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Bell Canada introduces Ateko: New tech services brand simplifying enterprise operations with leading automation and tech collaboration

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Bell proudly unveils Ateko, a dynamic new brand poised to redefine the landscape of cloud and workforce automation solutions.Ateko brings deep understanding of the world’s leading enterprise platforms and cloud services to help businesses rapidly improve automation, streamline operations, and make smarter, data-driven decisions, accelerating outcomes and time to value.Ateko’s dual role as integrator and operator, backed by Bell’s extensive network and business solutions, gives it a significant competitive advantage, enabling it to challenge expensive and disconnected IT System Integration delivery models and drive better customer outcomes.

MONTRÉAL, May 6, 2025 /CNW/ – Bell Canada, Canada’s largest communications company1, today proudly unveiled Ateko, a dynamic new brand poised to revolutionize business operations with AI-driven automation and technology collaboration. The company serves clients across diverse sectors, including telecommunications, media, technology, public sector, utilities and finance.

Bell unveils Ateko, a dynamic new brand poised to redefine the landscape of cloud and workforce automation solutions.

Ateko’s human-centric and collaborative consulting approach has helped clients deliver dramatic results faster with their tailored solutions and deep expertise in leading hyperscaler platforms (AWS, Azure, Google Cloud), Salesforce and ServiceNow.

For customers, Ateko has driven significant operational efficiencies and unlocked new capabilities for improved customer experiences by modernizing processes and integrating critical systems. As a case in point, with Bell as one of its largest clients, Ateko implemented AI-driven Virtual Repair, saving customers over 500,000 calls for technical support in the last two years.

As an end-to-end solutions integrator and operator, backed by Bell’s next-generation pure fibre and 5G networks, resources and scale, Ateko is positioned to challenge disconnected IT System Integration delivery models with significant growth and expansion in Canada and into new markets across the globe.

One of the fastest growing tech services companies in Canada, Ateko is formed from the unification of Bell’s acquired tech service providers: FX Innovation, CloudKettle and HGC Technologies. Maintaining its agile culture of ingenuity and operating under the leadership of CEO Guillaume Bazinet (co-founder of FX Innovation), Ateko will drive Bell’s objective to help transform businesses with end-to-end automated cloud and IT solutions.

Ateko is participating at ServiceNow’s Knowledge 2025 conference in Las Vegas on May 6-8. Visit us at booth #2604. You can also learn more about Ateko at our website: Ateko.com  

Leadership perspectives

“The launch of Ateko represents a powerful new force in global technology. We are excited to partner with customers worldwide, bringing our expertise with Salesforce, ServiceNow, and global hyperscaler partners to deliver AI-driven automation solutions and contribute to the broader technological landscape. With Ateko, we look forward to building a strong global presence from our home base in Montréal.”

–       Mirko Bibic, President & CEO, Bell Canada

“Ateko signifies a new chapter for our company. We are excited to continue our journey, building on the strength of Bell’s support while retaining our entrepreneurial spirit and our mission to deliver exceptional customer outcomes. Our unique position as both integrator and operator allows us to develop, deploy, and manage solutions, allowing our clients to focus on their core business.”

–       Guillaume Bazinet, CEO of Ateko

“As one of the fastest growing tech services companies in Canada, Ateko is a cornerstone of Bell’s ambition to build a $1-billion tech services business. Its capabilities in cloud and workforce automation, combined with Bell’s network and support services, position us to deliver world-class solutions and achieve significant growth.”

–       John Watson, President, Bell Business Markets, AI and Ateko

“The new Ateko brand will provide unique value to our joint customers with the combined power of Salesforce and Bell’s comprehensive business solutions. We have a long history with this incredibly talented team, who has demonstrated a high degree of excellence in driving customer success with Salesforce’s deeply unified platform including Agentforce and Data Cloud. We look forward to working with Ateko to maximize ROI across business processes and functions for our customers.”

–       Jim Steele, President, Global Strategic Customers & Partners, Salesforce

“The partnership between ServiceNow and Bell Canada is delivering best-in-class automation and service to customers and employees. Now, with Ateko joining the partnership, we will further define the future of enterprise transformation by uniting the power of ServiceNow’s AI Platform with the industry expertise of Bell Canada and Ateko. We look forward to continuing to deliver connected digital experiences for our mutual customers that accelerate real value.”

–       Paul Fipps, President, Global Customer Operations at ServiceNow 

“Ateko is an essential partner for us, helping us modernize our IT service management and operations processes with ServiceNow, while seamlessly integrating several critical systems.  We were able to achieve this ambitious goal in just 12 months. Thanks to Ateko, we are improving our operational efficiency, which contributes to enhanced user satisfaction and better service. Their collaboration and determination have been exemplary, and this success is a testament to their talent and team spirit!”

–       Julie Lévesque, CIO, National Bank of Canada

About Ateko

Ateko stands for Automation and Tech Collaboration, a leading provider of cloud and workforce automation solutions with deep expertise in leading hyperscaler platforms (AWS, Azure, Google Cloud), Salesforce and ServiceNow. One of the fastest growing tech services companies in Canada, Ateko helps clients across diverse sectors streamline and modernize their operations, including in telecommunications, media and technology, public sector, utilities and finance. Ateko is wholly owned by Bell Canada. To learn more, please visit Ateko.com

About Bell 

Bell is Canada’s largest communications company1, providing advanced broadband Internet, wireless, TV, media and business communication services. Founded in Montréal in 1880, Bell is wholly owned by BCE Inc. To learn more, please visit Bell.ca or BCE.ca.

Through Bell for Better, we are investing to create a better today and a better tomorrow by supporting the social and economic prosperity of our communities. This includes the Bell Let’s Talk initiative, which promotes Canadian mental health with national awareness and anti-stigma campaigns like Bell Let’s Talk Day and significant Bell funding of community care and access, research and workplace leadership initiatives throughout the country. To learn more, please visit Bell.ca/LetsTalk.

1Based on total revenue and total combined customer connections.

 

Contacts:

Media: media@bell.ca

Investor Relations: richard.bengian@bell.ca

SOURCE Bell Canada (MTL)

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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