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Parks Associates Forecasts More Than 278 Million Viewers Will Watch Subscription Ad-Supported Streaming Services By 2029

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New white paper, developed in partnership with Adeia, highlights connecting workflows, effective use of data, and optimizing UX for interactivity

DALLAS, May 14, 2025 /PRNewswire/ — Parks Associates’ new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers will watch subscription ad-supported streaming and that consumers are open to expanded commercial experiences on the TV.

“Industry players can take productive steps today to advance the interactive TV experience for viewers and advertisers by connecting workflows, making effective use of available data, and optimizing user experience elements for interactivity,” said Jennifer Kent, Vice President, Research, Parks Associates. “Success involves building sustainable, scalable solutions for the long term rather than quick, band-aid solutions that address only immediate challenges.”

The white paper highlights consumer interest, use, and preferences for interactive features across TV and mobile viewing devices and platforms, including shoppable advertisements. Research highlights include high demand for commerce and advertising in CTV:

•  52% of US internet households are likely or very likely to perform at least one commercial activity through a CTV platform.

•  82% see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.

59% subscribe to an ad-based tier of an SVOD service, like Netflix, Disney+, or Peacock.47% watch free ad-based streaming services, like Tubi, Pluto, and The Roku Channel.22% watch streaming pay-TV services, vMVPDs, like YouTube TV, Hulu + Live TV, or Philo.

The rise in adoption of ad-based services creates a foundation for additional revenues as well as opportunities to engage viewers in new ways through more interactive and personalized experiences. Shoppable features and direct transactional opportunities can turn social and video content into a more direct sales channel, blurring the lines between entertainment, content consumption, and e-commerce.  

The research white paper is available for download and will be featured at Parks Associates’ seventh annual Future of Video: Business of Streaming, November 18-20, 2025, in Marina del Rey, California. To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com, 972-490-1113.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company’s expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets. https://www.parksassociates.com

Follow Parks Associates on LinkedIn, Facebook, and Instagram.

Contact:

Mindi Sue Sternblitz-Rubenstein

Parks Associates

972.490.1113

395216@email4pr.com

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SOURCE Parks Associates

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America’s Largest Political Group Is Getting Its Own Election Night

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A record 45% of Americans identify with neither party. On November 3, they get the first nationally televised Election Night built around the independent voter bloc, presented by United Independents, the organization behind the Independent National Convention, in partnership with DeFiance Media.

WASHINGTON, Oct. 26, 2026 /PRNewswire/ — Can the country’s largest bloc of voters turn identity into representation? Independents now make up 45% of U.S. adults, a record high in Gallup’s 2025 data, yet partisan coverage continues to dominate mainstream mediums. On November 3, one broadcast will cover the election from the Independent point of view.

Broadcast live from the National Press Club’s television studio in Washington, D.C. Election Night 2026: Independent Edition is an eight-hour program hosted by Christopher Life, founder and CEO of United Independents, and Macy Gunnell, NewsForce’s White House correspondent. DeFiance Media will be producing and streaming the broadcast.

Built on live election data from The Associated Press (AP), the program will call the national races as the returns come in. Then it goes where other broadcasts don’t: race-by-race coverage of independent candidates in consequential congressional contests, and guest conversations with the strategists and organizers behind them.

Built for the Voters Both Parties Are Chasing

Two generations of Americans have come of age as independent voters, and in 74 years of nationally televised Election Night broadcasts, not one has been built around them. This one is: national results and the balance of power, dedicated coverage of the independent candidates who could tip the next Congress, and a live chat with selected viewer questions put to the hosts and guests on air.

Open to Every Newsroom

Television pool feed. U.S. television outlets, including local stations, can carry the program live, in full or in part, separate from DeFiance Media’s full-program streaming.Social streaming. The broadcast streams through participating social media partners. Channels that want to carry it can sign up at Election2026.live.Live clips and excerpts. Newsrooms, commentators, and creators can pull portions of the program for reporting and social distribution while the broadcast is underway.

Request access through the Media & Distribution Access Form at Election2026.live.

Free and Accessible Nationwide

Going live Tuesday, November 3rd, 2026, from 6 PM- 2 AM ET. Updates, guest announcements, and viewing instructions: Election2026.live.

