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Game Over: 78% of Gamers Rage Quit Due to Lag, Says Liquid Web Study

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ATLANTA, May 1, 2025 /PRNewswire/ — Liquid Web, a leader in dedicated servers, WordPress, VPS, GPU, and cloud hosting solutions for small to medium-sized businesses (SMBs), today announced the release of their latest nationwide study, Latency and Rage-Quitting, which revealed that a staggering 78% of gamers have quit in frustration due to high latency during gameplay, emphasizing the growing urgency for infrastructure upgrades.

Latency isn’t just a minor tech hiccup, it’s a deal-breaker.

To help combat this widespread issue, Liquid Web has also introduced The Gamer’s Survival Guide to Beating Lag, a practical checklist designed to help gamers improve their connectivity and performance, based on insights from the study.

As online gaming grows more competitive and fast-paced, low-latency performance is no longer a luxury, it’s a requirement. Dedicated gaming servers have become essential for minimizing lag, maintaining smooth gameplay, and keeping players engaged instead of dropping out in frustration.

Download the Full Report
Discover what frustrates gamers most, and how to fix it.
👉 Get the Report: Latency and Rage-Quitting

🔎Key Findings from the Report

95% of gamers have experienced latency issues while playing.Xbox gamers are most likely to rage quit over lag (85%), followed by PlayStation (81%), PC (77%), and Nintendo (72%) users.Players of games requiring fast reactions and real-time performance have lower tolerance for latency issues.First-person shooter gamers were most affected by latency, followed by battle royale.Popular games like Call of Duty (58%), Fortnite (43%), and Counter-Strike 2 (42%) are among the most rage-quit-prone.Almost 1 in 5 gamers have missed a new product launch day as a result of latency.16% of gamers report lingering frustration after lag-induced incidents.8% have broken controllers, and 4% have damaged TVs or consoles due to lag-related rage.

Lag Across America

The study was based on a survey of 1,000 gamers across PC, Xbox, PlayStation, and Nintendo platforms. It found that 100% of gamers in cities like New York, Los Angeles, and Austin have experienced lag, emphasizing how widespread latency problems are, regardless of region, platform, or game title.

Who’s to Blame?

72% blame their internet providers.Others point fingers at game developers (14%) and console platforms (10%).Average latency tolerance is 45 milliseconds, with PC gamers showing slightly more patience than Xbox users.

The Emotional Fallout

Latency doesn’t just affect gameplay, it has a lasting emotional impact too.

1 in 4 gamers report frequent anger from lag.Gamers report anger lasting an average of 19 minutes post-session.Over half (55%) have abandoned a game completely due to latency frustrations.5% of those surveyed have cried as a result of latency.

Solutions & Infrastructure Matter

Rage quitting isn’t just an emotional reaction, it’s often triggered by technical shortcomings. To combat this and elevate the overall player experience, the report highlights the importance of robust infrastructure solutions, including optimized network configurations and dedicated gaming servers.

Dedicated gaming servers are specifically engineered to meet the demands of modern gamers. By reducing latency and creating a stable, high-performance environment, these servers drastically cut down interruptions and deliver the seamless gameplay today’s fast-paced, competitive titles require.

It’s also critical for gamers to utilize a dedicated server close to their geographic location, which will reduce the time data travels, minimizing latency.

For game developers and platforms, investing in infrastructure isn’t a luxury, it’s a necessity. It’s the key to sustaining player engagement, building community loyalty, and driving long-term success.

From Frustration to Investment: Gamers Drive Server Market Growth

Liquid Web’s recent game study uncovered lag isn’t just frustrating, many gamers are willing to invest in high-performance hosting to avoid it. In fact, over 25% of Minecraft players surveyed said they would willingly invest in high-performance hosting to enjoy smoother, more responsive gameplay.

Minecraft players aren’t alone. In fact, demand for low-latency, high-performance online gaming experiences has caused the gaming server industry to significantly grow, and it’s expected to continue skyrocketing.

