Technology

Data Axle Unveils ProfileFuse™: A Breakthrough Solution Linking Business and Consumer Identities to Power Omnichannel Engagement

Published

1 year ago

May 13, 2025

New technology combines Data Axle’s proprietary data and AI-driven identity resolution to unlock deeper insights and scalable audience activation

DALLAS, May 13, 2025 /PRNewswire/ — Today, Data Axle, a leader in data solutions that drive meaningful connections between companies and people, announced the launch of ProfileFuse™—the next-generation successor to its groundbreaking B2C Link dataset, which connects Data Axle’s proprietary business and consumer profiles. ProfileFuse is designed with precision and multiple activation options, enabling brands to extend their reach, more effectively build relationships with customers and prospects, and unlock new opportunities for engagement, retention, and growth.

Over two decades ago, Data Axle pioneered the unification of business and consumer datasets. Today, that legacy continues with ProfileFuse, which is powered by AI-driven identity resolution to seamlessly connect business contacts with their consumer identities—and consumers with their business profiles. With more than 100 million high-confidence, unique linkages, ProfileFuse delivers precision that helps brands recognize and reach the individual to strategically inform every decision.

As the lines between business and consumer activities continue to blur—across devices, behaviors, and buying journeys—understanding the full customer means going beyond viewing them solely as a consumer or a business contact. It’s about bringing both profiles together.

According to Data Axle’s latest survey of 1,000 U.S. consumers and 1,000 industry professionals, 72% of consumers say they would feel more connected to a brand that offers relevant experiences based on their whole identities Despite this trend, fewer than 40% of marketers integrate psychographic data, revealing an opportunity to humanize profiles beyond roles and transactions and deliver truly connected experiences.

Data Axle CEO Andy Frawley explains, “True customer insight comes from connecting the dots between who someone is as a consumer and who they are professionally. ProfileFuse enables that connection, helping brands synchronize their data, messaging, and activation across both identities.”

Forrester Research recently reported, “Data Axle maintains an individual identity graph, making it a rare data provider that plays in both B2B and B2C markets.” The distinction of being an original compiler of business and consumer data enables Data Axle to leverage historical data and new sources to refresh connections in real time. As new signals are obtained, more precise connections are created.

ProfileFuse is designed for flexibility and efficiency, offering multiple deployment options that help teams move seamlessly from insight to execution. Whether accessed as licensed, pre-linked datasets or embedded as foundational technology to unify zero- to third-party data, ProfileFuse supports a wide range of use cases. It can also be integrated as part of Data Axle’s Audience360® solution, which creates a brand-specific data foundation that can be activated directly through leading marketing and cloud ecosystems such as Snowflake, Google Cloud, Salesforce, Adobe, LiveRamp, and The Trade Desk— helping brands reach their intended audiences more effectively.

Designed to scale across organizations of all sizes—from local businesses to global enterprise—the blend of consumers’ personal and professional identities, allows brands to:

Expanded audience reach through improved identity linkageImproved lead conversionBroader omnichannel retargeting strategiesStronger account-based marketing efforts through expanded personal touchpointsEnriched customer relationship management systems with additional identity markersPrivacy-first identity resolution that supports compliance and builds customer trust

To explore how ProfileFuse can support your organization’s data-driven strategies and fuel more meaningful engagement, visit our website.

About Data Axle
Data Axle is a leader in data solutions that drive meaningful connections between companies and people. We harness data, AI, and technology to create authentic, personalized experiences to improve our clients’ business performance. Recognized for delivering innovative B2B and B2C solutions and exceptional service for more than five decades, our global team is dedicated to helping businesses and nonprofits of all sizes thrive. Visit www.data-axle.com to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/data-axle-unveils-profilefuse-a-breakthrough-solution-linking-business-and-consumer-identities-to-power-omnichannel-engagement-302453948.html

SOURCE Data Axle

Technology

Alcott HR Appoints Michael Pascucci as Director of Strategic Projects

Published

2 hours ago

June 20, 2026

FARMINGDALE, N.Y., June 19, 2026 /PRNewswire/ — Alcott HR announces Michael Pascucci as Director of Strategic Projects. Michael brings over ten years of experience in HR operations and project management.

Before joining Alcott HR, he held senior roles leading technology upgrades and launching new employee benefits programs. This experience supports Alcott’s initiatives, helping the company grow while putting clients first.

As Director, Michael drives operational excellence at Alcott HR by leading strategic projects. He maintains processes to ensure Alcott stays flexible and personalized during growth. Michael focuses on projects that further enhance client support.

Improving Data Accuracy: Michael connects Alcott’s main systems with partners. Automating these connections streamlines onboarding and enrollment, ensuring benefits and payroll are accurate and secure. This gives clients confidence their information is in good hands.

Creating a Seamless Client Experience: Michael is improving how Alcott manages projects and client renewals. With consistency in these processes, Alcott delivers a seamless, dependable experience, especially during year-end reporting and enrollment.

Building for Growth: By replacing manual tasks with digital solutions, Michael helps Alcott grow with its clients. This allows the team to focus on building relationships and offering expert HR guidance to help clients achieve their goals.

“Michael doesn’t just manage projects, he builds systems that help our team excel,” said Kristen Bartolotta, Sr. Director of Operations at Alcott HR. “His ability to transform complex processes into streamlined solutions has improved our efficiency and enhanced our client service.”

