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ZapUp Launches Powerful WhatsApp Marketing Automation Platform, Joins Microsoft for Startups

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1 year ago

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NEW DELHI, April 16, 2025 /PRNewswire/ — ZapUp, a pioneering SaaS platform, a product of Perky.ai transforming how brands engage with customers on WhatsApp, has announced the launch of its next-gen marketing automation suite tailored for SMBs. The platform, now accepted into the Microsoft for Startups Founders Hub, is positioned to revolutionize WhatsApp as a mainstream, cost-efficient marketing channel across industries.

Leading the Way in WhatsApp Marketing Innovation

As businesses continue to seek authentic and high-conversion communication channels, WhatsApp has emerged as a powerful platform to connect with customers directly. ZapUp’s WhatsApp Automation Marketing Suite introduces a robust set of tools for broadcasting, lead capture, chatbot flows, campaign performance tracking, and e-commerce integration—all via WhatsApp.

Designed for simplicity and scalability, ZapUp empowers startups, D2C brands, agencies, and regional businesses to automate engagement, personalize messaging at scale, and reduce time-to-lead conversion dramatically.

“WhatsApp is where your customer already is. ZapUp ensures you’re there too—with the right message, at the right time, at the right scale,” said Vaibhav Asthana, Founder of ZapUp. “We are proud to join the Microsoft for Startups program, which validates our mission to bring world-class automation technology within the reach of SMBs globally.”

Built for Scale, Designed for Everyone

ZapUp’s onboarding is frictionless—businesses can start sending campaigns within minutes with embedded WhatsApp Business API setup, intuitive template management, and chatbot designers.

What sets ZapUp apart is its cross-industry flexibility. Whether it’s an online clothing brand, a local clinic, or a real estate firm, ZapUp has pre-built workflows tailored to multiple verticals—helping brands deliver contextual, automated conversations that drive actions.

Key Features:

Bulk broadcasting and targeted campaignsAdvanced chatbot flow designer (drag-and-drop)E-commerce product catalog integrationDynamic lead forms and funnel automationReal-time analytics with conversion trackingGDPR-ready consent mechanisms

Empowering SMBs With Cutting-Edge, Affordable Tech

With rising costs of digital marketing and privacy-led disruptions in traditional ad platforms, ZapUp provides an alternative that’s not only effective but also budget-friendly. Its vision aligns with Microsoft’s startup accelerator ethos—equipping emerging companies with the tools needed to scale responsibly and sustainably.

“By making WhatsApp automation accessible, we are leveling the digital playing field for SMBs,” said Asthana. “ZapUp is not just a product; it’s a movement to democratize modern marketing.”

About ZapUp

ZapUp is a WhatsApp-first marketing automation platform focused on helping businesses of all sizes create personalized, automated customer engagement journeys. Built with scalability and affordability at its core, ZapUp is designed to serve SMBs and enterprises across sectors looking to unlock the full potential of WhatsApp.

For more information, visit https://zapup.marketing

Logo: https://mma.prnewswire.com/media/2665219/ZapUp_Logo.jpg

 

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Booking.com’s Latest Travel and Sustainability Research Reveals Australian Generational Paradox

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22 minutes ago

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May 3, 2026

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SYDNEY, May 4, 2026 /PRNewswire/ — Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travellers across 35 markets globally, including 1,000 from Australia, this year’s research highlights a generational paradox.

While 83% of Australian travellers say that more sustainable travel is important to them, older generations demonstrate greater commitment through concrete actions, despite younger generations often expressing stronger sustainability intentions.

Older generations demonstrate greater commitment through concrete sustainable actions, with almost two–thirds of Boomers across Asia Pacific (63%) saying they will shop more at local, independent stores on their trips, three–quarters (75%) planning to reduce general waste, and 63% intending to reduce energy consumption, higher than Gen X, Millennials and Gen Z.However, younger travellers are leading in cultural and conservation management; more than a quarter of Gen Z (27%) and Millennials (26%) participated in a tour or activity that contributed to the health or conservation of the local ecosystem or wildlife.Extreme weather is actively reshaping travel choices. Nearly three-quarters of Australian travellers said they consider extreme weather risk when choosing both destination (72%), and timing (75%), and 27% reported having cancelled or changed trip plans in the past twelve months due to extreme weather or natural disaster.Australian travellers are shifting when and where they travel, seeking reliable climates and comfort. 43% say they plan to avoid overcrowded tourist destinations, 42% plan to travel outside of peak season, and 26% will seek out destinations with cooler temperatures.In 2025, travellers booked more than 100 million room nights on Booking.com at accommodation partners with a third-party sustainability certification, including at 363 third-party certified Australian properties.

To find Booking.com’s full 2026 research, visit here.

 

View original content:https://www.prnewswire.com/apac/news-releases/bookingcoms-latest-travel-and-sustainability-research-reveals-australian-generational-paradox-302760310.html

SOURCE Booking.com

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Florida Physician Specialists Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

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3 hours ago

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May 3, 2026

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National class action firm offering free case evaluations to individuals impacted by the Florida Physician Specialists cybersecurity incident

JACKSONVILLE, Fla., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Florida Physician Specialists data breach. Florida Physician Specialists learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

Florida Physician Specialists discovered that its network was hacked between November 27 and 29, 2025. An investigation launched in late November 2025 confirmed that an unauthorized third party accessed its network. The review of the exposed data was completed on April 6, 2026.

Information Exposed

Affected personal data includes full names and one or more of the following: Social Security numbers, driver’s license numbers or state identification numbers, other government identification numbers, financial account information, credit or debit card information, medical information, and/or health insurance policy information.

Who May Be Impacted

Individuals who received a data breach notification from Florida Physician Specialists may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Florida Physician Specialists breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Florida Physician Specialists incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Florida Physician Specialists

Based in Jacksonville, Florida, Florida Physician Specialists is a multi-specialty private physician practice serving patients in Northeast Florida.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/florida-physician-specialists-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760742.html

SOURCE Edelson Lechtzin LLP

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Technology

Sandhills Medical Foundation, Inc., d/b/a Sandhills Medical Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

Published

3 hours ago

on

May 3, 2026

By

National class action firm offering free case evaluations to individuals impacted by the Sandhills Medical cybersecurity incident

MCBEE, S.C., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Sandhills Medical data breach. Sandhills Medical learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

On May 8, 2025, Sandhills Medical discovered it had been the victim of a ransomware attack. Sandhills Medical began an investigation with the help of cybersecurity experts and a forensic firm. That investigation determined an unauthorized third party accessed Sandhills Medical’s server directly and obtained personal information for select patients.

Information Exposed

Affected personal data includes names, personal health information, and birth dates. This data breach has affected an estimated 169,017 people.

Who May Be Impacted

Individuals who received a data breach notification from Sandhills Medical may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Sandhills Medical breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Sandhills Medical incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Sandhills Medical

Based in McBee, South Carolina, Sandhills Medical operates as a Federally Qualified Community Health Center (FQHC) that provides community-based primary health care services.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sandhills-medical-foundation-inc-dba-sandhills-medical-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760743.html

SOURCE Edelson Lechtzin LLP

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