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Samsung Malaysia Launches 2025 Bespoke AI Appliances for a Smarter, Simpler, and More Secure AI Home

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Offering upgraded AI features and intelligent screens that deliver a more intuitive and seamless home experience

KUALA LUMPUR, Malaysia, April 24, 2025 /PRNewswire/ — Samsung Malaysia Electronics today announced the future of home living with the official launch of its 2025 Bespoke AI lineup of home appliances: Bespoke AI Side by Side Refrigerator, Bespoke AI Laundry Top Load and Bespoke AI Jet Ultra. Designed to bring greater ease and intelligence to everyday routines, these appliances feature smart functionalities that adapt to user behaviours, improve energy use and integrate effortlessly into today’s connected lifestyles.

“At Samsung, we aim to make everyday living easier through meaningful AI innovation. With our Bespoke AI appliances, we are bringing advanced AI Home to more households, offering intelligent solutions that redefine modern living. Powered by seamless SmartThings connectivity, trusted Knox Security, and natural voice interaction through Bixby, we are transforming how consumers interact with and manage their home appliances,” said Mr. Charles Kim, President of Samsung Malaysia Electronics.

The latest appliances also feature built-in screens and voice control, enabling users to access essential information and manage their home environment anytime, anywhere.

Personalized, Smarter Food Storage: Bespoke AI Side-by-Side Refrigerator
Powered by AI, the 2025 594L Bespoke AI Side-by-Side Refrigerator now features a sleek new design and a 9-inch LCD AI Home screen. This smart display enables seamless communication across all Samsung devices, using voice commands via Bixby. It also supports Multi-Device Experience (MDE), connecting everything from smartphones to home appliances – letting users take calls, play music, and even receive recipe suggestions via SmartThings Food Management. With full control at their fingertips, users can monitor food storage in real time, making grocery shopping smarter and more efficient.

This refrigerator includes thoughtful AI features such as Auto Open Door. Fitted with sensors on both sides, it detects when the user’s hands are full and opens automatically with a light touch or a voice command, eliminating hassle in everyday routines. For energy efficiency, the AI Energy Mode within SmartThings helps reduce power consumption by up to 10%.[1] It constantly tracks energy usage, estimates the monthly electricity bill, and provides smart suggestions to save energy. Once activated, it optimizes the compressor speed and defrost cycle frequency based on real-time environmental conditions. To maintain a fresher, cleaner fridge environment, it also features a built-in UV deodorizer and filter that maintain fresh air circulation and help eliminate odours daily.

Smarter, Quieter, Cleaner: Bespoke AI Laundry Top Load 
To eliminate the hassle of complicated laundry routines, Samsung has introduced AI technology in its 13kg-21kg Bespoke AI™ Top-Load Washer, making laundry easier, more convenient, and effortless. With three key AI functions — AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+™) — the new washers offer an intelligent, efficient, and quiet washing experience. AI Wash detects fabric type and load weight, adjusting settings like water level, agitation, and wash/rinse times for optimal results. Users can reduce their washer’s energy consumption using SmartThings AI Energy Mode[2]. When selected for certain cycles[3], it intelligently helps reduce energy use by up to 20%[4] through an enhanced algorithm to intelligently cut energy use[5]. Meanwhile, AI VRT+™ technology analyses sensor data to minimize noise and vibration, delivering a quieter laundry experience regardless of the floor type.

The new top loaders feature Ecobubble™ technology for more efficient cleaning with less fabric damage. It combines BubbleStorm™, which dissolves detergent into foam for quicker fabric penetration, and Dual Storm™, which promotes thorough mixing of bubbles and clothes. This system uses up to 25% less energy [6] and up to 13% less water[7], washes 2.5 times faster[8] and provides up to 20% better fabric care[9], reducing wear on clothes.

