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SOVRN INTRODUCES SIGNAL VITALS, A UNIQUE PROGRAMMATIC AND INVENTORY HEALTH DASHBOARD FOR PUBLISHER AD INVENTORY OPTIMIZATION

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1 year ago

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New offering expands the value of the Signal product, empowering publishers to be more competitive by aligning ad experiences with advertiser requirements

BOULDER, Colo., May 13, 2025 /PRNewswire/ — Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its latest offering – Signal Vitals. This tool is a one-of-a-kind programmatic and inventory health dashboard that is designed to help publishers optimize their ad inventory, understand how buyers value their impressions and improve media quality KPIs that drive long-term revenue. Signal Vitals is the latest tool in the arsenal for Sovrn’s Signal product, and helps publishers and advertisers offset signal loss across the open web.

The advertising landscape is shifting toward greater transparency and quality-driven performance metrics, and the industry is pushing for supply-side accountability across the board. With advertisers becoming more selective about where their ads run, and buyers using engagement-based KPIs to assess inventory value, a new tool was needed to give publishers visibility into how their inventory is perceived.

That’s where Signal Vitals comes in. With attention proven to be 2.6x more predictive of CTR than viewability, Signal Vitals helps publishers reclaim value by pricing inventory around real user engagement. This tool empowers publishers to compete in a more data-driven programmatic environment by aligning their ad experiences with advertiser requirements. It provides publishers with real-time, benchmarked insights into inventory quality including viewability, attention metrics, ads-to-content ratios and other critical data that impacts overall programmatic performance.

“We have seen immense change in our industry over the last several years and publishers are looking for ways to gain more transparency and improve their inventory,” said Peter Cunha, Managing Director for Sovrn’s Signal business. “Signal Vitals goes beyond standard metrics that other dashboards might offer and gives publishers a holistic view of ad performance metrics alongside ad environment quality metrics they are providing buyers, while offering actionable recommendations. With our tool, publishers can understand how demand views their inventory. Publishers can uncover the relationship between ad clutter and page performance and how their inventory quality benchmarks against the rest of the market, enabling them to make immediate adjustments in their monetization stack that align with demand preferences. This will ultimately lead to better campaign performance and higher yield for publishers over the long term.”

Signal Vitals, which is available to all of Sovrn’s Signal customers as well as Sovrn Exchange publishers with direct connections (i.e. Prebid), gives publishers enhanced transparency into how their inventory is valued by demand partners. With the ecosystem increasingly focusing on quality, publishers will be able to competitively differentiate their inventory by aligning with advertisers’ expectations. For advertisers, this means higher quality inventory with clearer engagement signals and more effective ad placements based on real user engagement metrics.

In addition, Sovrn is partnering with Jounce Media to make Jounce’s data available in Signal Vitals. The data from Jounce Media will be available to all publishers this Summer.

“Publishers deserve better visibility into how their inventory is presented to buyers,” said Chris Kane, CEO, Jounce Media. ” Signal Vitals is an important step toward arming publishers with the data they need to make informed yield management decisions and demonstrates Sovrn’s commitment to building a durable programmatic supply chain.”

Signal Vitals is currently tracking more than three billion auctions per month across thousands of domains and hundreds of demand sources. The data shows that the top 25% of publishers generated a eCPM of $1.49 or greater to start Q2. These high yielding publishers have 32% lower ad density compared to those with CPMs lower than $1.49. Additionally, publishers with higher eCPMs garner 5% more attention on average than publishers generating lower eCPMs. With this data, a publisher will be able to optimize ads-to-content ratio for higher yield outcomes.

Signal Vitals is the latest product launch from Sovrn. The company recently announced Commerce Audiences earlier this month. Sovrn continues to focus on tools that help advertisers and publishers alike, increasing revenues without sacrificing user experience.

For more information on Signal Vitals or any other Sovrn offerings, please visit www.sovrn.com.

About Sovrn
Sovrn empowers publishers and content creators with advertising, affiliate marketing, and data products to help them understand, operate, and grow their businesses. Serving thousands of customers across 80,000+ websites, mobile apps, and CTV channels, Sovrn reaches over 500 million active consumers daily. Sovrn is committed to transparency and fighting fraud, as recognized by IAB, JICWEBS, and TAG. Based in Boulder, Colorado, with offices in New York and London, Sovrn is a trusted leader in publisher technology. Visit sovrn.com to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sovrn-introduces-signal-vitals-a-unique-programmatic-and-inventory-health-dashboard-for-publisher-ad-inventory-optimization-302454088.html

SOURCE Sovrn Holdings, Inc.

