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Clearly Canadian Selected as a Six Category Finalist at the 17th Annual Shorty Awards

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Clearly Canadian has been shortlisted for the 17th Annual Shorty Awards for six categories including best Instagram Presence, User Generated Content, Use of Instagram, Multi-Platform Presence, Micro-Influencer Strategy, and Short-Form Video, showcasing the creativity and effectiveness of its work in digital media.

TORONTO, April 23, 2025 /PRNewswire-PRWeb/ — Clearly Canadian has been shortlisted for the 17th Annual Shorty Awards for six categories including best Instagram Presence, User Generated Content, Use of Instagram, Multi-Platform Presence, Micro-Influencer Strategy, and Short-Form Video, showcasing the creativity and effectiveness of its work in digital media. Public voting, to determine the category winners, is open through April 30th with daily voting allowed, visit https://shortyawards.com/vote/ to cast your daily vote for Clearly Canadian in all six categories.

“Following an incredible fan-lead crowdfunding campaign we needed an authentic, innovative and inclusive social media strategy to reengage legacy fans, thank them, and let them know that Clearly Canadian was back,” Jennifer Blackburn, Clearly Canadian, VP Marketing Strategy and Interim CMO.

“Following an incredible fan-lead crowdfunding campaign to resurrect the 1990s cultural beverage icon, we needed an authentic, innovative and inclusive social media strategy to reengage legacy fans, thank them, let them know that Clearly Canadian was back, and begin cultivating relationships with a new generation of Clearly Canadian fans,” explained Jennifer Blackburn, Clearly Canadian, VP Marketing Strategy and Interim CMO.

Clearly a Comeback was created in conjunction with social media agency, Yellow House Consulting, to re-launch Clearly Canadian’s social media presence, embrace our beloved legacy and new fans, and help fuel brand growth and awareness. Having nostalgia on your side is a huge asset, but it’s not an automatic win.

In order to leverage all the opportunities of organic social media, our strategy and content had to tap precisely into a collective of core memories and give people something worth engaging with. The powerful sincerity of “We love you back” drove every creative decision and led to content that resonated so much with our audience that they shared it with everybody.

Metrics included:

Audience Growth: 85% increase in followers across social platforms.
Skyrocketing Engagement: Interaction rates jumped 15×, as fans old and new actively liked, commented, and shared content.

Vast Organic Reach: Content garnered over 23 million in organic reach.
High Impressions: Campaign efforts generated more than 77 million organic impressions.

Revitalized Community: Massive community-driven participation reinvigorated Clearly Canadian’s beverage industry presence, proving that a passionate fanbase can be reignited with the right approach.

“We’ve always believed that social should feel less like a task and more like a cultural force. Being recognized by the Shorty Awards tells us we’re on the right track—and we’re just getting started,” stated Jessica Van Sack-Downey, CEO, Yellow House.

“Being shortlisted for a Shorty Award reflects embracing cutting-edge innovation, pushing our industry forward – an industry where creativity knows no bounds”, said Junmian Sun, Managing Director of the Shorty Awards. Winners are selected by the Real Time Academy, including industry leaders from notable brands and organizations like Bumble, VML, Google, Warner Bros, Edelman, Meta, Ben & Jerry’s, more. We look forward to celebrating the winners at the Shorty Awards ceremony on May 21, 2025, at Tribeca 360º in New York City.

About The Clearly Food & Beverage Company
Clearly Canadian (The Clearly Food & Beverage Company ULC) was founded in 1987 and is one of North America’s signature premium food and beverage brands. Clearly Canadian sparkling waters are sourced from across Canada’s pristine springs, contain natural fruit flavours with simple ingredients, and are bottled in recyclable materials only. Additional information can be found by visiting http://www.clearlycanadian.com or following the company on Facebook or Instagram @ClearlyCanadian and TikTok and LinkedIn.

