Technology

2025 Rally® Awards™ Honor the Leaders Advancing Recruitment Marketing and Employer Branding

Published

12 months ago

May 19, 2025

Winners across 17 categories showcase the modern talent attraction practices that have become a strategic business advantage

BOSTON, May 19, 2025 /PRNewswire-PRWeb/ — Rally® Recruitment Marketing today announced the winners of the 2025 Rally® Awards™, a prestigious global competition celebrating excellence in Recruitment Marketing and Employer Branding. The Rally Awards honor the professionals and teams who are leading the transformation of talent acquisition—reflecting the rise of a more strategic, insight-driven approach to attracting, engaging and recruiting top talent.

This year’s competition saw a record number of entries, underscoring the critical role that Recruitment Marketing and Employer Branding professionals now play in enabling organizations to compete for in-demand talent. From small, agile teams to global enterprises, employers are making bold investments in the people, technology and strategies that build awareness and shape candidate perceptions—especially in an environment where job seeker expectations and social and digital channels are constantly evolving.

“Recruitment Marketing has become a vital strategy for reaching and engaging the right talent in a competitive market,” said Lori Sylvia, Founder & CEO of Rally. “The professionals recognized this year are using data and storytelling in ways that elevate their employer brand, connect more meaningfully with talent and deliver measurable results. Their work goes beyond filling roles—it shapes culture, strengthens reputation and supports long-term business success. Congratulations to the 2025 Rally Award Winners!”

Among those honored are Sherri Hamilton of Baylor Scott & White Health and Raven Hazlett of Eaton, who were named 2025 Recruitment Marketing Rising Stars, and Kristin Oravec of Eaton, who received the distinction of 2025 Recruitment Marketer of the Year. Their achievements reflect a larger trend taking place across the industry, as more employers than ever are building dedicated teams to lead Recruitment Marketing and Employer Branding efforts—opening up exciting new career opportunities for professionals at the intersection of talent, marketing and communications. This year’s Rally Award winners represent the forefront of that movement, leading the way with innovation, creativity and measurable impact.

This year also marks the first time the Rally Awards have honored solution providers. The new categories and their recipients—Best Agency Partner, awarded to exaqueo, and Best Technology Partner, awarded to Phenom—recognize the growing importance of partnerships that enable in-house Recruitment Marketing teams to scale their efforts, innovate and achieve hiring goals faster.

2025 Rally Award Judges

Winners were selected by an independent panel of 22 peer judges—respected leaders from across the Rally community.

Megan Claar, Recruitment Marketing and Employment Brand Manager, Sheetz; 2024 Recruitment Marketer of the YearSarah Osborne, Senior Recruitment Marketing Specialist, Mutual of Omaha; 2024 Recruitment Marketing Rising StarJessica Minter, Digital Recruiting Manager, nVentCollette Litzinger, Manager, Employer Brand Strategy, JamfKatie Newland, Director, Global Employer Brand & Recruitment Marketing, Syneos Health Commercial SolutionsKatherine Manansala, Director, Talent Acquisition and Talent Attraction, Macy’sMonica Medina, Employer Brand Lead, CapgeminiJenni Teeters, Employer Brand and Recruitment Marketing Manager, Premise HealthMark Acquaye, Recruiting Strategist, AccentureAmanda Wheaton, Recruitment Marketing Manager, PrecoaLesley DeWitt, Recruitment Marketing Manager, MorleyCourtney Reun, Director, Talent Attraction, Sound PhysiciansRob Ryan, Group Recruitment Marketing Lead, Babcock International GroupMaria Rigou, Global Talent Attraction, PepsiCoZakiya Nashid, Sr. Manager, Global Talent and Employer Brand, TwilioJessica Collins, Recruitment Marketing & Employer Brand Leader, WalmartLindsay Wolins, Recruitment Marketing Manager, EsriKelsey Becker, Recruitment Marketing Manager, SelectQuote InsuranceKeisha Fowler, Recruitment Marketing Manager, Eli Lilly & Co.Michael Rizzi, Senior Manager, Recruitment Marketing, DraftKingsShannon Smedstad, Director, Global Recruitment Marketing, Fresenius Medical CareDani Laven, Recruitment Marketing Strategist; 2020 Recruitment Marketing Rising Star

Many judges are past winners themselves and bring deep expertise in employer branding, social recruiting, content strategy and recruitment marketing analytics. Entries were evaluated on strategy, creativity, execution and business impact.

