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Game Over: 78% of Gamers Rage Quit Due to Lag, Says Liquid Web Study

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ATLANTA, May 1, 2025 /PRNewswire/ — Liquid Web, a leader in dedicated servers, WordPress, VPS, GPU, and cloud hosting solutions for small to medium-sized businesses (SMBs), today announced the release of their latest nationwide study, Latency and Rage-Quitting, which revealed that a staggering 78% of gamers have quit in frustration due to high latency during gameplay, emphasizing the growing urgency for infrastructure upgrades.

Latency isn’t just a minor tech hiccup, it’s a deal-breaker.

To help combat this widespread issue, Liquid Web has also introduced The Gamer’s Survival Guide to Beating Lag, a practical checklist designed to help gamers improve their connectivity and performance, based on insights from the study.

As online gaming grows more competitive and fast-paced, low-latency performance is no longer a luxury, it’s a requirement. Dedicated gaming servers have become essential for minimizing lag, maintaining smooth gameplay, and keeping players engaged instead of dropping out in frustration.

Download the Full Report
Discover what frustrates gamers most, and how to fix it.
👉 Get the Report: Latency and Rage-Quitting

🔎Key Findings from the Report

95% of gamers have experienced latency issues while playing.Xbox gamers are most likely to rage quit over lag (85%), followed by PlayStation (81%), PC (77%), and Nintendo (72%) users.Players of games requiring fast reactions and real-time performance have lower tolerance for latency issues.First-person shooter gamers were most affected by latency, followed by battle royale.Popular games like Call of Duty (58%), Fortnite (43%), and Counter-Strike 2 (42%) are among the most rage-quit-prone.Almost 1 in 5 gamers have missed a new product launch day as a result of latency.16% of gamers report lingering frustration after lag-induced incidents.8% have broken controllers, and 4% have damaged TVs or consoles due to lag-related rage.

Lag Across America

The study was based on a survey of 1,000 gamers across PC, Xbox, PlayStation, and Nintendo platforms. It found that 100% of gamers in cities like New York, Los Angeles, and Austin have experienced lag, emphasizing how widespread latency problems are, regardless of region, platform, or game title.

Who’s to Blame?

72% blame their internet providers.Others point fingers at game developers (14%) and console platforms (10%).Average latency tolerance is 45 milliseconds, with PC gamers showing slightly more patience than Xbox users.

The Emotional Fallout

Latency doesn’t just affect gameplay, it has a lasting emotional impact too.

1 in 4 gamers report frequent anger from lag.Gamers report anger lasting an average of 19 minutes post-session.Over half (55%) have abandoned a game completely due to latency frustrations.5% of those surveyed have cried as a result of latency.

Solutions & Infrastructure Matter

Rage quitting isn’t just an emotional reaction, it’s often triggered by technical shortcomings. To combat this and elevate the overall player experience, the report highlights the importance of robust infrastructure solutions, including optimized network configurations and dedicated gaming servers.

Dedicated gaming servers are specifically engineered to meet the demands of modern gamers. By reducing latency and creating a stable, high-performance environment, these servers drastically cut down interruptions and deliver the seamless gameplay today’s fast-paced, competitive titles require.

It’s also critical for gamers to utilize a dedicated server close to their geographic location, which will reduce the time data travels, minimizing latency.

For game developers and platforms, investing in infrastructure isn’t a luxury, it’s a necessity. It’s the key to sustaining player engagement, building community loyalty, and driving long-term success.

From Frustration to Investment: Gamers Drive Server Market Growth

Liquid Web’s recent game study uncovered lag isn’t just frustrating, many gamers are willing to invest in high-performance hosting to avoid it. In fact, over 25% of Minecraft players surveyed said they would willingly invest in high-performance hosting to enjoy smoother, more responsive gameplay.

Minecraft players aren’t alone. In fact, demand for low-latency, high-performance online gaming experiences has caused the gaming server industry to significantly grow, and it’s expected to continue skyrocketing.

Notably, the global game server hosting platform market is projected to reach $1.34 billion by 2033, growing at a CAGR of 11.5% during this period, according to Business Research Insights.

The cloud game server industry is growing exponentially too, projected to grow to $6.5 billion by 2033, with a CAGR of 18.5%, according to Verified Market Reports. This growth is fueled by advancements in cloud computing and the rising demand for scalable, low-latency gaming solutions.

All of this underscores the demand of the overall gaming market, which is projected to surge $665.20 billion by 2030, growing at a CAGR of 10.2%, according to Future Data Stats.

The Backbone of Competitive Play: Why Gamers Need Dedicated Solutions

With the expansion of the gaming industry, dedicated servers will be needed to quell the latency and performance issues that plague gamers today.

The research makes it clear: passionate gamers want performance they can count on. That’s why low-latency environments like dedicated gaming servers aren’t optional, they’re essential for competitive play.

“Latency isn’t just a minor tech hiccup, it’s a deal-breaker. Gamers want smooth, real-time experiences, and when milliseconds stand between victory and defeat, lag can ruin the entire experience,” says Ryan MacDonald, Chief Technology Officer at Liquid Web.

“At Liquid Web, we deliver the high-performance infrastructure gamers and developers need to power seamless, responsive gameplay, backed by industry-leading support and reliability. Our tailored hosting solutions are designed to meet the unique demands of gaming workloads, helping studios and platforms scale effortlessly while maintaining lightning-fast performance.”

Liquid Web’s dedicated gaming servers are purpose-built to deliver the speed, stability, and low latency modern gamers demand. Optimized for high-intensity multiplayer environments and real-time responsiveness, Liquid Web’s infrastructure helps studios and gamers alike overcome the widespread performance issues plaguing the industry, and keeps players in the game, not rage quitting out of it.

To learn more about the performance issues gamers face, read the full study: Latency and Rage-Quitting, and download the Gamer’s Survival Guide to Beating Lag, complete with an actionable checklist to cut latency and level up gaming experiences.

For more information on Liquid Web’s dedicated game hosting and how it helps gamers maintain peak performance, visit LiquidWeb.com.

About Liquid Web

As a cornerstone of CloudOne Digital, Liquid Web leverages best-in-class infrastructure and cloud capabilities to provide unparalleled support and growth for businesses. Building on 25+ years of success, Liquid Web delivers industry-leading hosting for mission-critical sites, stores, and applications to SMBs and the designers, developers, and agencies who create for them. Liquid Web’s expansive global reach and support for nearly 200,000 customers is a testament to its reliability and the trust it has garnered from its customers. Our foundation is built by a world-class team of technology and industry experts dedicated to delivering excellence 24/7/365. As a leader in customer service, the rapidly expanding brand has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for 12 years.

For media inquiries, please contact:
Media Contact Name: Amanda Valle
Title: Global Director
Email: media@liquidweb.com

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SOURCE Liquid Web

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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SOURCE Laifen

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

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SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

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SOURCE Fibocom Wireless Inc.

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