbereny–hungary,c4337676

The following files are available for download:

https://mb.cision.com/Main/1853/4337676/4051089.pdf

Press release Hungary April 22 2026 ENG final

 

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SOURCE Electrolux Group

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MediaGo and hipto Secure Another Les Cas d’Or Gold in Performance Marketing

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SAN FRANCISCO, April 22, 2026 /PRNewswire/ — Recently, MediaGo, a global intelligent advertising platform, and hipto, France’s premier lead generation specialist, won Gold in the “Content and Vertical Industries” category at the prestigious French digital marketing awards, Les Cas d’Or. Recognized for a benchmark performance marketing campaign in the health insurance sector, this award—voted on by over 40 brand marketing directors—serves as further authoritative validation of MediaGo’s technical prowess and service capabilities in the European market.

Following previous wins of Gold in the Native Advertising category and Bronze in the Banking & Insurance Acquisition category, this latest industry honor marks another significant milestone. It underscores that MediaGo’s localized native advertising capabilities, along with its ability to apply deep learning technologies in complex user acquisition scenarios across France and Europe, have earned high acclaim from both the market and industry experts, cementing its position at the forefront of the industry.

The French health insurance market is highly competitive and saturated. Local advertisers have long relied heavily on search and social media channels, resulting in persistently high CPAs and significant traffic inflation. Addressing these industry pain points, MediaGo and hipto collaborated to pioneer a new growth trajectory, establishing the open web as the third core acquisition pillar alongside search and social. By leveraging premium local news and information publishers in France, they seamlessly integrated native ads into media environments, providing the insurance sector with a scalable, replicable growth blueprint to effectively counter traffic inflation.

This award-winning campaign focused on scaling the acquisition of high-intent leads in the insurance sector. It successfully overcame three structural challenges inherent in traditional bidding models: reactive algorithms, high cold-start costs, and the difficulty of balancing scale with efficiency. This achievement further validates MediaGo’s strong operational capabilities and its innovation in native advertising within the French market.

Powered by five deep learning models and the newly upgraded SmartBid 3.0, MediaGo precisely predicts the conversion probability of each ad impression in real time. Paired with hipto’s high-frequency creative iterations (3–5 times per week), MediaGo continuously identifies high-potential audience clusters, further enhancing targeting precision. In addition, SmartBid 3.0’s unique “global learning” mechanism reduced the cold start learning cycle for new campaigns by 50%. This partnership enabled campaigns to achieve stable monetization from day one.

By utilizing SmartBid 3.0’s MaxCV mode, hipto’s campaigns achieved a dual breakthrough in both scale and efficiency. Data shows an immediate 32% uplift in monthly conversion volume and a threefold increase in lead volumes over the longer term, successfully expanding market share within a saturated vertical. Additionally, native ad CTR surpassed the industry benchmark by 53%, demonstrating the platform’s ability to precisely target high-intent users. Notably, even with a 48% increase in mobile budget allocation, CPA decreased by 2.6%, proving that volume scaling and margin preservation can coexist.

Leo Ye, Head of Partnerships at MediaGo, stated: “Winning the Les Cas d’Or Gold for Performance Marketing is a strong endorsement of MediaGo’s technical strength and localized service capabilities. We remain committed to a performance-driven, advertiser-centric approach, deepening our footprint in the French market to help advertisers break through growth bottlenecks in a saturated landscape.”

Looking ahead, MediaGo will continue to deepen its presence in Europe. With deep learning at its core, the platform aims to continuously enhance its native advertising capabilities and localized operations, delivering tangible value to global advertisers and empowering partners to achieve high-quality, sustainable business growth in complex market environments.

About MediaGo

MediaGo is a leading intelligent advertising platform. Based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.

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Dandelion Civilization launches a Human Intelligence Platform to make talent risk visible before it becomes expensive

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New Human Intelligence Platform helps employers assess role fit, team dynamics, and early behavioral risk to avoid costly talent decisions.

AMSTERDAM, April 22, 2026 /PRNewswire/ — Dandelion Civilization today announced the launch of its Human Intelligence Platform at HR Tech Europe 2026, introducing a new approach to talent management and workforce decision-making, built around behavioral intelligence rather than instinct alone.

The launch addresses a problem many organizations already understand but still struggle to solve. Talent mis-matches are expensive, early misalignment is difficult to correct, and quality of hire remains hard to improve because the real consequences often appear months after a decision is made. Industry estimates frequently place the total cost of hiring a new employee at several times the position’s salary, especially when poor fit leads to replacement, lost productivity, and disruption.

While much of the HR technology market has focused on the hiring stage itself, Dandelion Civilization is taking a different route. The platform is designed to help employers understand how people are likely to perform in real conditions by revealing how they think, act, and interact across hiring, team development, and workforce risk.

At the core of the platform is a behavioral intelligence layer that creates continuous, evolving profiles of individuals and teams. Rather than relying only on CVs, interviews, or static questionnaires, Dandelion Civilization uses behavioral simulations to surface signals around decision making, collaboration, pressure response, and alignment. According to the company’s launch materials, the product is built around three core areas: hiring intelligence, team dynamics, and behavioral risk. It is designed to support decisions before day one, strengthen visibility into how individuals affect team performance, and identify patterns that may point to conflict, disengagement, or misalignment before those issues damage business outcomes.

“We are not creating another assessment tool,” said Dmitry Zaytsev, Founder and CEO of Dandelion Civilization. “We are building the infrastructure for better talent decisions. Companies often discover the true cost of misalignment too late, when trust weakens, performance slips, or the hiring process has to begin again. We want to make those signals visible earlier, when organizations can still act on them.”

The company says the platform is designed to fit into existing workflows without technical friction. Employers send a link, candidates complete an online simulation, and talent teams receive a decision-ready report. The launch deck states that the simulation takes around 20 to 40 minutes, requires no integration, and works in any browser.

While the platform begins with hiring, Dandelion Civilization is positioning the launch as the first step toward a broader layer of human capital intelligence that can support team design, talent development, and earlier visibility into people related risk over time.

About Dandelion Civilization
Dandelion Civilization is building a Human Intelligence Platform that helps organizations understand how people think, act, and interact across the employment lifecycle. Using behavioral simulations and digital profiling, the platform supports hiring, team development, and earlier visibility into workforce risk. Its launch materials describe the product as a system designed to reduce talent blind spots and reveal behavior beyond profiles.

 

 

 

 

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