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Captive Portal Market worth $2.20 billion by 2030- Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., May 19, 2025 /PRNewswire/ — The Captive Portal Market is estimated at USD 1.15 billion in 2025 and is expected to reach USD 2.20 billion by 2030, at a CAGR of 13.9% from 2025 to 2030, according to a new report by MarketsandMarkets™. 

Browse in-depth TOC on “Captive Portal Market”
236 – Tables
222 – Figures
247 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for the years

2018–2030

Base year considered

2024

Forecast period

2025–2030

Forecast units

Value (USD) Million/Billion

Segments covered

By Offering, End Use, and Region

Regions covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

The major players in the Captive Portal Market are Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US).

The increased availability of public Wi-Fi networks in retail shops, hotels, airports, cafes, hospitals, and educational institutions is the leading force for the market for captive portals. Free or paid Wi-Fi-providing organizations are increasingly using a controlled gateway, called a captive portal, to authenticate users, gain consent, and ensure access. With businesses attempting to enhance user engagement alongside ensuring compliance with regulations such as GDPR, TRAI, and CCPA, captive portals are an essential device for controlling and observing public access. The trend is further boosted by governments and municipalities rolling out smart city initiatives to offer free Wi-Fi in public parks and transit systems. Captive portals allow these bodies to achieve a balance between ease of access and data capture, security, and control. Besides, enterprises employ branded portals for customer onboarding, referring the users to promotional pages or personalized content, thus increasing the marketing effectiveness and customer loyalty. The demand for customizable mobile-friendly captive portals grows as more people use their smartphones and tablets to connect to the networks. As the demand for effortless, secure Wi-Fi experiences and value-added user data becomes essential, captive portal solutions are emerging as a strategic priority in industries in developed and emerging economies.

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The hospitality & leisure end-use segment is expected to hold the largest market size during the forecast period

The hospitality & leisure industry is a major end user of captive portals in the hospitality and leisure Captive Portal Market, making use of the technology to improve guest experience, promote brand engagement, and provide secure internet access. Hotels, resorts, cafes, and venues for entertainment use captive portals as the first point of contact when connecting to Wi-Fi, providing a customized login page, branding, promotions, or an opportunity to sign up for a loyalty program. Such portals not only make internet connections smooth but also capture precious guest data such as email addresses, demographics, and usage patterns, which can be incorporated into CRM systems for customized marketing and personalized services. In premium establishments, captive portals usually offer a multi-lingual interface and tiered bandwidth packages, and social media logins to accommodate varied clientele.

In travel & transportation, the cruise ships end-use segment is expected to register a higher growth rate during the forecast period

With thousands of passengers onboard, cruise operators use captive portals to manage Wi-Fi access, provide personalized internet packages, and adhere to maritime communication rules and regulations. Such portals allow for a frictionless login while incorporating elements like language selection, social media logins, and passenger-specific promotions. Cruise lines also use the captive portals for upselling premium connectivity services and collecting guest information for loyalty programs and post-cruise engagement. With the challenges of satellite-based connectivity at sea, captive portals help optimize bandwidth usage and restrict access for users such as passengers, crew, or business operations. Since digital experiences become the heart of passenger satisfaction, the need for powerful, flexible captive portal solutions grows in the cruise industry, driving the growth of this specialized niche of the global Captive Portal Market.

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Asia Pacific to register the fastest growth during the forecast period

The Asia Pacific Captive Portal Market shows rapid adoption of sophisticated technology to improve user experience and efficiency. Cloud-based captive portal platforms are gaining momentum because of their scalability and efficient management across geographically scattered areas in the large Asia Pacific region. Mobile-first design principles integration is essential to address the largely mobile user base. Additionally, there is a rising interest in utilizing data analytics capabilities on the captive portals to learn about users’ behavior and preferences to promote targeted marketing and better service delivery. The fragmented Asia Pacific countries’ regulatory environment calls for versatile captive portal options capable of accommodating various data privacy needs and compliance standards. The competitive environment of many industries targeting the consumer in the region is also encouraging businesses to adopt captive portals as a branding and engagement means, providing custom landing pages and immersive experiences to reach their target market effectively.

Top Key Companies in Captive Portal Market:

The report profiles key players, such as Cisco (US), Extreme Networks (US), Arista (US), Purple (UK), Enea (Sweden), Netgear (US), IronWifi (US), Cloud4Wi (US), and Spotipo (US).

