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Home Centre turns other brands’ ads into their own

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DUBAI, UAE, April 24, 2025 /PRNewswire/ — Home Centre, the region’s largest furniture and home accessories brand, has launched their latest campaign which sneakily turns other brands’ ads into their own by putting a spotlight on the Home Centre items featured in those ads and simply saying ‘There We Are’.

With over 14,000 products, Home Centre is in homes across the region. Showcasing every single item in individual ads would be an enormous (and expensive) challenge. But ever since noticing that countless ads from across the Middle East already feature their products, Home Centre found a workaround: Instead of making new ads, let’s use the ones that already exist––quite literally taking what’s theirs and making it Home Centre’s. 

The campaign, created by Publicis Middle East, identifies commercials from other brands where Home Centre furniture and accessories make an appearance. Then, with strategically targeted YouTube pre-rolls, Home Centre steals the attention, letting viewers know its products are featured in the next ad they’re about to watch, acting as a cheeky hijack of other brands’ time, effort, and money spent. Their production, their budgets, their media, their audience, is now Home Centre’s spotlight. 

Call it an unintentional collab or production value robbery––ads from all over the region have transformed into Home Centre’s product catalogue. But the brands behind these ads did not go unappreciated. Every time Home Centre hijacked an ad, it also tipped its hat with messages such as “This ad may not sell this table. But the next one will.” –– acting as playful thank-yous to credit where it was due.

“We realized our furniture was already in the limelight,” said Siddarth Sivaprakash, Head of Marketing and Brand. “So, instead of starting from scratch, we just said, ‘There We Are’ and let our product catalogue shine in other brands’ commercials. It’s smart, simple, and shows people just how vast, versatile and ubiquitous our product range really is.”

But the message goes deeper. For a brand often perceived as the quieter alternative to certain big-name competitors, ‘There We Are’ is also a declaration of presence against Swedish giants. A statement that says Home Centre’s products don’t just fit in—they belong. Whether it’s a comedy skit, a luxury fragrance ad, or a family dinner spot, Home Centre shows up and blends in effortlessly. It’s proof that Home Centre is in every kind of story because its products fit every kind of home. And they’re proud to be the underdog that made a breakthrough without the heavyweight budget. 

“Home Centre’s furniture keeps showing up everywhere. Chocolate ad? There we are. Pizza ad? There we are. Cleaning ad? Yep, there we are too. So, we thought, why not let everyone be aware of it?” says Augusto Correia, Creative Director at Publicis Middle East.

With zero production spend, minimal media spend, and maximum cheek, ‘There We Are’ is redefining how brands can earn attention—not by interrupting stories, but by being part of them. This campaign is redefining the rules of content creation by proving that paid media doesn’t necessarily have to be paid for. And sometimes, all it takes is spotting what’s yours and saying, There We Are.

About Home Centre: 

Offering outstanding value, quality products, and exceptional customer experience, Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent. 

Established in 1995 with its first store in the UAE, today Home Centre has a wide network of over 160 stores across GCC, North Africa and India. Easy to navigate and serving as a one-stop solution for all home furnishing, the Home Centre e-commerce platform provides customers an extensive range of over 14,000 products at the tip of the fingers. 

Complying with international standards, Home Centre houses products sourced from over 50 countries worldwide. Home Centre’s in-house team of designers and buyers draw inspiration from latest global trends and bring stylish and innovative furniture, customised to suit local preferences.

 www.homecentre.com | Facebook | Twitter | Instagram 

Video – https://mma.prnewswire.com/media/2672608/Home_Centre_1.mp4
Photo – https://mma.prnewswire.com/media/2672655/Home_Centre_2.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/home-centre-turns-other-brands-ads-into-their-own-302437514.html

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BC Token Hits $0.02, Setting a New All-Time High

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$BC has risen nearly 70% since April as BC Engine continues to expand the token‘s utility across the BC.GAME ecosystem

BELIZE CITY, Belize, July 22, 2026 /PRNewswire/ — BC Token ($BC), the ecosystem token of BC.GAME, reached $0.02 on July 23, setting a new all-time high and extending its recent upward price movement.

According to CoinGecko, $BC reached the $0.02 milestone after moving steadily into a higher price range over the past several weeks. The token previously recorded a high of around $0.01561 on July 17 before continuing its upward movement.

Compared with its price of approximately $0.01181 on April 12, $BC has increased by nearly 70%. The latest milestone is also part of a series of new price records reached by the token since the launch of BC Engine in April.

