LAS VEGAS, April 19, 2026 /PRNewswire/ — SIRUI today received a “Best of Show” award for its Vision Prime T1.4 Full-Frame Cine Lens Series, while also introducing new focal lengths for both the Vision Prime and IronStar lens families at the 2026 NAB Show. The expanded lineups give filmmakers a more complete range of creative options, from ultra-wide to telephoto, backed by flexible mount systems.

“Winning the ‘Best of Show’ award is a strong recognition of our commitment to optical innovation,” said Lijie, CEO of SIRUI. The Vision Prime Series is SIRUI’s first cine lens lineup featuring an interchangeable mount system. This design delivers outstanding compatibility, allowing users to effortlessly switch between different camera mounts as needed and seamlessly adapt to various systems.

Enhancing cost-effectiveness and shooting flexibility

Vision Prime Series – 15mm, 75mm, and 150mm

The Vision Prime Series is a full-frame, large-aperture, compact cine lens lineup. Following the existing 24mm, 35mm, and 50mm focal lengths, the series now adds a 15mm wide-angle, along with 75mm and 150mm medium-telephoto lenses, delivering a more complete focal range. With exceptional bokeh, outstanding low-light performance, and superior optical quality, the Vision Prime Series is ideal for both content creation and professional cinematography.

The Vision Prime Series come with a variety of interchangeable mount modules, allowing one lens to work across multiple camera systems — significantly enhancing cost-effectiveness and operational flexibility.

15mm – Optimized for wide-angle imaging, perfect for landscape photography.75mm – Delivers natural compression and pleasing subject‑background separation, perfect for portraits and medium telephoto shots.150mm – Designed for close-up and telephoto shooting, ideal for detailed and macro-style photography.

Cinematic widescreen, made simple.

IronStar Series – 75mm, 100mm, and 135mm

The IronStar series delivers widescreen imagery with vintage characters and modern optical performance. With a constant 1.5X squeeze ratio, it offers filmmakers consistent, high-value tools for films, ads, documentaries, and more.

The initial set includes three lenses—35mm, 45mm, and 60mm—covering wide-angle to medium focal lengths to meet essential framing needs. The introduction of 75mm, 100mm, and 135mm lenses completes the system, forming a fully expanded ecosystem that provides comprehensive support for both commercial and artistic cinematography.

75mm – Suitable for dialogue scenes and storytelling shots, offering a natural and balanced perspective. Ideal for portraits and close-ups with pleasing compression100mm – Ideal for macro and close-up shots, capturing fine details, textures, and product features with strong subject isolation. Suited for food, jewelry and product commercials, combining close-focus capability with a cinematic perspective.135mm – Ideal for tight portraits and close-ups, delivering strong compression and excellent subject separation. Suited for isolating details and subjects from busy backgrounds in narrative films.

The new Vision Prime and IronStar focal length lenses are expected to be officially available in the second half of 2026. For further details, please stay tuned to SIRUI’s official store.

Capture Your Imagination

The NAB Show runs through April 22. SIRUI will host a series of speeches and live social media streams with filmmaking experts and talented content creators at booth C4539. The new Vision Prime and IronStar focal lengths empower filmmakers with greater creative freedom — and SIRUI continues to drive professional lens innovation for creators worldwide.

About SIRUI

SIRUI, the world’s leading anamorphic lens, lighting equipment, and camera support brand, has long been dedicated to providing filmmakers with the ultimate shooting experience. SIRUI products, known for their high performance at an affordable price, have been widely recognized and highly commended by budding filmmakers and professionals worldwide. So far, SIRUI has established an impressive customer service network around the world, as well as over 300 sales outlets and terminal showrooms.

For more information, please visit:
Official Website: store.sirui.com 
Instagram:  @siruiimaging
YouTube: @SIRUIImaging
TikTok: @sirui.optical
Facebook: SIRUIImaging

Contacts:
marketing@sirui.com

View original content:https://www.prnewswire.com/news-releases/sirui-wins-best-of-show-unveils-new-cine-lenses-at-nab-show-2026-302745623.html

SOURCE SIRUI

LAS VEGAS, April 19, 2026 /PRNewswire/ — Insta360, a global leader in innovative imaging technology, today opened its showcase at the 2026 NAB Show, unveiling a range of new products, bundles, and software updates, including a preview of an all-new product line.

New Additions to the Insta360 Lineup

Members of the media and NAB attendees were among the first globally to preview the upcoming Insta360 Luna Series, co-engineered with Leica, which includes Luna Pro and Luna Ultra. The series features a large 1-inch sensor, a bright F1.8 aperture, a variable focal length, and support for 10-bit color for smoother, more natural transitions in light and shadow, capturing more nuanced and detailed color straight from the camera. Luna Pro features a single-lens design, while Luna Ultra features a dual-lens design and enhanced telephoto performance.

Luna Ultra and Luna Pro were both being teased at the booth, and will be available in two distinct color options.

GO Ultra Tadej Pogačar Edition Bundle

Also on display was the Insta360 GO Ultra Tadej Pogačar Edition Bundle, released April 15. GO Ultra is the company’s latest compact, hands-free action camera, designed to deliver smooth, professional POV footage in any scenario.