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

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Acuity Analytics appoints Jon O’Donnell as Chief Executive to lead next phase of AI-enabled expansion

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Former IBM Managing Partner succeeds Rob King as the group builds further AI native capabilities for its financial services clients

LONDON, Nov. 4, 2026 /PRNewswire/ — Acuity Analytics has appointed Jon O’Donnell as Chief Executive Officer, effective immediately, as the Permira-backed financial services specialist expands its AI, Data and Digital capabilities through acquisitions and organic investment.

O’Donnell, formerly Chief Operating Officer, succeeds Rob King, who will become Chairman at the end of the year. King will succeed Philip Gore-Randall, who retires on 31 December after seven years as Chairman. The appointments form part of the group’s succession planning and have the full support of the Board and Permira.

The leadership changes come as Acuity Analytics broadens its insights and analytics business to help clients redesign how they operate, combining financial services expertise with AI, data and digital transformation.

O’Donnell joined Acuity Analytics as Chief Operating Officer in 2024 after more than 20 years at IBM. His roles there included leading Business and Technology Consulting divisions in Europe, the Middle East and Africa with up to 15,000 people and $3 billion in annual revenue. He was also a member of IBM Consulting’s global leadership team.

At Acuity Analytics, he has worked with the executive team on strategy, the rapid growth of its’ AI, Data and Digital Services business, technology and AI innovation, helping develop the capabilities that will underpin the group’s next stage of growth.

Jon O’Donnell said:

“Our clients are making significant decisions about where to invest in AI and how to change the way their businesses work. They need partners who understand their workflows and can turn technology investment into sustainable advantage.

“Acuity Analytics brings together people who understand financial services in depth with growing expertise in data and AI. My priority is to make that combination count: helping clients re-design their workflows, optimising operations through the best combination of AI and talent and achieve more from their investment.

“Rob has built a strong business with trusted client relationships and talented colleagues. I look forward to building on that work and continuing to benefit from his experience as he transitions to the role of chairman.”

Acuity Analytics’ investment programme includes the acquisition of US data consultancy Continuus in October 2026, adding specialists in data strategy, governance and data platforms. This followed the acquisition of data and AI specialist Ascent in 2025 and PPA Group in 2024, a technology led managed services provider to the Lending industry.

Rob King said:

“Jon brings substantial experience of leading technology businesses and helping organisations change how they operate. Since joining Acuity Analytics, he has combined that experience with a clear understanding of our clients, our people and the opportunities ahead.

“We have invested significantly in AI, digital and data, building on the industry expertise that has always distinguished Acuity Analytics. Jon is the right person to lead the business through its next stage of growth.

“I would also like to thank Philip Gore-Randall for his contribution as chairman over the past seven years. His judgement, counsel and support have been invaluable to me and have helped guide Acuity Analytics through a period of significant growth and change.”

King led Acuity Analytics through its separation from Moody’s in 2019 and its subsequent expansion. As chairman, he will lead the board and support O’Donnell and the executive team, while remaining involved in selected investor and client relationships.

About Acuity Analytics

Acuity Analytics is the trading name of Acuity Analytics Knowledge Partners, a global provider of research, data management, analytics and AI-enabled solutions to financial institutions and corporates.

With more than 7,800 analysts, data specialists and technologists across 28 locations, the firm combines financial services expertise with data and AI capabilities. Acuity Analytics supports more than 850 organisations.

Acuity Analytics was established as a separate business from Moody’s Corporation in 2019 following its acquisition by Equistone Partners Europe. In January 2023, funds advised by Permira acquired a majority stake, with Equistone remaining invested as a minority shareholder.

For more information, visit Acuity Analyticsanalytics.com.

Media enquiries
Gill Galassi
Director of Brand and Communications
Gill.Galassi@Acuity Analyticsanalytics.com
+44 (0)7961 244215

 

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FinChain Partners with Plume to Launch Yield Enhancement Strategy, Introducing an Innovative Leveraged Yield Solution for RWA Assets

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HONG KONG, Nov. 4, 2026 /PRNewswire/ — FinChain, a compliant blockchain-based financial infrastructure platform, today officially announced the launch of FLEX & FINO, an innovative on-chain Yield Enhancement Strategy jointly introduced with Plume, the Open Finance platform for institutional assets.

