Technology

SOVRN INTRODUCES SIGNAL VITALS, A UNIQUE PROGRAMMATIC AND INVENTORY HEALTH DASHBOARD FOR PUBLISHER AD INVENTORY OPTIMIZATION

Published

1 year ago

May 13, 2025

New offering expands the value of the Signal product, empowering publishers to be more competitive by aligning ad experiences with advertiser requirements

BOULDER, Colo., May 13, 2025 /PRNewswire/ — Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its latest offering – Signal Vitals. This tool is a one-of-a-kind programmatic and inventory health dashboard that is designed to help publishers optimize their ad inventory, understand how buyers value their impressions and improve media quality KPIs that drive long-term revenue. Signal Vitals is the latest tool in the arsenal for Sovrn’s Signal product, and helps publishers and advertisers offset signal loss across the open web.

The advertising landscape is shifting toward greater transparency and quality-driven performance metrics, and the industry is pushing for supply-side accountability across the board. With advertisers becoming more selective about where their ads run, and buyers using engagement-based KPIs to assess inventory value, a new tool was needed to give publishers visibility into how their inventory is perceived.

That’s where Signal Vitals comes in. With attention proven to be 2.6x more predictive of CTR than viewability, Signal Vitals helps publishers reclaim value by pricing inventory around real user engagement. This tool empowers publishers to compete in a more data-driven programmatic environment by aligning their ad experiences with advertiser requirements. It provides publishers with real-time, benchmarked insights into inventory quality including viewability, attention metrics, ads-to-content ratios and other critical data that impacts overall programmatic performance.

“We have seen immense change in our industry over the last several years and publishers are looking for ways to gain more transparency and improve their inventory,” said Peter Cunha, Managing Director for Sovrn’s Signal business. “Signal Vitals goes beyond standard metrics that other dashboards might offer and gives publishers a holistic view of ad performance metrics alongside ad environment quality metrics they are providing buyers, while offering actionable recommendations. With our tool, publishers can understand how demand views their inventory. Publishers can uncover the relationship between ad clutter and page performance and how their inventory quality benchmarks against the rest of the market, enabling them to make immediate adjustments in their monetization stack that align with demand preferences. This will ultimately lead to better campaign performance and higher yield for publishers over the long term.”

Signal Vitals, which is available to all of Sovrn’s Signal customers as well as Sovrn Exchange publishers with direct connections (i.e. Prebid), gives publishers enhanced transparency into how their inventory is valued by demand partners. With the ecosystem increasingly focusing on quality, publishers will be able to competitively differentiate their inventory by aligning with advertisers’ expectations. For advertisers, this means higher quality inventory with clearer engagement signals and more effective ad placements based on real user engagement metrics.

In addition, Sovrn is partnering with Jounce Media to make Jounce’s data available in Signal Vitals. The data from Jounce Media will be available to all publishers this Summer.

“Publishers deserve better visibility into how their inventory is presented to buyers,” said Chris Kane, CEO, Jounce Media. ” Signal Vitals is an important step toward arming publishers with the data they need to make informed yield management decisions and demonstrates Sovrn’s commitment to building a durable programmatic supply chain.”

Signal Vitals is currently tracking more than three billion auctions per month across thousands of domains and hundreds of demand sources. The data shows that the top 25% of publishers generated a eCPM of $1.49 or greater to start Q2. These high yielding publishers have 32% lower ad density compared to those with CPMs lower than $1.49. Additionally, publishers with higher eCPMs garner 5% more attention on average than publishers generating lower eCPMs. With this data, a publisher will be able to optimize ads-to-content ratio for higher yield outcomes.

Signal Vitals is the latest product launch from Sovrn. The company recently announced Commerce Audiences earlier this month. Sovrn continues to focus on tools that help advertisers and publishers alike, increasing revenues without sacrificing user experience.

For more information on Signal Vitals or any other Sovrn offerings, please visit www.sovrn.com.

