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65% Say 50+ Has Untapped Spending Power Yet Only 3.2% Feel Seen in Ads. Cheryl Overton Communications Launches GRWN™ to Rewrite the Narrative

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1 year ago

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From stylish to sexy to tech-savvy, 50+ consumers are rewriting the rules but brands are stuck in outdated stereotypes. GRWN™ gives marketers the insights and tools to show up smarter.

MIAMI, May 14, 2025 /PRNewswire-PRWeb/ — Despite holding the majority of consumer wealth, adults 50+ are grossly under- and misrepresented in marketing according to new research from Cheryl Overton Communications (COC). The launch of GRWN™, a comprehensive strategic marketing communications toolkit designed to help brands forge meaningful connections with consumers 50+, aims to reverse this brand bias.

“The 50+ demographic controls substantial wealth and influence yet our research confirms they feel brands rely on outdated perceptions instead of engaging with their reality,” said Cheryl Overton, founder + CXO, Cheryl Overton Communications.

A national survey among adults 18+ revealed that while 65% of all respondents believe people over 50 represent significant untapped spending potential, nearly half of those 50+ (48%) felt overlooked as consumers within the past year.

“Our work has always centered helping brands create authentic connections with audiences that deserve better representation,” said Cheryl Overton, founder + CXO, Cheryl Overton Communications. “The 50+ demographic controls substantial wealth and influence yet our research confirms they feel brands rely on outdated perceptions instead of engaging with their reality.”

The research illuminates a striking perception gap: While adults 50+ want to be portrayed as active (55%), stylish (55%), wise (45%), and adventurous (45%), 60% of all respondents report that brands prioritize their past over present capabilities and future aspirations.

Introducing GRWN™: A Fresh Perspective on Age-Inclusive Marketing

Drawing from the same data-inspired and insights-driven expertise that helped shape influential campaigns for P&G’s “My Black is Beautiful,” Unilever Dove’s “Campaign for Real Beauty,” and the American Heart Association’s “Go Red for Women,” GRWN™ offers brands a thoughtful path to connecting with this valuable audience.

The GRWN™ approach includes:

Consumer Insights Mining: Research that uncovers their genuine motivations and preferencesStrategic Framework Development: Custom approaches that honor their complexity and diversityNarrative and Creative Direction: Content strategies that authentically represent their lived experiencesIntegrated Implementation: Activation across channels where these consumers meaningfully engagePerformance Measurement: Analytics that capture both business outcomes and sentiment evolution

“Over 40% of our respondents identified ‘becoming invisible’ as their greatest fear about aging. This is the real impact of persistent underrepresentation,” Overton noted. “Brave brands have an extraordinary opportunity to lead a cultural conversation about aging and, in the process, win market share and help reshape societal perceptions.”

Key Insights

The survey revealed several noteworthy findings that underscored the need for GRWN™:

Industry Room(s) for Improvement: Fashion/Beauty (32%) and Entertainment (23%) were cited as the industries with the most significant room for improvement in age representation, followed by Technology and Financial Services (13% each).Security x Freedom: Consumers 50+ value security (36%) and freedom (23%), suggesting a nuanced audience seeking solid foundations that enable continued growth and exploration.Cross-Generational Understanding Gap: 55% of respondents believe younger generations don’t fully understand the needs and values of 50+, highlighting a need for more inclusive perspectives within marketing teams.

GRWN™ joins COC’s suite of proprietary brand strategy and activation tools, including the DEI Monitor™, All Girl Band™ and Amewa™, all designed to brands create meaningful connections through authentic, thoughtful engagement.

For more information about GRWN™, visit www.covertoncomms.com/GRWN.

About Cheryl Overton Communications

Cheryl Overton Communications is a strategic marketing communications collective where human truths, cultural insights and community impact converge to create business solutions that resonate and disrupt. We help forward-thinking organizations build meaningful relationships with their audiences through storytelling that inspires action and drives change. We have been recognized by Adcolor, Chief New Era of Leadership, Florida State Minority Supplier Diversity Business, Inc. Magazine, PR Week and PR News. For more information, visit www.covertoncomms.com

Media Contact

Cheryl Overton, Cheryl Overton Communications, 1 9173733514, cheryl@cheryloverton.com, www.covertoncomms.com/GRWN

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SOURCE Cheryl Overton Communications

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America’s Largest Political Group Is Getting Its Own Election Night

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43 minutes ago

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October 26, 2026

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A record 45% of Americans identify with neither party. On November 3, they get the first nationally televised Election Night built around the independent voter bloc, presented by United Independents, the organization behind the Independent National Convention, in partnership with DeFiance Media.

WASHINGTON, Oct. 26, 2026 /PRNewswire/ — Can the country’s largest bloc of voters turn identity into representation? Independents now make up 45% of U.S. adults, a record high in Gallup’s 2025 data, yet partisan coverage continues to dominate mainstream mediums. On November 3, one broadcast will cover the election from the Independent point of view.

Broadcast live from the National Press Club’s television studio in Washington, D.C. Election Night 2026: Independent Edition is an eight-hour program hosted by Christopher Life, founder and CEO of United Independents, and Macy Gunnell, NewsForce’s White House correspondent. DeFiance Media will be producing and streaming the broadcast.

Built on live election data from The Associated Press (AP), the program will call the national races as the returns come in. Then it goes where other broadcasts don’t: race-by-race coverage of independent candidates in consequential congressional contests, and guest conversations with the strategists and organizers behind them.