2025 Rally Award Winners by Category

Best Employer Brand Video

First Place: ATB Financial — “More Than Work Campaign”

Second Place: Westpac Group — “For Uncommon Minds”

Third Place: CBRE — “EVP Manifesto Video”

Best Use of Employee Generated Content

Winner: ADT — “Heroes Behind the Octagon: Celebrating ADT’s 150th Birthday”

Best Talent Newsletter

First Place: UBS — “Get Recruitment Ready with UBS”

Second Place: Baylor Scott & White Health — “The Pulse E-Newsletter”

Third Place: ADT — “Talent Network Newsletter”

Best Use of Organic Social Media in Recruitment Marketing

First Place: UBS — “We See Your Abilities”

Second Place: Baylor Scott & White Health — “Organic Social Strategy”

Best Use of Paid Social Media in Recruitment Marketing

First Place: BAT (British American Tobacco) — “Fueling Innovation: Battle of Minds”

Second Place: Baylor Scott & White Health — “Leveraging Paid Social Media”

Best Use of Video in Recruitment Marketing

First Place (tie): ATB Financial — “More Than Work Campaign”, and Credicorp — “Believe, Create, and Grow”

Second Place: Citadel — “Julia, an Extraordinary Colleague”

Best Recruitment Marketing Campaign (Small Team)

Winner: Ingredion — “Celebrating Recruitment Marketing Excellence”

Best Recruitment Marketing Campaign (Large Team)

First Place: AS Watson / Kruidvat — “Apply with Your Bestie!”

Second Place: UBS — “Recruitment for Client Migration Project”

Third Place: UBS — “Apprenticeship Campaign, Switzerland“

Best Content Marketing Program

First Place: Ascension — “Part of a Bigger Story of Care”

Second Place: Credicorp — “Connecting Today’s Leaders with Tomorrow’s Innovators”

Third Place: AS Watson / Kruidvat — “Apply with Your Bestie!”

Best Employer Brand Launch

First Place: Vulcan Industrial — “Winning Big”

Second Place: Verizon — “The V Team Life”

Third Place: Highmark Health — “Remarkable Together”

Best Careers Blog

Winner: Mutual of Omaha — “Transforming Talent Attraction”

Best Use of Recruitment Marketing Technology

Winner: Allianz SE — “Next-Gen Recruitment: All-in-One Talent Ecosystem”

Best Careers Site

First Place: Delaware North — “New Global Careers Site”

Second Place: Credicorp — “Redefining Talent Attraction”

Best Agency Partner

Winner: exaqueo

Best Technology Partner

Winner: Phenom

2025 Recruitment Marketing Rising Stars

Winners:

Sherri Hamilton, Baylor Scott & White Health

Raven Hazlett, Eaton

2025 Recruitment Marketer of the Year

Winner: Kristin Oravec, Eaton

About the Rally® Awards™

The Rally® Awards™ is a prestigious, global, peer-reviewed competition that recognizes excellence in recruitment marketing and employer branding strategy. Created by Rally® Recruitment Marketing, the competition spotlights the professionals who are transforming how employers attract, engage and recruit talent. Now in its sixth year, the Rally Awards celebrates the strategies and results that move our industry forward, with the goal of sharing what works with our global community of 50,000 practitioners.

About Rally®

Rally® Recruitment Marketing is the largest online community for learning modern talent attraction strategies. Through expert-led content, training and technology, we empower practitioners in recruitment marketing, employer branding and talent acquisition to attract top talent and advance their careers. Rally is also the creator of Rally® Inside™, an AI-powered recruitment marketing platform that uses data and insights to help employers create content that performs across every recruiting channel. Learn more at rallyrecruitmentmarketing.com.

2025 Rally Award Winner Quotes

Award recipients expressed their gratitude for the honor, highlighting the crucial role of their teams and leadership in championing employer branding and recruitment marketing as key strategic priorities within their organizations.

Kayla Branham, Sr. Manager, Recruitment Marketing, ADT

“We’re incredibly honored to receive recognition from the Rally Awards for both Best Use of Employee-Generated Content and Best Talent Newsletter. From showcasing the voices of our team members to delivering meaningful content that keeps talent connected and engaged, these wins are a testament to the continued support and cross-functional collaboration that’s enabled us to authentically showcase “Life At ADT”. Thank you to Rally and the judges for this recognition, and congratulations to all the winners who are elevating the art and impact of talent marketing.”

