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Survey Reveals Authenticity Crisis in Visual Content

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Survey finds 93% of designers would adopt universal authenticity standards as consumer trust plummets

SANTA CRUZ, Calif., May 1, 2025 /PRNewswire/ — A new survey by Santa Cruz Software reveals that both consumers and graphic designers are routinely exposed to inauthentic visual content—and increasingly, they don’t trust what they see. The findings show a clear call for stronger protections, new standards, and design practices rooted in trust and transparency.

The study, which surveyed over 500 consumers and 500 graphic designers, found that 88% of consumers and 74% of designers report encountering inauthentic or fake-looking content—ads, emails, websites—on a daily or weekly basis. These are not rare occurrences: they are a regular feature of the modern visual landscape.

For brands, the stakes are high. Two thirds (67%) of consumers say authenticity is important in design. Over half (59%) say they would not purchase a product if its design appears fake or inconsistent. And when banner ads include authenticity signals—such as visual or metadata-based markers verifying content origin—consumer trust jumps to 98%, with 97% saying they would recommend the brand.

Designers are just as concerned with 76% saying authenticity is very important in their work. A strong majority are eager for a systemic fix: an overwhelming 93% say they would adopt such a standard, particularly through approaches like embedded metadata (such as Content Credentials) and imperceptible watermarking—technologies that already exist but remain underutilized.

“Trust is the foundation of every brand interaction, and designers are telling us they’re ready to build that foundation more deliberately,” said Mark Hilton, CEO of Santa Cruz Software. “This is about protecting the integrity of visual communication.”

As generative AI tools continue to proliferate, 95% of designers believe AI will make authenticity even harder to maintain—underscoring the urgency of addressing the issue now. While designers acknowledge some barriers to implementation—including client hesitancy, cost, and workflow complexity—the will to solve these challenges is strong. The survey results indicate that the creative industry is aligned around a simple idea: authenticity isn’t a luxury—it’s the baseline.

Santa Cruz Software is responding by adopting the Content Credential standard and applying it to all designs processed through its solutions. Content Credentials, developed by the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA)—with leadership from Adobe, Microsoft, Nikon, Leica, and others—adds tamper-evident metadata to digital content, allowing creators to attach transparent, machine-readable information about authorship and provenance.

“In a world where content can be generated instantly and manipulated endlessly, authenticity must be verifiable,” Hilton added. “We’re proud to support the Content Credentials initiative and help lead the way toward a more trusted future for design.”

About Santa Cruz Software
Santa Cruz Software offers a suite of tools that connect Adobe and Microsoft applications to cloud services, enabling seamless collaboration across creative and marketing teams. Its platform supports simplified version control, brand compliance, and creative automation with solutions such as BannersUI (AI-powered banner ad generator), PrintUI (dynamic templates for Adobe InDesign), LinkrUI (DAM connectors for Adobe and Microsoft), and BrandingUI (turnkey collateral portals). For more information, visit the Santa Cruz Software website.

Media Contact:
David Haefele
FortyThree, Inc.
SCSoftware@43pr.com
831.888.9011

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SOURCE Santa Cruz Software

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CleanMyMac by MacPaw Report: 7 in 10 Mac Users Would Clean Cloud Storage More Often If They Knew Its Environmental Cost

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Celebrating Earth Day, MacPaw surveys 1,000 Mac users on digital habits, emotional clutter, and how environmental awareness could reshape cleanup behavior

KYIV, Ukraine, April 22, 2026 /PRNewswire/ — MacPaw, a global technology company creating a digital ecosystem for Mac users, today released a new Earth Day 2026 report from CleanMyMac, its flagship Mac care app. The report, based on a survey of 1,000 US Mac users, examines how people manage their digital files and whether understanding the environmental cost of unused data could shift cleanup habits.

The report frames digital clutter as both an emotional and environmental issue.

Key insights from the CleanMyMac Earth Day 2026 report:

Cloud storage use is now near-universal among Mac usersDigital clutter carries real emotional weightFear of deleting the wrong file is the single biggest barrier to cleanupEnvironmental awareness could be the missing motivator for action

The report highlighted one clear finding: awareness may help change behavior. Among surveyed Mac users who store files in the cloud, 71.7% said they would clean old cloud files more often if they understood the environmental cost, and 84.3% said impact information would be useful when deciding what to keep or delete. Nearly one in three, or 31.1%, said they would clean much more often.