Alongside the price growth, BC.GAME has continued to expand the practical use of $BC across its platform ecosystem.

Through BC Engine, users can allocate eligible $BC to the platform’s reward system and receive BCD rewards distributed on an hourly basis. Users can also view their allocated tokens, accumulated rewards and participation data directly through the BC Engine interface.

The system is designed to connect $BC participation with activity generated by products and partners across the wider BC.GAME ecosystem.

BC Originals, Croco Gaming and sports betting technology provider BETBY have already been integrated as Engine Nodes. Contributions from participating products and partners help support the BC Engine reward pool, creating a direct connection between platform activity, user participation and token utility.

“Reaching $0.02 is an important milestone for $BC, but price is only one part of the ecosystem’s continued development,” a BC.GAME spokesperson said. “Our focus remains on expanding the token‘s practical uses and connecting it more closely with products, rewards and user participation across the platform.”

The $BC ecosystem also includes separate buyback and token-burning mechanisms.

A portion of the tokens acquired through BC.GAME’s ongoing buyback activity may be redistributed to eligible active users through features such as Instant Bonus. The buyback programme operates separately from the token-burning mechanism.

Token burning is primarily connected to the BC Engine unlocking process. When users unlock $BC less than seven days after allocating it to BC Engine, 1% of the unlocked amount is permanently burned. Users who wait at least seven days can unlock the full amount without triggering a burn.

BC.GAME plans to introduce additional products and Engine Nodes while continuing to improve the visibility of reward distributions, token burns and other related on-chain activity.

The platform will also explore further uses for $BC across original games, sports betting and digital-asset reward experiences as the ecosystem continues to develop.

More information about BC Engine and the $BC ecosystem is available at bc.game/bc.

View original content to download multimedia:https://www.prnewswire.com/news-releases/bc-token-hits-0-02–setting-a-new-all-time-high-302832793.html

SOURCE BC.GAME

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BinBase Enhances 2026 USA BIN Intelligence for Durbin Compliance, Debit Network Routing, and Level 2/3 Interchange Savings

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BinBase updates its US payment dataset with advanced Durbin Regulation flags, ATM/Debit network routing indicators, and Level 2/3 commercial card markers to help merchants significantly reduce processing fees.

MIAMI, July 22, 2026 /PRNewswire-PRWeb/ — BinBase, a leading provider of card issuing and payment analytics data, has announced major US-focused updates to its 2026 BIN Database. Designed specifically for payment facilitators (PayFacs), US acquiring banks, and enterprise e-commerce merchants, the updated dataset targets one of the largest operational costs in payment processing: transaction interchange fees.

In the competitive US payment ecosystem, a fraction of a percent in interchange savings translates to millions of dollars for merchants. BinBase provides the exact data needed for dynamic cost-optimizing routing.

Processing credit and debit cards in the United States requires navigating complex regulatory framework and network rules. A critical element is the Durbin Amendment, which caps interchange fees on debit cards issued by regulated US banks (institutions with $10 billion or more in assets). Without precise, updated BIN-level data, payment gateways frequently misidentify unregulated cards, leading to suboptimal routing and higher processing fees.

The updated BinBase dataset addresses this challenge by providing dedicated attributes for US processing optimization:

Durbin Regulation Identification: Instant Y/N status markers allowing payment gateways to dynamically detect US regulated debit cards and apply appropriate cost structures.US Debit & ATM Network Routing: Granular routing indicators for major US PIN-debit and PINless networks, including STAR, NYCE, Pulse, and Accel, empowering payment routing engines to choose the most cost-effective path.Commercial Data Eligibility (Level 2 / Level 3): Precise identification of corporate, business, and purchasing cards eligible for Level 2/3 line-item processing, helping B2B merchants lower interchange rates on corporate transactions.Personal vs. Commercial Usage Classification: Clear distinction between consumer and corporate card ranges to prevent fee misclassification at checkout.

“In the competitive US payment ecosystem, a fraction of a percent in interchange savings translates to millions of dollars annually for high-volume merchants,” said a spokesperson for Damiko Inc. “By combining Durbin status with US debit network data and extended 8-to-11-digit precision, BinBase provides payment engineers with the exact surgical data needed to build smart, cost-optimizing routing engines.”

To evaluate the US-specific data attributes and test integration compatibility, developers can inspect the schema and download the free 2026 sample dataset on GitHub.

For complete commercial licensing, custom data exports, and enterprise integration details, visit BinBase at https://binbase.com.

