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The Directions Group and Idealyst Innovation Form Strategic Partnership to Advance Integrated Intelligence and Innovation in Agriculture

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CINCINNATI, April 24, 2025 /PRNewswire/ — The Directions Group, a strategic insights firm, and Idealyst Innovation, a pioneering agricultural solutions company, have announced a strategic partnership designed to bring expanded intelligence services to the industry to empower agribusinesses and their farming and ranching customers.

The Directions Group’s expertise in integrated intelligence and custom research combined with Idealyst’s ability to curate innovative solutions addressing farmers’ most pressing challenges will empower clients, and their producer customers, to remain resilient in a compounding risk environment.

“This partnership represents a perfect alignment of our strengths and shared vision for agriculture,” said Elizabeth Finn, President and CEO of The Directions Group. “Together, we’ll not only help agricultural stakeholders navigate today’s challenges but also equip them to capture new opportunities and thrive.”

Idealyst Innovation was founded to address the critical gap between on-farm needs, innovation, and the effective distribution of curated, vetted solutions that empower farmers to unlock opportunity and optimize risk.

“Idealyst helps agribusinesses strengthen their customer relationships, reduce risk in their portfolios, and position themselves as trusted advisors with farmers. Keeping the voice of the producer at the center of our work is paramount to achieving Idealyst’s mission,” said Brett Sciotto, CEO of Idealyst Innovation. “Idealyst and The Directions Group have close ties as a result of our shared history, and this partnership enables Idealyst to leverage The Directions Group’s leading farmer insights capabilities to deeply understand how farmers are navigating uncertainty and the root causes of the problems most impacting them today and in the future.”

The Directions Group will be Idealyst’s exclusive provider of Farmer of the Future products and services, market research, data analytics, and wargaming. Idealyst will integrate Farmer of the Future and other integrated insights into its work with capital providers, cooperatives, retailers, processors, and consumer brands.

“The Farmer of the Future platform has become an essential resource for many stakeholders across the industry as they address compounding risks and prepare for the future,” Finn added. “Idealyst will integrate our proprietary platform into its work, further aligning innovation and other solutions with the needs of stakeholders.”

Ultimately, The Directions Group and Idealyst believe this partnership will pave the way for a stronger, more resilient agri-food system.

About The Directions Group

The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. Our team of expert advisors partner with clients to design custom solutions that uncover the dynamic, human-centric insights that drive business outcomes. We offer expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer-packaged goods. The Directions Group is a privately held firm based in Cincinnati, Ohio conducting work globally.

About Idealyst Innovation

Idealyst Innovation empowers American farmers and ranchers by solving on-farm challenges and unlocking new opportunities through innovation, delivered by their most trusted partners. Their unique alliance foresees and understands risks, solves problems, and engages solutions for farmers and ranchers to survive, thrive, and endure.

Media Contacts:
Jennifer Coleman
The Directions Group
614.949.4856

Sarah Tveidt
Idealyst Innovation
614.683.0005

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SOURCE The Directions Group

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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