“Working with the talented Alcott team has been a great experience,” said Michael Pascucci. “I’m excited to continue working across departments to improve our processes, boost efficiency, and help the company keep growing.”

Through these efforts, Michael helps Alcott deliver even greater value to clients by driving innovation, strengthening relationships, and ensuring every organization can reach its potential.

About Alcott HR: Alcott HR is an IRS Certified* and ESAC Accredited, Professional Employer Organization that provides a comprehensive range of human resources solutions to small and mid-sized businesses. With nearly four decades of experience, Alcott HR offers customized services that allow businesses to manage their workforce more effectively while staying compliant with state and federal regulations. Their services include payroll, benefits, risk management, and HR support, designed to help businesses grow and succeed.

The IRS does not endorse any particular certified professional employer organization.

Media Contact:
Sarah Zulawski
Marketing Specialist
szulawski@alcotthr.com
(716) 241-8893

View original content to download multimedia:https://www.prnewswire.com/news-releases/alcott-hr-appoints-michael-pascucci-as-director-of-strategic-projects-302805721.html

SOURCE Alcott HR

Technology

Alcott HR Appoints Michael Pascucci as Director of Strategic Projects

Published

2 hours ago

June 20, 2026

Through these efforts, Michael helps Alcott deliver even greater value to clients by driving innovation, strengthening relationships, and ensuring every organization can reach its potential.

The IRS does not endorse any particular certified professional employer organization.

Media Contact:
Sarah Zulawski
Marketing Specialist
szulawski@alcotthr.com
(716) 241-8893

View original content to download multimedia:https://www.prnewswire.com/news-releases/alcott-hr-appoints-michael-pascucci-as-director-of-strategic-projects-302805721.html

SOURCE Alcott HR

Technology

Vaultzy and Miracle University Pilot Demonstrates AI-Powered Document Management for Students. Expansion Planned for California Foster Youth Programs

Published

3 hours ago

June 19, 2026

A successful student pilot demonstrates how secure digital records and AI guidance can help them access education, employment, housing, and life opportunities

SACRAMENTO, Calif., June 19, 2026 /PRNewswire-PRWeb/ — Vaultzy, an AI-powered document management and life assistant platform, today announced the successful completion of a pilot with Miracle University, demonstrating how secure digital records and intelligent guidance can help students overcome barriers to education, employment, and economic mobility.

California State Treasurer Fiona Ma, CPA, noted, “Never expired. Never lost. Your vital documents, all in one secure place.”

For many students, particularly those facing economic hardship or life disruptions, lost identification, unavailable transcripts, and scattered paperwork can delay enrollment, employment, housing applications, financial aid, and access to public services. Vaultzy was created to address this challenge by providing a secure, user-controlled platform for lifelong document management.

Beyond document storage, Vaultzy recently launched the first version of its AI-powered Life Agent. The platform allows users to interact with their personal records and receive guidance related to major life transitions. By understanding what documents a user has available, the Life Agent can help identify requirements and next steps for education, employment, healthcare, government services, financial planning, and other important milestones.

The pilot was conducted in partnership with Miracle University, a Sacramento-based nonprofit organization dedicated to helping students who have left the traditional education system earn their high school diplomas and achieve academic and career success. The initiative focused on helping students digitize, organize, and securely manage their most important records while introducing them to emerging technologies that can support their long-term success.

“Our mission is to help students overcome barriers and unlock their full potential,” said Dr. Kadhir Raja, Founder of Miracle University. “Students need access to their documents, confidence in managing important life transitions, and guidance on what comes next. Vaultzy helps bring all of these together, empowering students to navigate education, employment, housing, and other life opportunities with greater confidence and independence.”

The pilot demonstrated the importance of giving individuals lifelong access to trusted records while providing the tools and guidance needed to use them effectively. As California State Treasurer Fiona Ma, CPA, noted, “Never expired. Never lost. Your vital documents, all in one secure place.”

Looking ahead, Vaultzy plans to continue expanding its AI-powered capabilities. “We envision a future where every individual has a trusted AI companion that not only safeguards their records but also helps guide them through life’s most important transitions,” said Avanti Ramraj, Co-Founder and Chief Product Officer of Vaultzy.

The success of the Miracle University pilot is helping inform broader discussions with educational institutions, nonprofit organizations, financial institutions, and public-sector leaders interested in modernizing how individuals manage and access trusted records while receiving guidance through important life transitions. One of the most promising opportunities is the potential application of Vaultzy within programs serving foster youth, seniors, and other underserved populations.

About Vaultzy

Vaultzy is an AI-powered document management and life assistant platform that helps individuals securely store, manage, and share important records throughout their lives. Combining secure document management, document intelligence, multilingual assistance, and agentic AI capabilities, Vaultzy is building the infrastructure for lifelong document ownership and trusted digital identity.

About Miracle University

Miracle University is a Sacramento-based nonprofit organization dedicated to helping students overcome educational barriers and achieve academic, personal, and professional success. Through mentorship, education, and community support, Miracle University equips students with the skills, confidence, and opportunities needed to transform their futures.

Media Contact
Anupriya Ramraj, Vaultzy, 1 510-255-0657, contact@vaultzy.ai, www.vaultzy.ai

Twitter, LinkedIn

View original content:https://www.prweb.com/releases/vaultzy-and-miracle-university-pilot-demonstrates-ai-powered-document-management-for-students-expansion-planned-for-california-foster-youth-programs-302805103.html

SOURCE Vaultzy