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Atento advances in its business strategy to lead the BTO sector, driven by Software as a Service (SaaS) solutions

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The company is evolving towards a SaaS business model that provides companies with advanced technological tools that optimize customer experience (CX) and employee experience (EX), driving operational efficiency and hyperpersonalization.Consulting is fundamental to enhancing key business experiences. Therefore, in the last six months we have tripled our consulting teams globally.

MADRID, April 22, 2025 /PRNewswire/ — Atento continues to advance in its business strategy to lead the Business Transformation Outsourcing (BTO) sector. This strategic transformation is based on the integration of advanced technology with Customer Experience (CX) and Employer Experience (EX) solutions in the SaaS model, as well as specialized CX consulting to optimize interaction between brands and consumers, driving hyperpersonalization, intelligent automation, and operational efficiency.

 

 

In recent years, the company has developed AI-based capabilities, such as conversational interfaces, real-time information processing to improve interactions, or the use of insights to enhance informed decision-making. Atento is betting on a Software as a Service (SaaS) model to offer companies flexible, scalable, and efficient solutions that contribute to improving CX.

“Atento’s evolution in recent years responds to the growing market demand for more technological, scalable, and efficient solutions. We are evolving the traditional concept of CX to become a BTO-oriented company, where Artificial Intelligence and automation are at the heart of our value proposition,” explains Eduardo Aguirre, CIO of Atento.

CX Consulting: a strategic pillar to elevate the value proposition

In addition to its strategic focus on technology, customer experience (CX) consulting is a key pillar in Atento’s value proposition. The Company combines its experience in business process outsourcing with a consultative approach, helping companies transform their service models through strategies based on customer journey mapping, intelligent automation, and predictive analytics. This approach marked by technological innovation allows for designing hyperpersonalized experiences, optimizing processes, and improving decision-making based on strategic insights. The goal is to provide customized solutions that improve operational efficiency and business results for their clients.

The consulting line integrates a deep market analysis and an evaluation of the CX ecosystem in collaboration with strategic partners, allowing it to create customized solutions that not only design a specific transformation roadmap for each client but also drive sustainable strategies capable of guaranteeing their long-term growth and performance and business return.

The future of BTO with the human touch at the center

In the face of increasing automation, Atento is betting on a future with human service enhanced by technology, with new capabilities oriented towards it with which they can offer added value. Through artificial intelligence, data analysis, and intelligent automation, Atento seeks to optimize processes, improve operational efficiency, and elevate the quality of the customer experience, always maintaining the human touch as a key differentiator.

With this commitment to transformation, Atento reinforces its position towards leadership in the BTO sector, opening the door to a SaaS model where innovation, AI, and hyperpersonalization mark the path towards the future of customer service.

Logo: https://mma.prnewswire.com/media/2400541/4677794/Atento_logo.jpg

 

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America’s Largest Political Group Is Getting Its Own Election Night

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A record 45% of Americans identify with neither party. On November 3, they get the first nationally televised Election Night built around the independent voter bloc, presented by United Independents, the organization behind the Independent National Convention, in partnership with DeFiance Media.

WASHINGTON, Oct. 26, 2026 /PRNewswire/ — Can the country’s largest bloc of voters turn identity into representation? Independents now make up 45% of U.S. adults, a record high in Gallup’s 2025 data, yet partisan coverage continues to dominate mainstream mediums. On November 3, one broadcast will cover the election from the Independent point of view.

Broadcast live from the National Press Club’s television studio in Washington, D.C. Election Night 2026: Independent Edition is an eight-hour program hosted by Christopher Life, founder and CEO of United Independents, and Macy Gunnell, NewsForce’s White House correspondent. DeFiance Media will be producing and streaming the broadcast.

Built on live election data from The Associated Press (AP), the program will call the national races as the returns come in. Then it goes where other broadcasts don’t: race-by-race coverage of independent candidates in consequential congressional contests, and guest conversations with the strategists and organizers behind them.

Built for the Voters Both Parties Are Chasing

Two generations of Americans have come of age as independent voters, and in 74 years of nationally televised Election Night broadcasts, not one has been built around them. This one is: national results and the balance of power, dedicated coverage of the independent candidates who could tip the next Congress, and a live chat with selected viewer questions put to the hosts and guests on air.

Open to Every Newsroom

Television pool feed. U.S. television outlets, including local stations, can carry the program live, in full or in part, separate from DeFiance Media’s full-program streaming.Social streaming. The broadcast streams through participating social media partners. Channels that want to carry it can sign up at Election2026.live.Live clips and excerpts. Newsrooms, commentators, and creators can pull portions of the program for reporting and social distribution while the broadcast is underway.

