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Lifesight Announces New Partner Program for Agencies, Tech Platforms, and Consultants

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With marketers facing greater scrutiny over the $1 trillion in global media spending in 2025, Lifesight announces its new partner program designed to enable agencies, consultants, and platforms to help drive the adoption of unified measurement.

NEW YORK, April 28, 2025 /PRNewswire/ — Amid growing demand for more accurate marketing measurement solutions, Lifesight, a global leader in marketing measurement expands its partner ecosystem as the industry shifts away from traditional click-based attribution models.

In a world where media budgets are under scrutiny, partners who can prove incrementality will be the ones who lead.

Lifesight’s Partner Program focuses on helping its partners deliver incrementality-based measurement that helps marketers make better marketing budget allocation decisions to drive growth and profitability. The program builds on Lifesight’s success in measuring over $3.5 billion in media spend across over 300 brands. The program offers access to specialized training, white-labeled solutions, and co-marketing opportunities designed to help drive the education and adoption of incrementality-based measurement.

Most marketers currently rely on platform-reported attribution or multi-touch attribution, which are biased and non-incremental, causing ad spend waste.

Lifesight solves this problem with full-funnel unified measurement powered by causal MMM and geo-experiments, a new approach to measurement vetted by the industry giants like Google and Meta. These methodologies measure the impact of online and offline media on all sales channels.

“In a world where media budgets are under scrutiny, partners who can prove *incrementality* — not just performance — will be the ones who lead. This enhanced partner program is our commitment to helping agencies and consultants do exactly that.”  Akhil Mevada, Head of Partnerships, Lifesight.

How does it work

The updated program welcomes full-service agencies, martech consultants and platforms who want to help their clients transform their measurement program. Lifesight will support partners through their incrementality journey with a variety of flexible options. We typically see partners onboard their clients into the pilot program, which comes with a free one-month evaluation and a year-long measurement program implementation roadmap. This ensures the client is able to adopt these new insights into their decision-making framework. All options include Lifesight’s world-class marketing science services and unmatched partner support.

A recent blog, “The Great Marketing Measurement Revolution“, highlights that agencies and partners who invest in better measurement now will gain a competitive advantage and build a future-proof business model.

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SOURCE Lifesight

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Quote.com Announces New Senior Leadership Additions

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ST. PETERSBURG, Fla., April 22, 2026 /PRNewswire/ — Quote.com, a leading tech-enabled, omnichannel performance marketing organization, today announced the addition of two new executive team members to support the company’s continued growth and strategic expansion. Chase Nichols joins as Chief Marketing Officer and Ben Hochstetler as Senior Vice President of Marketing.

Quote.com announced the addition of two new executive team members, Chase Nichols and Ben Hochstetler.

The appointments strengthen Quote.com’s leadership team as the company continues to invest in execution, growth, and expanding its ability to help consumers access insurance solutions more easily and efficiently. “We are excited to welcome Chase and Ben to the Quote.com leadership team,” said Nick Stommes, Chief Executive Officer at Quote.com. “Both bring deep industry expertise, experienced execution capability, and a strong focus on operational excellence that will help accelerate our growth while improving how consumers access and compare insurance options. Their leadership will play a critical role at Quote.com as we continue scaling our platform and strengthening our partnerships.”

Chase Nichols joins Quote.com as Chief Marketing Officer; Chase is responsible for all performance marketing planning, organization, and execution, and is focused on driving efficient, measurable consumer touchpoints. With nearly two decades of experience in financial services and performance marketing environments, he brings a data-first approach to scaling growth while balancing brand development and direct-response marketing.

Ben Hochstetler joins as Senior Vice President of Marketing, leading digital marketing strategy and execution across Quote.com’s omnichannel performance marketing footprint. He brings more than 15 years of experience building and scaling performance marketing execution in highly competitive and regulated markets.

About Quote.com

Quote.com is a tech-enabled omnichannel performance marketing organization that delivers high-quality, mission-critical demand at scale to industry-leading partners. The company serves customers across multiple insurance verticals, including auto, home, life, and Medicare insurance. Quote.com provides significant value to consumers by providing an independent, third-party comparison-shopping experience.

