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Introducing the Global Communication Tagline “HORO YOUR LIFE”

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Takara standard launches full-scale global branding efforts to enhance brand awareness

OSAKA, Japan, May 5, 2025 /PRNewswire/ — Takara standard Co., Ltd. (Headquarters: Joto-ku, Osaka City, Japan; President: Masaru Komori), a leading manufacturer of residential equipment such as system kitchens and bathrooms, has announced the launch of its global communication tagline, “HORO YOUR LIFE,” aimed at strengthening its brand presence in overseas markets. In line with this initiative, the company launched official social media accounts on RED (Xiaohongshu) in Mainland China and Facebook in Taiwan region on April 21, 2025.

Since initiating full-scale overseas operations in 2015, Takara standard has steadily increased sales by leveraging its unique, high-quality enamel-coated steel, known as Takara Horo. With a mid-term goal of achieving JPY 10 billion in overseas sales by fiscal year 2030, the company is steadily expanding its local sales support systems and operational infrastructure.

New Global Communication Tagline: “HORO YOUR LIFE”
To reinforce its position as the only manufacturer of home fixtures made with Takara’s proprietary enamel technology, the company will promote the brand name Takara HORO globally. The tagline “HORO YOUR LIFE” expresses the company’s vision to enrich and enhance lives around the world through its enamel-coated steel products. Future campaigns will highlight the material’s signature features—easy maintenance, durability, and functionality—paired with clean, modern visuals of pristine white enamel kitchens.

Official Social Media Accounts Launched in Mainland China and Taiwan region
Takara standard has launched an official account on RED (Xiaohongshu), a Chinese social platform with over 300 million monthly active users. As word-of-mouth content on RED significantly influences purchasing decisions, the platform serves as an ideal touchpoint to engage Mainland Chinese consumers in their everyday lives. In Taiwan region, the company launched an official Facebook account, given the platform’s continued popularity and broad user base.

Content will be tailored to each region and will include product care tips, new product announcements, and event information. Through these efforts, the company aims to reach 10,000 followers and build a strong base of loyal fans across the region.

As part of its Mid-Term Management Plan 2026, Takara standard has identified global expansion as a key strategy in transforming its revenue structure. In April 2025, the company will also establish its first overseas branch in Taiwan region. With a strong focus on Asia, one of the most promising markets for future growth, Takara standard will continue to strengthen its international operations, aiming to achieve JPY10 billion in overseas sales by 2030.

Mainland China (RED): https://www.xiaohongshu.com/user/profile/6380a768000000001f01a693Taiwan region (Facebook): https://www.facebook.com/people/Takara-standard-Taiwan/61574798044809/Global Brand Video: https://youtu.be/gx1f0N7SKXg

Appendix

Takara standard’s HORO material:

“HORO” is a material that combines the strength of iron with the beauty of glass. Takara standard developed this proprietary HORO material, which overcomes the breakage of glass, over many years. Takara standard’s “High-Quality HORO” showcases the robustness of iron, providing resilience against impacts, while the glass layer acts as a barrier against dirt and moisture. The durability of the enamel surface makes it distinctly different from ordinary enamel pots or other materials.

Until recently, HORO’s surface had a glossy look, however, new products combine enamel with a matt finish. This means Takara can provide a variety of surface design products.

10 points that demonstrate the strength of Takara standard’s HORO:Can quickly wipe up water, easy to cleanResistant to moisture and moldConveniently magnetic and can be used as a family message boardVery shock and crack resistantThanks to the ink jet printing tech, it is available in a wide range of colors and designsThe material allows permanent maker pen to be wiped off with water, meaning family can leave temporary messagesScratch resistantHeat resistant, giving peace of mindEnvironmentally friendly (easily recyclable material; no adhesive used in assembly)Odor resistant

 

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SOURCE Takara standard Co., Ltd.

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Gravity Game Unite (GGU) Successfully Concludes European User Meetup for PC MMORPG ‘Ragnarok Zero: Global’!

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KUALA LUMPUR, Malaysia, July 21, 2026 /PRNewswire/ — Gravity Game Unite (GGU), the Malaysian subsidiary of global gaming company Gravity, successfully concluded the “Ragnarok Zero: Global European User Meetup” held in Germany.

Gravity Game Unite (GGU) hosted its first offline event for European users in Frankfurt, Germany, on July 18. The event was organized to demonstrate the company’s commitment to directly serving the European market and to build long-term relationships with the local community.

