Connect with us

Technology

Clay and TrustRadius Announce Strategic Partnership to Revolutionize Sales and Marketing Intelligence

Published

on

Partnership Enables Technology Vendors to Leverage Buyer Intent Signals to Boost Conversion, Accelerate Sales, and Enhance Customer Engagement

AUSTIN, Texas, May 8, 2025 /PRNewswire/ — Clay, a leading provider of RevOps and growth solutions, and TrustRadius, the leading buyer intelligence platform, today announced a strategic partnership aimed at transforming how technology vendors drive sales, improve marketing performance, and engage customers. By integrating TrustRadius downstream buyer intent data with Clay’s AI-driven outreach capabilities, this partnership empowers sales and marketing teams to optimize their outbounding efforts for greater efficiency and higher conversion rates.

Vendors can leverage real-time intent signals from TrustRadius to better understand when buyers are in-market actively researching their product or competitors’, allowing them to prioritize high-value prospects and craft personalized, data-driven outreach at scale. With Clay’s platform, sales and marketing teams can automate and refine that outreach using AI, ensuring that the right message reaches the right prospect at the right time.

Key benefits of the partnership

Improved sales and marketing alignment: Combining TrustRadius downstream intent signals with Clay’s outreach tools helps sales and marketing teams collaborate more effectively by ensuring that prospects are engaged with relevant, timely messaging based on their current buying intent.Accelerated sales cycles: With access to actionable intent data, vendors can prioritize prospects who are actively researching solutions, shortening sales cycles and enabling faster conversions.Increased marketing ROI: By reaching out to prospects at critical stages in their buying journey, marketing spend can be optimized, focusing resources on accounts most likely to convert and improving overall marketing effectiveness.Enhanced customer retention and revenue growth: By identifying and engaging with existing customers who show interest in competitive solutions, sales teams can proactively reduce churn, foster upsell opportunities, and increase overall revenue.

“This partnership is a powerful way for companies to leverage AI and intent data to accelerate growth and maximize the impact of their sales and marketing efforts,” said Stefan Kollenberg, Head of Data Partnerships at Clay. “By combining Clay’s automation with TrustRadius buyer intelligence, we’re helping businesses not only engage prospects at the right time, but also do so in a highly personalized, scalable way. This is a game-changer for sales teams looking to drive more conversions with less effort.”

“TrustRadius has always focused on helping businesses engage in-market buyers with trusted, actionable insights,” said Vinay Bhagat, Founder and CEO of TrustRadius. “Our partnership with Clay takes this a step further by combining our intent data with their AI-powered outreach platform. Together, we’re empowering businesses to drive more efficient and effective sales and marketing strategies that deliver measurable results and improve ROI.”

Explore Our Partnership

Ready to see the power of TrustRadius and Clay? Schedule a complimentary strategy call today!

About Clay
Clay is a GTM development environment trusted by 300,000 companies, including OpenAI and Anthropic. The platform helps RevOps teams build a strong data foundation, which enables other GTM teams to build creative workflows. Whether solving for automated CRM enrichment, lead scoring, personalized emails, or customer expansion, Clay is changing how companies acquire and retain customers.

About TrustRadius
TrustRadius delivers the most credible buyer intelligence platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

View original content to download multimedia:https://www.prnewswire.com/news-releases/clay-and-trustradius-announce-strategic-partnership-to-revolutionize-sales-and-marketing-intelligence-302448961.html

SOURCE TrustRadius, Inc.

Continue Reading

Technology

LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

Published

on

By

Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

Continue Reading

Technology

STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

Published

on

By

NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

Continue Reading

Technology

Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

Published

on

By

TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

Continue Reading

Trending