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DJI Mavic 4 Pro Unlocks Shots from Any Angle for Aerial Narrators

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1 year ago

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100MP Hasselblad main camera, large CMOS dual tele cameras and 360° rotation Infinity Gimbal combine for the ultimate aerial camera

SHENZHEN, China, May 13, 2025 /PRNewswire/ — DJI, the global leader in civilian drones and creative camera technology, today introduces the DJI Mavic 4 Pro. Featuring a brand new 100MP Hasselblad sensor and large CMOS dual tele cameras housed in an Infinity Gimbal with 360° rotation, a 51-minute maximum flight time, improved Omnidirectional Obstacle Sensing and 30km HD Video Transmission, the Mavic 4 Pro is a real game-changer for creators to push their content to new levels.

“When we launched the previous model this was the first drone with a triple camera combination allowing content creators to switch between shot composition with just one tap,” said Ferdinand Wolf, Product Experience Director at DJI. “The Mavic 4 Pro’s innovative 360° rotation Infinity Gimbal goes one step further and offers even more shooting options.  We’re really looking forward to seeing how people experiment with their shots and the cinematic possibilities that this opens up.”  

Three Cameras on Just One Drone

The Mavic 4 Pro has an advanced triple camera system with focal lengths of 28mm, 70mm and 168mm, enabling shot capture from expansive wide-angle landscapes to detailed telephoto close-ups. All three cameras boast Dual Native ISO Fusion, seamlessly blending the benefits of high and low ISO settings and RAW stacking of up to 5 frames, along with features like Free Panoramas and Subject Focusing to facilitate high consistency image quality.

The main 4/3 CMOS Hasselblad camera utilizes a brand new 100MP sensor and supports the renowned Hasselblad Natural Color Solution (HNCS) for exceptional color fidelity. It captures breathtaking 100MP images packed with detail, sharpness and offers unprecedented flexibility in post-processing.  A versatile f/2.0 to f/11 aperture allows for clean low-light filming, while also rendering eye-catching 10-ray starburst effects.

Equipped with a 48MP 1/1.3-inch sensor and f/2.8 aperture, the 70mm medium tele camera delivers enhanced image quality due to its new image processing engine. The 70mm focal length can be used to create compressed perspectives which highlight subjects, ideal for dynamic portraits and footage with orbital camera movements.

Powered by a 50MP 1/1.5-inch sensor and a wide f/2.8 aperture, the 168mm tele camera leverages a specifically optimized gimbal algorithm tailored for its telephoto optics to deliver unparalleled image quality and stability in long-range aerial photography. Its extended reach dramatically reduces depth perception and creates a flattened perspective that isolates subjects with remarkable clarity. Combined with Subject Focusing, capturing breathtaking close-ups becomes effortless. Additionally, it captures incredibly detailed Free Panoramas, revealing expansive skylines when zoomed out and intricate cityscapes when zoomed in.

Pro Grade Video for All

While all three cameras support 4K/60fps HDR video recording, the Hasselblad main camera goes even further, offering 6K/60fps HDR video and an impressive dynamic range of up to around 16 stops[1]. The medium tele and tele cameras offer dynamic ranges of 14 stops and 13 stops respectively.

For those looking to add dramatic tension and visual impact by slowing things down, both the Hasselblad main camera and the medium tele camera support 4K/120fps video recording, while the tele camera records in 4K/100fps[1].

Consistent color reproduction across footage is ensured with all three cameras featuring 10-bit D-Log, D-Log M, and HLG color profiles.

Break Boundaries with the 360° Infinity Gimbal

Never seen before on a DJI drone, the Mavic 4 Pro introduces an innovative gimbal capable of full 360° rotation[1] and 70° upward shots for unprecedented angles. Capture dramatic ‘Dutch angles’ straight from the camera or reimagine aerial storytelling with fluid, gravity-defying movements.

