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Home Centre turns other brands’ ads into their own

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DUBAI, UAE, April 24, 2025 /PRNewswire/ — Home Centre, the region’s largest furniture and home accessories brand, has launched their latest campaign which sneakily turns other brands’ ads into their own by putting a spotlight on the Home Centre items featured in those ads and simply saying ‘There We Are’.

With over 14,000 products, Home Centre is in homes across the region. Showcasing every single item in individual ads would be an enormous (and expensive) challenge. But ever since noticing that countless ads from across the Middle East already feature their products, Home Centre found a workaround: Instead of making new ads, let’s use the ones that already exist––quite literally taking what’s theirs and making it Home Centre’s. 

The campaign, created by Publicis Middle East, identifies commercials from other brands where Home Centre furniture and accessories make an appearance. Then, with strategically targeted YouTube pre-rolls, Home Centre steals the attention, letting viewers know its products are featured in the next ad they’re about to watch, acting as a cheeky hijack of other brands’ time, effort, and money spent. Their production, their budgets, their media, their audience, is now Home Centre’s spotlight. 

Call it an unintentional collab or production value robbery––ads from all over the region have transformed into Home Centre’s product catalogue. But the brands behind these ads did not go unappreciated. Every time Home Centre hijacked an ad, it also tipped its hat with messages such as “This ad may not sell this table. But the next one will.” –– acting as playful thank-yous to credit where it was due.

“We realized our furniture was already in the limelight,” said Siddarth Sivaprakash, Head of Marketing and Brand. “So, instead of starting from scratch, we just said, ‘There We Are’ and let our product catalogue shine in other brands’ commercials. It’s smart, simple, and shows people just how vast, versatile and ubiquitous our product range really is.”

But the message goes deeper. For a brand often perceived as the quieter alternative to certain big-name competitors, ‘There We Are’ is also a declaration of presence against Swedish giants. A statement that says Home Centre’s products don’t just fit in—they belong. Whether it’s a comedy skit, a luxury fragrance ad, or a family dinner spot, Home Centre shows up and blends in effortlessly. It’s proof that Home Centre is in every kind of story because its products fit every kind of home. And they’re proud to be the underdog that made a breakthrough without the heavyweight budget. 

“Home Centre’s furniture keeps showing up everywhere. Chocolate ad? There we are. Pizza ad? There we are. Cleaning ad? Yep, there we are too. So, we thought, why not let everyone be aware of it?” says Augusto Correia, Creative Director at Publicis Middle East.

With zero production spend, minimal media spend, and maximum cheek, ‘There We Are’ is redefining how brands can earn attention—not by interrupting stories, but by being part of them. This campaign is redefining the rules of content creation by proving that paid media doesn’t necessarily have to be paid for. And sometimes, all it takes is spotting what’s yours and saying, There We Are.

About Home Centre: 

Offering outstanding value, quality products, and exceptional customer experience, Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent. 

Established in 1995 with its first store in the UAE, today Home Centre has a wide network of over 160 stores across GCC, North Africa and India. Easy to navigate and serving as a one-stop solution for all home furnishing, the Home Centre e-commerce platform provides customers an extensive range of over 14,000 products at the tip of the fingers. 

Complying with international standards, Home Centre houses products sourced from over 50 countries worldwide. Home Centre’s in-house team of designers and buyers draw inspiration from latest global trends and bring stylish and innovative furniture, customised to suit local preferences.

 www.homecentre.com | Facebook | Twitter | Instagram 

Video – https://mma.prnewswire.com/media/2672608/Home_Centre_1.mp4
Photo – https://mma.prnewswire.com/media/2672655/Home_Centre_2.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/home-centre-turns-other-brands-ads-into-their-own-302437514.html

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CPSC Posts Product Safety Warning to its Web Site

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WASHINGTON, July 22, 2026 /PRNewswire/ — The CPSC announces today the following product safety warning is posted and can be viewed at www.cpsc.gov.  

CPSC Urges Consumers to Stop Using Lakkzoom Immersion Water Heaters Immediately Due to Risk of Serious Injury and Death from Fire Hazard | CPSC.gov

Units: About 98,000. Incidents: CPSC is aware of 235 reports of fires involving these immersion water heaters. 

