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Trip.com Group Accelerates Middle East Expansion with Strategic Partnerships and Thought Leadership at Arabian Travel Market 2025

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DUBAI, UAE, May 1, 2025 /PRNewswire/ — Trip.com Group, a global leader in travel services, continues to build on its strong momentum in the Middle East with a series of strategic initiatives showcased at Arabian Travel Market (ATM) 2025. Following the landmark partnership signed with Abu Dhabi’s Department of Culture and Tourism at the Group’s global conference in December 2024, Trip.com Group is deepening its regional footprint through new collaborations and thought leadership at this year’s premier travel event.

Fostering Partnerships to Unlock Tourism Growth

Ms Jane Sun, CEO of Trip.com Group, highlighted the extensive collaborations between Trip.com Group and global destinations in her keynote speech, “Partnering for Progress: Unlocking Tourism Growth Through Innovative Collaborations.” She shared insights into how trends like entertainment travel, educational travel, and elderly travel are bringing fresh opportunities to the Middle East and how technological innovations in super apps and personalisation are transforming the way destinations engage with travellers.

“The Middle East presents tremendous growth opportunities and serves as a crucial node connecting Europe, Africa, and Asia. Convenient entry policies, increased direct flights, and robust investments in tourism have contributed to its rapid recovery,” said Ms Sun. “With our insights into new consumer trends and our dedication to business and technological innovation, we look forward to strengthening our collaboration with regional partners to attract global travellers and bring forth a more connected and prosperous future.”

Expanding Airline Partnerships to Enhance Regional Connectivity

 

The Group continues to strengthen its regional connectivity through strategic partnerships in the region. At ATM 2025, Trip.com announced a new alliance with Saudia, combining its digital expertise with Saudia’s exceptional service and extensive network. Saudia’s award-winning offerings will be provided to global travellers on Trip.com, including premium cabin experiences, curated inflight dining, exclusive amenity kits, etc.

Additionally, Trip.com unveiled a strategic partnership with Flynas, the leading low-cost airline in the Middle East, to integrate Flynas’ flight offerings across Trip.com Group’s multi-brand platforms. This collaboration aims to broaden Flynas’ visibility and accessibility across Asia, Europe, and the Middle East, supporting its growth aligned with Saudi Vision 2030. Together, these partnerships reinforce Trip.com’s commitment to seamless, tech-driven travel and support the Middle East’s emergence as a global travel hub.

New 3-Year Partnership MOU with Visit Oman to Boost Digital Tourism

In a significant development at ATM 2025, Trip.com Group signed a three-year Memorandum of Understanding (MOU) with the National Travel Operator – Visit Oman to bring a curated selection of Omani travel experiences from local providers and SMEs onto Trip.com Group’s global platform. This partnership will be supported by a joint global digital marketing campaign targeting Chinese and APAC markets—key sources of outbound travel—leveraging AI-driven personalisation and Trip.com Group’s extensive network to amplify Oman’s appeal to luxury, adventure, business, and digital nomad travellers. The collaboration aims to empower local tourism businesses and position Oman as a premier destination in the rapidly growing Middle Eastern tourism landscape.

Strategic MOU with BAAN Holding Hospitality to Promote Saudi Hospitality to Far East Market

Further expanding its regional alliances, Trip.com Group signed an MOU with BAAN Group, a leading Saudi hospitality group. This partnership will utilize Trip.com Group’s marketing expertise and global platform to elevate the visibility of BAAN’s Group, attracting diverse traveler segments from Far East Market and supporting Saudi Arabia’s Vision 2030 tourism ambitions. The alliance underscores Trip.com Group’s commitment to fostering tech-driven tourism growth and seamless travel experiences across the Middle East.

Riding the Wave of Growing Global Travel to the Middle East

These initiatives come amid robust growth trends in Middle Eastern travel markets. According to the data from Trip.com Group, in Q1 2025, inbound travel bookings to the Middle East increased by 37.5% compared to Q4 2024, with Dubai emerging as the top destination in the region. Among all inbound travellers, millennials constitute close to 60%, reflecting the growing demand for experiential luxury, wellness, and culturally immersive journeys. The region’s expanding aviation infrastructure, new hotel developments, and mega events such as Expo 2030 Riyadh are further fuelling demand. Trip.com Group’s technology-driven approach, including AI personalisation and seamless multilingual booking capabilities, positions it to capture and enhance this rising global interest in Middle Eastern destinations.

Trip.com Group remains committed to driving innovation and connectivity in the Middle East’s travel and tourism sector. With these strategic partnerships and leadership engagements at ATM 2025, the company is well-positioned to support the region’s evolving travel landscape and contribute to its sustainable growth as a premier global destination.