Notably, the global game server hosting platform market is projected to reach $1.34 billion by 2033, growing at a CAGR of 11.5% during this period, according to Business Research Insights.

The cloud game server industry is growing exponentially too, projected to grow to $6.5 billion by 2033, with a CAGR of 18.5%, according to Verified Market Reports. This growth is fueled by advancements in cloud computing and the rising demand for scalable, low-latency gaming solutions.

All of this underscores the demand of the overall gaming market, which is projected to surge $665.20 billion by 2030, growing at a CAGR of 10.2%, according to Future Data Stats.

The Backbone of Competitive Play: Why Gamers Need Dedicated Solutions

With the expansion of the gaming industry, dedicated servers will be needed to quell the latency and performance issues that plague gamers today.

The research makes it clear: passionate gamers want performance they can count on. That’s why low-latency environments like dedicated gaming servers aren’t optional, they’re essential for competitive play.

“Latency isn’t just a minor tech hiccup, it’s a deal-breaker. Gamers want smooth, real-time experiences, and when milliseconds stand between victory and defeat, lag can ruin the entire experience,” says Ryan MacDonald, Chief Technology Officer at Liquid Web.

“At Liquid Web, we deliver the high-performance infrastructure gamers and developers need to power seamless, responsive gameplay, backed by industry-leading support and reliability. Our tailored hosting solutions are designed to meet the unique demands of gaming workloads, helping studios and platforms scale effortlessly while maintaining lightning-fast performance.”

Liquid Web’s dedicated gaming servers are purpose-built to deliver the speed, stability, and low latency modern gamers demand. Optimized for high-intensity multiplayer environments and real-time responsiveness, Liquid Web’s infrastructure helps studios and gamers alike overcome the widespread performance issues plaguing the industry, and keeps players in the game, not rage quitting out of it.

To learn more about the performance issues gamers face, read the full study: Latency and Rage-Quitting, and download the Gamer’s Survival Guide to Beating Lag, complete with an actionable checklist to cut latency and level up gaming experiences.

For more information on Liquid Web’s dedicated game hosting and how it helps gamers maintain peak performance, visit LiquidWeb.com.

About Liquid Web

As a cornerstone of CloudOne Digital, Liquid Web leverages best-in-class infrastructure and cloud capabilities to provide unparalleled support and growth for businesses. Building on 25+ years of success, Liquid Web delivers industry-leading hosting for mission-critical sites, stores, and applications to SMBs and the designers, developers, and agencies who create for them. Liquid Web’s expansive global reach and support for nearly 200,000 customers is a testament to its reliability and the trust it has garnered from its customers. Our foundation is built by a world-class team of technology and industry experts dedicated to delivering excellence 24/7/365. As a leader in customer service, the rapidly expanding brand has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for 12 years.

For media inquiries, please contact:
Media Contact Name: Amanda Valle
Title: Global Director
Email: media@liquidweb.com

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Toku launches Makimoto Flows, a visual builder for speech AI pipelines, taking its open-source initiative beyond transcription

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Developers can chain transcription, summarisation and call tagging on one canvas, test each step and export the pipeline as code, with every step processed in Singapore

SINGAPORE, Oct. 21, 2026 /PRNewswire/ — Toku Ltd. (SGX: TKU), a Singapore-headquartered AI-powered customer experience (CX) platform, has launched Makimoto Flows (“Flows”), a visual builder within its open-source conversational AI initiative where developers assemble speech AI pipelines block by block and test each stage on a recorded call. Flows is now live at makimoto.ai.

On the Flows canvas, developers connect blocks to build a speech AI pipeline and test each step individually. The Transcribe block converts audio into text using Kawa, the Summarise block generates a topic and short summary from the transcript, and the Tags block classifies each call across seven categories, including customer sentiment. Developers can see how audio moves from transcription to analysis, and control how each stage connects and runs. Every block runs in Singapore, so audio, transcripts and the resulting analysis stay in-country.