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EBSCO Clinical Decisions Appoints Paul Tuten as Executive Vice President

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42 minutes ago

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October 26, 2026

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~ Seasoned health IT executive and former ONC advisor to lead EBSCO Clinical Decisions as it advances its mission to bring trusted evidence to clinicians at the point of care.~

IPSWICH, Mass., Oct. 26, 2026 /PRNewswire/ — EBSCO Clinical Decisions today announced the appointment of Paul Tuten as its Executive Vice President. In his role, Tuten will oversee all aspects of EBSCO Clinical Decisions, including strategy, content, product development, and growth. His priorities include advancing the organization’s point-of-care strategy and expanding partnerships that bring expert-vetted DynaMed® content directly into the workflows, platforms, and AI-enabled tools clinicians use every day.

“Paul’s strong and even-handed leadership is an incredible asset as we work to deliver intelligent, evidence-based tools that elevate care delivery,” said Roy Ziegelstein, MD, MACP, Editor-in-Chief and Chief Medical Officer of DynaMed. “His deep technical expertise and track record in academic publishing will help us take the next step in building and delivering trustworthy, evidence-based solutions for clinicians that integrate natively into their daily workflows, reducing friction and improving care when and where it matters most.”

Tuten joined the company in 2025 as Executive Vice President and Chief Platform Officer at EBSCO Information Services, focused on accelerating scalable growth of EBSCO’s advanced knowledge services. Prior to joining, he was Chief Product and Technology Officer at Taylor & Francis, where he led a global team in driving digital transformation and enhancing data governance, analytics, and platform-centric customer experiences in service to academic researchers. Tuten previously built and repositioned health IT organizations focused on clinical data exchange, patient safety, quality measurement, and revenue cycle management, including at Quantros (now part of RLDatix and Healthcare Bluebook), RxAnte, and ABILITY Network (now part of Inovalon). He holds a PhD in Information Systems from Nova Southeastern University.

“For too long, clinical decision support has worked like a paper map. Useful, but only if you pull over to review it and already know where you are. Clinicians need something closer to GPS, seamlessly integrated into the car and proactively guiding them in real time without having to take their eyes off the road,” said Tuten. “At EBSCO Clinical Decisions, our job is to get trusted clinical knowledge everywhere care is delivered. But like GPS, clinical decision support is only as good as the information behind it. With AI tools multiplying and published research outpacing peer review, it’s never mattered more that human experts decide what evidence informs it. I’m excited to help bring this vision to life and set a new standard for point-of-care delivery.”

Tuten has also advised the federal government on health information exchange and interoperability as a Senior Advisor to the Office of the National Coordinator for Health Information Technology (ONC) at the U.S. Department of Health and Human Services. In that role, he supported the HITECH Act’s Meaningful Use program and served as a government liaison to EHR vendors on certification criteria.

To learn more about EBSCO Clinical Decisions, click here. 

About EBSCO Clinical Decisions

EBSCO Information Services (EBSCO) helps people find, access, and apply trusted information. Through its EBSCO Clinical Decisions suite of products, EBSCO delivers evidence-based clinical decision-support solutions designed to help healthcare professionals answer clinical questions, support informed decisions, and improve patient care.

EBSCO Clinical Decisions combines trusted clinical content with advanced technologies to support healthcare organizations and clinicians across clinical decision-making, patient care, learning, and research. The suite is designed to provide current, evidence-based information within the clinical workflow, helping healthcare professionals find the answers they need when they need them. For more information, visit www.clinicaldecisions.com. Visit our blog at Health Notes or follow us on X and LinkedIn.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ebsco-clinical-decisions-appoints-paul-tuten-as-executive-vice-president-302918867.html

SOURCE EBSCO Information Services

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College Board Launches AP Cybersecurity to Prepare Students to Protect the Digital World

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42 minutes ago

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October 26, 2026

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New high school course builds foundational skills for college, careers, and service as states connect cybersecurity education to national security needs

NEW YORK, Oct. 26, 2026 /PRNewswire/ — Cyber threats reach into everyday life, from scams that steal families’ savings to attacks on utilities and other essential services. Helping students understand and respond to those threats can open doors to further education, employment, and national defense service. College Board’s new AP Cybersecurity course, which was launched in high schools this fall, gives students a place to begin.