Even Safer in Low-Light

Six high-performance, low-light fisheye sensors and dual processors grant the Mavic 4 Pro high-resolution environmental awareness. It can achieve omnidirectional obstacle avoidance at speeds up to 18 m/s in low light. Whether navigating through canyons or urban landscapes with poor satellite signals, this high-performance visual system ensures precise drone positioning.  Furthermore, powered by real-time vision positioning and map construction technologies, Mavic 4 Pro memorizes flight paths when adequate lighting is available and can return to home without GPS[1].

The Mavic 4 Pro features ActiveTrack 360°[1] which excels even in low-light scenarios delivering cinematic tracking with enhanced stability. Once tracking begins, Mavic 4 Pro can keep a subject in focus even if partially obscured by bushes or if they are standing on a bridge. It also detects vehicles up to 200m[1] with directional awareness, ideal for delivering professional-grade automotive cinematography.

Pushing the Limits of Flight Capability

Mavic 4 Pro’s aerodynamic design, efficient propulsion system, and 95Wh battery deliver flight times of up to 51 minutes, top speeds of up to 90 kph, and a range of 41 km (25.4 miles) [1]. Whether locations are being scouted, maneuvers practiced, time-lapses are being captured, or panoramic photos are being taken with a telephoto lens, users have ample flight time to operate with ease and confidence.

The full potential of the Mavic 4 Pro’s hardware is unlocked with its DJI O4+ transmission system, which leverages next-generation proprietary algorithms. It enables ultra-long-range 10-bit HDR image transmission up to 30 km (18.6 miles) [1], reducing the likelihood of disconnection in environments with high interference, such as urban areas.

A new Pro Remote for a Pro Drone

To accompany the Mavic 4 Pro, the DJI RC Pro 2 remote controller has been created for a professional-grade aerial filmmaking experience. It has a powerful 7-inch high-bright Mini-LED display to deliver stunning visuals, rotatable screen to instantly sync with the drone’s gimbal for vertical shooting and a HDMI port. The enterprise-level multibeam high-gain antennas ensures ultra-reliable video transmission and the integrated collapsible design enables the RC Pro 2 to power on when extended. Furthermore, it has an up to 4-hour battery life, 128gb built-in storage and high-quality audio can be recorded with the built-in mic or when paired with the DJI Mic series[1]. From design to experience, DJI RC Pro 2 is the ultimate companion for the Mavic 4 Pro and other DJI camera drones.

Batteries at the Ready with Efficient Parallel Charging

With the DJI Mavic 240W Power Adapter[1], the Mavic 4 Pro Parallel Charging Hub fully charges one battery in around 50 minutes and can charge three batteries at the same time via the Mini SDC port. The Parallel Charging Hub boosts efficiency by prioritizing the battery with the lowest charge. Once all three batteries reach the same charge level, it switches to parallel charging, fully charging all three batteries in just 90 minutes[1].

By leveraging the batteries’ stored power, the Parallel Charging Hub can also transform into a 100W power bank, providing a convenient way to fast-charge phones and laptops on location. Additionally, it features a power accumulation function, which allows you to transfer the remaining power of multiple low-power batteries into the battery with the highest remaining power[1].

Convenience as Standard

Content can be captured straightaway without the need for an external memory card as the DJI Mavic 4 Pro standard version comes with a 64 GB storage module[1].  For those wanting more memory space the Mavic 4 Pro in the Creator Combo features a built-in 512 GB high-capacity storage and also supports high-spec ALL-I 4:2:2 encoded video recording.

With DJI’s QuickTransfer, there’s no need to take the drone[1] and controller out of the bag to transfer footage. Simply wake Mavic 4 Pro remotely via the DJI Fly app, and transfer files at speeds up to 80MB/s[1] over Wi-Fi 6. Even when switching apps, the DJI Fly app continues downloading smoothly in the background. To easily transfer footage to a computer, simply connect the drone to a computer via a compatible USB cable without needing to power on the drone.

DJI Care Refresh

DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for DJI Mavic 4 Pro. The replacement service covers accidental damage, including flyaway, collisions and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.