Media Contact

Shaun Saunders
shaun@graffiticreativegroup.com

View original content:https://www.prnewswire.com/news-releases/americas-largest-political-group-is-getting-its-own-election-night-302919753.html

SOURCE DeFiance Media

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Pianist Michael Weinstein Wins Best Social Media Music Collaborations at the 2026 Vega Awards

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With more than a million followers across social media, Weinstein’s piano collaborations bring together vocalists from around the world to create unique musical performances and reach new audiences.

SOUTH SALEM, N.Y., Oct. 26, 2026 /PRNewswire-PRWeb/ — Pianist, entrepreneur and social media creator Michael Weinstein has been recognized at the 2026 Vega Digital Awards in the Social Media Collaboration category for his music collaboration series, Piano Sessions: Bringing Voices Together Through Music.

“I love collaborating with talented singers including building friendships that have become just as meaningful as the music itself.”

Weinstein has built a social media audience of more than a million followers across TikTok, Instagram and other platforms by sharing piano performances and collaborations with singers from around the world. His videos feature vocalists performing alongside his piano accompaniment, creating intimate musical performances that showcase each artist’s individual talent and style.

While Weinstein has spent much of his professional career building businesses and marketing consumer brands, music has always remained one of his greatest passions.

“Music has always been a huge part of my life and one of the things I enjoy most is collaborating with other musicians,” said Weinstein. “I’ve had the opportunity to work with so many incredibly talented singers and I love being able to play alongside them and create something special together. It’s also rewarding to introduce these artists to new audiences while building relationships and friendships that have become just as meaningful as the music itself.”

An accomplished pianist and keyboardist, Weinstein has collaborated with an impressive range of vocalists, including artists who have performed and recorded with Maroon 5, Sting, John Legend, Alicia Keys, Usher, Lauryn Hill and Jill Scott. He has also collaborated with standout performers from American Idol, America’s Got Talent and The Voice.

Weinstein is also planning a live concert in New York City in 2027, bringing together several of the talented vocalists featured on his social media channels for a special collaborative performance. Additional details will be announced in the coming months.

Outside of music, Weinstein is the Founder and CEO of JAM Direct, a marketing and advertising agency, and former Chief Marketing Officer of Allstar Products Group, where he was responsible for marketing some of the most successful products in “As Seen On TV” history, including the Snuggie, ShamWow and Shake Weight.

Watch Michael Weinstein’s performances here:

https://linktr.ee/mweinsteinmusic

About the Vega Digital Awards

The Vega Digital Awards is an international competition recognizing excellence in social media, digital marketing and brand strategy. Judged by the International Awards Associate (IAA), the competition honors work that demonstrates innovation, effectiveness and measurable impact across the global marketing landscape.

Media Contact

Michael Weinstein, JAM Direct, 1 9146610053, mw@jamdirect.com, https://michaelweinstein.me/

View original content to download multimedia:https://www.prweb.com/releases/pianist-michael-weinstein-wins-best-social-media-music-collaborations-at-the-2026-vega-awards-302919551.html

SOURCE JAM Direct

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Landis+Gyr Secures Major Contract with Leading US Utility

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CHAM, Switzerland and ALPHARETTA, Ga., Oct. 26, 2026 /PRNewswire/ — Landis+Gyr Group AG (SIX: LAND), a global energy technology leader driving intelligent innovation across the grid, today announced that it has secured a major contract with a leading US investor-owned electric utility. The agreement covers more than 3 million advanced metering endpoints.

Under the agreement, Landis+Gyr will provide Revelo meters and associated network and head-end system technologies, complemented by advanced security solutions, premium support, and software maintenance and services. The deployment is expected to advance the utility’s grid modernization objectives by enhancing security, grid visibility and operational performance.

“This important win reflects the strong momentum of our Grid Edge Intelligence portfolio and the trust customers place in Landis+Gyr to support large-scale grid modernization programs. By combining advanced metering, integrated technology, security and support capabilities, we look forward to helping this utility enhance grid visibility, reliability and operational performance,” said Peter Mainz, Chief Executive Officer of Landis+Gyr.

About Landis+Gyr

Landis+Gyr is a global energy technology leader, delivering intelligent solutions that connect devices, data, and decisions across the grid. Trusted by more than 2,000 utilities worldwide, we transform traditional devices into intelligent, networked sensors, giving utilities real-time grid visibility and system control. With these combined insights, electric, gas, and water companies can anticipate demand, optimize operations, and deliver energy that’s more reliable, resilient, accessible, safe, and sustainable for everyone. For more information, please visit our website www.landisgyr.com.

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