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About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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View original content:https://www.prnewswire.co.uk/news-releases/tripcom-group-accelerates-middle-east-expansion-with-strategic-partnerships-and-thought-leadership-at-arabian-travel-market-2025-302443882.html

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TVU Networks and Tencent Cloud Unveil Next-Generation Cloud Production Solution at NAB 2026

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Strategic partnership combines TVU’s cloud-native production platform with Tencent Cloud’s global infrastructure to power next-generation live streaming workflows

LAS VEGAS, April 19, 2026 /PRNewswire/ — TVU Networks, a leader in cloud-native live video solutions, today announced a strategic partnership with Tencent Cloud to launch a next-generation cloud-based media production and distribution platform at NAB 2026. The joint solution empowers broadcasters, content creators, and enterprises to elevate the live streaming experience and unlock new revenue streams.

The global media industry is undergoing a structural shift. According to Omdia, total revenue from traditional TV and online video is projected to reach $1.03 trillion by 2030, with online video advertising expected to grow from $309 billion to $540 billion over the same period. The TVU–Tencent Cloud platform is purpose-built to help customers capture this growth — combining professional cloud production with internet-scale interactivity and monetization.

The platform serves three major segments: broadcasters and OTT providers launching agile FAST channels with global CDN distribution; media platforms and creators requiring mobile-first, broadcast-quality production from anywhere; and enterprises producing high-profile live events with professional-grade multi-camera setups and massive concurrent viewership.

At the core is TVU’s cloud-native microservices architecture — proven in the 2024 Paris Games Torch Relay, a global club football championship spanning remote production across nine countries, and BBC’s UK General Election coverage with 369 simultaneous live streams. Deep integration with Tencent Cloud delivers five key advantages: ultra-low latency streaming via intelligent routing across global edge nodes; elastic scalability powered by TKE container services; cloud-native optimization for peak reliability; AI-powered production including automated subtitles, intelligent editing, and content moderation; and enterprise-grade end-to-end encryption from acquisition through distribution.

Paul Shen, CEO of TVU Networks, stated: “TVU has always been committed to making professional production capabilities more efficient and flexible through cloud-native architecture. Tencent Cloud’s deep expertise and customer insights in the media sector are highly complementary to TVU’s product and technology strengths in cloud production — and that’s the foundation that brought us together. The goal of this joint solution is clear: to help customers build a complete pipeline from content production to audience engagement to monetization, making AI&cloud-based production a true engine for business growth.”

Yan Peng added: “Through our partnership with TVU, we can rapidly help customers build a next-generation technology infrastructure — enabling global acquisition, global production, and global distribution — while driving commercial growth through internet-based services.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/tvu-networks-and-tencent-cloud-unveil-next-generation-cloud-production-solution-at-nab-2026-302746450.html

SOURCE TVU Networks

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Television New Zealand Partners with Quickplay to Fully Transform Their OTT Platform, Evolving the Broadcaster into a World-Class Digital Platform

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AUCKLAND, New Zealand and TORONTO, April 19, 2026 /PRNewswire/ — Quickplay today announced that it has designed and implemented a comprehensive, cloud-native transformation of the Television New Zealand’s streaming platform, TVNZ+. The landmark project has been built on a new operating system, offering a suite of new services and leveraging AI tools to provide a more personalized experience for viewers. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

 Completed in just 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (AWS) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. Quickplay is available in AWS Marketplace and recently joined the AWS Independent Software Vendor (ISV) Accelerate Program; the TVNZ project marks the first full-scale transformation delivered through the Quickplay AWS partnership.

“At TVNZ our ambition is clear: to be New Zealand’s number one streaming platform for entertainment, sport and trusted news. TVNZ+ already stands shoulder-to-shoulder with global streamers in our market, but standing still is not an option. To reach more Kiwis than anyone else in an increasingly digital world we knew we needed to make a step change. said Rob Hutchinson, Chief Digital Officer, TVNZ. “Working in lockstep with Quickplay we’re delivering something genuinely transformative – and at rapid pace. We’ve simplified our technology stack, reduced complexity and built a platform that lets us move faster and innovate harder. Every efficiency we unlock behind the scenes means a richer experience for New Zealand audiences.”

 Key Innovations include:

A Co-viewing capability: As a predominantly free-to-air broadcaster, advertising is of immense importance to TVNZ. Over 70% of TVNZ+ viewing happens over Connected TVs, where multiple people watch together. With this new feature, TVNZ can pass co-viewer data to the ad stack in real time, enabling them to put each ad into context based on what’s being watched and who’s watching.A unified Live Operations console with “Red Button” Live Ad Insertion: A new, streamlined console, powered by AWS Elemental Media Services, allows TVNZ to manage live channels and events with ad marker insertion via a single interface.Deep CTV Integration: This feature allows TVNZ content to be surfaced to viewers outside of the TVNZ+ app, directly within the CTV homepage.Consolidated Operations: Quickplay’s platform replaces existing systems for video CMS, live operations, UI, and data analytics.Scaling with Cloud: Migrated to a robust AWS cloud infrastructure to support significant concurrent viewership for a range of programs and events, such as the evening news and upcoming World Cup coverage. The live streaming of channels, sports and ad insertion on live TV and VOD is built on AWS Elemental Media Services and integrates Amazon Cloudfront (CDN).Enhanced Monetization: The system includes sophisticated ad-funded (AVOD) features, including sponsored rails, carousels, and pause-ad functionality to maximize revenue.Future-Ready Architecture: The platform integrates Evergent for advanced user management and billing, enabling TVNZ to introduce premium paid content and events for the first time.