The event was attended by key Gravity Game Unite (GGU) executives, including CEO Yoshinori Kitamura, as well as members of the Ragnarok Zero: Global development team. Local users, influencers, and media representatives were also present, reflecting strong anticipation for the game. Europe was one of the regions where Ragnarok Zero: Global received particularly positive feedback during its OBT. CEO Yoshinori Kitamura’s attendance underscored the importance of the event and Gravity Game Unite (GGU)’s commitment to providing dedicated service to the European community.

The event began with welcoming remarks from the CEO of Gravity Game Unite (GGU), followed by an introduction to the title from the development team, a presentation on the service direction and roadmap for Europe, a developer talk featuring behind-the-scenes insights, a user Q&A session, and networking among users, developers, media representatives, and influencers. Attendees also received exclusive merchandise and enjoyed a variety of activities designed to create lasting memories.

Gravity Game Unite (GGU) stated that it plans to strengthen communication with users through the direct service of Ragnarok Zero: Global. During the event, the development team listened to user feedback and exchanged a wide range of views, while reaffirming its commitment to the game’s post-launch service direction and the growth of its community in Europe.

Harry Choi, President of Gravity Game Unite (GGU), said, “This event marked a significant milestone and laid a strong foundation for Gravity Game Unite (GGU)’s entry into the European market. We are making thorough preparations to repay the tremendous support and enthusiasm users showed during the OBT. We will continue to create opportunities to engage and communicate with our local community.”

Stay Connected

Players can follow the official Ragnarok Zero: Global channels for the latest news and updates.

Join OBT: https://roz.mygnjoy.com/en/event/obt
Pre-Register: https://roz.mygnjoy.com/event/prereservation?media=pr9
Discord: https://discord.gg/bFg77WjcHT
Facebook: https://www.facebook.com/ragnarokzeroglobal/
Instagram: https://www.instagram.com/ragnarokzeroglobal/
YouTube: www.youtube.com/@RagnarokZeroGlobal
TikTok: https://www.tiktok.com/@ragnarokzeroglobal

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SOURCE Gravity Game Unite SDN. BHD.

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The 18th Annual Globee® Awards for Innovation Invite Local, Regional, and Global Workplace and Business Achievement Nominations Worldwide

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Recognizing achievements across innovation, leadership, organizational advancement, products, services, and workplace excellence with worldwide participation

SAN FRANCISCO, July 21, 2026 /PRNewswire/ — The Globee® Awards, organizers of merit-based, data-driven business awards programs with worldwide participation that recognize achievements across industries, announced that entries are currently being accepted for the 18th Annual Globee® Awards for Innovation (Golden Bridge Awards®), inviting organizations, professionals, business owners, teams, and departments worldwide to nominate their local, regional, and global workplace and business achievements for consideration.

Apply now: https://globeeawards.com/innovation/

Originally established as the Golden Bridge Awards®, the program is now in its 18th year and continues its tradition of recognizing achievements across innovation, leadership, business transformation, organizational advancement, products, services, and measurable impact across industries and markets worldwide.

The awards recognize achievements that improve how organizations operate, serve customers, develop products and services, strengthen workplaces, advance technologies, enhance communications, and create measurable value for businesses, communities, and industries.

The program welcomes nominations representing achievements in innovation, operational excellence, customer experience, digital transformation, artificial intelligence, cybersecurity, healthcare, financial services, manufacturing, sustainability, workforce initiatives, brand, communications, creative, and other business and workplace environments.

Organizations of all sizes are invited to participate, including startups, small and medium businesses, large enterprises, public and private companies, government entities, educational institutions, research organizations, and non-profit organizations worldwide.

The Globee® Awards for Innovation recognize achievements across category groups including products and services, company and organization, individual and team, and brand, communication and creative. These recognitions are part of 10 awards programs that collectively reflect achievements across business and technology domains.

Nominations are welcomed for local, regional, and global achievements, recognizing that meaningful innovation and organizational progress can originate at every level and in every workplace.

Entries are evaluated through a merit-based, data-driven process involving participation from experienced professionals across multiple industries worldwide. Evaluations are conducted through a structured, consistent, and transparent framework based on defined scoring criteria.

Entries are open to organizations and professionals worldwide.