This is a leveraged looping yield product for the interest-bearing RWA asset FUSD. It marks FUSD’s evolution from a simple yield-bearing holding into structured strategy applications. It also provides a reusable practical template for institutional RWA assets in on-chain DeFi scenarios, laying a solid foundation for FinChain’s pipeline of further structured RWA products.

FUSD (FinChain Dollar), FinChain’s core interest-bearing RWA asset, is fully backed by tokenized U.S. short-term Treasuries and compliant money market funds. Its reserve assets are maintained at a minimum 100% collateralization ratio and held by designated custodians; the yield generated by these reserve assets constitutes the native yield source of FUSD. FLEX & FINO is built on a FUSD/USDC looping leverage strategy, operating on FUSD’s compliant yield-bearing underlying assets. Users use FUSD as collateral to earn FUSD’s native yield, borrow USDC against that collateral, and deploy the borrowed USDC into liquidity pools to earn additional APY (Annual percentage yield). The product applies a 90% utilization cap to manage leverage risk; under baseline assumptions, the strategy’s expected annualized APY can reach up to 7.2%. The redemption settlement cycle is T+2, while the interest settlement cycle ranges from T+14 to T+30. By completing the full “collateralize — borrow — deploy into pool” loop, the product is more than a technical innovation: it is a significant expansion of RWA use cases, bringing the yield logic of traditional asset management into the Web3 environment and offering institutional investors a new on-chain yield option. Under the partnership framework agreed by both parties, the TVL (Total Value Locked) associated with FLEX & FINO will be displayed under Partner Protocol and Nest Protocol after launch.

Plume is an open financial platform for institutional assets. It brings institutional assets out of closed financial systems into open, programmable, globally accessible markets.

“Our partnership with Plume is not merely technical synergy,” said Zhao Chen, CEO of FinChain. “It is a meaningful step forward in the evolution of RWA financial infrastructure. As a modular blockchain ecosystem focused on the RWA sector, Plume will greatly expand the application boundaries of FUSD. Underpinned by high-credit-quality real-world assets, FUSD brings the yield-generating power of traditional finance into on-chain DeFi. As an RWA infrastructure provider, FinChain will continue to uphold the principles of compliance and prudence, advance the deep integration of real-world assets and blockchain, build a secure and efficient on-chain RWA financial system, and work with our ecosystem partners to consolidate our leading position in the institutional RWA sector.”

“The key to the growth of RWA lies in moving from asset issuance to genuinely usable financial applications,” said Chris Yin, CEO of Plume. “FUSD is backed by solid real-world asset reserves, and the launch of FLEX & FINO proves that a modular RWA blockchain can carry sophisticated institutional-grade financial strategies. We look forward to continuing to explore RWA DeFi use cases together with FinChain and to attracting more traditional institutions into the on-chain RWA ecosystem.”

The launch of FLEX & FINO is the first deliverable of the strategic partnership between FinChain and Plume. Ahead of it, the two teams conducted multiple rounds of technical discussion and solution refinement covering on-chain adaptation of RWA assets, strategy modeling and risk control. FinChain has also completed its integration with KuCoin, enabling FUSD to access KuCoin’s RCMS staking mirror solution and expanding FUSD’s institutional collateral use cases.

FinChain is continuously strengthening its full-stack RWA capabilities, advancing on multiple fronts including RWA asset issuance, custodial staking mapping and structured strategy products, while expanding collaboration with leading trading platforms at home and abroad as well as RWA blockchain ecosystem partners.

The launch of the FLEX & FINO Yield Enhancement Strategy fully demonstrates FinChain’s forward-looking positioning in RWA product innovation. FinChain will continue to work with global ecosystem partners to bring the capabilities of traditional financial products on-chain, combining the risk-management logic of traditional finance with Web3 innovation. Going forward, FinChain will stay open and innovative, joining hands with partners worldwide to unlock more possibilities for RWA and to deliver more diversified and professional digital financial solutions to institutional clients.