DJI Care Refresh (1-Year Plan) includes up to two replacements in one year. DJI Care Refresh (2-Year Plan) includes up to four replacements in two years. Other services of DJI Care Refresh include official Warranty and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh

Price and Availability

DJI Mavic 4 Pro is available to order from store.dji.com and authorized retail partners, in the following configurations:

DJI Mavic 4 Pro 512GB Creator Combo for the retail price of €3539 and includes
– Built-in 512 GB high-speed storage
– DJI RC Pro 2 remote controller
– a 240W power adapter
– USB-C to USB-C High-Speed Data Cable
– Two additional Intelligent Flight batteries
– Parallel Battery Charging Hub
– Shoulder bag

DJI Mavic 4 Pro Fly More Combo for the retail price of €2699 and includes
– Built-in 64 GB storage module
– DJI RC 2 remote controller
– Two additional Intelligent Flight batteries
– DJI 100W USB-C Power Adapter
– Battery charging hub
– Shoulder bag

DJI Mavic 4 Pro (DJI RC 2) for the retail price of €2099 and includes
– Built-in 64 GB storage module
– DJI RC 2 remote controller
– Intelligent Flight Battery

For more information on all the new features, accessories, and capabilities, please visit https://www.dji.com/mavic-4-pro

[1] – Always observe local laws and regulations and ensure the aircraft has obtained relevant certifications and airspace authorizations before flying.
– All data was tested in controlled conditions. Actual experience may vary. For more details, please refer to https://www.dji.com/mavic-4-pro
– All named accessories are sold separately

 

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SOURCE DJI

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SoftwareOne named a Leader in the 2026 Gartner® Magic Quadrant™ for SAM Managed Services

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4 minutes ago

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October 26, 2026

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Empowering clients with proven SAM excellence

MILWAUKEE, Oct. 26, 2026 /PRNewswire/ — SoftwareOne (SIX: SWON), a leading global software and cloud solutions provider, today announced that it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for SAM Managed Services for the seventh consecutive year.

SoftwareOne believes this recognition reflects its commitment to helping clients achieve measurable value from their cloud, software and AI investments as licensing models continue to shift.

Software asset management (SAM) gives organizations visibility and control over their on-premises IT, cloud and SaaS estates. SoftwareOne helps customers simplify these portfolios, improving financial control and managing licensing and audit risks, so they can direct resources towards business priorities and innovation.

“Seven consecutive years as a Leader matters to us because we believe that consistency is what our customers actually buy. The technology landscape continues to grow more complex as organizations navigate an ever-expanding mix of software licensing, cloud consumption, and AI-driven business models,” says Raphael Erb, CEO, SoftwareOne. “Our customers need a partner whose judgement holds up through all of it. We see this recognition as validation of the expertise, commitment, and customer focus that our teams bring to every engagement, every day.”

Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.

The Gartner Magic Quadrant evaluates vendors based on their Ability to Execute and Completeness of Vision. We are honored to be included among the recognized vendors in this important report. Learn more about the Magic Quadrant.

Helping clients unlock value from IT portfolios

SoftwareOne’s ITAM and FinOps portfolio brings together software asset management, FinOps and AI optimization, SaaS management, IT sustainability advisory and vendor management. These services help clients cut waste, manage audit risks and go into publisher negotiations, with a clear picture of what technology they use and what it all costs.

With global delivery at scale, SoftwareOne helps organizations optimize and simplify AI cloud and software investments across hybrid environments. AI-enabled automation powers licensing intelligence, compliance and cost control, so clients can reduce spend and make confident decisions about where to reinvest.

Positioned alongside SoftwareOne in the Magic Quadrantii as A Leader is Anglepoint, an independent company that is majority-owned by SoftwareOne. 

About the Gartner Magic Quadrant

The Gartner Magic Quadrant evaluates providers on Completeness of Vision and Ability to Execute. Leaders execute well against their current vision and are well positioned for tomorrow. SoftwareOne views its recognition as a reflection of the consistency of its SAM managed services and the work of its delivery teams.

Source

Gartner, Magic Quadrant for Software Asset Management Managed Services, By Yolanda Harris, Jaswant Kalay, and Rob Schafer. October 2026

Gartner disclaimers and trademarks

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and are used herein with permission. All rights reserved.

