CHENNAI, India, June 26, 2026 /PRNewswire/ — AssetPlus announced the launch of AI Assist, an AI capability designed to help Mutual Fund Distributors (MFDs) work faster, reduce routine effort, and serve clients with greater consistency.

The launch comes at a time when AI adoption among MFDs is accelerating rapidly. Based on internal polling during AssetPlus Partner Prestige events held across the country, 82% of participating partners reported using AI frequently or heavily in their work. Yet only 14% believed AI could independently manage client portfolios today, highlighting an important reality: MFDs are ready to use AI, but not to hand over client judgement to AI.

AssetPlus saw this not as a limitation of AI, but as a design principle.

“The future of wealth distribution is not about replacing expertise with AI. It is about giving MFDs more time to do what they do best,” said Vishranth Suresh, CEO and Co-founder of AssetPlus. “AI Assist is built on a simple belief: technology should handle repetitive work, while MFDs focus on judgement, relationships, and long-term investor outcomes. The real opportunity is to help financial experts deliver a consistently high standard of service across their entire client base, not just their largest relationships.”

Since its rollout on 18 April 2026 to selected partners across India, AI Assist has seen strong adoption across workflows such as:

Reviewing portfolio health and concentration risksIdentifying tax-harvesting opportunitiesPreparing for investor conversationsCompleting routine servicing activities

These early use cases reflect AssetPlus’s focus on building AI around the practical, everyday needs of MFDs.

AI Assist operates on infrastructure hosted in India, ensuring customer data remains within the country at all times. The platform has been designed to align with the privacy, security, and regulatory expectations of India’s financial services ecosystem.

Today, AI Assist already has access to more than 50 tools across the AssetPlus ecosystem, with new capabilities being added every week. This allows AI Assist to support MFDs across everyday tasks, from finding information to taking action inside the AssetPlus platform.

“Most software becomes more complex as new capabilities are added. With AI, we can move in the opposite direction,” said Awanish Raj, CTO and Co-founder of AssetPlus. “AI Assist combines the capabilities of the AssetPlus ecosystem with an understanding of how MFDs work every day. By bringing both together through a simple chat interface, it makes the platform easier to use and more powerful at the same time.”

With more than 21,000 MFD partners managing over ₹8,150 crore in assets and a monthly SIP book exceeding ₹140 crore, AssetPlus continues to invest in technology that simplifies the business of wealth distribution at scale.

AI Assist represents the next step in AssetPlus’s vision of building technology that helps MFDs spend less time on operations and more time guiding investors with consistency and confidence.

About AssetPlus

AssetPlus is one of India’s leading wealth-tech platforms built exclusively for Mutual Fund Distributors (MFDs). From onboarding and business growth to client servicing and wealth management, AssetPlus provides the technology, infrastructure, and support that enable financial experts to build and scale successful distribution businesses. Today, the platform works with more than 21,000 MFDs across India, supporting over ₹8,150 crore in Assets Under Management and a monthly SIP book exceeding ₹140 crore. AssetPlus is committed to building the next generation of technology that helps MFDs spend less time on operations and more time creating value for investors.

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GELEPHU MINDFULNESS CITY, Bhutan, June 26, 2026 /PRNewswire/ — BIT, the digital asset platform backed by over 7 years of institutional-grade service experience, is launching a Margin Trading feature for its U.S. stock business, with public beta commencing on June 26, 2026.

The new capability connects “holding actual U.S. stocks” to “flexible capital deployment” within a compliant framework, delivering leverage to every investor in a transparent and controllable manner. The launch marks a key capability upgrade for BIT’s U.S. stock business. Built on BIT’s licensed brokerage framework and institutional service experience, the feature allows eligible users to access margin financing against their real stock holdings within the BIT ecosystem.

Limited-Time Launch Offers

To mark the public beta, BIT is rolling out two promotional offers that allow eligible users to experience margin trading with promotional financing benefits. Under the “First Margin Loan, Interest-Free” promotion, users who access margin trading for the first time during the campaign period enjoy 0% interest on their first margin loan for 30 days. BIT is also running an “Interest Cashback Reward” up to $2,000 to further reduce eligible margin interest costs during the promotion.

A Complete Investing Journey, From Account to Leverage

The margin trading feature enhances BIT’s end-to-end journey for U.S. stock investors, spanning account opening, trading, and margin financing within one environment. Rather than requiring users to navigate separate platforms or asset systems, BIT brings together access to custody, execution, and financing through a single ecosystem supported by licensed partners.

By extending leverage to holders of real U.S. stocks, BIT enables investors to enhance capital efficiency and manage investment opportunities, all without stepping outside the digital asset ecosystem or depending on traditional banking rails.

Elio Cui, Head of Brokerage at BIT, said: “BIT is among the first brokerages with stablecoin settlements to offer margin trading, enhancing the full client journey from account opening and trading to margin financing. This allows BIT clients to improve investment efficiency and gain early exposure to the world’s most wealth-generative assets.”

The launch of BIT’s margin trading feature reflects a broader shift in how digital asset platforms serve clients. Rather than fragmenting users across separate products and platforms, BIT continues to consolidate different functions into a single ecosystem. As the public beta progresses, BIT plans to continue enhancing the margin trading experience and introduce additional features, such as short selling and options, over time.

Disclaimer: Margin trading involves the use of leverage and carries significant risk, including the potential loss of capital. Availability may be subject to regional restrictions and user eligibility requirements. For details of regional limitations, terms and conditions, and user eligibility, please refer to the official BIT app and website. Trading comes with risks.

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MUMBAI, India, June 26, 2026 /PRNewswire/ — Digital payments fintech firm Phi Commerce has announced the appointment of two senior industry leaders as part of its ongoing growth strategy aimed at strengthening its payment aggregator-payment gateway (PAPG) and technology solutions businesses.

The company has appointed Sachin Koneri as Business Head – technology solutions and Vishal Maru as Senior Vice President, product strategy and growth. These strategic appointments come at a time when enterprises are increasingly seeking integrated payment, merchant acquiring, issuing, and value-added technology solutions to support their digital transformation journeys.

Sachin Koneri joins Phi Commerce with over two decades of experience across digital payments, merchant acquiring, banking, corporate sales, and relationship management. Throughout his career, he has led large-scale business expansion initiatives, built high-performing sales organisations, and driven merchant acquisition and revenue growth across some of India’s leading financial institutions.

Prior to joining Phi Commerce, Sachin held leadership positions at SBI Payment Services, YES Bank, HDFC Bank, Via, ING Vysya Bank (now Kotak Mahindra Bank) and Global Trust Bank. In his new role, he will lead Phi Commerce’s technology solutions business, focusing on expanding merchant acquiring, issuing solutions, strategic partnerships, and enterprise payment capabilities.

Vishal Maru brings over two decades of experience spanning product management, digital payments, financial services, and business growth. He has played a pivotal role in building and scaling payment products, driving innovation, and enabling business transformation across organisations.

As senior vice president, product strategy and growth, Vishal will spearhead Phi Commerce’s product vision, innovation roadmap, and go-to-market strategy, helping accelerate the company’s next phase of growth across enterprise payments and digital commerce solutions.

Commenting on the appointments, Rajesh Londhe, Co-founder, Phi Commerce, said: “The convergence of payments, commerce, merchant acquiring, and value-added technology services is creating new opportunities for innovation. Sachin’s experience in building merchant ecosystems and driving Issuance business expansion, combined with Vishal’s expertise in product strategy and innovation, will further strengthen our ability to deliver differentiated solutions to enterprises and financial institutions.”

For more information, visit: https://phicommerce.com/

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