Technology

BlueFocus Hits RMB 60 Billion in 2024 Revenue, with AI-Powered Growth Surging Tenfold

Published

1 year ago

April 28, 2025

BEIJING, April 28, 2025 /PRNewswire/ — On the evening of April 24, BlueFocus released its 2024 annual report, posting full-year revenue of RMB 60.797 billion, up 15.55% year-on-year. It is now the first marketing company in China to surpass RMB 60 billion in annual revenue.

Amid technology transformation and global expansion, the company recorded a positive inflection in operating gross margin, supported in part by significant growth in AI-driven business.

“BlueFocus has entered what is arguably the most strategically focused and decisive era in its history,” said Fei Pan, CEO of BlueFocus. “We are committed to transforming into a true AI-powered marketing technology company, tapping into the trillion-RMB-scale opportunities emerging from the restructuring of both China’s marketing industry and the global outbound market.”

Since 2023, the company has fully committed to an “All in AI” strategy, developing its proprietary industry model, BlueAI, now powering over 95% of operational workflows. Efficiency gains across integrated marketing, intelligent advertising, and global outbound business have improved by 60% to 1000%. In 2024, AI-driven revenue reached RMB 1.2 billion, surging more than tenfold year-on-year.

Looking ahead, BlueFocus anticipates AI-driven revenue to reach RMB 3–5 billion in 2025 and surpass RMB 10 billion longer-term. Fei Pan noted, “Reaching this milestone will be measured by three benchmarks: high gross margins, high AI integration intensity, and the creation of revenue models enabled by AI. Ultimately, 70% to 80% of BlueFocus’s revenue must be reinvented through AI, transforming into high-quality revenue streams.”

Meanwhile, BlueFocus’s Globalization 2.0 strategy is advancing at pace. In 2024, overseas advertising revenue reached RMB 48.333 billion, representing a 29.36% year-on-year increase and accounting for nearly 80% of total revenue. Advertising revenue generated through strategic partners including Meta, Google, and TikTok for Business continued to deliver double-digit growth.

BlueFocus is also accelerating the expansion of its localized network, having established offices in the United States, Singapore, Japan, the Netherlands, Vietnam, Thailand, Canada, Saudi Arabia, and Brazil. It plans to open an additional three to five branches across Southeast Asia, Europe, and South America.

Powered by the synergy between its AI strategy and Globalization 2.0 initiatives, BlueFocus is poised to redefine marketing valuation standards. Its ambition is to evolve into a marketing technology leader rooted in technological innovation and driven by a bold global vision, ultimately becoming a defining Chinese example in the evolution of the global marketing landscape.

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SOURCE BlueFocus

Technology

Why We Still Appreciate Bada Shanren’s Works Today

Published

9 minutes ago

October 19, 2026

NANCHANG, China, Oct. 19, 2026 /PRNewswire/ — A report from Jiangxi International Communication Center (JXICC): The year 2026 marks the 400th anniversary of the birth of Bada Shanren. He was an outstanding master of Chinese calligraphy and painting. His works are treasures of traditional Chinese calligraphy and painting, embodying profound Chinese aesthetics and humanistic heritage, and exerting a far-reaching influence on international art.

Recently, the Event for the 400th Birth Anniversary of Bada Shanren “The Cosmos as Inner Heart: International Youth Step Into Bada Shanren’s World of Art” was held in Qingyunpu District, Nanchang City, Jiangxi Province— the hometown of Bada Shanren. Chinese and foreign youth representatives and guests from 19 countries and regions including the United States, Russia, Morocco, Turkmenistan and the Republic of Korea participated.

Brushstrokes Without Borders: A Cross-Cultural Art Dialogue

Four hundred years of ink transcends borders. Even with different cultural backgrounds and languages, people can transcend cultural differences and feel the resonance brought by art. Khollii, a Tajik student studying in Jiangxi, was captivated by the distinctive charm of Bada Shanren’s artworks and shared her story about brushstrokes, “This powerful personal expression aligns closely with the pursuit of individuality in Western modern art.”

Bada Shanren’s 400-Year-Old Inner Story Unfolds to Twin Students

Mexican twin international students Luis and Erick are studying in Jiangxi. At first, they were confused by Bada Shanren’s paintings, depicting fish and birds with upturned eyes amid expansive blank spaces. After learning about the artist’s life, they sensed the unyielding emotion in his brushwork. They hope to act as a cultural bridge, sharing the timeless charm of this Jiangxi master’s art with global audiences.

Why We Still Appreciate Bada Shanren’s Works Today

Why do we still appreciate Bada Shanren’s works today? As a foreigner, Mickie from Panama has her answer. To understand Bada Shanren’s works do not need mastery of classical Chinese, thorough knowledge of the complex history of the Ming Dynasty, or deep research into every detail of his life. “Simply feeling the emotions conveyed in his paintings can spark a spiritual dialogue across hundreds of years.”

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SOURCE Jiangxi International Communication Center(JXICC)