The Chained Analysis starter template puts these blocks together in one click, and developers can adjust any block and rerun it to compare results. Each block maps to a Makimoto API endpoint, and any flow can be exported as ready-to-run Python code, so developers can take the same capabilities into their own code for applications such as call recaps and call triage.

“Developers should have control over how their voice AI works, from the models they use to the way each stage connects. That is the principle behind Makimoto. Flows puts the orchestration layer in front of them: they can build a pipeline, run a recorded call through it and see what each step produces before anything reaches their customers. Models will keep changing. The ability to compose them, and to know where they run, is what lasts,” said Thomas Laboulle, Founder and CEO at Toku.

Flows builds on the composable architecture Toku set out when it introduced Makimoto in April 2026, and takes the initiative beyond transcription. Kawa, released on schedule on 1 July 2026, established the transcription layer through a Singapore-hosted API; summarisation and tagging endpoints followed in September; Flows now lets developers compose them visually. Next, Makimoto plans to add audio preparation blocks, starting with noise filtering, giving developers more control over how recordings are processed before transcription.

By pairing open-source development with enterprise-grade deployment, Makimoto complements Toku’s existing customer experience platform and supports long-term innovation opportunities across the Group’s AI roadmap.

Developers can create a free account at makimoto.ai, open the Chained Analysis template and run a sample recording, or one of their own call recordings, through it; each account includes 1,000 free minutes. Feedback reaches the Makimoto team directly from the portal.

About Toku

Headquartered in Singapore, Toku Ltd. (SGX Catalist: TKU) is a cloud-native, AI-powered customer experience platform purpose-built for enterprises operating in complex, multi-market environments. With deep roots in the APAC region and an expanding global footprint, Toku’s modular 360° CX Platform orchestrates customer interactions across voice, chat, email and digital channels while managing regulatory, linguistic and infrastructure complexity at scale.

Built on end-to-end ownership of its technology stack, from carrier-grade connectivity to AI applications, Toku delivers enterprise-grade security, reliability and deployment flexibility in commercial cloud, private data centres and hybrid environments. Its AI capabilities include transcription, summarisation, sentiment analysis, conversation analytics and governed virtual agents, designed to integrate seamlessly with enterprise systems and customer data.

Trusted by leading enterprises and public-sector organisations, Toku helps organisations streamline operations, scale customer engagement and deliver consistent experiences in fragmented markets worldwide.

For more information about Toku, visit toku.co.

About Makimoto

Makimoto is Toku’s open-source initiative, operated through Makimoto Technology Pte Ltd, a wholly owned subsidiary of the Toku Group, dedicated to building composable conversational AI infrastructure for Asia-Pacific. Its releases include Makimoto Kawa, a Singapore-hosted transcription API; summarisation and tagging endpoints; and Makimoto Flows, a visual builder for composing speech AI pipelines. For more information about Makimoto, visit makimoto.ai.

Forward-Looking Statements

This press release contains forward-looking statements regarding Toku’s expansion plans, business strategy and planned product releases. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially. Toku undertakes no obligation to update these statements to reflect subsequent events or circumstances.

Sponsor’s Statement

Toku Ltd. (the “Company”) was listed on Catalist of the Singapore Exchange Securities Trading Limited (the “Exchange”) on 22 January 2026. The initial public offering of the Company was sponsored by PrimePartners Corporate Finance Pte. Ltd. (the “Sponsor”). This press release has been reviewed by the Sponsor. It has not been examined or approved by the Exchange and the Exchange assumes no responsibility for the contents of this press release, including the correctness of any of the statements or opinions made or reports contained in this press release. The contact person for the Sponsor is Ms. Ng Shi Qing, 16 Collyer Quay, #10-00 Collyer Quay Centre, Singapore 049318, sponsorship@ppcf.com.sg.

