Connect with us

Technology

Ascendion Acquires UXReactor to Drive Experience Transformation Powered by AI

Published

on

Strategic acquisition of UXReactor enhances Ascendion’s AI-driven experience design, strengthening end-to-end digital solutions

Drives client success with 40% faster execution, billion-dollar market acceleration, and digital transformation at scale for millions of users

Unlocks human-centered digital innovation, blending design expertise with Ascendion’s engineering excellence

BASKING RIDGE, N.J., April 24, 2025 /PRNewswire/ — Ascendion, a leading provider of AI-powered software engineering services, today announced its acquisition of UXReactor, an award-winning user experience (UX) strategy and design firm. With this strategic move, Ascendion force-multiplies its engineering capabilities, further enabling its customers to launch human-centered digital experiences that accelerate business outcomes and drive market advantage.

The acquisition of UXReactor marks a significant next step in Ascendion’s strategic investments for growth. Over the past two years, Ascendion has acquired Nitor Infotech to strengthen software product engineering, launched four global AI Studios, and created a new Latin America headquarters in Mexico.

This acquisition enhances Ascendion’s ability to create value across user-experience strategy, product experience design, UX research, platform experience design, and end-to-end digital innovation—all seamlessly integrated with AI-powered software engineering.

Founded in 2015 and headquartered in Pleasanton, California, UXReactor specializes in experience innovation with experts across the US, Asia, and South America. They help organizations of all sizes, from startups to Fortune 500 enterprises, drive growth and elevate performance.

“This relationship strengthens Ascendion’s ability to create long-lasting, high-value impact for clients, and reflects a focused commitment to advancing AI-powered software engineering,” says Karthik Krishnamurthy, CEO, Ascendion. “Combined with the power of our ASCENDION AVA+ platform and talented engineers, UXReactor will help our clients design, build, and scale innovative experiences faster and with greater impact, all to the power of AI.”

This acquisition is the next step in a long-term partnership. UXReactor has been working with Ascendion since 2024, and this collaboration is already driving client impact:

Accelerating Strategy: In Silicon Valley, UXReactor and Ascendion co-led a user-centric strategy and design conceptualization for a leading software company, with the potential to capture another billion-dollar market. Engineering has now been significantly accelerated under the leadership of Ascendion’s Product Engineering teams.Engineering a Seamless Ecosystem: At a large fintech company, UXReactor partnered with Ascendion to align engineering priorities with user needs through multi-stakeholder strategy workshops and design. This resulted in 40% faster execution through streamlined workflows and improved navigation design.Competitive Differentiation: For a large UK bank, the combined Ascendion and UXReactor transformation playbook is helping inform and differentiate a large-scale digital transformation initiative for millions of users.

Shaping the Future of Experience Transformation in the Era of AI

As software and AI become deeply embedded in every aspect of life and business, differentiated, human-centered experiences are more critical than ever. UXReactor’s proven methodologies, global design talent, and upstream strategy expertise — combined with Ascendion’s engineering excellence and ASCENDION AVA+ platform — create a distinctive new value proposition for clients. The company also brings an innovative Experience Studio, located in Silicon Valley, to facilitate user-experience design workshops related to software products and digital consumer experiences.

“Exceptional digital experiences begin long before a single line of code is written. AI-powered software is bringing a paradigm shift to various industries and experiences are now expected to be more seamlessly integrated for everyone. As a part of Ascendion, UXReactor will guide clients through this shift by delivering on critical experience strategy and design challenges — and then bring new ideas to life to create extraordinary value,” shares Satyam Kantamneni, CEO, UXReactor. “The future of experience innovation is here — and we’re thrilled to be part of it.”  

About Ascendion 
Ascendion is a leading provider of AI-powered software engineering solutions that help businesses innovate faster, smarter, and with greater impact. We partner with over 400 Global 2000 clients across North America, APAC, and Europe to tackle complex challenges in applied AI, cloud, data, experience design, and workforce transformation. Powered by +11,000 experts, a bold culture, and our proprietary Engineering to the Power of AI (EngineeringAI) approach, we deliver outcomes that build trust, unlock value, and accelerate growth. Headquartered in New Jersey, with 40+ global offices, Ascendion combines scale, agility, and ingenuity to engineer what’s next. Learn more at ascendion.com.

About UXReactor
UXReactor is an award-winning Experience Strategy and Design consultancy focused on helping enterprises drive growth and performance through human-centered design. Recognized as an Inc. 5000 company (2020-2023), UXReactor is headquartered in California, with global teams in India and Colombia. The company specializes in solving complex user experience challenges for enterprise software and technology companies. With deep expertise across user research, design strategy, and experience innovation, UXReactor serves a diverse range of clients from Fortune 500 leaders to fast-growing startups.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ascendion-acquires-uxreactor-to-drive-experience-transformation-powered-by-ai-302436794.html

SOURCE Ascendion

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Chef Robotics Physical AI Models Can Now Automate Baked Goods Packing

Published

on

By

SAN FRANCISCO, April 29, 2026 /PRNewswire/ — Chef Robotics, a leader in physical AI for the food industry, today announced that Chef robots can now automate tray assembly for baked goods packing. The application places baked products, such as burger buns, chocolate chip cookies, biscotti, butter cookies, biscuits, fortune cookies, granola bars, rusks, and shortbreads into trays and packaging containers before sealing.