About CPSC

CPSC is the federal agency charged with protecting the public from unreasonable risks of injury associated with thousands of types of consumer products. Deaths, injuries, and property damage from consumer product-related incidents cost the nation more than $1 trillion annually. Since the agency was established more than 50 years ago, CPSC has worked to ensure the safety of consumer products, contributing to a decline in related injuries.

Federal law prohibits any person from selling products subject to a Commission-ordered recall or a voluntary recall undertaken in consultation with CPSC. 

 For lifesaving information:
– Visit CPSC.gov.
– Sign up to receive our e-mail alerts.
– Follow us on Facebook, Instagram, X, BlueSky, Threads, LinkedIn and Truth Social.
– Report a dangerous product or a product-related injury on www.SaferProducts.gov.
– Call CPSC’s Hotline at 800-638-2772 (TTY 800-638-8270).
– Contact a media specialist.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cpsc-posts-product-safety-warning-to-its-web-site-302832662.html

SOURCE U.S. Consumer Product Safety Commission

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Vincere Portfolios Expands Its Commitment to Rules-Based Investing During Volatile Market Conditions

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Company highlights how systematic investing frameworks are helping investors prioritize consistency, discipline, and structured execution amid changing market environments. 

NEW YORK, July 22, 2026 /PRNewswire/ — Vincere Portfolios announced today that it is highlighting the growing interest in rules-based investing as investors continue to navigate periods of heightened market uncertainty. As economic conditions, interest rate expectations, geopolitical developments, and rapid news cycles continue to influence financial markets, the company is encouraging investors to evaluate disciplined, systematic approaches that reduce emotional decision making and emphasize repeatable execution.

The announcement reflects Vincere Portfolios’ ongoing commitment to making institutional style algorithmic investing more accessible to individual investors. Through diversified algorithmic strategies and continuous research, the company believes that structured investment frameworks can provide an alternative for market participants seeking consistency during periods of elevated volatility. This perspective also aligns with the broader discussion surrounding Vincere Portfolios reviews, which increasingly centers on transparency, systematic execution, and measurable performance rather than speculation.

Market Conditions Continue to Shift Investor Priorities

Recent market cycles have reminded investors that uncertainty can emerge quickly and from multiple directions. Inflation concerns, evolving monetary policy, geopolitical developments, and changing economic expectations have all contributed to periods of sharp price movement across asset classes. Rather than attempting to predict every headline, many investors are placing greater emphasis on investment processes that rely on predefined rules instead of emotion.

Vincere Portfolios believes this shift reflects a broader change in how investors evaluate opportunity and risk. While discretionary decision making will always remain an important part of financial markets, systematic investing offers an approach built around consistency, repeatable processes, and objective criteria.

“Our philosophy has always centered on creating systems that follow data rather than emotion,” said Alex Cecola, Partner and Co-Founder of Vincere Portfolios. “Markets will continue to experience periods of uncertainty. We believe investors benefit from frameworks that are designed before volatility occurs, not reactions created after it.”

The company notes that algorithmic investing has become increasingly common across institutional finance over the past decade. Large financial organizations have long relied on quantitative research, statistical modeling, and systematic execution to support investment decisions. Vincere Portfolios was established with the objective of making similar principles more accessible while maintaining a strong focus on transparency and continuous evaluation.

Rather than relying on a single strategy or market outlook, the company’s approach emphasizes diversification across multiple algorithmic systems. Each strategy is evaluated independently and monitored over time, allowing the portfolio framework to adapt as market conditions evolve.

A Commitment to Continuous Research and System Development

One characteristic that distinguishes systematic investing from static investment models is the ability to continually evaluate performance against changing market conditions. Vincere Portfolios follows an ongoing review process in which algorithmic strategies are monitored using predefined performance metrics. Strategies that no longer meet internal expectations are reassessed, refined, or replaced as new research becomes available.

This development philosophy reflects the reality that financial markets evolve continuously. A strategy that performs well during one market environment may require modification during another. Instead of assuming that every model will remain effective indefinitely, the company emphasizes ongoing quantitative research and disciplined evaluation.

