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LONGi launches 25% efficient heterojunction back contact (HBC) module and new residential solar brand “EcoLife”

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MUNICH, May 11, 2025 /PRNewswire/ — On May 7, 2025, LONGi, a global leader in solar technology, launched a premium back contact module EcoLife series based on heterojunction (HBC) at Intersolar, Munich. This is the first time that heterojunction back contact technology has been successfully implemented in a commercialized module.

27.3% cell efficiency and module efficiency up to 25%

The EcoLife series module delivers a world-leading cell efficiency of 27.3% and a module efficiency of up to 25%, setting a new benchmark for performance in the photovoltaic industry. The first launched module version is the 54-cell bifacial premium, and more versions will be released subsequently. The 54-cell bifacial premium module launched on Intersolar is designed for use in the residential sector and has a maximum power output of up to 510W, leading to a power per square meter ratio of 250W/m².

EcoLife series, a premium brand developed specifically for the residential sector, are designed to meet the advanced expectations of homeowners, combining high performance with enhanced safety, long-term reliability, and a streamlined aesthetic suited to compact rooftop environments. With EcoLife series, LONGi aims to build closer connections with end customers and enable a more agile, locally responsive approach to product development, service delivery, and brand engagement in key residential markets.

First commercialized PV module based on HBC platform

The EcoLife series incorporates the world’s only mass-produced HJT + BC cell technology, which combines the high-efficiency passivation of heterojunction (HJT) with the multi-surface light absorption of back-contact (BC) designs. This results in full-surface passivation from all angles, reducing metal recombination loss to zero and enabling open-circuit voltage exceeding 750mV.

Compared to mainstream modules, the EcoLife series offers 40W higher output and can increase rooftop installation capacity by up to 9%, reinforcing LONGi’s position at the forefront of solar innovation.

Built on the HBC platform, the EcoLife series ensures superior energy generation and reliability as the first of its kind in mass production. It features an ultra-low temperature coefficient of -0.24%/°C, limiting performance losses under high-temperature environment. Degradation is just 1% in the first year, followed by a best-in-class 0.35% annual rate. Engineered for resilience, it withstands snow loads up to 4 meters (6000 Pa) and Category 15 hurricane winds (3600 Pa) and holds a Class A fire rating for top-tier safety.

TaiRay wafer and Anti-shading ensure enhanced safety features 

LONGi’s proprietary TaiRay wafer enhances the module’s mechanical strength, increasing rupture resistance by 16% and reducing surface collapse under stress. The full back contact one-line welding structure reduces cell edge stress, improving the module’s anti-cracking performance.

Furthermore, the wafer is 10 μm thicker than other options, providing enhanced reliability and longevity. The module also features bipolar passivation technology on its front, sides, and back. Coupled with the Anti-shading design, compared with traditional TOPCon cells, under the same shading conditions, the local temperature is reduced by 28% (equivalent to 38°C). This significantly suppresses the formation of hot spots and reduces the probability of fires caused by them.

Backed by a 30-year power and material warranty, the EcoLife series are committed to long-term, save performance in the residential scenario.

EcoLife Series available in bifacial full black and transparent

LR7-54HJBB – A 54-cell full black bifacial module with a maximum efficiency of 24.7% and 505W Pmax, designed for superior aesthetics and performance.LR7-54HJD – A 54-cell transparent bifacial module with 25.0% maximum efficiency and 510W Pmax, offering high energy yield and advanced safety features.
Link to LONGi’s Intersolar Presskit 
(datasheets, product images, company profile, and more)

Due to the nature of back contact technology, both modules are engineered for optimal performance in low-light conditions, ensuring maximum energy autonomy for homes, even in shaded areas or with limited roof space.

The EcoLife Series will be available in August throughout Europe this year.

 

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SOURCE LONGi Solar

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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