About Yellow House
Yellow House is an award-winning social agency for brands that want to lead in culture. The agency specializes in platform-native content, high-impact influencer and affiliate programs, and brand storytelling built to drive both engagement and business results. Learn more at yellowhouseconsulting.com.

About the Shorty Awards
The Shorty Awards (also known as “The Shortys”) honors the most innovative work in digital and social media by brands, agencies and organizations.
Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as MTV Entertainment Studios & Paramount, Digitas, HBO, Meta, Airbnb, Honda, UNICEF and PepsiCo.

The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also weigh in and select their favorite Shorty Awards contenders during Audience Honor Voting.

Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact. http://www.shortyawards.com

Media Contact

Adrienne Lenhoff, Buzzphoria Public Relations for Clearly Canadian, 2483660388, pr@buzzphoria.com, https://clearlycanadian.com/

View original content to download multimedia:https://www.prweb.com/releases/clearly-canadian-selected-as-a-six-category-finalist-at-the-17th-annual-shorty-awards-302435994.html

SOURCE Buzzphoria Public Relations for Clearly Canadian

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Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty

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HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.

EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.

A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.

A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework

Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:

Product – Advancing sustainable innovation in formulations and packaging

Process – Strengthening responsible sourcing and supply chain practices

Places – Enhancing operational efficiency and environmental performance

People – Fostering an inclusive and supportive workplace

Principle – Upholding strong governance and compliance standards

Sustainability as an Ongoing Journey

While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.

About Meiyume:

Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.

https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong

SOURCE Meiyume

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Marketna: Launching Smart Arabic Platform for Digital Classified Ads

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DUBAI, UAE, May 4, 2026 /PRNewswire/ — “Marketna” has announced the launch of its new digital classified advertising platform for the Arab world, available through its mobile app and website.

With the slogan “Easy Buy and Sell,” Marketna is a platform connecting buyers and sellers across various sectors, including cars, property, electronics, home furniture and appliances, jobs, and services, enabling users to advertise and sell almost anything.

 

 

The platform, enhanced with artificial intelligence technologies, aims to simplify the online advertising process through a secure and user-friendly environment.

Marketna offers its services in both Arabic and English, currently covering nine Arab countries: the UAE, Saudi Arabia, Egypt, Jordan, Kuwait, Qatar, Oman, Bahrain, and Lebanon. Expansion is underway to include Syria, Iraq, Morocco, Algeria, Tunisia, and Libya, along with the addition of French as a supported language.

This initiative comes as part of Marketna’s vision to become a leading digital e-commerce platform across the Arab world, with a focus on the quality of user experience.

Marketna aims to build an inclusive online community that connects the region’s markets, thereby boosting the prosperity of the Arab digital economy.

Smooth and Easy Classified Ad Creation and Publishing

Marketna is built on four core pillars that make the buying and selling experience unique:

Speed and Simplicity: One-step registration and three-step ad postingSafety and Trust: Focus on protecting user data and privacyPremium Service: Fast ad approval and exceptional customer supportGreater Outreach: Maximum exposure to the target audience

Supporting Individuals and Business Owners

The platform offers individual sellers additional features through a “Premium” membership, granting ongoing benefits such as the ability to publish unlimited ads, extended ad validity, priority in search results, and a special seller badge.

Through a “Business” account, which can be created in just a few minutes, Marketna provides dedicated accounts for small, medium, and large business owners, enabling them to advertise cars and real estate in a professional way.

New users, both individuals and merchants, can post their basic ads for free, and receive exclusive discounts to boost their ads upon upgrading to a “Premium” or “Business Plus” membership, allowing them to reach a larger pool of potential buyers.

An Optimal User Experience via the Marketna Smart App

The Marketna Classified Ads Smart App is available for Android devices on the Google Play Store, allowing users to browse ads and post listings from anywhere, at any time, with the ability to communicate directly through in-app chat.

The app features a simplified, modern, and responsive interface. An iOS version for Apple devices is coming soon, with the goal of supporting all users.

For more information about Marketna and its services, visit the official website at https://marketna.com.