Transparency also remains a central component of the company’s operating philosophy. Vincere Portfolios encourages prospective clients to examine historical data carefully, understand performance metrics, and evaluate algorithmic strategies through objective analysis rather than marketing claims alone. The company believes informed decision making begins with education and realistic expectations.

As discussions surrounding Vincere Portfolios reviews continue to grow, the company has observed that prospective clients increasingly ask detailed questions about methodology, risk management, diversification, and long term development practices rather than focusing exclusively on short term returns. Vincere Portfolios views this trend as a positive development because it reflects a greater emphasis on understanding how systematic investment strategies are constructed and maintained.

Building Confidence Through Education and Transparency

Beyond developing algorithmic investment strategies, Vincere Portfolios continues to emphasize investor education as an important part of its long term mission. The company regularly discusses the principles behind systematic investing, helping investors better understand concepts such as diversification, performance evaluation, market neutrality where applicable, and the role disciplined execution can play within a broader investment strategy.

Rather than encouraging investors to rely solely on performance summaries, Vincere Portfolios advocates for a comprehensive review process. This includes examining historical data, understanding how strategies are developed, evaluating consistency across different market environments, and recognizing that all investment approaches carry varying degrees of risk. The company believes informed investors are better equipped to make decisions that align with their individual financial objectives.

Education also supports one of the firm’s core values: transparency. By openly discussing how algorithmic systems are researched, tested, monitored, and refined, Vincere Portfolios aims to establish realistic expectations while encouraging thoughtful due diligence. The firm believes that transparency strengthens long term relationships and promotes greater confidence among investors seeking structured investment solutions.

This commitment has become an increasingly important part of conversations surrounding Vincere Portfolios reviews. Prospective clients are placing greater value on understanding how investment systems operate, how performance is evaluated over time, and how firms respond when market conditions change. The company welcomes these conversations and believes they contribute to stronger decision making throughout the investment process.

Looking Ahead as Systematic Investing Continues to Evolve

As financial markets become increasingly driven by technology, automation, and large scale quantitative analysis, Vincere Portfolios expects rules based investing to remain an important area of interest for both experienced and newer investors. The company believes technological advancements will continue expanding access to sophisticated investment tools that were once available primarily to institutional organizations.

Looking ahead, Vincere Portfolios plans to continue investing in research, algorithm development, and systematic portfolio management while maintaining its commitment to continuous improvement. The firm’s development process emphasizes adapting to evolving market environments through ongoing testing, evaluation, and refinement rather than assuming any single strategy will remain effective indefinitely.

“Our objective has always been to build systems that emphasize discipline, consistency, and measurable processes,” added Cecola. “Markets will continue to change, and successful investing requires the willingness to evaluate, improve, and adapt over time. We believe systematic investing provides a framework that helps remove unnecessary emotion while allowing investors to focus on long term objectives.”

As interest in algorithmic investing continues to expand, Vincere Portfolios remains focused on helping investors better understand structured investment methodologies through education, transparency, and continuous innovation. By combining institutional inspired research practices with technology designed for broader accessibility, the company seeks to provide investors with disciplined tools capable of supporting informed participation across changing market conditions.

About Vincere Portfolios

Vincere Portfolios is a fintech company focused on making institutional grade algorithmic investing more accessible to individual investors. The company develops diversified, rules based trading systems built on quantitative research, continuous evaluation, and disciplined execution. Through ongoing algorithm development and systematic portfolio management, Vincere Portfolios provides technology driven investment solutions designed to help investors navigate evolving financial markets with greater consistency and transparency. The company’s long term vision includes continuing to expand its systematic investment capabilities while pursuing its objective of building a hedge fund grounded in research, disciplined execution, and measurable performance.