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SOURCE Quote.com

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Young Voices Across Oceans: Telling China’s Story Fiji Special Showcases GDI Achievements

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SHENZHEN, China, April 22, 2026 /PRNewswire/ — This year marks the 5th anniversary of the Global Development Initiative (GDI). Shenzhen Media Group’s “Telling China’s Story” program presents a special Fiji season, taking the perspective of young Chinese people to the Pacific island nation of Fiji. It documents the implementation of numerous cooperative projects which are smaller in scale but well-designed, showcasing the heartwarming stories and broad prospects of China and Fiji working together to promote common development and share the fruits of cooperation, vividly illustrating the practical achievements of the GDI.

 

The program will air from April 20th to 22nd, 2026. The first episode features Chinese actor Zhao Xiaotong, food blogger Yang Beichuan, and Wu Dongwei, a doctoral student at China Agricultural University, who visit the China-Fiji Juncao Technology Demonstration Center in Nadi, Fiji, to explore how this “Happiness Juncao” from China has taken root and grown in the South Pacific island nation, benefiting people’s livelihoods.

This “Happiness Juncao” has yielded “win-win results” in Fiji, bringing tangible changes to local families. Internet technology engineer Ashmir not only gained a stable income by learning Juncao (a type of grass cultivation) to grow mushrooms, but also successfully paid off his car loan.

During this filming, a “Mushroom Team” of young Chinese people joined Ashmir in a Fijian market to promote mushroom dishes and introduce locals to various new ways to enjoy mushrooms. The humble mushroom became a bond of friendship across mountains and seas, conveying the warm sentiments of mutual understanding between the Chinese and Fijian people amidst the bustling market atmosphere.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/young-voices-across-oceans-telling-chinas-story-fiji-special-showcases-gdi-achievements-302750267.html

SOURCE Shenzhen Media Group

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Laminar Wins Gold 2026 Edison Award for Physical AI that Powers the Self-Driving Factory

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Top honor recognizes Laminar’s innovation and transformation in the CPG manufacturing industry

BOSTON, April 22, 2026 /CNW/ — Laminar, a physical AI solution helping the world’s leading manufacturers run more productive and sustainable factories, announced that it received a Gold 2026 Edison Award in the Manufacturing & Logistics category. The award recognizes Laminar for enabling food and beverage manufacturers to unlock new levels of productivity and sustainability through innovation – running faster production lines while cutting water, chemicals, and downtime.

“Laminar is leading the way CPG manufacturers implement physical AI on the factory floor with first-of-their-kind self-driving processes,” said Annie Lu, Laminar Chief Executive Officer and Co-Founder. “Our patented spectral sensors and complete library of ML models enable a new, transformative approach to closed-loop automation, making the goal of the self-driving factory achievable today. We are honored the Edison Awards recognized our commitment to building a new category of technology and reshaping the future of manufacturing.”

Laminar’s physical AI transforms operations by enabling CPG manufacturers to transition from manual, timer-based operations to self-driving. Deployed across six continents for Coca-Cola, AB InBev, Danone, and Unilever, Laminar delivers measurable sustainability and profitability gains from the same investment. Laminar’s self-driving processes include:

Self-Driving Clean-in-PlaceSelf-Driving Product ChangeoverSelf-Driving Batch OptimizationSelf-Driving Quality ControlAnd more

The Edison Awards, established in 1987 and named in honor of inventor Thomas Edison, celebrates game-changing innovation across industries worldwide. Drawing a global community of innovators across 60+ countries, the Edison Awards elevate solutions that reimagine our future.

Recognition for Laminar’s Innovation

Headquartered at Greentown Labs in Somerville, MA – North America’s leading cleantech incubator – Laminar is a woman-founded startup backed by top-tier investors, including Greycroft, Construct Capital, 2048 Ventures, and Flybridge Capital.

Recognized for its innovation and impact, Laminar received AB InBev’s 2024 Cheers Award for outstanding startup partnership and was named Unilever’s 2023 Supplier Startup of the Year. Laminar’s solution is also deployed in World Economic Forum Lighthouse factories recognized for their leadership in cutting-edge technology.

About Laminar

Laminar’s physical AI helps the world’s leading manufacturers run self-driving factories with more sustainable, efficient operations. Our patented spectral sensors and complete library of ML models transform manual operations into self-driving processes that cut water, chemicals, and downtime in real-time. Deployed in factories across six continents and trusted by global leaders like AB InBev, Coca-Cola, and Unilever, Laminar is building a new category of physical AI that will power the future of process manufacturing. Learn more at runlaminar.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/laminar-wins-gold-2026-edison-award-for-physical-ai-that-powers-the-self-driving-factory-302749392.html

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