About the Globee® Awards

The Globee® Awards are organizers of merit-based, data-driven business awards programs with worldwide participation. Through 10 awards programs, the Globee® Awards recognize achievements across multiple industries and sectors. The programs use a structured evaluation approach involving participation from professionals across various industries.

Follow: @globeeawards

Hashtags: #GlobeeAwards #InnovationAwards #GoldenBridgeAwards #WorkplaceAchievements #BusinessAchievements #Innovation #Leadership #BusinessTransformation #GlobalRecognition #OrganizationalImpact

All trademarks belong to their respective owners.

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SOURCE Globee Awards

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Finatical Software: The Next Decade of Finance Will Be Built on a Structured Financial Data Layer

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As AI transforms finance, trusted and structured financial data—not better prompts—will determine which organizations realize its full value.

DURHAM, N.C., July 21, 2026 /PRNewswire/ — Finatical Software, creator of Flash Reports for QuickBooks Online, today announced its vision for what it believes will become the next essential layer of the modern finance technology stack: the Structured Financial Data Layer.

For decades, finance technology has evolved in response to changing business needs.

1995–2015

Finance needed better reporting.

2015–2025

Finance needed real-time reporting, dashboards, and automated KPIs.

2025–2035

Finance needs trusted data for AI-powered decisions.

While organizations are investing heavily in artificial intelligence, many finance teams are discovering that AI is only as effective as the financial data and business logic it receives. Without a single source of truth built on reconciled, complete, and accurate financial information, AI can produce inconsistent analyses, conflicting recommendations, and outputs that are difficult to validate or trust.

“Much of the conversation around AI has focused on choosing the right model or writing better prompts,” said Shaun Pendrigh, Chief Technical Officer of Finatical Software. “We believe the real competitive advantage will come from building trusted, structured financial workflows that AI can consistently understand. Before finance teams can trust AI’s recommendations, they first need confidence in the data, calculations, and business logic behind them.”

Finatical believes finance organizations need more than access to AI—they need a governed foundation that organizes financial information into consistent, reusable, and auditable structures before AI enters the workflow.

That foundation is what Finatical describes as the Structured Financial Data Layer.

Unlike disconnected spreadsheets or opaque AI workflows, the Structured Financial Data Layer creates a trusted financial foundation where data, calculations, reporting logic, and business rules are transparent, reusable, and reviewable. Finance professionals can trace recommendations back to their source, understand how conclusions were reached, and maintain confidence in the decisions supported by AI.

Rather than replacing finance professionals, the Structured Financial Data Layer enables them to work more effectively with AI by combining trusted financial data with human judgment. AI can accelerate analysis, identify patterns, and generate recommendations, while finance professionals retain the ability to review assumptions, validate results, and understand the reasoning behind important business decisions.

“Finance professionals should remain in control of financial judgment,” Pendrigh added. “AI should amplify that expertise—not replace it. But that only happens when AI operates within a trusted financial workflow where both the data and the underlying logic can be reviewed.”

Finatical’s Flash Reports platform is designed around this philosophy by connecting live QuickBooks Online data with Microsoft Excel to create governed, refreshable financial models that become a trusted source of truth for reporting, forecasting, analysis, and AI-assisted decision support. By preserving financial logic within structured Excel workflows, finance teams gain the flexibility of Excel while maintaining the governance and transparency required for trustworthy AI.

“Finance has always required trust,” Pendrigh said. “AI doesn’t change that—it raises the standard. Organizations won’t gain a competitive advantage simply by adopting AI. They’ll gain it by building financial data foundations that make AI trustworthy, explainable, and repeatable.”

“Reporting was the last generation of finance technology,” Pendrigh concluded. “Decision support will define the next. The organizations that build a trusted Structured Financial Data Layer today will be best positioned to unlock the full potential of AI tomorrow.”

About Finatical Software

Finatical Software helps finance professionals transform live QuickBooks Online data into structured, trusted financial information and workflows for reporting, analysis, and AI-assisted decision support. Its flagship solution, Flash Reports, connects Microsoft Excel directly to QuickBooks Online, enabling finance teams to build refreshable, governed financial models while preserving the flexibility of Excel. Finatical’s vision is to become the trusted Structured Financial Data Layer for finance professionals working in Excel with QuickBooks Online.

Media Contact:

melissa.neal@finaticalsoftware.com

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SOURCE Finatical Software

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