Bettina Dietsche, Group Chief People & Culture Officer, Allianz SE

“We feel very honored and see the award as a recognition for our future-ready recruitment technology landscape. Our strong technological focus complements our practise of hiring with heart and making human-centered decisions. We have already set out ambitious targets for the next years, aimed at delivering a state-of-the-art experience for candidates, recruiters, and hiring managers. These efforts are an integral part of our Allianz strategy to strengthen resilience, drive smart growth, and increase productivity.”

Linda Almanzo, Director, Recruitment Marketing & Employer Brand, Ascension

“We’re honored to have Ascension recognized by the Rally Awards. This award speaks to the heart our team brings to everything they do. They didn’t just tell powerful stories – they built a data-driven, scalable content engine that delivers customized, associate-centered storytelling across our national health system. Every member of the team played a role in amplifying these voices across channels, strengthening our connection with candidates and celebrating our associates, in meaningful and measurable ways.”

Yvette Hansen, Director, Talent Acquisition & DEIB, Baylor Scott & White Health

Whitney Wallace, TA Marketing & Sourcing Manager, Baylor Scott & White Health

“We are deeply grateful to Rally for investing in recruitment marketing and creating a platform that recognizes our efforts. Winning three Rally Recruitment Marketing Awards this year highlights the dedication and passion of our Recruitment Marketing team at Baylor Scott & White Health. Our team members, who co-create our employee voice campaigns, are pivotal to our success and deserve these awards alongside the TA Marketing team. Their authentic stories and experiences are the heart of our strategy, helping us connect with top talent and inspire others to join our mission.”

Susan LaMotte, Founder and CEO, exaqueo

“At exaqueo, true partnership is at the core of everything we do, and we are deeply honored to be named Rally’s first-ever Best Agency Partner. This award is especially meaningful because it reflects the spirit of collaboration and trust we strive to build with every client. We believe that employer brand success starts with listening—truly understanding our clients’ people, challenges, and goals—and then delivering authentic, measurable solutions that empower them to lead. Thank you to the Rally community for creating this new category and for celebrating the critical role of agency partners in advancing our industry.”

Michelle Magliocchetti, Global TA Enablement Manager, Ingredion

“Karla Juarez and I are deeply honored to win the Rally Award for Best Recruitment Marketing Campaign/Strategy: Small Team! This recognition, especially as first-time entrants, means the world to us. Rally Recruitment Marketing’s invaluable support and guidance have been instrumental. Our journey to build Recruitment Marketing within Talent Acquisition at Ingredion Incorporated has been both exciting and challenging. With our teams’ support, we’ve achieved so much in a short time.”

John Harrington, Sr. Director, Product Marketing, Phenom

“Being recognized as Best Technology Partner is a great honor, and it demonstrates Phenom’s obsession with our customers’ success. Phenom AI helps HR teams make faster, more informed talent decisions while delivering personalized experiences that resonate with both candidates and employees — ultimately, giving our customers a competitive advantage,”

Jonna Sjövall, Global Head of Junior Talent and Talent Attraction, UBS

“We’re excited to have won four Rally Awards this year, standing alongside the world’s best in employer branding and recruitment marketing. This recognition highlights the amazing creativity, passion, and dedication of our Junior Talent and Talent Attraction team. We’re incredibly proud of what we’ve achieved and are more committed than ever to connecting top talent around the world to fantastic career opportunities at UBS. A big shoutout to all the 2025 Rally Award winners – it’s an honour to celebrate with such an inspiring bunch!”

Simon Lawrie, President, Vulcan Industrial

“We are honored to receive the Rally Award for Best Employer Brand Launch! This recognition is a reflection of the passion, pride, and commitment that defines Vulcan Industrial. Our Employer Brand launch was a true team effort— built around the authentic voices of our employees and the spirit of innovation that drives us forward every day. We are proud to showcase the incredible culture we’ve built and even more excited for the future ahead. Thank you to Rally, Savage Brands and to everyone at Vulcan who helped bring our story to life!”

Sherri Hamilton, Talent Acquisition Marketing Analyst, Baylor Scott & White Health

“Winning a Rising Star Award is incredibly meaningful to me, not just as recognition of the work, but as a reflection of the journey that brought me here. I pivoted my career to pursue something with more purpose, and I’ve been fortunate to grow at Baylor Scott & White Health alongside leaders and teammates who have challenged, supported and believed in me. I’m honored to be recognized among so many talented professionals who are shaping the future of recruitment marketing. A heartfelt thank you to Rally for creating a platform that uplifts this community and the work we do. I’m excited to continue doing work that connects people with purpose while growing and helping shape what’s next in recruitment marketing.”