“TVNZ has become a powerhouse of innovation, which is particularly unique for the public broadcast segment. They knew that to deliver what their viewers were after, they had to transition to a streamlined, high-performance platform,” said Goutham Vinjamuri, COO of Quickplay. “With that in mind, we built TVNZ a content-to-value operating system that offers their viewers what they want and makes their content library commercially liquid. This evolution illustrates that when you connect a trusted brand to a native-AI ecosystem, you don’t just survive the digital shift – you lead it.”

At The NAB Streaming Summit, TVNZ’s Rob Hutchinson will talk about the powerful features of this brand new platform when he presents “How TVNZ+ Built a Co-Viewing Product that Turns Additional Viewers into Traditional Reach” on Tuesday, April 21 at 11:30am PT.

To schedule a meeting with Quickplay at NAB, email help@quickplay.com.

About TVNZ 
TVNZ (Te Reo Tātaki) is New Zealand’s national broadcaster. We’re at the heart of the moments that matter to Aotearoa, reaching more than 2 million Kiwis through broadcast channels TVNZ 1, 2, DUKE and online platform, TVNZ+. Our purpose is to inspire conversations that shape our nation and enrich the lives of all New Zealanders – connecting Kiwis through trusted journalism, live sport, and world-class entertainment. Every day, across every screen, we reflect who we are and imagine who we might be with stories that inform, challenge, and engage. Visit us at tvnz.co.nz.

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contacts:
Emily Amey for TVNZ
Emily.Amey@tvnz.co.nz

Breakaway Communications for Quickplay
Quickplaypr@breakawaycom.com
+1 917 731 5734

View original content to download multimedia:https://www.prnewswire.com/news-releases/television-new-zealand-partners-with-quickplay-to-fully-transform-their-ott-platform-evolving-the-broadcaster-into-a-world-class-digital-platform-302746632.html

SOURCE Quickplay

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2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation Exchange Program Concludes in Nanning

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NANNING, China, April 19, 2026 /PRNewswire/ — This is a report from china-asean-media.com.

The 14-day “2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation and Exchange Program” successfully concluded on April 19 in Nanning, Guangxi. Co-hosted by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region (China) and the Departments of Culture, Sports, and Tourism of Quang Ninh, Lang Son, Cao Bang, and Tuyen Quang provinces (Vietnam), the event brought together nearly 30 tourism officials and industry representatives from the four Vietnamese localities.

With the theme “Vietnam-China AI + Cross-Border Tourism Exchange and Cooperation,” the program combined expert lectures, case studies on AI applications, and field visits. Participants gained insights into ASEAN-China tourism policies, AI-driven cross-border cooperation models, and smart tourism technologies. Hands-on training enabled them to use AI tools for decision-making, product development, and destination branding.

The delegation conducted field studies in Nanning, Liuzhou, Guilin, and Hechi. They visited the China-ASEAN AI Innovation and Cooperation Center, the “Easy Visit Guangxi” platform, the No. Wang Cultural Industrial Park, and the BAO JUN base, experiencing Guangxi’s smart, industrial, landscape, and wellness tourism offerings.

A meaningful part of the program was retracing President Ho Chi Minh’s revolutionary footsteps in Guangxi, including visits to the former site of Yucai School in Nanning, the former residence of Ho Chi Minh in Liuzhou, and the “September 2” School site in Guilin. On April 17, all participants attended the launch ceremony of the 2026 Vietnam-China Border People’s Carnival in Nanning, witnessing the deep friendship and mutual support between the border communities of both nations.

At the closing ceremony on April 18, a cross-border tourism product design competition was held. The team from Quang Ninh won the Best Design Award, while teams from Lang Son, Cao Bang, and Tuyen Quang received Excellence Awards. Mr. Lưu Bá Mạc, Vice Director of Lang Son’s Department of Culture, Sports and Tourism, praised the program for fostering practical cooperation and opening new directions for the “comrades and brothers” friendship between local authorities.

The program not only provided Vietnamese tourism professionals with valuable knowledge in AI and smart tourism but also laid a solid foundation for future cooperation in building shared tourism information platforms, developing smart products, and enhancing data connectivity. Both sides reaffirmed their commitment to advancing high-quality development of the cultural and tourism industry through AI, contributing to the strategic Vietnam-China community with a shared future.

View original content:https://www.prnewswire.com/apac/news-releases/2026-vietnam-china-cross-border-tourism-ai-empowerment-cooperation-exchange-program-concludes-in-nanning-302746589.html

SOURCE china-asean-media.com

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