Investor Relations Contact:
investor.relations@toku.co

Developers and Partners:
contact@makimoto.ai  

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SOURCE Toku Ltd.

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Conscious Spark LLC Launches Alphimiya® Neuro-Recalibration Framework Designed to Resolve C-Suite Revenue Plateaus

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New research-backed neuro-recalibration framework targets the autonomic nervous system’s threat response to managing high financial amounts, offering enterprise leaders a biological pathway to scaling.

ANTALYA, Turkey and ALBUQUERQUE, N.M., Oct. 21, 2026 /PRNewswire/ — Conscious Spark LLC, a research and advisory firm specializing in applied neuroscience for executive leadership, today announced the official launch of Alphimiya®, a proprietary C-suite neuro-recalibration framework designed to resolve corporate revenue plateaus by upgrading the biological capacity of enterprise decision-makers.

Developed to address the root causes of stalled enterprise growth, the Alphimiya® framework targets the human autonomic nervous system’s subconscious threat response to managing high financial amounts. When commercial leaders and CEOs attempt to scale past historical capital thresholds without recalibrating their stress response, the body’s natural survival mechanism triggers decision fatigue, strategic risk aversion, and systemic self-sabotage. Alphimiya® recalibrates this biological safety brake, enabling executive teams to hold, absorb, and scale larger financial volumes without physiological or operational friction.

“A corporate revenue plateau is rarely an operational or marketing failure; it is a biological safety brake embedded within executive leadership,” stated Dr. Ahmed Al-Nashi, Founder of Conscious Spark LLC. “When managing high financial amounts triggers an underlying physical stress response, the enterprise subconsciously contracts to remain in its perceived safe zone. Alphimiya® removes that biological friction, allowing C-level leaders to multiply revenue with calm, biological authority.”

The Alphimiya® framework restructures executive performance across three core operational pillars:

Sovereign Enterprise Scaling: Expands the nervous system’s tolerance for high-stakes capital, allowing leadership teams to scale revenue without experiencing executive burnout.

High-Value Deal Execution: Regulates autonomic stress responses during multi-million-dollar negotiations and volatile market entries, eliminating hesitation under pressure.

Restored Strategic Clarity: Removes chronic decision fatigue across C-suite teams, restoring mental focus and strategic presence inside and outside the boardroom.

By recalibrating the autonomic nervous system’s response to high capital exposure, Alphimiya® removes the subconscious biological brakes that lock corporate revenue at a standstill. Senior C-level executives and enterprise leadership teams seeking to evaluate their organization’s biological capacity can access the official executive briefing, case studies, and framework assessment directly at https://alphimiya.co/.

About Conscious Spark LLC

Conscious Spark LLC is a U.S.-registered firm specializing in executive education, training, and strategic performance consulting. Pioneering applied neuroscience for C-level leaders, founders, and commercial decision-makers, the firm utilizes its proprietary Alphimiya® methodology to enable leadership teams to recalibrate biological stress responses, resolve revenue ceilings, and build scalable corporations.

Media Relations Team
Conscious Spark LLC
Email: hello@consciousspark.online 
Website: https://alphimiya.co/

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Daffodil Software Brings Multilingual Conversational AI to Aadhaar’s Udai Mascot

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GURUGRAM, India, Oct. 21, 2026 /PRNewswire/ — Daffodil Software showcased an AI-powered conversational experience featuring UIDAI’s Udai mascot at Aadhaar Samvaad 2026. Developed by Daffodil Software, the assistant is designed to help users access Aadhaar-related information through natural conversation, using official UIDAI as its reference knowledge base.

Daffodil Software has developed Udai, an AI-powered virtual mascot that helps users get clear, reliable answers about Aadhaar simply by talking to it. The assistant was showcased at Aadhaar Samvaad 2026, held in Kolkata on 29 September, coinciding with the 17th Aadhaar Day, where visitors watched it listen, respond, and gesture in real time in their own language.