Built for the Voters Both Parties Are Chasing

Two generations of Americans have come of age as independent voters, and in 74 years of nationally televised Election Night broadcasts, not one has been built around them. This one is: national results and the balance of power, dedicated coverage of the independent candidates who could tip the next Congress, and a live chat with selected viewer questions put to the hosts and guests on air.

Open to Every Newsroom

Television pool feed. U.S. television outlets, including local stations, can carry the program live, in full or in part, separate from DeFiance Media’s full-program streaming.Social streaming. The broadcast streams through participating social media partners. Channels that want to carry it can sign up at Election2026.live.Live clips and excerpts. Newsrooms, commentators, and creators can pull portions of the program for reporting and social distribution while the broadcast is underway.

Request access through the Media & Distribution Access Form at Election2026.live.

Free and Accessible Nationwide

Going live Tuesday, November 3rd, 2026, from 6 PM- 2 AM ET. Updates, guest announcements, and viewing instructions: Election2026.live.

Media Contact

Shaun Saunders
shaun@graffiticreativegroup.com

View original content:https://www.prnewswire.com/news-releases/americas-largest-political-group-is-getting-its-own-election-night-302919753.html

SOURCE DeFiance Media

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Pianist Michael Weinstein Wins Best Social Media Music Collaborations at the 2026 Vega Awards

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44 minutes ago

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October 26, 2026

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With more than a million followers across social media, Weinstein’s piano collaborations bring together vocalists from around the world to create unique musical performances and reach new audiences.

SOUTH SALEM, N.Y., Oct. 26, 2026 /PRNewswire-PRWeb/ — Pianist, entrepreneur and social media creator Michael Weinstein has been recognized at the 2026 Vega Digital Awards in the Social Media Collaboration category for his music collaboration series, Piano Sessions: Bringing Voices Together Through Music.

“I love collaborating with talented singers including building friendships that have become just as meaningful as the music itself.”

Weinstein has built a social media audience of more than a million followers across TikTok, Instagram and other platforms by sharing piano performances and collaborations with singers from around the world. His videos feature vocalists performing alongside his piano accompaniment, creating intimate musical performances that showcase each artist’s individual talent and style.

While Weinstein has spent much of his professional career building businesses and marketing consumer brands, music has always remained one of his greatest passions.

“Music has always been a huge part of my life and one of the things I enjoy most is collaborating with other musicians,” said Weinstein. “I’ve had the opportunity to work with so many incredibly talented singers and I love being able to play alongside them and create something special together. It’s also rewarding to introduce these artists to new audiences while building relationships and friendships that have become just as meaningful as the music itself.”

An accomplished pianist and keyboardist, Weinstein has collaborated with an impressive range of vocalists, including artists who have performed and recorded with Maroon 5, Sting, John Legend, Alicia Keys, Usher, Lauryn Hill and Jill Scott. He has also collaborated with standout performers from American Idol, America’s Got Talent and The Voice.

Weinstein is also planning a live concert in New York City in 2027, bringing together several of the talented vocalists featured on his social media channels for a special collaborative performance. Additional details will be announced in the coming months.

Outside of music, Weinstein is the Founder and CEO of JAM Direct, a marketing and advertising agency, and former Chief Marketing Officer of Allstar Products Group, where he was responsible for marketing some of the most successful products in “As Seen On TV” history, including the Snuggie, ShamWow and Shake Weight.

Watch Michael Weinstein’s performances here:

https://linktr.ee/mweinsteinmusic

About the Vega Digital Awards

The Vega Digital Awards is an international competition recognizing excellence in social media, digital marketing and brand strategy. Judged by the International Awards Associate (IAA), the competition honors work that demonstrates innovation, effectiveness and measurable impact across the global marketing landscape.

Media Contact

Michael Weinstein, JAM Direct, 1 9146610053, mw@jamdirect.com, https://michaelweinstein.me/

View original content to download multimedia:https://www.prweb.com/releases/pianist-michael-weinstein-wins-best-social-media-music-collaborations-at-the-2026-vega-awards-302919551.html

SOURCE JAM Direct

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Landis+Gyr Secures Major Contract with Leading US Utility

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2 hours ago

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October 26, 2026

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CHAM, Switzerland and ALPHARETTA, Ga., Oct. 26, 2026 /PRNewswire/ — Landis+Gyr Group AG (SIX: LAND), a global energy technology leader driving intelligent innovation across the grid, today announced that it has secured a major contract with a leading US investor-owned electric utility. The agreement covers more than 3 million advanced metering endpoints.

Under the agreement, Landis+Gyr will provide Revelo meters and associated network and head-end system technologies, complemented by advanced security solutions, premium support, and software maintenance and services. The deployment is expected to advance the utility’s grid modernization objectives by enhancing security, grid visibility and operational performance.

“This important win reflects the strong momentum of our Grid Edge Intelligence portfolio and the trust customers place in Landis+Gyr to support large-scale grid modernization programs. By combining advanced metering, integrated technology, security and support capabilities, we look forward to helping this utility enhance grid visibility, reliability and operational performance,” said Peter Mainz, Chief Executive Officer of Landis+Gyr.

About Landis+Gyr

Landis+Gyr is a global energy technology leader, delivering intelligent solutions that connect devices, data, and decisions across the grid. Trusted by more than 2,000 utilities worldwide, we transform traditional devices into intelligent, networked sensors, giving utilities real-time grid visibility and system control. With these combined insights, electric, gas, and water companies can anticipate demand, optimize operations, and deliver energy that’s more reliable, resilient, accessible, safe, and sustainable for everyone. For more information, please visit our website www.landisgyr.com.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/landisgyr-secures-major-contract-with-leading-us-utility-302919687.html

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