About Sovrn
Sovrn empowers publishers and content creators with advertising, affiliate marketing, and data products to help them understand, operate, and grow their businesses. Serving thousands of customers across 80,000+ websites, mobile apps, and CTV channels, Sovrn reaches over 500 million active consumers daily. Sovrn is committed to transparency and fighting fraud, as recognized by IAB, JICWEBS, and TAG. Based in Boulder, Colorado, with offices in New York and London, Sovrn is a trusted leader in publisher technology. Visit sovrn.com to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sovrn-introduces-signal-vitals-a-unique-programmatic-and-inventory-health-dashboard-for-publisher-ad-inventory-optimization-302454088.html

SOURCE Sovrn Holdings, Inc.

Technology

Alcott HR Appoints Michael Pascucci as Director of Strategic Projects

Published

2 hours ago

June 20, 2026

FARMINGDALE, N.Y., June 19, 2026 /PRNewswire/ — Alcott HR announces Michael Pascucci as Director of Strategic Projects. Michael brings over ten years of experience in HR operations and project management.

Before joining Alcott HR, he held senior roles leading technology upgrades and launching new employee benefits programs. This experience supports Alcott’s initiatives, helping the company grow while putting clients first.

As Director, Michael drives operational excellence at Alcott HR by leading strategic projects. He maintains processes to ensure Alcott stays flexible and personalized during growth. Michael focuses on projects that further enhance client support.

Improving Data Accuracy: Michael connects Alcott’s main systems with partners. Automating these connections streamlines onboarding and enrollment, ensuring benefits and payroll are accurate and secure. This gives clients confidence their information is in good hands.

Creating a Seamless Client Experience: Michael is improving how Alcott manages projects and client renewals. With consistency in these processes, Alcott delivers a seamless, dependable experience, especially during year-end reporting and enrollment.

Building for Growth: By replacing manual tasks with digital solutions, Michael helps Alcott grow with its clients. This allows the team to focus on building relationships and offering expert HR guidance to help clients achieve their goals.

“Michael doesn’t just manage projects, he builds systems that help our team excel,” said Kristen Bartolotta, Sr. Director of Operations at Alcott HR. “His ability to transform complex processes into streamlined solutions has improved our efficiency and enhanced our client service.”

“Working with the talented Alcott team has been a great experience,” said Michael Pascucci. “I’m excited to continue working across departments to improve our processes, boost efficiency, and help the company keep growing.”

Through these efforts, Michael helps Alcott deliver even greater value to clients by driving innovation, strengthening relationships, and ensuring every organization can reach its potential.

About Alcott HR: Alcott HR is an IRS Certified* and ESAC Accredited, Professional Employer Organization that provides a comprehensive range of human resources solutions to small and mid-sized businesses. With nearly four decades of experience, Alcott HR offers customized services that allow businesses to manage their workforce more effectively while staying compliant with state and federal regulations. Their services include payroll, benefits, risk management, and HR support, designed to help businesses grow and succeed.

The IRS does not endorse any particular certified professional employer organization.

Media Contact:
Sarah Zulawski
Marketing Specialist
szulawski@alcotthr.com
(716) 241-8893

View original content to download multimedia:https://www.prnewswire.com/news-releases/alcott-hr-appoints-michael-pascucci-as-director-of-strategic-projects-302805721.html

SOURCE Alcott HR

Technology

Alcott HR Appoints Michael Pascucci as Director of Strategic Projects

Published

2 hours ago

June 20, 2026

Through these efforts, Michael helps Alcott deliver even greater value to clients by driving innovation, strengthening relationships, and ensuring every organization can reach its potential.

The IRS does not endorse any particular certified professional employer organization.