In 2025, U.S. employers posted more than half a million job listings requiring cybersecurity skills. Yet many students have little opportunity to learn about cybersecurity in high school or see where those skills could take them.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/college_board/9381153-en-college-board-launches-ap-cybersecurity

AP Cybersecurity introduces students to the work behind that demand: protecting the systems people depend on. Through practical scenarios, students assess security weaknesses, weigh risks, and investigate evidence of attacks. An assignment might ask them to evaluate threats to internet-connected farm equipment or recommend protections for computer networks aboard a naval submarine.

These assignments help students see how cybersecurity skills apply across industries and in national defense. Indiana offers an example of how those connections can take shape. The statewide Cybersecurity Partnership brings together high schools, colleges, employers, and the Indiana National Guard to help students explore routes into further education, employment, and military service.

The course and partnerships like Indiana’s address two connected needs: giving students an introduction to cybersecurity and helping them understand where continued learning could lead. For students, that connection gives classroom assignments a larger purpose. Investigating a security weakness today can be a first step toward learning how to protect a hospital, secure a business, or defend the country.

Interested in learning more? Talk to your school district or high school to see if they are offering AP Cybersecurity or visit collegeboard.org

View original content:https://www.prnewswire.com/news-releases/college-board-launches-ap-cybersecurity-to-prepare-students-to-protect-the-digital-world-302918558.html

SOURCE College Board

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Alkami to Host Webinar with Thomaston Savings Bank on Using Predictive AI to Deliver Data-Driven Guidance and Accelerate Growth

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42 minutes ago

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October 26, 2026

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Leaders from Alkami and Thomaston Savings Bank will discuss how financial institutions can use predictive AI and behavioral signals to drive strategic growth and strengthen account holder relationships

PLANO, Texas, Oct. 26, 2026 /PRNewswire/ — Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a digital sales and service platform provider for financial institutions in the U.S., today announced an upcoming webinar hosted with Thomaston Savings Bank, “Guess Less and Grow More with Predictive AI.” The webinar will take place Wednesday, October 28, 2026, at 2 p.m. ET.

As account holders increasingly expect more personalized and proactive experiences, financial institutions have an opportunity to leverage data to deliver tailored guidance during every interaction. According to Alkami research, 44% of Americans who use digital banking wish their primary financial provider did a better job anticipating their financial needs and goals.1

The upcoming webinar will explore how financial institutions can respond to these expectations by using predictive artificial intelligence (AI) to drive growth across deposits and lending while strengthening primary relationships. Speakers will discuss how Alkami’s Data & Marketing Solution uses behavioral insights and predictive AI to help institutions identify growth opportunities and deliver more personalized outreach.

Featured speakers include:

Kent Blacksher, strategic account executive, AlkamiEthan O’Day, business intelligence analyst, Thomaston Savings Bank

“Data helps us understand how customers engage, but the real value comes from understanding what those behaviors may tell us about their needs,” said Ethan O’Day, business intelligence analyst, Thomaston Savings Bank. “Predictive AI can help us focus our outreach sooner and make it more relevant, while our team’s expertise keeps the work grounded in the relationships we have with our customers.”

During the session, attendees will learn how to:

Identify deposit and lending opportunities using behavioral signalsCreate more relevant outreach for customers and membersRecognize engagement and attrition signals earlierSimplify campaign execution and move from insight to actionBuild marketing strategies that support growth and retention

The presentation will explore real examples of how data-activated campaigns drive faster product adoption, along with insights into how predictive AI can help guide your team’s strategy.

“Financial institutions have more data than ever, but data creates value when teams can turn insight into action,” said Kent Blacksher, strategic account executive at Alkami. “Combining predictive AI with human expertise allows marketing teams to skip the guesswork while building stronger account holder relationships.”

To register for the webinar, visit here.

To learn more about Anticipatory Banking and the Alkami Digital Sales & Service Platform, visit here.

About Alkami
Alkami provides a digital sales and service platform for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.

1 Alkami Proprietary Research. 2026 Digital Banking Americans Research Study. Online survey of 1,500 U.S. digital banking Americans conducted March 26–April 22, 2026.

Media Relations Contacts
Vested
alkami@fullyvested.com

Marla Pieton
marla.pieton@alkami.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/alkami-to-host-webinar-with-thomaston-savings-bank-on-using-predictive-ai-to-deliver-data-driven-guidance-and-accelerate-growth-302918495.html

SOURCE Alkami Technology, Inc.

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