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Propagate Content Acquires Parker Management

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Strategic Acquisition Cements Propagate’s Position as Largest Digital Talent Management Company and Supercharges its Digital Advertising, Brand Development, and Creator Representation Capabilities

LOS ANGELES, May 12, 2025 /PRNewswire/ — Propagate Content, the award-winning production and talent powerhouse founded by Ben Silverman and Howard T. Owens, announced today the acquisition of Parker Management, a leading digital talent agency founded by Lindsay Nead. The strategic acquisition cements Propagate’s position as the largest digital talent management company in the industry by significantly expanding its roster of digital creators and strengthening its influencer marketing capabilities. Parker Management will continue to operate under its existing brand with the Founder and team as a division of Propagate Content.

Propagate Content Acquires Parker Management

The acquisition adds Parker Management’s impressive roster of 85+ diverse social media creators to Propagate’s extensive talent portfolio, which already includes representation firms Artists First, Authentic Talent & Literary Management, and Select Management Group. This merger marks a significant and strategic bet on the future of media, and a major shift in how talent is being represented, monetized, and integrated into the broader entertainment and media landscape. Together, Propagate Content and Parker Management represent a new kind of full-spectrum talent powerhouse—spanning Hollywood,  literacy, publishing, and the social platforms like TikTok, Instagram, YouTube, Substack, LTK, and more where culture is made.

“Digital creators have fundamentally transformed the media landscape and how audiences consume content,” said Ben Silverman, Chairman of Propagate Content. “By bringing Parker Management into the Propagate family, we’re doubling down on our commitment to representing the most influential voices across all platforms. Lindsay and her team have built an exceptional agency with a proven track record of authentic storytelling and brand partnership success.”

Founded in 2017, Parker Management has established itself as a leader in digital talent representation, boasting one of the most well-rounded, results-driven talent rosters in the industry. The management company has fostered collaborations between influencers and major brands, including Disney, Amazon, Hyundai, Nordstrom, Nike, Target, Walmart, Jack Daniels, Ford, and The Home Depot. Parker Management works seamlessly with brands and agencies to support their marketing efforts and will strategically utilize Propagate’s resources and expertise to continue to propel their creators’ businesses. Committed to maintaining what makes the agency unique, Lindsay sought a partnership that was both authentic and aligned with the agency’s mission to put the good in social media.

“After a long process of exploring some potential partnerships with some of the biggest players in our industry, it became abundantly clear that Propagate best matched our desire to fill a large gap in our industry. We share the same desire to not only be the best, most powerful place for digital talent representation and endeavors, but we both understand that the formula to make a big impact in this industry is being the best to work with and offering exceptional experiences to talent and brands.” said Lindsay Nead, Founder of Parker Management. “Ben, Howard, and the entire Propagate team share our commitment to authentic storytelling and our belief in the power of digital creators. Together, we’ll provide incredible opportunities for our talent, while delivering even more value to brand partners through savvy campaigns across digital media.”

“Lindsay has pioneered a talent-first approach that aligns perfectly with our vision at Propagate,” said Howard T. Owens, Co-CEO of Propagate Content. “Parker Management’s expertise in influencer marketing and brand partnerships complements our existing talent representation services and creates exciting new opportunities for collaboration. Through the acquisition, we’re accelerating our strategy to be at the forefront of the evolving creator economy.”

About Propagate Content
Propagate Content, founded in 2015 by Ben Silverman and Howard T. Owens, is a multi-genre, award-winning content powerhouse with offices in Los Angeles, New York, London, and Paris. Known for its dynamic range of hit shows, Propagate Content boasts successes such as the iconic Chopped franchise for the Food Network, the Emmy-winning documentary In Her Hands for Netflix, the Emmy-nominated sports documentary series Untold for Netflix, and the upcoming animated Lulu Is a Rhinoceros for Apple+, as well as Stick (also for Apple+) starring Owen Wilson, and the Nanette Burstein-directed official SBF documentary. The company’s acclaimed documentaries division is a market leader with successes including the Emmy-nominated Hillary for Hulu, LFG for HBO Max, and Anna Nicole Smith for Netflix. Propagate Content’s Fuego division produced the Latin music show La Firma for Netflix and the first Spanish-language comedy for Peacock, 90 Minutos, premiering soon. Our corporate portfolio includes industry leaders such as Electus (You vs. Wild, Running Wild with Bear Grylls, Jane the Virgin, Fashion Star), Big Breakfast (Adam Ruins Everything, Hot Date), Notional (Chopped franchise), and leading talent and digital management firms Artists First, Authentic, and Select Management, cementing our status as a trailblazer in innovative and compelling content and talent representation across all platforms.