About SoftwareOne

SoftwareOne is a global software and cloud solutions provider and distributor. With a presence in over 70 countries and a team of about 12,000 professionals, we combine global scale and local expertise to help partners and customers optimize costs, source, and procure, accelerate growth, and navigate complex IT environments with confidence. Leveraging deep capabilities in cloud, software, and data and AI, the company empowers organizations to modernize, innovate, and unlock the full value of their technology investments. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange and Euronext Oslo Børs under the ticker symbol SWON. Visit us at www.softwareone.com

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SOURCE SoftwareONE

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TrueLoyal® Appoints Erica Thompson as Head of Loyalty

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4 minutes ago

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October 26, 2026

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Longtime retail and loyalty expert will lead loyalty strategy and program services for TrueLoyal’s brand partners

SAN ANTONIO, Oct. 26, 2026 /PRNewswire/ — TrueLoyal®, the loyalty and advocacy platform for consumer brands, today announced the appointment of Erica Thompson as Head of Loyalty. Thompson will lead TrueLoyal’s loyalty strategy, customer retention architecture, and lifecycle engagement work as the company continues to help brands turn consumer loyalty into a dynamic growth engine.

TrueLoyal® names longtime retail and loyalty expert Erica Thompson as Head of Loyalty.

Thompson brings more than 20 years of leadership in customer relationship management (CRM), brand loyalty, and digital marketing strategy. Throughout her career, she has led data-driven loyalty programs and omnichannel customer experiences for leading consumer brands, including serving as a retail Chief Marketing Officer and as Senior Vice President at Stride Rite. She also advised retail clients as a consultant with loyalty agency Kobie Marketing, has advised brands through her firm, ACIRE Consulting Group, and held senior marketing roles at PetSmart, New York & Company, and HSN. Her background in behavioral analytics, tiered reward structures, and customer lifecycle engagement strengthens TrueLoyal’s ability to help brands design and run programs that perform.

“Brands have to earn loyalty through compelling, continuous experiences, and points and discounts alone won’t get them there,” said Jacek Materna, CEO of TrueLoyal. “Erica’s proven ability to build scalable loyalty engines and translate customer insights into genuine brand devotion makes her the perfect leader for our next chapter.”

“I’ve spent my career on the brand side of loyalty, and the programs I’m proudest of were the ones built around what customers actually cared about,” said Thompson. “That’s the work I want to keep doing. I’m here to roll up my sleeves with our brands, understand what their customers need, and help them build loyalty that’s worth something to both sides.”

At TrueLoyal, Thompson will lead the company’s enterprise loyalty frameworks, its Program Strategy and managed loyalty services, and cross-functional alignment across product and client strategy. Her appointment reflects TrueLoyal’s continued investment in loyalty expertise as the company grows with CPG and D2C hybrid brands.

About TrueLoyal

TrueLoyal® is a loyalty and advocacy platform that helps brands turn the customer experience into repeat purchases and long-term growth. Brands use Rewards to run their loyalty program and Fan Club™ to bring community and user-generated content together, all connected to the commerce systems they already use. TrueLoyal also offers services that range from Program Strategy to fully managed loyalty operations. Learn more at trueloyal.com.

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SOURCE TrueLoyal

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THE POWER HOUR™ LAUNCHED FROM TIKTOK HEADQUARTERS IN NEW YORK CITY WITH A BOLD MISSION: MOVE THE WORLD FOR ONE HOUR

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4 minutes ago

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October 26, 2026

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The Power Play Impact Fund and The Power Hour™ Began a 365-Day Global Countdown to an October 2027 Guinness World Records Attempt Turning Movement Into Impact for the Next Generation

NEW YORK, Oct. 26, 2026 /PRNewswire/ — What could happen if, for one hour, the world moved together?

Recently in New York City, The Power Hour™ and Power Play Impact Fund officially launched an ambitious global movement built around a remarkably simple idea: invite people everywhere to dedicate one hour to physical movement and turn that collective action into meaningful impact for youth and communities.