“What this report makes clear is that digital clutter does not feel physical, even though it has a real-world footprint,” said Yuliia Chuzha, Head of Brand Marketing at MacPaw. “For many users, cleanup only becomes urgent when storage runs low. But our findings suggest that environmental awareness could create that motivation earlier, before digital clutter becomes a bigger burden for users and a heavier load on the systems that store it.”

Why clutter accumulates and how it feels

The insights also show that digital clutter has an emotional side. More than 3 in 5 surveyed Mac users, or 61.1%, said they feel stressed or concerned when their storage starts running low. At the same time, 81% said cleaning up their digital space brings relief and mental clarity.

The clutter itself often comes from ordinary behavior. More than half of respondents said they leave many browser tabs open, save files to the desktop for later, or take screenshots they rarely revisit. 39.2% said they keep unnecessary files because they might need them someday, while 29% pointed to fear of deleting something important as their main cleanup barrier.

The physical reality behind digital storage

The report places these habits in a broader context by looking at the physical reality behind digital storage. Nearly all surveyed Mac users, 96.1%, store files in the cloud at least sometimes. Storing 1 TB of data in the cloud for a year uses roughly 40-70 kWh of electricity, and data centers globally consume hundreds of terawatt-hours each year.

The findings also point to an opportunity around Earth Day messaging. When asked what they would choose for a 20-minute reset, 55.5% of respondents selected a digital cleanup task if it were easy and streamlined.

For CleanMyMac by MacPaw, the report reflects a broader view of digital maintenance: one that connects device care with everyday behavior, peace of mind, and more conscious digital habits.

Read the full Earth Day report here: https://cdn.cleanmymac.com/images/earth-day-report-medium.pdf

About MacPaw

MacPaw is a global technology company founded in Kyiv, Ukraine, with offices in Boston, MA and the EU, creating a digital ecosystem for Mac users. Combining capabilities such as system care, cybersecurity, app discovery, and more, the ecosystem aims to unite MacPaw’s suite of software, third-party tools, and AI solutions to collaborate on behalf of the user. Through Eney, an AI-powered assistant and the interface of the ecosystem, MacPaw aims to help users and developers within their workflows, driving the next generation of human-computer interaction.

Media Contact:

Name: Anastasiia Sulzhyk
Email: pr_team@macpaw.com
Kyiv office number: +380 (7304) 75315
Cambridge office number: +1 (617) 851-5675

Photo – https://mma.prnewswire.com/media/2962405/MacPaw.jpg

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Infortrend Recognized in CRN’s Storage 100 as One of The 50 Coolest Software-Defined Storage Vendors for 2026

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TAIPEI, April 22, 2026 /PRNewswire/ — Infortrend Technology, Inc. (TWSE: 2495), a leading provider of enterprise storage and AI solutions, today announced it has been recognized in the 2026 CRN Storage 100, earning placement among the 50 Coolest Software-Defined Storage Vendors.

CRN, a media brand of The Channel Company, is a trusted source of IT channel news and analysis, delivering objective reporting that helps solution providers maintain a competitive advantage for their customers. As part of CRN’s 2026 Storage 100, the “50 Coolest Software-Defined Storage Vendors” category highlights companies bringing software capabilities, services, and cloud connectivity to modern storage technologies. Infortrend’s inclusion in this category reflects its continued innovation in enterprise storage, supporting organizations in managing data-intensive workloads.

Infortrend Technology has over 30 years of enterprise data storage experience, with more than 1,000,000 redundant rack-mounted systems deployed worldwide. Its portfolio—including EonStor GS unified storage, GSx parallel file storage, DS SAN storage, CS scale-out NAS, and KS for Enterprise Cloud and Edge Computing—supports a wide range of use cases across industries such as AI, high-performance computing (HPC), smart city security, smart retail, and smart manufacturing. By integrating advanced software capabilities with reliable hardware platforms, Infortrend enables organizations to deliver high performance, improve GPU resource utilization, and ensure high availability. These latest innovations and live demos will be showcased at Computex 2026.