Raven Hazlett, Talent Acquisition, Early Talent and I&D Recruitment Marketing Specialist, Eaton

“Being named a 2025 Recruitment Marketing Rising Star is an incredible honor. Ever since learning about recruitment marketing and employer brand during an internship my senior year of college, I have been passionate about expanding my skills and knowledge within the space. This achievement wouldn’t have been possible without the support of my team here at Eaton, including my manager and Recruitment Marketer of the Year, Kristin Oravec. I can’t wait to see how I can continue to grow and become a leader in recruitment marketing.”

Kristin Oravec, Talent Acquisition, Global Employer Branding Leader, Eaton

“Receiving this award is an incredible honor and a meaningful milestone in my career. Recruitment marketing and employer branding have the power to transform how companies connect with people—and I’m proud of the work I’ve done to make that connection more human, strategic and inclusive. Thank you to the judges for this recognition, and for championing the work that’s moving our field forward. I’m excited to keep learning, innovating and helping shape what’s next.”

Media Contact

Lori Sylvia, Rally Recruitment Marketing, 1 508-372-0744, info@rallyawards.com, https://rallyrecruitmentmarketing.com/

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SOURCE Rally Recruitment Marketing

Technology

ADX welcomes Morgan Stanley as the first international investment bank Remote Trading Member, expanding global access to Abu Dhabi’s capital markets

Published

2 hours ago

May 5, 2026

ABU DHABI, UAE, May 5, 2026 /PRNewswire/ — The Abu Dhabi Securities Exchange (ADX) Group today announced that Morgan Stanley, a leading investment bank and financial services company, has joined the ADX as its first international investment bank Remote Trading Member — enabling Morgan Stanley’s clients to access the ADX directly.

This milestone strengthens ADX’s global connectivity and supports growing international institutional demand for exposure to UAE markets. It also reinforces its position as one of the world’s fastest-growing exchanges by market capitalization, while highlighting the market’s continued progress in depth, liquidity, and inclusion in major global indices.

Remote membership enables Morgan Stanley to provide its clients with direct market access to the ADX, with trading conducted via the firm’s global trading platform. The ADX continues to play a pivotal role in advancing Abu Dhabi’s long-term economic ambitions, as a mechanism for a diversified, innovation-led, knowledge-based economy.

Morgan Stanley’s direct trading access to ADX reflects the strength of Abu Dhabi’s investment proposition and the continued institutionalization of UAE capital markets. Morgan Stanley’s membership will enhance execution quality, optimize order routing, and provide greater control across the end-to-end trade lifecycle, delivering an advanced trading experience for global investors.

The structure follows a proven international access model used by Morgan Stanley and is designed to meet growing client demand for efficient, transparent, and seamless access to ADX-listed opportunities.

Abdulla Salem Alnuaimi, Group Chief Executive Officer of Abu Dhabi Securities Exchange (ADX) Group, said: “This marks a significant step in advancing our ambition to be a leading financial marketplace that drives opportunity and sustainable economic growth. This momentum is reflected in the strong foreign investor participation, with trading value exceeding 85 billion dirhams in the first quarter of 2026 up by 22% year on year. This performance underscores the growing depth and global relevance of our market, while reinforcing our commitment to expanding international access, strengthening cross-border connectivity, and building a world-class market infrastructure that attracts global capital, supports a diverse range of issuers and contributes to Abu Dhabi’s long-term economic prosperity.”

Patrick Delivanis, Regional Co-Head of MENA at Morgan Stanley, said: “Becoming a Remote Trading Member of ADX reflects our focus on providing clients with efficient, seamless access to Abu Dhabi’s capital markets through our market–leading trading platform. We see continued momentum in the institutionalization and international participation of UAE markets, and we’re pleased to support that evolution by enabling international investors to access opportunities in MENA with direct connectivity to local markets, alongside greater transparency and control across the trading lifecycle.”

Morgan Stanley’s participation aligns with ADX’s strategy to strengthen international connectivity, with remote memberships selectively offered to global firms to attract high-quality cross-border liquidity. The announcement builds on the ADX’s expansion momentum: in 2025, foreign investment rose by nearly 14% and institutional trading increased by 10% year on year. Subject to final operational readiness, Morgan Stanley expects to begin trading as a remote member in the coming weeks.