Developed in collaboration with Tadej Pogačar, reigning Tour de France champion, this co-branded edition offers an immersive POV solution that captures the intensity and perspective of elite cycling.

“Cycling is about pushing limits and taking on challenges. With Insta360, I can share our sport’s passion and excitement. I hope this inspires cyclists to capture their own journeys and memories,” said Pogačar.

Previewed at NAB, Launching Soon

In addition to newer products already available, Insta360 showcased several upcoming innovations at NAB Show 2026, offering attendees an early look at what’s next.

The company previewed a new wireless microphone, Insta360 Mic Pro, built around a more integrated approach to audio in modern workflows. Designed to fit seamlessly into how creators shoot and move, it features a Customizable E-Ink Display that allows logos, names, or visual elements to be added, making the microphone part of the frame rather than something to hide. Through Insta360 Direct Connect, the system integrates directly with Insta360 cameras, reducing setup friction and removing the need for additional devices in fast-paced scenarios. A three-microphone array, combined with AI-powered processing and NPU-based noise reduction, helps maintain consistent audio clarity across changing environments, while internal recording provides an added layer of reliability when conditions are less controlled.

Additionally, the Insta360 GO 3S Retro Bundle was introduced, bringing a film inspired aesthetic to the compact POV camera. The bundle includes a Retro Viewfinder, stylized filters, and tactile accessories reminiscent of classic cameras, while maintaining the portability and functionality that defines GO 3S.

An upcoming major update to Flow 2 and Flow 2 Pro was also showcased, enhancing Insta360’s pocket AI filmmaker lineup for both iPhone and Android users. Key improvements include native multi-lens support for flagship Android devices such as the Samsung S26 Ultra, faster 360 panorama capture, Dual View Mode, and Apple Watch control on iPhone. These updates expand access to hands free, cinematic stabilized shooting across platforms.

About Insta360
With a “Think bold” mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360’s vast lineup includes the world’s best-selling 360 cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

For more details visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on TikTok: http://tiktok.com/@insta360_official
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Subscribe to our YouTube Channel: http://www.youtube.com/insta360

Press Contact
Insta360
pr@insta360.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/insta360-previews-new-luna-series-and-major-updates-at-nab-show-2026-302746651.html

SOURCE Insta360

NEW YORK, April 19, 2026 /PRNewswire/ — Saramonic, a leading brand in audio solutions, announced a 9-Person Modular Full-Duplex Wireless Intercom System WiTalk9 X and the WiTalk9 Base. WiTalk9 X builds upon the success of the WiTalk9 with a focus on lightweight comfort and modular adaptability, introducing unprecedented flexibility and scalability of modern production teams from small to large.

Industry-First Modular Design for Maximum Flexibility

The Saramonic WiTalk9 X sets a new standard for adaptability in wireless intercom systems. Its industry-first modular construction allows users to switch between single-ear, dual-ear, or helmet-ready models, accommodating the diverse needs of different crew roles.

Weighing just 172 grams (6 oz) with battery in its single ear configuration, the WiTalk9 X delivers all-day comfort for demanding production environments. The IPX4-rated, lightweight design allows professionals who wear headsets for extended periods during long shoots or live events to focus on their work.

Intelligible Voice Communication: Saramonic ClearTalk™2.0 Technology and AI Noise Cancellation

Saramonic ClearTalk™2.0 combines the dual-microphone array and Saramonic AI Noise Cancellation. The cardioid main microphone focuses on the speaker’s voice, and the omnidirectional secondary mic collects the noise as samples for Saramonic AI Noise cancellation to separate the vocal and noise, ensuring clear and stable voice communication.

Saramonic AI Noise Cancellation is trained by over 700,000 noise samples across 20,000+ hours. Compared to traditional environmental noise cancellation that only handles ambient sounds, it identifies and separates noise in real-time to keep voice clear and stable within team communication, even when multiple crews speak at once in a complex environment.

Efficient Team Work with Dual-Antenna Design and Saramonic WiTalk Wireless Intercom Ecosystem

The WiTalk9 X features both internal and external antennas to continuously monitor signal quality and select the stronger signal. It operates on the 1.9 GHz DECT Technology and offers up to 12 hours battery life with a spare rechargeable lithium battery for quick replacement, enables teams to stay connected within 1,300 ft (400m) – ideal for events, film shoots, and live performances.

Saramonic WiTalk9 X supports a 9-person system without a hub, and can be easily scaled up to 64 users via WiTalk Base, enabling group cascading and remote collaboration with an industry-leading range of up to 700 meters.

Pricing and Availability

The Saramonic WiTalk9 X is available through official stores. For detailed pricing and configuration options, please contact your local Saramonic representative or visit www.saramonic.com.

Contact: marketing@saramonic.com 

Photo – https://mma.prnewswire.com/media/2959888/9x__________1_1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/saramonic-witalk9-x-modular-designed-lightweight-wireless-intercom-system-redefines-team-communication-302746569.html