Technology

Appcast Launches Recruiting Industry’s First Programmatic Search Advertising Solution

Published

1 year ago

May 5, 2025

The company’s new, automated solution, Appcast Search Ads, empowers employers to efficiently reach job seekers via search platforms and track performance from click to hire

LEBANON, N.H., May 5, 2025 /PRNewswire/ — Appcast, the leading recruitment marketing platform powered by programmatic, today announced the launch of Appcast Search Ads, the recruitment industry’s first programmatic search solution. Building on over a decade of pioneering programmatic technology for the job board ecosystem, Appcast is now expanding its capabilities into search advertising. Appcast Search Ads enables employers to reach high-intent audiences for hard-to-fill roles and pay only for completed applications. Appcast Search Ads is a new lever within AppcastOne, Appcast’s talent engagement platform, and represents an evolution of the company’s existing search solution.

“While the job board channel remains a critical channel for fulfilling hiring needs, it simply cannot meet every employer’s hard-to-fill needs – Appcast Search Ads closes that gap,” said Kelsey Krater, chief platform officer at Appcast. “Without the right strategy and the right technology to scale that strategy, it becomes very difficult to achieve optimal performance and demonstrate ROI. Appcast Search Ads eliminates risk and uncertainty because it ties actions to outcomes and is fueled by continuous, conversion-focused optimization.”

Appcast Search Ads allows employers to engage high-intent candidates, build greater awareness among their talent audience, and drive greater efficiency from their overall recruitment marketing strategy – a “rising tide effect.” In fact, employers who use search advertising via AppcastOne typically see 20% more total applies. Appcast Search Ads enables employers to:

Convert high-intent candidates for the hardest-to-fill jobs: Employers can layer in search ads to engage and convert a new pool of active job seekers, without overhauling their existing recruitment marketing strategy.Pay for outcomes, not activity: With Appcast Search Ads, employers only pay when a candidate applies. That means budgets go further, and every dollar is tied to real, measurable results.Leverage full-funnel visibility, from click to hire: While most search advertising solutions stop at the click, Appcast Search Ads tracks the entire candidate journey, from click to hire. When paired with Appcast’s automated quality tracking, employers can see a 15% reduction in the cost to get a qualified candidate and 25% reduction in time-to-fill. In addition, employers receive clear, actionable insights that help them understand what’s working and support data-driven decisions when adjustments are needed.Drive traffic where it’s needed most: Instead of spreading budget across all open roles, this smarter approach to search prioritizes the roles that matter most – so applications go to the roles that employers most urgently need to fill.Conversion-focused optimization: A built-in feedback loop in the search channel continuously learns what’s working and adjusts along the way, helping employers attract more of the right candidates over time.

“We’re delighted to bring the power of our programmatic technology to more job advertising channels, like search,” said Appcast CEO Matt Molinari. “This solution helps our customers connect with a critical audience of job seekers, track and justify spend of job ads, and drive hiring outcomes with the greatest speed, efficiency and ROI.”

To learn more about Appcast Search Ads, visit: https://www.appcast.io/search-ads.

About Appcast
Appcast is the leading recruitment marketing platform powered by programmatic. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s platform drives hiring outcomes for more than one thousand clients. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. To learn more, visit http://www.appcast.io.

Media Contact:
Alexa Kalechofsky
Gabriel Marketing Group (For Appcast)
978-460-7013
Alexak@gabrielmarketing.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/appcast-launches-recruiting-industrys-first-programmatic-search-advertising-solution-302445277.html

SOURCE Appcast

Technology

Why We Still Appreciate Bada Shanren’s Works Today

Published

3 minutes ago

October 19, 2026

NANCHANG, China, Oct. 19, 2026 /PRNewswire/ — A report from Jiangxi International Communication Center (JXICC): The year 2026 marks the 400th anniversary of the birth of Bada Shanren. He was an outstanding master of Chinese calligraphy and painting. His works are treasures of traditional Chinese calligraphy and painting, embodying profound Chinese aesthetics and humanistic heritage, and exerting a far-reaching influence on international art.

Recently, the Event for the 400th Birth Anniversary of Bada Shanren “The Cosmos as Inner Heart: International Youth Step Into Bada Shanren’s World of Art” was held in Qingyunpu District, Nanchang City, Jiangxi Province— the hometown of Bada Shanren. Chinese and foreign youth representatives and guests from 19 countries and regions including the United States, Russia, Morocco, Turkmenistan and the Republic of Korea participated.

Brushstrokes Without Borders: A Cross-Cultural Art Dialogue

Four hundred years of ink transcends borders. Even with different cultural backgrounds and languages, people can transcend cultural differences and feel the resonance brought by art. Khollii, a Tajik student studying in Jiangxi, was captivated by the distinctive charm of Bada Shanren’s artworks and shared her story about brushstrokes, “This powerful personal expression aligns closely with the pursuit of individuality in Western modern art.”

Bada Shanren’s 400-Year-Old Inner Story Unfolds to Twin Students

Mexican twin international students Luis and Erick are studying in Jiangxi. At first, they were confused by Bada Shanren’s paintings, depicting fish and birds with upturned eyes amid expansive blank spaces. After learning about the artist’s life, they sensed the unyielding emotion in his brushwork. They hope to act as a cultural bridge, sharing the timeless charm of this Jiangxi master’s art with global audiences.

Why We Still Appreciate Bada Shanren’s Works Today

Why do we still appreciate Bada Shanren’s works today? As a foreigner, Mickie from Panama has her answer. To understand Bada Shanren’s works do not need mastery of classical Chinese, thorough knowledge of the complex history of the Ming Dynasty, or deep research into every detail of his life. “Simply feeling the emotions conveyed in his paintings can spark a spiritual dialogue across hundreds of years.”

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/why-we-still-appreciate-bada-shanrens-works-today-302912481.html

SOURCE Jiangxi International Communication Center(JXICC)