About Abu Dhabi Securities Exchange (ADX)

The Abu Dhabi Securities Exchange (ADX) was established on 15 November 2000 pursuant to Local Law No. (3) of 2000, which granted the exchange legal rights with independent financial and administrative status, as well as the necessary supervisory and executive powers necessary to carry out its functions. On 17 March 2020, the ADX was converted from a public entity into a Public Joint Stock Company (PJSC) in accordance with Law No. (8) of 2020.

The ADX Group, a market infrastructure group comprising the exchange (ADX) and its post-trade ecosystem, including its wholly owned subsidiaries AD Depository and AD Clear, was established. Through its integrated and globally aligned business structure, the ADX Group supports efficient, transparent, and resilient capital markets across trading, clearing, settlement, and custody.

The Group provides an efficient and regulated marketplace for the trading of securities, including equities issued by public joint-stock companies, bonds issued by governments and corporations, exchange-traded funds (ETFs), and other financial instruments approved by the UAE Capital Market Authority.

The ADX is the second-largest exchange in the Arab region by market capitalization. Its strategy of delivering stable financial performance through diversified revenue streams is aligned with the UAE’s national development agenda, “Towards the Next 50”, which aims to build a sustainable, diversified, and high-value-added economy.

For more information, please contact:
Abdulrahman Saleh ALKhateeb
Manager of Corporate Communication
Abu Dhabi Securities Exchange (ADX)
Mobile: +971 (50) 668 9733
Email: ALKhateebA@adx.ae

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SOURCE Abu Dhabi Securities Exchange (ADX)

Technology

Geotab integrates Polestar vehicles into its OEM telematics network

Published

2 hours ago

May 5, 2026

Fleet operators across North America, Europe, and APAC can now access Polestar vehicle data directly in MyGeotab — no aftermarket hardware required.

LONDON, UK, May 5, 2026 /PRNewswire/ — Geotab, a global leader in connected vehicle and asset management solutions, today announced the integration of Polestar vehicles into its OEM telematics network, giving commercial fleet operators seamless access to Polestar data within MyGeotab from day one — with no aftermarket hardware installation required. The integration is available globally across North America, Europe, and Asia Pacific, supporting all Polestar models.

Developed in collaboration with Geotab, among other telematics service providers, Polestar Fleet Telematics integrates directly into MyGeotab. The Geotab integration enables fleet managers to manage Polestar vehicles alongside all other makes and models on a single unified platform — without fitting additional devices.

Connected vehicle data where it matters most

Through Polestar Fleet Telematics, fleet operators gain near-real-time access to a comprehensive dataset — covering EV battery and charging status, location, tyre information, vehicle security, maintenance alerts, and climate data — flowing directly from Polestar’s connected vehicle architecture into MyGeotab, with no physical installation required.

This breadth of data enables fleet managers to move from reactive to proactive operations — scheduling maintenance before failures occur, optimising charge planning across depots, and maintaining duty-of-care oversight across the entire fleet.

Supporting Europe’s Mixed-Fleet Reality

OEM-embedded telematics removes the need for aftermarket device installation across mixed-manufacturer fleets, reducing logistical overhead and supporting compliance with works council and GDPR requirements — a critical consideration for European fleet operators.

“Polestar Fleet Telematics combines sustainability with intelligence, integrating seamlessly with Geotab to deliver these capabilities directly into the platforms fleet operators trust. Continuous data visibility enables more efficient and informed fleet operations, from day-to-day management to long-term planning. By leveraging Polestar vehicles’ embedded connectivity, fleet managers can make smarter, data-driven decisions — without adding hardware or complexity to their operations.” said Emma Knapp, Manager of Global Key Accounts at Polestar.

Polestar joins an OEM telematics network that already spans over 80% of leading global vehicle manufacturers by fleet market share, including BMW Group, Ford, Stellantis, Volkswagen Group, and Volvo Cars. For fleet operators already using MyGeotab, Polestar vehicles can be connected and deliver data without any additional hardware or installation.

“OEM-embedded telematics represents a change in how fleet data reaches the platform — and Polestar’s connected vehicle architecture makes this integration particularly well-suited for markets that are seriously considering transitioning to electric vehicles.” said Christoph Ludewig, Vice President OEM Global at Geotab. “Fleet operators managing mixed EV and internal combustion engine fleets no longer need separate tools or hardware for each vehicle type. Polestar data flows directly into MyGeotab alongside every other vehicle in the fleet — giving operators the consolidated visibility they need to drive efficiency, support duty of care, and manage their EV transition with confidence.”