Compatible with SmartThings, users can remotely monitor and control their laundry. For added peace of mind, the Digital Inverter Motor is covered by a 20-year warranty[10], offering long-lasting durability and reliable performance.

Our Most Powerful Cleaning Performance: Bespoke AI Jet Ultra
Also making its debut is Samsung’s most powerful cordless stick vacuum cleaner, the Bespoke AI Jet Ultra. Delivering powerful suction of up to 400W[11], it effortlessly tackles even the tough cleaning tasks. At its core is the HexaJet Motor, designed with a hexagonal stator structure, a second-stage diffuser, and a thinner impeller for optimized airflow and motor efficiency. The motor also allows for up to 100 minutes of cleaning on a single charge in Min mode, making it ideal for cleaning the entire home in one session.

Equipped with the upgraded AI Cleaning Mode 2.0, the vacuum detects brush load and air pressure, automatically optimizing performance across six cleaning environments. Whether using the Active Dual Brush or Slim LED Brush+, it delivers Mid Mode-level performance while reducing battery usage and enhancing maneuverability.[12] The vacuum’s Multi-layered Filtration System captures fine dust with 99.999% efficiency[13]. Its HEPA filtration technology traps particles as small as 0.3µm, helping to prevent dust from being released back into the air.

Built-in Wi-Fi and SmartThings connectivity allow users to monitor vacuum performance remotely, while the onboard LCD screen displays alerts, battery status, and even call notifications—enhancing convenience during cleaning.

Reliable Experiences with Enhanced Knox Security
Backed by Samsung’s trusted security technology, the latest lineup features Samsung Knox, which protects user data with multi-layered security—enabling a reliable smart home experience with greater peace of mind. Knox Vault also makes its debut in home appliances, securely storing sensitive data such as passwords in a dedicated hardware chip.

To further safeguard against potential future quantum attacks, Samsung has incorporated Post-Quantum Cryptography (PQC) into Knox Matrix Credential Sync for screen-equipped products. Additionally, Samsung is enhancing product maintenance with SmartThings Home Care, which uses AI to monitor the status of appliances and sends notifications when issues are detected. Technical support representatives can also provide remote assistance based on pre-diagnosis results.

Learn more about the 2025 Bespoke AI Home Appliances, visit:
https://www.samsung.com/my/home-appliances/bespoke-home/

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

SAMSUNG MALAYSIA ELECTRONICS (SME) SDN BHD [Company No. 200301026766(629186-D)]

[1] Based on internal testing. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[3] Can be applied on the Normal, AI Wash, Super Clean, Jeans, Aqua Preserve, Towels and Clean Wash courses.

[4] Tested by Samsung on a WA80F/24 model with a 4kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

[5] The washing course time may be increased when using AI Energy Mode.

[6] Tested by Samsung with WA80F/24 11kg model with Ecobubble™ and Digital Inverter motor, using an IEC 3kg load (water level 4), comparing a normal cycle with Ecobubble™ and a normal cycle without Ecobubble™. Results provided to and interpreted by Intertek.

[7] Results may vary by model. Tested by Samsung with WA80F/24 11kg model with Ecobubble™ and Digital Inverter motor, using an IEC 3kg load (water level 4), comparing a normal cycle with Ecobubble™ and a normal cycle without Ecobubble™. Results provided to and interpreted by Intertek.

[8] Based on internal testing on the WA80F/24 11kg model, using Artificially Soiled Fabric (EMPA 120), compared to a Samsung conventional washing machine. Results may vary depending on the actual usage conditions.

[9] Based on the severity of washing action index of the WA80F/24 11kg model, compared to a Samsung conventional washing machine. Results may vary depending on the actual usage conditions.

[10] The 20 year parts warranty is only applicable to the inverter motor, as of April 2024.

[11] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 15% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

[12] Based on internal testing. When using the Active Dual Brush, battery consumption is reduced by up to 14% and maneuverability is improved by up to 6%. When using the Slim LED Brush+, battery consumption is reduced by up to 21% and maneuverability is improved by up to 8%. Performance may vary depending on actual usage conditions.