“We are proud to be recognized by CRN as one of the 50 Coolest Software-Defined Storage Vendors for 2026. This recognition reflects our continued focus on working closely with our channel partners to deliver storage solutions that are practical to deploy, easy to manage, and aligned with evolving customer requirements of AI-driven workloads and modern data environments,” said Frank Lee, Senior Director of Product Planning at Infortrend Technology.

Learn more: Infortrend and flagship EonStor GS 5024U

About Infortrend

Infortrend (TWSE: 2495) has been developing and manufacturing storage solutions since 1993. With a strong emphasis on in-house design, testing, and manufacturing, Infortrend storage delivers performance and scalability with the latest standards, user-friendly data services, personal after-sales support, and unrivaled value. For more information, please visit www.infortrend.com

Infortrend® and EonStor® are trademarks or registered trademarks of Infortrend Technology, Inc.; other trademarks are the property of their respective owners.

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iScreen Leads App Store Graphics & Design Category With Its All-in-One Aesthetic Ecosystem for iOS 26

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Qimai data highlights strong global rankings as iScreen delivers a unified, all-in-one aesthetic ecosystem aligned with iOS 26 design trends.

LOS ANGELES, April 22, 2026 /PRNewswire/ — As iOS 26 adoption accelerates with its signature “Liquid Glass” design language, iPhone home screen customization is shifting from basic widget stacking to a more advanced, system-wide visual experience. According to the latest market data from Qimai, iScreen currently ranks No. 1 in the App Store’s “Graphics & Design” category across multiple global markets, including China, Thailand, and Vietnam, reinforcing its position in the iPhone home screen customization space.

Market Leadership Backed by Performance Data

iScreen’s position in the personalization sector is supported by technical performance and user adoption, reflected in key metrics:

Top Market Ranking: Consistently holding the No.1 spot in the “Graphics & Design” category on the App Store in multiple regions.Strong User Satisfaction: Maintaining a 4.8/5.0 rating, reflecting a stable and well-received user experience.Editorial Recognition: Selected for Apple’s “Editor’s Choice” and Featured sections across multiple markets, highlighting both design quality and usability.

The “All-in-One” Advantage: Reducing Visual Fragmentation

In contrast to mainstream customization tools that offer isolated features, iScreen widget follows an all-in-one model to provide a more unified user experience:

Comprehensive Aesthetic Bundles: By integrating matching icon packs, high-definition wallpapers, and creative widgets, iScreen is designed to create visual cohesion and reduce inconsistent widget and home screen layouts.Simplified Setup Experience: iScreen streamlines the customization process, allowing users to apply full themes without requiring multiple third-party apps.Deep iOS 26 Integration: Optimized for the Liquid Glass design language, iScreen delivers a consistent visual experience aligned with Apple’s latest interface system.

Vision: From Utility to Global Aesthetic Platform

“Our vision goes beyond providing a utility; we are building a digital space where users can express their identities instantly,” stated the iScreen Team. Looking ahead, iScreen is focused on several strategic pillars:

Content Ecosystem Evolution: Expanding global creator resources to diversify its theme library.Platform Development: Evolving from a functional tool into a broader mobile aesthetic platform for content creation and customization.Ongoing Innovation: Continuing to align with iOS updates to maintain compatibility and design consistency.

About iScreen

iScreen is a mobile customization app providing widgets, wallpapers, and themed layouts for iOS and Android devices. Ranking among the top home screen customization platforms worldwide, iScreen has over 100 million users and has been featured by Apple Editorial in 128 countries for five consecutive days. With interactive and decorative options, it enables users to personalize both home screens and lock screens for a more immersive experience.

Media Contact:
iScreen Official Team
Email: xmzerone@gmail.com
Official Website: iScreen – Phone Style, iScreen it!
iOS Download: ‎‎iScreen – Widgets & Wallpaper App – App Store
Android Download: iScreen Google Play

View original content:https://www.prnewswire.com/news-releases/iscreen-leads-app-store-graphics–design-category-with-its-all-in-one-aesthetic-ecosystem-for-ios-26-302750046.html

SOURCE iScreen

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