Media Contact:
Sarah Zulawski
Marketing Specialist
szulawski@alcotthr.com
(716) 241-8893

View original content to download multimedia:https://www.prnewswire.com/news-releases/alcott-hr-appoints-michael-pascucci-as-director-of-strategic-projects-302805721.html

SOURCE Alcott HR

Technology

Vaultzy and Miracle University Pilot Demonstrates AI-Powered Document Management for Students. Expansion Planned for California Foster Youth Programs

Published

3 hours ago

June 19, 2026

A successful student pilot demonstrates how secure digital records and AI guidance can help them access education, employment, housing, and life opportunities

SACRAMENTO, Calif., June 19, 2026 /PRNewswire-PRWeb/ — Vaultzy, an AI-powered document management and life assistant platform, today announced the successful completion of a pilot with Miracle University, demonstrating how secure digital records and intelligent guidance can help students overcome barriers to education, employment, and economic mobility.

California State Treasurer Fiona Ma, CPA, noted, “Never expired. Never lost. Your vital documents, all in one secure place.”

For many students, particularly those facing economic hardship or life disruptions, lost identification, unavailable transcripts, and scattered paperwork can delay enrollment, employment, housing applications, financial aid, and access to public services. Vaultzy was created to address this challenge by providing a secure, user-controlled platform for lifelong document management.

Beyond document storage, Vaultzy recently launched the first version of its AI-powered Life Agent. The platform allows users to interact with their personal records and receive guidance related to major life transitions. By understanding what documents a user has available, the Life Agent can help identify requirements and next steps for education, employment, healthcare, government services, financial planning, and other important milestones.

The pilot was conducted in partnership with Miracle University, a Sacramento-based nonprofit organization dedicated to helping students who have left the traditional education system earn their high school diplomas and achieve academic and career success. The initiative focused on helping students digitize, organize, and securely manage their most important records while introducing them to emerging technologies that can support their long-term success.

“Our mission is to help students overcome barriers and unlock their full potential,” said Dr. Kadhir Raja, Founder of Miracle University. “Students need access to their documents, confidence in managing important life transitions, and guidance on what comes next. Vaultzy helps bring all of these together, empowering students to navigate education, employment, housing, and other life opportunities with greater confidence and independence.”

The pilot demonstrated the importance of giving individuals lifelong access to trusted records while providing the tools and guidance needed to use them effectively. As California State Treasurer Fiona Ma, CPA, noted, “Never expired. Never lost. Your vital documents, all in one secure place.”

Looking ahead, Vaultzy plans to continue expanding its AI-powered capabilities. “We envision a future where every individual has a trusted AI companion that not only safeguards their records but also helps guide them through life’s most important transitions,” said Avanti Ramraj, Co-Founder and Chief Product Officer of Vaultzy.

The success of the Miracle University pilot is helping inform broader discussions with educational institutions, nonprofit organizations, financial institutions, and public-sector leaders interested in modernizing how individuals manage and access trusted records while receiving guidance through important life transitions. One of the most promising opportunities is the potential application of Vaultzy within programs serving foster youth, seniors, and other underserved populations.

About Vaultzy

Vaultzy is an AI-powered document management and life assistant platform that helps individuals securely store, manage, and share important records throughout their lives. Combining secure document management, document intelligence, multilingual assistance, and agentic AI capabilities, Vaultzy is building the infrastructure for lifelong document ownership and trusted digital identity.

About Miracle University

Miracle University is a Sacramento-based nonprofit organization dedicated to helping students overcome educational barriers and achieve academic, personal, and professional success. Through mentorship, education, and community support, Miracle University equips students with the skills, confidence, and opportunities needed to transform their futures.

Media Contact
Anupriya Ramraj, Vaultzy, 1 510-255-0657, contact@vaultzy.ai, www.vaultzy.ai

Twitter, LinkedIn

View original content:https://www.prweb.com/releases/vaultzy-and-miracle-university-pilot-demonstrates-ai-powered-document-management-for-students-expansion-planned-for-california-foster-youth-programs-302805103.html

SOURCE Vaultzy