[13] Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage conditions.

 

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SOURCE Samsung Electronics

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iFOREX Lists on London Stock Exchange, Supporting Focus Across Global and Indian Markets

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LONDON, April 17, 2026 /PRNewswire/ — iFOREX today announced its recent admission to the Main Market of the London Stock Exchange (LSE) under the ticker IFRX, at a market valuation of approximately £43.3 million. This milestone marks a significant step in the Company’s long-term growth strategy and supports its continued expansion across international markets, including a growing focus on India.

With over 30 years of experience in the online trading industry, iFOREX has established a strong global presence built on proprietary technology, consistent innovation, and disciplined risk management. The Company continues to deliver advanced trading solutions alongside a high standard of client support, designed to meet the evolving needs of retail traders in dynamic markets.

Through its proprietary web-based and mobile trading platforms, iFOREX provides access to over 900 financial instruments, including foreign exchange, commodities, indices, stocks, cryptocurrencies, and ETFs. The Company continuously enhances its technology and product offering to deliver a seamless, secure, and efficient trading experience for its global client base.

India represents an increasingly important market for iFOREX, supported by a rapidly growing base of digitally engaged traders and rising interest in global financial markets. The Company aims to strengthen its presence by offering localized support, tailored educational resources, and technology-driven solutions aligned with the needs of Indian traders.

The Company’s admission to the London Stock Exchange enhances its visibility and credibility as a global fintech provider, focusing on investing in platform development, optimizing client experience, and scaling its international operations to support long-term growth.

“Our listing on the London Stock Exchange represents an important milestone in iFOREX’s evolution as a global trading provider,” said Itai Sadeh, Chief Executive Officer of iFOREX. “We see significant potential in the Indian market, driven by strong demand for digital trading solutions and increasing participation in global markets. We remain committed to expanding our presence in India while continuing to invest in technology, innovation, and client experience.”

iFOREX will continue to monitor market developments, adapt its offering to the needs of traders across different regions, and focus on delivering reliable services, transparent trading conditions, and long-term value to its clients and stakeholders.

Find out more here: iFOREX Website

This press release is intended solely for media use. It is not meant for individual investors and does not contain personal advice or recommendations.

 

View original content:https://www.prnewswire.com/in/news-releases/iforex-lists-on-london-stock-exchange-supporting-focus-across-global-and-indian-markets-302755696.html

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iFOREX Lists on London Stock Exchange, offering Cryptocurrency trading (CFDs) Across Global and LATAM Markets

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LONDON, April 29, 2026 /PRNewswire/ — iFOREX today announced its admission to the Main Market of the London Stock Exchange (LSE) under the ticker IFRX, with a market valuation of approximately £43.3 million. This milestone represents a major step in the Company’s global growth strategy and supports its continued expansion across international markets, including cryptocurrency CFD trading for retail investors in Latin America (LATAM) and beyond.

The listing underscores iFOREX’s commitment to combining traditional financial instruments with the evolving opportunities presented by the cryptocurrency market. Over the past decade, iFOREX has offered retail traders access to a broad portfolio of crypto CFDs, including Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Litecoin (LTC), and a growing range of other digital assets, alongside forex, commodities, indices, equities, and ETFs. The Company’s proprietary online and mobile platforms allow traders to seamlessly navigate both crypto and traditional markets from a single interface.

With more than 25 years of experience in online trading, iFOREX has built a solid global presence based on proprietary technology, disciplined risk management, and continuous innovation. By integrating crypto trading alongside traditional instruments, the Company provides traders with diversified opportunities, enhanced liquidity, and sophisticated tools to manage risk and capitalize on market trends.

