Connect with us

Technology

Game Over: 78% of Gamers Rage Quit Due to Lag, Says Liquid Web Study

Published

on

ATLANTA, May 1, 2025 /PRNewswire/ — Liquid Web, a leader in dedicated servers, WordPress, VPS, GPU, and cloud hosting solutions for small to medium-sized businesses (SMBs), today announced the release of their latest nationwide study, Latency and Rage-Quitting, which revealed that a staggering 78% of gamers have quit in frustration due to high latency during gameplay, emphasizing the growing urgency for infrastructure upgrades.

Latency isn’t just a minor tech hiccup, it’s a deal-breaker.

To help combat this widespread issue, Liquid Web has also introduced The Gamer’s Survival Guide to Beating Lag, a practical checklist designed to help gamers improve their connectivity and performance, based on insights from the study.

As online gaming grows more competitive and fast-paced, low-latency performance is no longer a luxury, it’s a requirement. Dedicated gaming servers have become essential for minimizing lag, maintaining smooth gameplay, and keeping players engaged instead of dropping out in frustration.

Download the Full Report
Discover what frustrates gamers most, and how to fix it.
👉 Get the Report: Latency and Rage-Quitting

🔎Key Findings from the Report

95% of gamers have experienced latency issues while playing.Xbox gamers are most likely to rage quit over lag (85%), followed by PlayStation (81%), PC (77%), and Nintendo (72%) users.Players of games requiring fast reactions and real-time performance have lower tolerance for latency issues.First-person shooter gamers were most affected by latency, followed by battle royale.Popular games like Call of Duty (58%), Fortnite (43%), and Counter-Strike 2 (42%) are among the most rage-quit-prone.Almost 1 in 5 gamers have missed a new product launch day as a result of latency.16% of gamers report lingering frustration after lag-induced incidents.8% have broken controllers, and 4% have damaged TVs or consoles due to lag-related rage.

Lag Across America

The study was based on a survey of 1,000 gamers across PC, Xbox, PlayStation, and Nintendo platforms. It found that 100% of gamers in cities like New York, Los Angeles, and Austin have experienced lag, emphasizing how widespread latency problems are, regardless of region, platform, or game title.

Who’s to Blame?

72% blame their internet providers.Others point fingers at game developers (14%) and console platforms (10%).Average latency tolerance is 45 milliseconds, with PC gamers showing slightly more patience than Xbox users.

The Emotional Fallout

Latency doesn’t just affect gameplay, it has a lasting emotional impact too.

1 in 4 gamers report frequent anger from lag.Gamers report anger lasting an average of 19 minutes post-session.Over half (55%) have abandoned a game completely due to latency frustrations.5% of those surveyed have cried as a result of latency.

Solutions & Infrastructure Matter

Rage quitting isn’t just an emotional reaction, it’s often triggered by technical shortcomings. To combat this and elevate the overall player experience, the report highlights the importance of robust infrastructure solutions, including optimized network configurations and dedicated gaming servers.

Dedicated gaming servers are specifically engineered to meet the demands of modern gamers. By reducing latency and creating a stable, high-performance environment, these servers drastically cut down interruptions and deliver the seamless gameplay today’s fast-paced, competitive titles require.

It’s also critical for gamers to utilize a dedicated server close to their geographic location, which will reduce the time data travels, minimizing latency.

For game developers and platforms, investing in infrastructure isn’t a luxury, it’s a necessity. It’s the key to sustaining player engagement, building community loyalty, and driving long-term success.

From Frustration to Investment: Gamers Drive Server Market Growth

Liquid Web’s recent game study uncovered lag isn’t just frustrating, many gamers are willing to invest in high-performance hosting to avoid it. In fact, over 25% of Minecraft players surveyed said they would willingly invest in high-performance hosting to enjoy smoother, more responsive gameplay.

Minecraft players aren’t alone. In fact, demand for low-latency, high-performance online gaming experiences has caused the gaming server industry to significantly grow, and it’s expected to continue skyrocketing.

Notably, the global game server hosting platform market is projected to reach $1.34 billion by 2033, growing at a CAGR of 11.5% during this period, according to Business Research Insights.

The cloud game server industry is growing exponentially too, projected to grow to $6.5 billion by 2033, with a CAGR of 18.5%, according to Verified Market Reports. This growth is fueled by advancements in cloud computing and the rising demand for scalable, low-latency gaming solutions.

All of this underscores the demand of the overall gaming market, which is projected to surge $665.20 billion by 2030, growing at a CAGR of 10.2%, according to Future Data Stats.

The Backbone of Competitive Play: Why Gamers Need Dedicated Solutions

With the expansion of the gaming industry, dedicated servers will be needed to quell the latency and performance issues that plague gamers today.

The research makes it clear: passionate gamers want performance they can count on. That’s why low-latency environments like dedicated gaming servers aren’t optional, they’re essential for competitive play.

“Latency isn’t just a minor tech hiccup, it’s a deal-breaker. Gamers want smooth, real-time experiences, and when milliseconds stand between victory and defeat, lag can ruin the entire experience,” says Ryan MacDonald, Chief Technology Officer at Liquid Web.

“At Liquid Web, we deliver the high-performance infrastructure gamers and developers need to power seamless, responsive gameplay, backed by industry-leading support and reliability. Our tailored hosting solutions are designed to meet the unique demands of gaming workloads, helping studios and platforms scale effortlessly while maintaining lightning-fast performance.”

Liquid Web’s dedicated gaming servers are purpose-built to deliver the speed, stability, and low latency modern gamers demand. Optimized for high-intensity multiplayer environments and real-time responsiveness, Liquid Web’s infrastructure helps studios and gamers alike overcome the widespread performance issues plaguing the industry, and keeps players in the game, not rage quitting out of it.

To learn more about the performance issues gamers face, read the full study: Latency and Rage-Quitting, and download the Gamer’s Survival Guide to Beating Lag, complete with an actionable checklist to cut latency and level up gaming experiences.

For more information on Liquid Web’s dedicated game hosting and how it helps gamers maintain peak performance, visit LiquidWeb.com.

About Liquid Web

As a cornerstone of CloudOne Digital, Liquid Web leverages best-in-class infrastructure and cloud capabilities to provide unparalleled support and growth for businesses. Building on 25+ years of success, Liquid Web delivers industry-leading hosting for mission-critical sites, stores, and applications to SMBs and the designers, developers, and agencies who create for them. Liquid Web’s expansive global reach and support for nearly 200,000 customers is a testament to its reliability and the trust it has garnered from its customers. Our foundation is built by a world-class team of technology and industry experts dedicated to delivering excellence 24/7/365. As a leader in customer service, the rapidly expanding brand has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for 12 years.

For media inquiries, please contact:
Media Contact Name: Amanda Valle
Title: Global Director
Email: media@liquidweb.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/game-over-78-of-gamers-rage-quit-due-to-lag-says-liquid-web-study-302444677.html

SOURCE Liquid Web

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

Published

on

By

Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ai-powered-connectivity-apac-charts-a-path-to-a-smarter-digital-future-302829032.html

SOURCE HUAWEI

Continue Reading

Technology

Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

Published

on

By

Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/laifen-expands-us-retail-footprint-with-costco-launch-of-best-selling-se-hair-dryer-302828573.html

SOURCE Laifen

Continue Reading

Technology

Pillsbury Notice of Data Breach

Published

on

By

NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

View original content to download multimedia:https://www.prnewswire.com/news-releases/pillsbury-notice-of-data-breach-302828892.html

SOURCE Pillsbury Winthrop Shaw Pittman LLP

Continue Reading

Trending