The announcement was made during an exclusive gathering hosted at TikTok Headquarters in New York City on the opening day of Advertising Week New York, bringing together professional athletes, business leaders, Family Offices, health and wellness leaders, innovators, and changemakers.

October 5 was day one of a 365-day global countdown. In October 2027, The Power Hour™ will bring people across countries, communities, companies, and cultures together for 60 synchronized minutes of physical movement as part of an ambitious Guinness World Records attempt. Think walk, run, dance, yoga: move the way you want. It is being built as an inclusive global movement rather than a traditional fitness event. Participation in the global movement is FREE, removing one of the barriers to joining.

The Founder and Visionary behind The Power Hour™and Power Play Impact Fund is Angella Goran. A former professional cyclist and world-class multi-sport athlete, she has built a career spanning entrepreneurship, technology, financial innovation, sport, and social impact. Her experience as an athlete and her belief in the lifelong opportunities created through sport, wellness, and community became the foundation for The Power Hour™.

“I’ve always believed that one hour of collective action can become the starting point for something that lasts far longer,” said Goran. “When millions of people around the world move together for 60 minutes, we create more than a record. We create lasting impact for youth and communities across physical, mental, nutritional and financial wellness.”

The Power Hour™is excited to partner alongside some incredible athletes such as:

Jerome Williams, former NBA Player, founder of Shooting for PeaceAngela Ruggiero, 4x Olympic Medalist, Founder of Sports Innovation Lab & Women’s Sports Club (acquired by GENIUS in 2026)The Gasol Foundation, Founded by Pau Gasol (6x NBA All-Star, 2x NBA Championship Winner, 3x OLY and Chair of IOC Athletes’ Commission)Dr. Jen Welter (1st NFL Female Coach/Player, 2x Gold Medalist Team USA, Founder of Grrridiron Girls Foundation & “The Day in the Life Of” event series)

The vision is to harness technology, social platforms, connected fitness, and community activations to transform millions of individual actions into one extraordinary collective moment. But breaking a record isn’t the ultimate goal. Creating impact is.

At the heart of The Power Hour™ is the Power Play Impact Fund, created to help raise awareness and funding for youth and community initiatives across four interconnected areas of wellness: physical, mental, nutritional, and financial. The Power Hour™ believes that movement belongs to everyone. There is no qualifying time. No required sport. No expectation of athletic ability.

The Uptown Agency in Dallas has partnered with The Power Hour™ to provide support on communications and other projects.

Just move.
ONE WORLD. ONE HOUR. ONE MOVEMENT.
The countdown starts now.

ABOUT THE POWER HOUR™

The Power Hour™ is a global movement and social-impact initiative created to unite people through 60 minutes of physical movement. Through sport, technology, community and collective action, The Power Hour™ aims to connect individuals, athletes, businesses and communities around the world while creating meaningful impact for the next generation. The inaugural global event is planned for October 2027 and will pursue a Guinness World Records attempt through synchronized participation around the world. To learn more, please visit https://www.powerhour.world/.

ABOUT POWER PLAY IMPACT FUND

The Power Play Impact Fund is the impact engine behind The Power Hour™, supporting a mission focused on investing in and donating to youth and community initiatives for physical, mental, nutritional, and financial wellness. Through partnerships, charitable giving, fundraising, and The Power Hour™ global movement, the initiative seeks to direct attention and resources toward programs that create greater opportunity, well-being, and accessibility for youth and communities. The Power Play Impact Fund operates with LOHAS as its fiscal sponsor administrator.

ABOUT THE UPTOWN AGENCY

The Uptown Agency is an award-winning, full-service marketing and branding partner dedicated to engineering differentiation through creative excellence and data-driven strategy. Recognized as a leader in brand growth, the agency combines industry-leading expertise in brand strategy, creative development, digital marketing, web development, and PR to deliver bespoke solutions that activate audiences and drive measurable results. The Uptown Agency is a true extension of client teams, prioritizing deep business understanding over templated approaches. Their work spans strategic brand overhauls, custom-coded web experiences, and high-impact campaigns that blend cultural relevance with technical precision. Explore their work at www.theuptownagency.com.

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SOURCE The Power Hour

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