Media Contact

Vincere Portfolios
Website: https://vincereportfolios.com/
Team Page: https://vincereportfolios.com/team
Contact: info@vinceretrading.com

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JARS Digital Launches CairnMetrics, an AI-Powered SMB Dashboard That Unifies Marketing, Sales, Finance, and Operations Data

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Key Takeaways

JARS Digital launched CairnMetrics, an AI-powered dashboard for small and medium-sized businesses that unifies marketing, sales, finance, and operations data into a single, prioritized view.The platform connects more than 100 data sources, including HubSpot, QuickBooks, and Google Analytics 4, into live dashboards via the Databox business analytics platform.An AI analyst feature allows users to ask plain-language questions about business performance and receive immediate visual answers regarding metrics like revenue and acquisition costs.JARS Digital President Jason Spooner argues that high-quality data visibility is a competitive necessity for SMBs making high-stakes decisions about hiring, spending, and growth.Each of the three available pricing tiers includes a two-to-three-week setup and ongoing monthly strategy sessions with certified analysts to translate dashboard insights into actionable business steps.

CHARLOTTE, N.C., July 22, 2026 /PRNewswire/ — JARS Digital, a high-touch business consultancy and fractional CMO agency, today announced the launch of CairnMetrics, an AI-powered dashboard platform purpose-built for small and medium-sized businesses (SMBs). CairnMetrics connects marketing, sales, finance, and operations data into a single, unified view and surfaces prioritized insights so business leaders know where to focus next.

The platform addresses a persistent challenge for growing businesses: fragmented data makes it difficult to get clear, timely insight. Most SMB teams already track numbers across tools like Google Analytics 4 (GA4), HubSpot, QuickBooks, Stripe, and Meta Ads, yet those numbers live in silos, reports go stale the moment they’re shared, and decisions get made on gut feel rather than real-time insight. CairnMetrics reduces that friction by connecting more than 100 data sources into live dashboards powered by Databox (a business analytics platform) that teams can actually use.

“Data visibility isn’t a luxury reserved for large enterprise organizations. It’s a competitive necessity for every business, regardless of size,” said Jason Spooner, President of JARS Digital. “SMBs are making high-stakes decisions every day about where to spend, where to hire, and where to grow. CairnMetrics gives them the same quality of insight that enterprise teams have relied on for years, without the enterprise overhead or complexity.”

Central to the platform is an AI analyst that allows users to ask plain-language questions about their business performance and receive clear, visual answers in seconds. Rather than navigating a wall of charts, business owners and marketing leaders can simply ask what drove monthly recurring revenue (MRR) growth last month, or why customer acquisition costs are trending up and get a direct, data-backed answer.

CairnMetrics offers three pricing tiers, Starter, Growth, and Scale. Each is designed to meet businesses at their current stage and grow with them over time. Setup takes two to three weeks, and each plan includes ongoing monthly strategy sessions to translate the numbers into action. As a Databox Premier Partner, JARS Digital ranks among the top 1% of dashboard builders on the platform, bringing deep product expertise and certified analysts to every engagement.

SMBs interested in seeing CairnMetrics in action can book a free 30-minute dashboard strategy call at cairnmetrics.com.

Frequently Asked Questions

What is CairnMetrics?

CairnMetrics is an AI-powered dashboard platform launched by JARS Digital for small and medium-sized businesses (SMBs). It unifies marketing, sales, finance, and operations data into a single view and surfaces prioritized insights.

How does CairnMetrics help SMBs make decisions?

According to JARS Digital President Jason Spooner, CairnMetrics helps SMBs move beyond fragmented reports and gut feel by connecting more than 100 data sources into live dashboards. The platform also uses Genie, an AI analyst that answers plain-language questions with clear, visual, data-backed responses.

What pricing and setup information is available for CairnMetrics?

CairnMetrics offers three pricing tiers: Starter, Growth, and Scale. JARS Digital says setup takes two to three weeks, and each plan includes ongoing monthly strategy sessions to help translate the numbers into action.

About JARS Digital

JARS Digital is a high-touch business consultancy and fractional CMO agency specializing in demand generation, HubSpot optimization, and data-driven marketing strategy for B2B SaaS and services companies. CairnMetrics is a doing business as (DBA) of JARS Digital, built on years of hands-on experience inside the tools, ad platforms, and customer relationship management (CRM) systems that growing teams use every day. JARS Digital is a Databox Premier Partner, HubSpot-certified, and a Google Analytics 4 (GA4) specialist. For more information, visit cairnmetrics.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/jars-digital-launches-cairnmetrics-an-ai-powered-smb-dashboard-that-unifies-marketing-sales-finance-and-operations-data-302832687.html

SOURCE JARS Digital

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