Request access through the Media & Distribution Access Form at Election2026.live.

Free and Accessible Nationwide

Going live Tuesday, November 3rd, 2026, from 6 PM- 2 AM ET. Updates, guest announcements, and viewing instructions: Election2026.live.

Media Contact

Shaun Saunders
shaun@graffiticreativegroup.com

View original content:https://www.prnewswire.com/news-releases/americas-largest-political-group-is-getting-its-own-election-night-302919753.html

SOURCE DeFiance Media

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Pianist Michael Weinstein Wins Best Social Media Music Collaborations at the 2026 Vega Awards

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With more than a million followers across social media, Weinstein’s piano collaborations bring together vocalists from around the world to create unique musical performances and reach new audiences.

SOUTH SALEM, N.Y., Oct. 26, 2026 /PRNewswire-PRWeb/ — Pianist, entrepreneur and social media creator Michael Weinstein has been recognized at the 2026 Vega Digital Awards in the Social Media Collaboration category for his music collaboration series, Piano Sessions: Bringing Voices Together Through Music.

“I love collaborating with talented singers including building friendships that have become just as meaningful as the music itself.”

Weinstein has built a social media audience of more than a million followers across TikTok, Instagram and other platforms by sharing piano performances and collaborations with singers from around the world. His videos feature vocalists performing alongside his piano accompaniment, creating intimate musical performances that showcase each artist’s individual talent and style.

While Weinstein has spent much of his professional career building businesses and marketing consumer brands, music has always remained one of his greatest passions.

“Music has always been a huge part of my life and one of the things I enjoy most is collaborating with other musicians,” said Weinstein. “I’ve had the opportunity to work with so many incredibly talented singers and I love being able to play alongside them and create something special together. It’s also rewarding to introduce these artists to new audiences while building relationships and friendships that have become just as meaningful as the music itself.”

An accomplished pianist and keyboardist, Weinstein has collaborated with an impressive range of vocalists, including artists who have performed and recorded with Maroon 5, Sting, John Legend, Alicia Keys, Usher, Lauryn Hill and Jill Scott. He has also collaborated with standout performers from American Idol, America’s Got Talent and The Voice.

Weinstein is also planning a live concert in New York City in 2027, bringing together several of the talented vocalists featured on his social media channels for a special collaborative performance. Additional details will be announced in the coming months.

Outside of music, Weinstein is the Founder and CEO of JAM Direct, a marketing and advertising agency, and former Chief Marketing Officer of Allstar Products Group, where he was responsible for marketing some of the most successful products in “As Seen On TV” history, including the Snuggie, ShamWow and Shake Weight.

Watch Michael Weinstein’s performances here:

https://linktr.ee/mweinsteinmusic

About the Vega Digital Awards

The Vega Digital Awards is an international competition recognizing excellence in social media, digital marketing and brand strategy. Judged by the International Awards Associate (IAA), the competition honors work that demonstrates innovation, effectiveness and measurable impact across the global marketing landscape.

Media Contact

Michael Weinstein, JAM Direct, 1 9146610053, mw@jamdirect.com, https://michaelweinstein.me/

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SOURCE JAM Direct

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Landis+Gyr Secures Major Contract with Leading US Utility

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CHAM, Switzerland and ALPHARETTA, Ga., Oct. 26, 2026 /PRNewswire/ — Landis+Gyr Group AG (SIX: LAND), a global energy technology leader driving intelligent innovation across the grid, today announced that it has secured a major contract with a leading US investor-owned electric utility. The agreement covers more than 3 million advanced metering endpoints.

Under the agreement, Landis+Gyr will provide Revelo meters and associated network and head-end system technologies, complemented by advanced security solutions, premium support, and software maintenance and services. The deployment is expected to advance the utility’s grid modernization objectives by enhancing security, grid visibility and operational performance.

“This important win reflects the strong momentum of our Grid Edge Intelligence portfolio and the trust customers place in Landis+Gyr to support large-scale grid modernization programs. By combining advanced metering, integrated technology, security and support capabilities, we look forward to helping this utility enhance grid visibility, reliability and operational performance,” said Peter Mainz, Chief Executive Officer of Landis+Gyr.

About Landis+Gyr

Landis+Gyr is a global energy technology leader, delivering intelligent solutions that connect devices, data, and decisions across the grid. Trusted by more than 2,000 utilities worldwide, we transform traditional devices into intelligent, networked sensors, giving utilities real-time grid visibility and system control. With these combined insights, electric, gas, and water companies can anticipate demand, optimize operations, and deliver energy that’s more reliable, resilient, accessible, safe, and sustainable for everyone. For more information, please visit our website www.landisgyr.com.

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