For most people, questions about Aadhaar come up in daily life, and they usually need answers fast. Which documents do I need for an address change? How much does an update cost? How do I link Aadhaar to my bank account or mobile number? The answers exist, but finding them usually means working through long help pages and documents.

 Udai is designed to answer exactly these questions in a natural conversation, without anyone having to search through long help pages.

A conversation in the user’s own language

Udai speaks and understands 11 languages: Hindi, Tamil, Bengali, Telugu, Kannada, Malayalam, Marathi, Gujarati, Punjabi, Odia, and English. A user simply asks a question. Udai listens, works out the answer, and replies in the same language, with natural speech, matching lip movements and expressive hand gestures.

What sets Udai apart is how it is built. AI avatars rely on expensive, specialised graphics hardware to bring a face to life. Udai takes a simpler route. The character is created from pre-filmed footage, and its lip movements are matched to its speech in real time using lightweight processing that runs in a web browser.

The result is a smooth experience at 24 frames per second on ordinary servers, at a fraction of the usual cost per user. For a programme that serves hundreds of millions of people, that efficiency is what turns a nationwide rollout from an ambition into a practical plan.

“Our focus with Udai was to make Aadhaar-related information easier to access through natural conversation. Combining multilingual voice interaction with official reference content allowed our team to build an experience that is practical, approachable, and useful to users,” said Yogesh Agarwal, Founder and CEO, Daffodil Software.

Answers drawn only from official sources

The assistant uses official UIDAI material as its reference knowledge base: frequently asked questions, provisions of the Aadhaar Act, and government policy documents on Aadhaar services. It covers the topics users ask about most:

Enrolment and registrationAddress and demographic updatesFees, required documents and eligibilityeKYC and Virtual IDLinking Aadhaar with bank accounts, PAN and mobile numbersmAadhaar servicesGrievance redressal

Users don’t need to phrase their questions in any particular way. Udai understands everyday language, whether a question is spoken in English, Hindi, or asked in a mix of both, and finds the most relevant official information to answer it.

Built to be accurate, respectful, and secure

When a public service speaks directly to users, trust matters as much as convenience. Udai is protected by three layers of safeguards.

Accuracy first. Udai answers only from its verified knowledge base. Responses are grounded in a curated knowledge base of official UIDAI material. If a question falls outside Aadhaar, it guides the user back rather than offering an answer it cannot stand behind.

Respectful conversations. A screening layer catches abusive or offensive language in English, Hindi, and Hinglish before it reaches the assistant. Screening is designed to identify abusive language while supporting legitimate queries

Protection against misuse. Udai cannot be talked into abandoning its role, pretending to be someone else, revealing its internal setup, or answering beyond its approved scope. These checks work almost instantly, so users experience no delay.

What comes next?

Udai is planned to roll out in two phases.

In the first phase, the mascot will be placed in Aadhaar Centres. Visitors will be able to check information and understand processes on their own, such as which documents they need for an address change. This frees centre staff to focus on their core work instead of answering the same questions again and again.

In the second phase, Udai will come to the Aadhaar website and mobile app, taking the place of the current text-based chatbot, which was also built by Daffodil.

About Daffodil Software

Daffodil Software is a software engineering and AI solutions company serving businesses across industries. Its services span software consulting, product engineering, UI/UX design, AI/ML development, quality assurance, cloud and DevOps, and maintenance. The company serves sectors including healthcare, fintech, banking, technology, and digital commerce. Its client portfolio includes organizations such as the Reserve Bank of India, Mount Sinai Hospital, Maruti, Samsung, Pramerica Insurance, and Dangote Group. Daffodil Software has also been featured in industry research and recognition by Gartner, Everest Group, Zinnov, and Frost & Sullivan. For more information, visit https://www.daffodilsw.com

Media contact

Kunwar Pal Singh
media-relations@daffodilsw.com

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