About Damiko Inc

Damiko Inc is a US-based fintech data provider specializing in card issuer analytics, payment routing data, and global BIN database solutions. Operating through its flagship product, BinBase.com, the company supplies high-precision transaction intelligence to help merchants and payment facilitators worldwide optimize approval rates and mitigate processing fees.

Media Contact
Fedor Lavrikoff, BinBase, 1 7866133333, sales@binbase.com, www.binbase.com

View original content:https://www.prweb.com/releases/binbase-enhances-2026-usa-bin-intelligence-for-durbin-compliance-debit-network-routing-and-level-23-interchange-savings-302829300.html

SOURCE BinBase

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InfiMotion Technology Makes Public Debut, Showcasing Full-Stack E‑Drive Capabilities at Wuxi Event

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WUXI, China, July 22, 2026 /PRNewswire/ — InfiMotion Technology (InfiMotion), a global innovator in intelligent e‑drive systems, hosted a technology showcase event in Wuxi on July 16, marking its first public appearance as an independent supplier to the global automotive industry. The event demonstrated the company’s end‑to‑end capabilities spanning global R&D, extreme validation, and micron‑precision manufacturing – solidifying its position as a rising force in the new‑energy vehicle (NEV) drivetrain sector.

“Let the world know InfiMotion” said Joe Lin, CEO of InfiMotion Technology. “We have spent years perfecting our e‑drive technology for leading global automakers, and we are now ready to stand on our own as a trusted partner for the wider market.”

Cloud-Synced Global R&D: Engineering Without Borders

InfiMotion’s R&D network spans Wuxi, Shanghai, Ningbo, Hangzhou, and Gothenburg, with over 1,000 engineers – including a Swedish team of over 100 people – collaborating in real time via the cloud. This global footprint is built around real-world extremes: high-load endurance on European autobahns, Nordic cold starts, and tropical full-load operation in Southeast Asia – scenarios that directly shape InfiMotion’s globalization DNA.

A Track Record of Industry “Firsts”

InfiMotion’s technical pedigree speaks for itself:

2021: Pioneered China’s first self-developed 400V SiC EDU for ZEEKR 001.2024: Launched the world’s first 11-in-1 domain-controlled EDU, achieving over 90% CLTC efficiency on a 400V IGBT platform.2025: Released the world’s first mass-produced magnesium-aluminum alloy dual-motor EDU and the world’s first 900V high-performance magnesium-alloy coaxial EDU – delivering 5,200 Nm peak torque at just 77 kg net weight.

The company has also pioneered Umini-pin winding, 0.2mm ultra-thin silicon steel laminations, embedded and three-level PCM technologies, and is leading the formulation of industry standards for amorphous alloy materials.

Tested to the Extreme – Certified for Global Trust

InfiMotion adheres to ASPICE Level 3 processes and ASIL-D (ISO 26262) certification. Its validation system includes temperature cycling from -60°C to 140°C, 1,500-hour salt-spray tests, and 2,500-hour comprehensive endurance runs – with over 9,000 individual test items required for one European premium brand. The company’s CNAS-accredited testing center houses the world’s first 30,000 rpm motor test bench.

Manufacturing at Micron-Level Precision

InfiMotion operates five smart manufacturing bases across China (Wuxi, Hangzhou, Ningbo, Quzhou, and Jiaxing), with motor line automation reaching 95%. SMT accuracy is held to ±25μm, measurement instruments resolve down to 0.1μm, and an AI-driven visual inspection system detects defects as small as 20μm.

From Wuxi to the World

Today, InfiMotion supplies e-drive systems across the full voltage spectrum (400V–900V) for all vehicle classes, from A0 to supercars. Its global network spans China, Europe, and Malaysia, with vertical integration from key components to complete system. In the first half of 2026, the company ranked among China’s top three suppliers for both motor and inverter shipments, with volume production already serving Geely, Volvo, and JLR.

The InfiMotion Era Has Just Begun

As the global NEV industry undergoes profound transformation, InfiMotion remains committed to full-stack in-house R&D, global collaborative synergy, and open-win partnerships – delivering proven, traceable, and mass-producible Chinese e-drive solutions to the world.

About InfiMotion Technology

InfiMotion Technology is a global leader in the R&D and manufacturing of advanced electric drive systems and components for new energy vehicles. Committed to innovation, performance, and sustainability, InfiMotion provides comprehensive solutions empowering automakers to create the next generation of efficient, powerful, and intelligent electric vehicles.

For more information, please visit: www.infimotion.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/infimotion-technology-makes-public-debut-showcasing-full-stack-edrive-capabilities-at-wuxi-event-302832804.html

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