Photo: https://mma.prnewswire.com/media/2963238/Marketna_Classified_Ads.jpg
Logo: https://mma.prnewswire.com/media/2963239/Marketna_Logo.jpg

 

 

View original content:https://www.prnewswire.com/news-releases/marketna-launching-smart-arabic-platform-for-digital-classified-ads-302758903.html

SOURCE Marketna

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2026 Hong Kong Corporate Gift Purchasing Trends Report: BeGiftHK Reveals “Specialization and Wellness” as the New Standard for Corporate Gifting

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HONG KONG, May 4, 2026 /PRNewswire/ — BeGiftHK, a leading professional corporate gift company in Hong Kong, today officially released the “2026 Corporate Gift Purchasing Trends Report.” The report highlights that following profound changes in corporate culture in the post-pandemic era, the Hong Kong B2B gift market has officially moved away from the “low-price, high-volume” model. It has been replaced by a new purchasing logic centered on “Employee Wellness” and “Brand Specialization.”

Pickleball Customization: The New Corporate Sports Social Favorite of 2026

The most prominent trend highlighted in the report is the strong rise of “sports social gifts.” Data shows that in the first quarter of 2026, inquiries for Pickleball customization equipment surged by 210% compared to the same period last year.

A spokesperson for BeGiftHK analyzed: “In 2026, a corporate gift is no longer just an object; it is a brand touchpoint. Due to its low entry barrier and high participation across all age groups, Pickleball has become the top choice for large enterprises for hosting Team Building and ESG promotion activities. The professional-grade T700 carbon fiber paddles we provide, combined with high-quality customized designs, successfully transform the act of gifting into a highly social brand experience.”

Technology Defines Authority: Full-Color UV Digital Printing Enhances Corporate Image

Regarding the craftsmanship requirements for gift customization, purchasers in 2026 have demonstrated unprecedented attention to detail. The report indicates that over 85% of multinational organizations and financial enterprises prioritize the precision of printing technology when selecting a Hong Kong corporate gift company.

BeGiftHK has addressed the limitations of traditional screen printing, such as the inability to render gradients and high-precision logos, by introducing cutting-edge “Full-Color UV Digital Printing” technology. This commitment to professionalism has led BeGiftHK to frequently receive high praise as a “Souvenir Recommendation of the Year” in various commercial evaluations.

ESG Transformation: From “Green Products” to “Social Responsibility”

The report concludes by emphasizing that ESG factors have permeated every stage of the purchasing decision. In 2026, the demand for “Recycled PET (RPET)” materials and “Sustainable Sports Solutions” among Hong Kong enterprises consistently accounted for over 40% of the market share. Through its robust supply chain accumulated over years of deep cultivation in the Hong Kong market, BeGiftHK not only provides eco-friendly materials but also assists organizations in planning gift solutions with social impact, integrating “ESG narratives” into every exquisite gift box.

Rooted in Hong Kong, Defining the Future

As an established authoritative brand in the market, BeGiftHK, with its keen market insights and excellent execution, has successfully provided one-stop corporate gift customization services for numerous NGOs, educational institutions, and Fortune 500 companies. Looking ahead, the company will continue to drive industry innovation, creating the most valuable brand souvenirs for Hong Kong organizations with a more professional and forward-looking vision.

About BeGiftHK

BeGiftHK is a professional gift solution provider headquartered in Hong Kong. The company is committed to providing customers with closed-loop gift customization services, including design, production, quality inspection, and logistics, through innovative technology and a unique industry perspective. With the core concepts of “Professionalism, Design, and Value,” BeGiftHK is a designated gift partner for many large-scale events and corporate anniversary celebrations in Hong Kong.

Media Inquiries, please contact:

Contact Person: BeGiftHK Customer Service DepartmentCompany Name: Ideas Promotion Ltd (BeGiftHK)Phone: +852 3490 6532Email: info@ideaspromotion.com.hkWebsite: https://begifthk.com

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SOURCE BeGiftHK

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