Global Availability

The integration is available now across North America, Europe, and Asia Pacific, supporting all Polestar models. Fleet managers can activate the service via the Geotab Marketplace or by contacting their Geotab representative.

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.

Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5. Planned models include the Polestar 7 compact SUV (to be introduced in 2028) and the Polestar 6 roadster. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.

About Geotab

Geotab is a global leader in connected vehicle and asset management solutions, with headquarters in Oakville, Ontario and Atlanta, Georgia. Our mission is to make the world safer, more efficient, and sustainable. We leverage advanced data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve approximately 100,000 global customers, processing 100 billion data points daily from more than 5 million vehicle subscriptions. Geotab is trusted by Fortune 500 organisations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorisations. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we’re celebrating 25 years of innovation. Learn more at www.geotab.com/uk and follow us on LinkedIn or visit our blog.

GEOTAB and GEOTAB MARKETPLACE are registered trademarks of Geotab Inc. in Canada, the United States and/or other countries.

Media Contact: Geotab Contact, Romina Dashghachian, Strategic Communications Lead, EMEA, pr@geotab.com

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Technology

IDX Opens Geneva Office and Strengthens Global Data & Insights Capability

Published

2 hours ago

May 5, 2026

New Swiss presence and specialist team integration support growing global demand for evidence-based, defensible communications strategies

LONDON, May 5, 2026 /PRNewswire/ — IDX today announced the opening of its new Geneva office and the integration of a specialist Data & Insights team, strengthening the company’s international footprint and expanding its ability to help clients worldwide build communications strategies grounded in evidence, market intelligence and audience insight.

The expansion gives IDX an on-the-ground presence in Switzerland while adding further depth to its Data & Insights capability. The Geneva-based team will work closely with IDX specialists across performance marketing and corporate communications, helping clients develop a clearer view of the markets they operate in and the forces shaping their growth.

The move aligns with Destination 250 – Customers First, IDX’s global strategy to grow its team by 250, focused on deepening client value, strengthening delivery and investing in the capabilities that matter most to clients.

The investment strengthens the Data pillar of IDX’s Connected Content™ model, which combines Creative, Data, Technology and Media to create what IDX calls The Multiplier Effect, helping clients multiply what matters through more connected, measurable and effective work.

“IDX is experiencing phenomenal growth, and our new Geneva office gives us boots on the ground to better serve clients across Europe and globally across performance marketing, investor relations and corporate communications,” said Crispin Beale, Worldwide CEO, IDX. “Data has been at the heart of this business for decades, and this centre of excellence reflects our continued investment in that capability. It’s an incredibly exciting time for IDX, and I look forward to the next phase of our growth as we continue to expand globally.”

“This is an exciting step in IDX’s growth story and a clear response to what clients are asking for: more evidence-based thinking, stronger market context and clearer rationale behind their communications strategies,” said Chris Corrigan, Chief Customer Growth Officer, IDX. “Our new presence in Geneva, combined with deeper Data & Insights expertise, strengthens the way we support clients globally, giving them earlier access to the insight and market context they need to make better-informed decisions and turn evidence into action.”

The Geneva office will strengthen relationships with existing clients in the region, support re-engagement with former partners and create new opportunities for IDX with organisations operating across European and global markets. It reflects IDX’s continued investment in the capabilities that matter most to clients as communications, marketing and corporate reputation work become increasingly data-led and commercially accountable.

“IDX’s integrated offer across insights, performance marketing and corporate communications, powered by the combination of human intelligence, advanced technology and AI, represents exactly where the industry is heading,” said Lonneke de Roo, Head of Data & Insights, IDX. “I am delighted to join the business and help clients navigate increasingly complex markets with clearer evidence, sharper insight and more connected strategies.”

ABOUT IDX

IDX is a global strategic communications and marketing agency, headquartered in London with offices around the world, including New York, London, Phoenix, Helsinki, Gothenburg, Geneva, and Vadodara. Working with more than 1,600 clients across sectors, IDX combines deep industry knowledge with a data-first mindset to help ambitious brands thrive in complex, fast-moving markets. The firm specialises in performance marketing, investor relations, and stakeholder engagement, delivering integrated campaigns that drive meaningful business outcomes. Visit www.idx.inc to learn more.

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