About Parker Management
Founded in 2017 by Lindsay Nead, Parker Management is a premier digital talent management company dedicated to making creator businesses thrive. With a carefully curated, diverse roster of top-tier talent, Parker Management goes beyond traditional management to provide a personalized, concierge-level service that ensures both professional success and a balanced life. Known for building lasting, impactful relationships with each creator, Parker Management elevates its influence while fostering a sense of community. By connecting talent with the right brand partnerships and resources, Parker Management maximizes their potential and drives exponential growth. At Parker Management, we believe in doing good while achieving greatness.

Media Contact:
propagate@ledecompany.com

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

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MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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REPT BATTERO Deepens Inter Milan Partnership, Brings Latest Innovations to Intersolar Europe 2026

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MUNICH, June 20, 2026 /PRNewswire/ — As global audiences follow the world’s biggest football tournament this summer, another international stage is preparing to bring together innovators, businesses and industry leaders from across the energy sector.

From June 23 to 25, REPT BATTERO will participate in Intersolar Europe 2026 in Munich, Germany, showcasing its latest developments in energy storage, sustainability and global business expansion.

Adding to the excitement, an Inter Milan legend will make a special appearance at the REPT BATTERO booth, meeting customers, partners and visitors from around the world. The appearance follows the company’s recent partnership with Inter Milan, which named REPT BATTERO as the club’s Global Official Battery and Energy Storage Partner.

But beyond products, exhibitions and football, the story REPT BATTERO hopes to tell is about something larger: how a young Chinese battery company is evolving into a global energy brand.

Growth Comes First

For any company looking to expand globally, one question comes before all others: is the business ready?

For REPT BATTERO, the answer is increasingly being reflected in its performance.

According to its 2025 annual results, the company reported revenue of approximately €3.1 billion, up 36.7% year on year, while net profit reached approximately €87 million, marking the company’s first full year of profitability. Annual battery shipments totaled 82.7GWh, representing year-on-year growth of 89.2%.

Energy storage continued to be a key growth driver, generating approximately €1.7 billion in revenue in 2025, an increase of 86.8% compared with the previous year.

The momentum has continued into 2026. In the first quarter, REPT BATTERO ranked No.1 globally in both residential energy storage cell shipments and commercial & industrial energy storage cell shipments, while ranking among the world’s top five in energy storage cell shipments overall. The company has also maintained BloombergNEF Tier 1 Energy Storage Supplier status for eleven consecutive quarters.

These achievements are not simply the result of rapid growth. They reflect years of investment in product development, manufacturing capability, customer relationships and operational excellence.

For REPT BATTERO, globalization is not a sudden ambition. It is the natural next stage of a business that has steadily built the foundations required to compete internationally.

Globalization Beyond Exporting Products

For many companies, globalization begins with exports.

But long-term success requires much more than shipping products overseas.

Customers increasingly evaluate suppliers not only on technology and price, but also on local service capabilities, supply chain resilience, regulatory readiness and long-term reliability. This is particularly true in Europe, where the energy transition continues to drive demand for trusted and sustainable partners.

Over the past several years, REPT BATTERO has been steadily strengthening its international footprint.

The company established its European subsidiary in Munich in 2023 and has since expanded its overseas presence across Germany, the United States, Indonesia, Australia and Japan. Today, REPT BATTERO’s business network spans six continents, supporting customers across a wide range of energy storage and mobility applications.

At the same time, the company is advancing construction of its first overseas manufacturing base in Indonesia, a major milestone in its global manufacturing strategy.

Europe remains one of REPT BATTERO’s most important markets. Earlier this year, during KEY – The Energy Transition Expo in Italy, the company signed energy storage supply agreements totaling 8.3GWh with seven European partners. REPT BATTERO has successfully delivered and deployed energy storage projects in Germany, Belgium, Slovakia, Romania, Bulgaria, Greece, Ukraine, Poland, Moldova and Latvia, further strengthening its presence in Europe.

Taken together, these developments demonstrate that REPT BATTERO’s global strategy extends far beyond exports. The company is building local presence, local partnerships and long-term capabilities designed to support customers worldwide.

Building a Global Brand

As technology, products and services enter global markets, another challenge emerges: building recognition and trust.

This is one of the reasons behind REPT BATTERO’s partnership with Inter Milan.

Announced in May 2026, the collaboration goes beyond traditional sponsorship. It includes brand campaigns, fan engagement initiatives, customer experiences and future activations across international markets.

For REPT BATTERO, the partnership represents a new approach to global brand building.

Historically, battery companies have communicated primarily through technical specifications, product performance and manufacturing capabilities. While these remain essential, global audiences increasingly connect with brands through stories, experiences and shared values.

Football provides a unique platform for that connection.

With one of the largest fan bases in world football, Inter Milan offers a global stage that transcends language, geography and culture. Through the partnership, REPT BATTERO aims to engage customers and communities in a more accessible, international and human-centered way.

The goal is not simply to increase visibility. It is to help a broader audience understand the innovation, ambition and long-term vision behind the company.

Youth Is About Agility, Not Image

Founded in 2017 and entering production just one year later, REPT BATTERO remains a relatively young company by industry standards.

Yet its development has been remarkably rapid.