Latin America represents a particularly high-growth region for cryptocurrency trading, supported by increasing digital adoption, rising interest in global financial markets, and a growing number of self-directed retail investors. iFOREX is committed to strengthening its presence in the region by offering localized services, multilingual support, and educational resources specifically designed to help LATAM clients engage confidently with both crypto and forex markets.

The LSE listing enhances iFOREX’s credibility and visibility as a global fintech provider while supporting its strategy to expand crypto trading offerings, scale operations, and provide long-term value to clients and shareholders. The Company continues to focus on platform innovation, regulatory compliance, and the development of tools that allow traders to execute informed and secure transactions across all available markets.

Itai Sadeh, Chief Executive Officer of iFOREX, commented:

“Our admission to the Main Market of the London Stock Exchange represents a landmark moment for iFOREX and reflects our commitment to innovation in financial trading, including cryptocurrencies. Latin America presents strong growth potential in digital assets, and we are focused on providing robust, reliable platforms, localized education, and tools that empower traders to access opportunities across both crypto and traditional markets.”

Looking forward, iFOREX plans to expand its crypto product offering, explore emerging digital asset trends, and continue delivering a secure, innovative, and client-focused trading experience to retail investors worldwide.

 

View original content:https://www.prnewswire.co.uk/news-releases/iforex-lists-on-london-stock-exchange-offering-cryptocurrency-trading-cfds-across-global-and-latam-markets-302755709.html

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Temu and QIMA Partner to Strengthen Product Testing and Platform Compliance

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DUBLIN, April 29, 2026 /PRNewswire/ — Temu, the global e-commerce platform, and QIMA, a leading testing, inspection, and certification company, today announced a partnership to strengthen product compliance and safety across the Temu platform. Under the partnership, QIMA’s testing and certification services will be integrated directly into Temu’s Seller Center, making compliance resources accessible to sellers.

QIMA will deliver independent product testing, on-site factory inspections, seller training programs, and digital compliance tools. Product testing will cover four initial categories: electrical and electronic goods, jewelry and gemstones, food contact materials, and light industrial products. Testing will be conducted against applicable regulatory and safety standards. QIMA will also conduct on-site factory inspections for selected sellers to verify production processes and supply chain practices at the source.

The Temu-QIMA partnership also includes structured training programs designed to help sellers better understand testing standards and regulatory requirements across markets, along with regular roundtables and workshops on evolving rules, policy developments, and compliance approaches.

“As e-commerce platforms serve more markets and more product categories, independent compliance infrastructure becomes essential, not optional,” said Pierre-Nicolas Disser, CEO of Consumer Products, QIMA. “This partnership, and particularly the integration into Temu’s Seller Center, is a step toward making compliance testing and certification a routine part of how sellers operate. That’s exactly the kind of work QIMA’s global network was built for.”

The partnership with QIMA builds on Temu’s broader product safety and compliance program. In 2025, the company invested approximately US$100 million globally in compliance, product safety, and quality control, with plans to double that investment in 2026. To date, Temu has established cooperation with more than 60 independent testing institutions worldwide. The partnership with QIMA represents one of the first integration of third-party compliance tools directly into the Temu Seller Center workflow.

“Temu prioritizes the safety of products on our platform, and our partnership with QIMA is a concrete step in that direction,” said a Temu spokesperson. “Together with QIMA, we are focused on providing consumers with a safe and trustworthy shopping experience, while making compliance resources more accessible to sellers on our platform.”

About Temu

Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands, and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.

About QIMA

At QIMA, we are on a mission to help our clients make products consumers can trust. We have developed compliance solutions for testing, inspection and certification (TIC) that enable supply chain agility, sustainability, and product innovation. Our services are used by 30,000 businesses globally in the consumer products, agri-food and life sciences industries. What truly sets us apart is our unique culture of relentless care for our clients, and a commitment to offering intuitive solutions that blend deep tech and human intelligence; this is how QIMA continues to disrupt the Testing, Inspection and Certification industry.

SOURCE Temu

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