Watch Chef robots in action.

Baked goods packing has historically been difficult to automate for high-mix production. Each item behaves differently on the production line—a granola bar compresses under the wrong grip, while a biscotti or rusk can crack if placed at the wrong angle. Surface textures range from glazed and smooth to crumbly and irregular, and strict presentation requirements leave little room for error. This variability has made it challenging for automation systems to reliably handle baked goods at production speeds, leaving food manufacturers dependent on manual labor and traditional bakery equipment.

To address this, Chef built its baked goods packing application on its existing piece-picking capability, which uses Chef’s AI-powered computer vision and physical AI models trained across diverse real-world production environments. This allows Chef robots to assess each item’s position, shape, and orientation in real time and determine how to pick the items from the pan and place them quickly and precisely without damaging them.

The baked goods packing application supports four distinct placement capabilities.

First, Chef’s vision system detects the angle at which each item sits in the pan and reorients it after picking, placing it on the tray at the exact angle required, regardless of its original position, enabling retail-ready presentation for SKUs that require precise angular placement.

Second, Chef robots can place multiple baked goods into the same packaging container in a single automated pass, completing full tray assembly without manual intervention.

Third, for packaging containers with multiple small compartments, Chef robots can precisely place items into each designated section, including multiple items in the same compartment, using Chef’s AI vision model to detect compartment positions and orientations in real time.

Fourth, Chef’s vision system identifies the exact center of each tray and places every item at a predefined offset from that center, ensuring a uniform, consistent arrangement across every pack regardless of how trays arrive on the conveyor.

For food manufacturers evaluating bakery systems and baked goods packaging automation, the application offers higher throughput, reduced labor dependency, and consistent presentation across shifts. The capability runs on Chef’s existing robotic hardware and software, allowing manufacturers to deploy it without requiring any changes to their production lines.

Chef’s baked goods packing application is available in the U.S., Canada, Germany, and the UK and is included as part of Chef’s robotics-as-a-service (RaaS) pricing model.

About Chef Robotics
Chef is the first company to have commercialized a scalable AI-driven food robotics solution. With over 104 million servings made in production, Chef leverages ChefOS, an AI platform for food manipulation, to offer a Robotics-as-a-Service solution that helps industry-leading food companies increase production volume and meet demand. Headquartered in San Francisco, CA, Chef aims to empower humans to do what humans do best by accelerating the advent of intelligent machines. Visit https://chefrobotics.ai to learn more.

View original content:https://www.prnewswire.com/news-releases/chef-robotics-physical-ai-models-can-now-automate-baked-goods-packing-302756923.html

SOURCE Chef Robotics

Continue Reading

Technology

Chef Robotics Physical AI Models Can Now Automate Baked Goods Packing

Published

on

By

SAN FRANCISCO, April 29, 2026 /PRNewswire/ — Chef Robotics, a leader in physical AI for the food industry, today announced that Chef robots can now automate tray assembly for baked goods packing. The application places baked products, such as burger buns, chocolate chip cookies, biscotti, butter cookies, biscuits, fortune cookies, granola bars, rusks, and shortbreads into trays and packaging containers before sealing.

Watch Chef robots in action.

Baked goods packing has historically been difficult to automate for high-mix production. Each item behaves differently on the production line—a granola bar compresses under the wrong grip, while a biscotti or rusk can crack if placed at the wrong angle. Surface textures range from glazed and smooth to crumbly and irregular, and strict presentation requirements leave little room for error. This variability has made it challenging for automation systems to reliably handle baked goods at production speeds, leaving food manufacturers dependent on manual labor and traditional bakery equipment.

To address this, Chef built its baked goods packing application on its existing piece-picking capability, which uses Chef’s AI-powered computer vision and physical AI models trained across diverse real-world production environments. This allows Chef robots to assess each item’s position, shape, and orientation in real time and determine how to pick the items from the pan and place them quickly and precisely without damaging them.

The baked goods packing application supports four distinct placement capabilities.

First, Chef’s vision system detects the angle at which each item sits in the pan and reorients it after picking, placing it on the tray at the exact angle required, regardless of its original position, enabling retail-ready presentation for SKUs that require precise angular placement.

Second, Chef robots can place multiple baked goods into the same packaging container in a single automated pass, completing full tray assembly without manual intervention.