The company became one of the fastest battery manufacturers in the industry to surpass RMB 10 billion in annual revenue. Since then, it has continued evolving—from rapid expansion to profitability, from domestic growth to international development, and from product exports to global brand building.

At REPT BATTERO, being young is not about image. It is about agility.

It means responding quickly to changing market conditions, adapting to customer needs and continuously improving across products, operations and organization.

Whether addressing growing demand for residential energy storage in Europe, preparing for emerging battery passport requirements, or navigating an industry increasingly focused on profitability and sustainable growth, REPT BATTERO has consistently demonstrated its ability to adapt and execute.

This combination of innovation, responsiveness and global ambition continues to shape the company’s identity as it enters its next stage of development.

See You in Munich

From SNEC in Shanghai to Intersolar Europe in Munich, the interaction between REPT BATTERO and INTER MILAN continues.

Yet the company’s story is about more than exhibitions or celebrity appearances. It is about the evolution of a young energy company building the capabilities, partnerships and brand needed to compete on a global stage.

This June, as the FIFA World Cup captures the attention of football fans around the world, REPT BATTERO will welcome an Inter Milan legend to its booth at Intersolar Europe in Munich.

When a player who once stood at the pinnacle of world football walks into the booth of a young Chinese energy company and exchanges handshakes and conversations with customers and partners from across the globe, the moment represents something larger than a partnership.

It reflects how far REPT BATTERO has come—and where it is heading next.

From a fast-growing battery manufacturer to an increasingly global energy brand, REPT BATTERO’s journey is still being written. And perhaps, that scene in Munich will be one of its most meaningful chapters yet.

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Felicitysolar Strengthens Brand Presence at SNEC 2026

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GUANGZHOU, China, June 20 2026 /PRNewswire/ — Felicitysolar presented its energy storage product portfolio, technical progress, third-party recognition, and global cooperation achievements at SNEC 2026, held in Shanghai from June 3 to June 5.

During the exhibition, Felicitysolar showcased solutions for residential, commercial, and industrial energy applications, including the 50kW C&I ESS, 125kW/257kWh system, 125kW/261kWh liquid-cooled all-in-one system, and FLB Series low-voltage residential battery pack. These products reflected the company’s continued focus on system reliability, flexible deployment, and practical energy storage needs across different scenarios.

Felicitysolar also held Chinese and English product presentations on June 3 and June 4, covering commercial and industrial energy storage systems, low-voltage residential battery packs, intelligent management platforms, and the company’s newly developed AI management platform. Through application-oriented explanations, the presentations helped customers better understand the role of Felicitysolar’s products in residential, commercial, and industrial energy management.

Third-party activities during the exhibition added further depth to Felicitysolar’s brand presentation. Intertek issued ETL certificates for Felicitysolar’s energy storage system and photovoltaic inverter products and granted the company Intertek “Satellite Program” laboratory qualification, supporting product access to the North American market and recognizing Felicitysolar’s in-house testing capability. DEKRA presented certificates related to Felicitysolar’s hybrid inverter and energy storage battery system products for European and international standards. SGS granted an Australian grid-connection certificate for Felicitysolar’s IVGM25KHP3G3 Series high-voltage hybrid inverter. EUPD Research recognition was also presented during the exhibition.

In addition, Felicitysolar received three Global Smart Energy Award honors: ENTERPRISE OF THE YEAR, FRONTIER TECHNOLOGY, and INNOVATIVE SOLUTION. These awards recognized Felicitysolar’s overall development, the FLB Series low-voltage LiFePO4 battery pack, and the 50kW high-voltage hybrid energy storage system, respectively. Together with the third-party activities, the awards highlighted Felicitysolar’s continued progress in product development, quality systems, market readiness, and solution capabilities.

The company also held partner signing ceremonies for Argentina and Chile, strengthening communication and cooperation with partners in Latin America. As energy storage demand grows across regional markets, localized cooperation remains an important part of Felicitysolar’s global development.

To extend the exhibition experience beyond the venue, Felicitysolar launched an online VR booth tour, allowing customers to explore the booth layout, featured products, and related materials after the event:
https://www.felicitysolar.com/snec-pv-power-expo-shanghai-vr-tour/

Through product showcases, technical presentations, third-party activities, award recognition, localized partnerships, and digital exhibition tools, Felicitysolar used SNEC 2026 to present its brand capabilities in solar energy storage. The company will continue to focus on practical energy needs across residential, commercial, and industrial applications while strengthening its products, services, and global cooperation capabilities.

About Felicitysolar

Founded in 2007 and headquartered in Guangzhou, China, Felicitysolar provides solar energy storage solutions for residential, commercial, and industrial applications. Its product portfolio covers solar inverters, lithium battery packs, integrated solar street lights, commercial and industrial energy storage systems, and related smart energy solutions.

CONTACT:
Felicitysolar Marketing Department
pr@felicitysolar.com
+86-18620102298

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