About FinChain

FinChain is an intelligent crypto-finance brand incubated by Fosun Wealth Holdings. Positioned as a Web3 brand for a global real-asset financial blockchain network — and as a financial infrastructure platform that enables the on-chain circulation of real-world assets — FinChain focuses on on-chain identity, RWA technology, asset issuance and on-chain liquidity management. It is committed to connecting traditional financial assets with digital asset use cases, and to continuously expanding FUSD’s institutional adoption and ecosystem partnerships. To learn more, visit: www.finchain.global 

About Plume

Plume is the Institutional Open Finance platform. It brings institutional assets out of closed financial systems into open, programmable, globally accessible markets. Plume Vaults, Plume’s flagship asset management protocol, opens institutional assets from Apollo, WisdomTree, Hamilton Lane, and other leading firms to global investors through compliant, non-custodial vaults. Backed by Apollo Global Management, Galaxy Digital, and Brevan Howard. It holds a SEC transfer-agent registration via Kimber Transfer Agency LLC and a licence from the Bermuda Monetary Authority.

For more information, visit: https://plume.org 

 

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SOURCE Finchain Holdings (Cayman) Limited

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Singapore leads region in race to next-generation AI

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AI is moving from experimentation to strategic deployment among Singaporean businessesAdvanced AI tools are gaining momentum across organisations Deeper integration, governance and resilience are now the priorities for local businesses

SINGAPORE, Nov. 4, 2026 /PRNewswire/ — Businesses are moving beyond basic AI, with Singapore recording the strongest demand for agentic AI among all markets surveyed in a new CPA Australia survey.

CPA Australia’s Business Technology Report 2026 found 56 per cent of organisations expect to increase their use of agentic AI over the next 12 months, the highest result among surveyed markets. AI adoption is also near universal, with 93 per cent of businesses using AI compared with the survey average of 89 per cent.

Nearly half of respondents reported using advanced AI applications such as custom-built AI solutions and agentic AI, signalling a shift from off-the-shelf tools to technologies tailored to specific business needs.

While adoption is high, the opportunity now lies in deeper integration. Forty-one per cent of respondents said AI is used across several areas of the business, while only 12 per cent reported AI is deeply embedded throughout their organisation.

The annual survey of 1,679 accounting and finance professionals across Australia, Hong Kong, Malaysia, Chinese Mainland and Singapore suggests the next challenge is embedding AI across business functions rather than simply adopting the technology.

CPA Australia’s Singapore Deputy Divisional President, Joshua Ong, said the findings indicate businesses are moving beyond AI experimentation and focusing on how the technology can drive productivity, performance and competitive advantage.

“AI adoption is already widespread. What sets leading organisations apart is how deeply they integrate AI into their operations,” Mr Ong said.

“Businesses are increasingly looking beyond generic AI tools and investing in more sophisticated technologies that can improve productivity, support decision-making and automate complex tasks.

“This direction aligns closely with Singapore’s updated National AI Strategy, which places greater emphasis on moving businesses towards meaningful AI adoption and deeper integration across sectors. Singapore’s strong interest in agentic AI suggests many businesses are already preparing for the next stage of digital transformation.”

“The opportunity now is for businesses to translate that enthusiasm into practical applications that deliver measurable value, while maintaining effective governance and human oversight.”

According to respondents, the leading benefits of AI are increased productivity, improved employee experience, and greater accuracy and efficiency in repetitive tasks.

Digital maturity remains a key strength. Ninety per cent of respondents use data analytics and business intelligence tools, while 84 per cent use cybersecurity software.

Cybersecurity remains a concern, however. Sixteen per cent reported losing time or money due to a cyber incident in the past year. While below the survey-wide figure of 19 per cent, the finding highlights the need for continued investment in cyber resilience as reliance on AI and data grows.

Respondents identified overreliance on AI, reduced human oversight, data privacy concerns and the pace of technological change as the biggest barriers to deeper AI adoption.

“Organisations that combine innovation with strong governance, cybersecurity and workforce capability will be best placed to realise the full value of AI,” Mr Ong said.

Key findings

93% use AI, compared with the survey average of 89%.Nearly half use advanced AI applications, including custom-built and agentic AI solutions.56% expect to increase their use of agentic AI in 2027, the highest result among surveyed markets and above the survey average of 45%.41% use AI across multiple business functions.12% have deeply embedded AI across their organisation.90% use data analytics and business intelligence tools.84% use cybersecurity software.16% reported losing time or money due to a cybersecurity incident in the past year, compared with 19% across all surveyed markets.

About CPA Australia

CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 176,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. A CPA is a Certified Practising Accountant. More at cpaaustralia.com.au

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SOURCE CPA Australia

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