Technology and financial services veteran brings over 30 years of experience to HighLevel as the company continues to scale globally

DALLAS, Sept. 28, 2026 /PRNewswire/ — HighLevel, the AI operating system for small and medium businesses, has announced the appointment of Sterling Auty as Chief Financial Officer.

Sterling brings more than 30 years of experience across technology and financial services, with a career spanning equity research, capital markets and investment banking. He joins HighLevel from Barclays, where he served as Vice Chairman focused on the software sector within the firm’s Technology Investment Banking Group.

His appointment strengthens HighLevel’s leadership team as the company continues to scale and invest in the technology and ecosystem helping businesses access powerful AI and business tools without the resources or complexity traditionally required of larger organizations. The appointment follows the opening of HighLevel’s HQ West, the Customer Center in Dallas, and the recent opening of HQ East, the AI Center of Excellence in Dubai, expanding the company’s global footprint and investment in AI innovation.

“Sterling understands the technology industry at a level very few people do, but just as important, he understands that great companies are built by great people,” HighLevel’s founding triumvirate, Shaun Clark, Varun Vairavan and Robin Alex, said in a joint statement.”As HighLevel continues to grow, we want to do it in a way that creates even more opportunity for the businesses, agencies and partners we serve. Sterling brings the experience, leadership and long-term perspective to help us do that while building an organization that can scale with our ambitions.”

Sterling spent 25 years at J.P. Morgan, where he served as Managing Director of Equity Research focused on the software industry. During his tenure, he covered companies across nearly every major area of software and worked alongside many of the industry’s leading businesses as they navigated growth, capital markets and changing technology cycles.

He later joined SVB Securities as Senior Managing Director and Head of Software Equity Research before moving to Barclays, where he helped grow the firm’s software investment banking business across capital markets and mergers and acquisitions.

Throughout his career, Sterling has focused not only on what makes technology companies successful, but on the people and cultures that allow them to succeed over time. His leadership philosophy centers on helping people grow, build their strengths and do their best work.

“I’ve been deeply impressed by the strength of HighLevel’s business and its founding mission to help SMBs grow and make more money. Since inception, the company has delivered rapid, profitable growth organically, without relying on outside primary capital. I’m thrilled to join the team and help scale the business and its impact in the years ahead,” said Sterling .

As CFO, Auty will lead HighLevel’s global finance organization and financial strategy, supporting the company as it continues to expand its platform and ecosystem of agencies and partners serving small businesses around the world.

About HighLevel

HighLevel is the AI-powered operating system for businesses, agencies and founders. The platform brings CRM, messaging, automation, revenue workflows and AI into a single system built for an AI-first economy. By embedding intelligence directly into how businesses operate, HighLevel enables teams to work alongside AI and deploy agents that can take action across everyday business workflows. Through its platform and global ecosystem of agencies and partners, HighLevel gives businesses the technology and infrastructure to operate more efficiently, reduce complexity and grow without adding unnecessary overhead.

Contact
Piper McCoy
piper.mccoy@gohighlevel.com

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SOURCE HighLevel

The article highlights how roof size, materials, ventilation, and decking repairs influence total project cost.

ABERDEEN, N.C., Sept. 28, 2026 /PRNewswire/ — How much does roof replacement cost in the Sandhills?

HelloNation has published the answer in an article that explains the key pricing factors, featuring insights from Roofing Expert Cutler Creed of Creed & Garner Roofing Company Inc. in Aberdeen, NC.

The HelloNation article explains that roof replacement cost depends on several variables beyond just square footage. Homeowners in the Sandhills must consider roof size, roofing materials, tear-off complexity, ventilation, flashing, and potential decking repairs when estimating total expenses.

Roof size is one of the most significant contributors to roof replacement cost. Larger roofs require more roofing materials and labor, while complex layouts with multiple slopes or valleys increase installation time. The article notes that steep roofs can further raise roof replacement cost due to additional safety measures and specialized equipment.

Tear-off complexity is another major factor. Removing existing layers of roofing materials can reveal underlying issues that require decking repairs. The article explains that damaged decking must be addressed before installation, adding to roof replacement cost but ensuring long-term durability.

Material choice also plays a critical role in determining roof replacement cost. Asphalt shingles are the most common and cost-effective option, offering reliable performance and versatility. In contrast, metal roofing provides enhanced durability and longevity but comes with a higher upfront investment. Selecting between asphalt shingles and metal roofing depends on budget, aesthetics, and long-term goals.

Flashing and ventilation are essential components that influence both cost and performance. Proper flashing protects vulnerable areas from leaks, while effective ventilation helps regulate temperature and moisture. The article highlights that upgrading flashing and ventilation systems may increase roof replacement cost but improves the lifespan and efficiency of the roof.