Third, for packaging containers with multiple small compartments, Chef robots can precisely place items into each designated section, including multiple items in the same compartment, using Chef’s AI vision model to detect compartment positions and orientations in real time.

Fourth, Chef’s vision system identifies the exact center of each tray and places every item at a predefined offset from that center, ensuring a uniform, consistent arrangement across every pack regardless of how trays arrive on the conveyor.

For food manufacturers evaluating bakery systems and baked goods packaging automation, the application offers higher throughput, reduced labor dependency, and consistent presentation across shifts. The capability runs on Chef’s existing robotic hardware and software, allowing manufacturers to deploy it without requiring any changes to their production lines.

Chef’s baked goods packing application is available in the U.S., Canada, Germany, and the UK and is included as part of Chef’s robotics-as-a-service (RaaS) pricing model.

About Chef Robotics
Chef is the first company to have commercialized a scalable AI-driven food robotics solution. With over 104 million servings made in production, Chef leverages ChefOS, an AI platform for food manipulation, to offer a Robotics-as-a-Service solution that helps industry-leading food companies increase production volume and meet demand. Headquartered in San Francisco, CA, Chef aims to empower humans to do what humans do best by accelerating the advent of intelligent machines. Visit https://chefrobotics.ai to learn more.

View original content:https://www.prnewswire.com/news-releases/chef-robotics-physical-ai-models-can-now-automate-baked-goods-packing-302756923.html

SOURCE Chef Robotics

Continue Reading

Technology

Air Products to Expand Industrial Gas Supply for Samsung Electronics’ Next-Generation Semiconductor Fab in South Korea

Published

on

By

New investment underscores the company’s long-term commitment to Korea and its leading role in the global semiconductor industry 

LEHIGH VALLEY, Pa., April 29, 2026 /PRNewswire/ — Air Products (NYSE:APD), a world-leading industrial gases company and serving Samsung globally, today announced it has been selected by Samsung to supply industrial gases for its new advanced semiconductor fab in Pyeongtaek, Gyeonggi Province, South Korea.

Under the agreement, Air Products will build, own and operate multiple state-of-the-art production facilities and a bulk specialty gas supply system to supply nitrogen, oxygen, argon, and hydrogen for Samsung’s new semiconductor fab. The new facilities are expected to come onstream in multiple phases from 2028 through 2030.

Air Products has a long track record of executing multiple phase expansions in Pyeongtaek to support Samsung’s growing manufacturing needs. This latest project represents Air Products’ largest investment to date in the semiconductor industry and will establish Pyeongtaek as the company’s single largest operations site globally supporting the electronics industry. 

“Air Products is honored to be selected once again by Samsung and to have their continued confidence as a trusted partner supporting their strategic growth plans,” said SR Kim, President, Air Products Korea. “This significant investment reinforces Air Products’ role as a leading global supplier to the semiconductor industry and underscores our long-standing commitment to supporting our strategic customers with safety, reliability, efficiency and excellent service.”

Air Products has served the global electronics industry for more than 40 years, supplying industrial gases safely and reliably to many of the world’s leading technology companies. The company has operated in Korea for more than 50 years and has established a strong position in electronics and manufacturing sectors.

About Air Products

Air Products (NYSE: APD) is a world-leading industrial gases company in operation for over 85 years focused on serving energy, environmental, and emerging markets and generating a cleaner future. The Company supplies essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemicals, metals, electronics, manufacturing, medical and food. As the leading global supplier of hydrogen, Air Products also develops, engineers, builds, owns and operates some of the world’s largest clean hydrogen projects, supporting the transition to low- and zero-carbon energy in the industrial and heavy-duty transportation sectors. Through its sale of equipment businesses, the Company also provides turbomachinery, membrane systems and cryogenic containers globally.

Air Products had fiscal 2025 sales of $12 billion from operations in approximately 50 countries. For more information, visit airproducts.com or follow us on LinkedInXFacebook or Instagram.

This release contains “forward-looking statements” within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management’s expectations and assumptions as of the date of this release and are not guarantees of future performance. While forward-looking statements are made in good faith and based on assumptions, expectations and projections that management believes are reasonable based on currently available information, actual performance and financial results may differ materially from projections and estimates expressed in the forward-looking statements because of many factors, including the risk factors described in our Annual Report on Form 10-K for the fiscal year ended September 30, 2025 and other factors disclosed in our filings with the Securities and Exchange Commission. Except as required by law, we disclaim any obligation or undertaking to update or revise any forward-looking statements contained herein to reflect any change in the assumptions, beliefs or expectations or any change in events, conditions or circumstances upon which any such forward-looking statements are based.

View original content to download multimedia:https://www.prnewswire.com/news-releases/air-products-to-expand-industrial-gas-supply-for-samsung-electronics-next-generation-semiconductor-fab-in-south-korea-302757497.html

SOURCE Air Products

Continue Reading

Trending