Decking repairs can significantly impact pricing if structural issues are discovered. The article notes that addressing compromised decking during replacement ensures a solid foundation for new roofing materials and prevents future problems. Including potential decking repairs in the estimate helps homeowners avoid unexpected costs.

Additional expenses such as labor, disposal, and permits also contribute to roof replacement cost. Removing old roofing materials and disposing of them properly adds to the total, while permit requirements vary depending on the scope of the project. Understanding these factors helps homeowners in the Sandhills plan realistic budgets.

Environmental conditions in the Sandhills can also affect roofing decisions. Exposure to heat, storms, and humidity makes durability and proper installation critical. Choosing high-quality roofing materials, along with proper flashing and ventilation, helps ensure long-term protection.

Throughout the discussion, the article presents insights from a Roofing Expert perspective, emphasizing that evaluating roof size, roofing materials, ventilation, flashing, and decking repairs is essential to understanding roof replacement cost. A professional inspection provides the most accurate estimate.

The article concludes that roof replacement cost in the Sandhills is influenced by roof size, asphalt shingles or metal roofing selection, ventilation, flashing, and decking repairs. By understanding these factors, homeowners can make informed decisions that balance cost, durability, and long-term value.

How Much Does Roof Replacement Cost in the Sandhills & What Changes the Price? features insights from Cutler Creed, Roofing Expert of Aberdeen, NC, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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SOURCE HelloNation

AUSTIN, Texas, Sept. 28, 2026 /PRNewswire/ — Integrated Water Services (IWS), an industry leader in specialized industrial and municipal water, wastewater and filtration solutions, announced today that it has officially changed its corporate name to Veyra (pronounced VAY-ruh). The comprehensive rebrand includes a new corporate identity, modern visual hierarchy, and an upgraded digital platform, launching live at WEFTEC 2026, in New Orleans.

The name Veyra is inspired by the Latin vera and pura—meaning true, pure, and authentic—with the dynamic root vey, representing conveyance and continuous flow. Anchored by the company’s new tagline “Purity by Design,” the elevated brand signals the company’s strategic transformation from legacy field construction into a cohesive, technology-first solutions platform.

Central to the new visual identity is Veyra’s logo icon, which features a fluid, three-dimensional Möbius strip. The Möbius form was chosen to communicate circularity—serving as a visual metaphor for water being continuously recovered, treated, reused, and returned to the ecosystem. The seamless, infinite loop encapsulates Veyra’s focus on sustainable water reclamation and advanced process filtration.

“Veyra represents the purity of our engineering, the velocity of our growth, and our focus on solving our customers’ toughest filtration, water and wastewater challenges,” said Cody Phipps, Chief Executive Officer. “Over the past three years, we’ve rapidly expanded our proprietary technologies and integrated key acquisitions to deliver capabilities no single company in this space has had before. Veyra is the name our clients’ next generation of solutions deserves.”

What’s changing — and what isn’t:

One Company, Specialized Brands: Veyra creates a unified corporate platform for M|MBR Systems, Complete Filtration Resources, Tetrasolv, KLa Systems, and Advanced Equipment & Services Inc., while preserving the specialized expertise, customer relationships and market identity of each business.One Integrated Portfolio: Veyra brings advanced MBR systems, modular wastewater infrastructure, specialized filtration, aeration systems, and aftermarket services together under one strategic architecture.A More Connected Customer Experience: Veyra’s new digital platform provides centralized access to technical documentation, engineering resources, solution information and lifecycle support, making it easier for customers and partners to engage with capabilities across the portfolio.

“Our commitment to clients and partners remains absolute,” said John Rigas, Chairman and CEO of Sciens Water. “As Veyra, the company is sharpening its commercial edge and giving its teams a brand that matches the sophistication of what they deliver.”

Veyra will debut its new identity at Booth #335 at WEFTEC this week, and online at www.goveyra.com.

About Veyra

www.goveyra.com

Veyra delivers modular, scalable process water and wastewater solutions for municipal, commercial, and industrial customers — combining advanced treatment technology, precision filtration, intelligent controls, and lifecycle support. Veyra is headquartered in Austin, Texas.

About Sciens Water Opportunities Management, LLC

www.scienswater.com

Sciens Water, the fund manager of the majority shareholders of IWS, is an affiliate of Sciens Capital Management, LLC, an alternative asset management firm founded in 1994. With headquarters in New York and an office in London, Sciens launched the Sciens Water Opportunities Fund in 2018 to invest in the U.S. water sector. Sciens’ approach is to identify the biggest challenges facing the U.S. water and wastewater industry today and solve them through the formation and development of platform companies that seek to meet these challenges on a national scale with a high level of purpose and impact on health, the environment, and local economies. Sciens has invested in platform companies in several water sub-sectors, including utilities, treatment, storage, financing, and digital infrastructure.

Media Contact
Jamie English
Veyra
jenglish@goveyra.com

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SOURCE Integrated Water Services, Inc.