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Persona and ConnectID Deliver Privacy-First Age Verification for the Australian Market

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SAN FRANCISCO, April 20, 2026 /PRNewswire/ — Persona, a leading global infrastructure provider, today announced its integration with ConnectID®, an Australian digital identity network, to help businesses navigate age-compliance regulations. This integration enables organizations to verify the age of Australian users while ensuring personal data remains protected.

Australia’s under-16 social media legislation requires adherence to strict regulatory guidelines, reinforcing the importance of digital safety and making privacy-by-design a key element of age assurance. Persona’s ConnectID integration allows users to verify their age through existing enrollment information from trusted financial institutions with the need to share sensitive identification documents like passports or driver’s licenses with the requesting social media platform.

Key features of this integration include:

No Sensitive Data Visibility: Persona nor ConnectID ever sees or stores any sensitive personal information.Data Minimization: Only specific, necessary age claims, such as “Over 16” or “Over 18” confirmation, are shared with the business to finalize a transaction. Identity documents are not uploaded or shared with the business, and personal data – not even a name or date of birth – does not leave the bank, ensuring privacy and anonymity for all age assurance transactions.

“We are incredibly excited to continue supporting industry leaders in the navigation of complex age assurance rollouts globally,” said Daniel Lee, Product Manager at Persona. “By integrating ConnectID into the Persona platform, we are empowering our partners to meet rigorous local standards with privacy-first methods.”

For end users, the process is designed using familiar interfaces to allow for minimal friction. During a transaction requiring age assurance, users can select their preferred bank from a list of participating providers, including CommBank, NAB, ANZ Plus, and Westpac. Authentication then occurs securely using a recognizable interface from their trusted banking app following permission to share confirmation that they meet the age requirement (e.g., “16+”).

“Our priority is to protect young people online without creating new privacy risks,” said Rick Iversen, Head of ConnectID. “By acting as a secure bridge between banks and online platforms, we’re enabling organizations to responsibly meet new obligations under the social media legislation, while keeping sensitive personal data entirely out of the process.”

Age verification using ConnectID provides an alternative method to traditional ID-based solutions, allowing users to verify their age without the need to hand over copies of personal identification such as driver’s licenses and passports. This method is twofold, reducing the risk of oversharing sensitive user personal data while removing the risk and cost for businesses associated with storing such data.

Persona’s age assurance solution ensures businesses can maintain high assurance and compliance while protecting end users. By adding ConnectID to its industry-leading suite of age assurance methods, Persona continues to empower customers to create a flexible, privacy-first user experience for age assurance.

Both Persona and ConnectID participated in the 2025 Australian Age Assurance Technology Trial that examined options to protect children from harmful content. The two providers were assessed at some of the highest technology readiness levels, demonstrating deployment readiness in Australia.

About Persona
Founded in 2018, Persona is headquartered in San Francisco and is available in 200+ countries and territories. Persona helps leading organizations like Substack implement privacy-centric age assurance that meets compliance requirements in Australia and globally. Companies are able to meet compliance with multiple methods to estimate, infer, and verify age, without adding friction to the user life cycle.

Persona’s age assurance technology has undergone multiple third-party audits and certifications, including the Australian Age Assurance Technology Trial. The security- and privacy-first approach to design also aligns with the core principles of the ISO/IEC 27566 framework.

About ConnectID
ConnectID is an Australian-owned digital identity solution which makes it easier for customers to verify who they are, using organisations they already trust. ConnectID does not see or store any data, it simply acts as the bridge that connects businesses to trusted and reliable identity data with customer consent, giving individuals more control over how their information is used and shared. 

ConnectID was the first non-government identity exchange accredited by the Australian Government and is supported by major Australian banks. ConnectID is part of Australian Payments Plus (AP+), which also operates Australia’s domestic payments infrastructure – including the eftpos debit network, BPAY bill payments, and the NPP (the country’s real-time payments system).

For more information, visit connectid.com.au

ConnectID is a registered trademark of ConnectID Pty Ltd ABN 80 648 970 101.

View original content:https://www.prnewswire.com/news-releases/persona-and-connectid-deliver-privacy-first-age-verification-for-the-australian-market-302747476.html

SOURCE Persona

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Wondershare to Showcase AI-Powered Business Workflows with PDFelement at Microsoft AI Tour Hong Kong

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April 21, 2026

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HONG KONG, April 21, 2026 /PRNewswire/ — Wondershare, a global leader in productivity and creativity software, will participate in the Microsoft AI Tour Hong Kong on April 22, 2026, at the Grand Hyatt Hong Kong. At Booth E10, the company will showcase its AI-powered business workflow solutions across its product portfolio, highlighting Wondershare PDFelement as a key focus, and inviting attendees to experience how intelligent workflows can transform modern business operations.

As Microsoft’s flagship global AI event, the Microsoft AI Tour brings together industry leaders, partners, and innovators to explore how artificial intelligence is reshaping business landscapes. At the Hong Kong stop, Wondershare will highlight its deepening collaboration with Microsoft, showcasing how its product ecosystem works seamlessly within Microsoft’s AI and cloud technologies to enable more efficient, secure, and scalable workflows.

This collaboration comes at a pivotal time for Hong Kong’s rapidly evolving AI landscape. Hong Kong is rapidly emerging as a key AI innovation hub, driven by strong policy support and accelerating enterprise adoption. Despite this momentum, many organizations still face challenges such as fragmented AI adoption, integration complexity, and data security concerns. In collaboration with Microsoft, Wondershare addresses these challenges by enabling connected, end-to-end AI workflows that deliver practical and measurable productivity gains.

Under the theme “Streamline Workflows. Power Content with AI.”, Wondershare presents a unified approach to AI-driven productivity. At the center of this ecosystem is Wondershare PDFelement, enabling smarter and more efficient document workflows within enterprise environments and helping businesses adopt AI in practical, everyday scenarios. Supporting this vision, Wondershare’s broader product portfolio—including EdrawMax, EdrawMind, Filmora, and Reelmate—extends AI-powered capabilities across diagramming, mind mapping, video creation, and premium comic content creation, forming a connected, end-to-end workflow, all of which will also be showcased on-site at the event.

Through live, interactive demonstrations, attendees visiting Booth E10 will be able to explore Wondershare’s full product ecosystem and gain hands-on insight into how AI can enhance productivity across a wide range of business scenarios.

Wondershare warmly invites all participants to visit the booth and discover how AI-powered workflows can unlock new possibilities for business growth.

About Wondershare:

Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission “Creativity Simplified”, Wondershare offers a range of tools, including PDFelement for document management; EdrawMax, EdrawMind for diagraming, Filmora and SelfyzAI for video editing. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/wondershare-to-showcase-ai-powered-business-workflows-with-pdfelement-at-microsoft-ai-tour-hong-kong-302747366.html

SOURCE Wondershare Technology

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Cohesity Appoints Nigel Lee as Technical Sales Leader, Asia Pacific and Japan (APJ)

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April 21, 2026

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SINGAPORE, April 21, 2026 /PRNewswire/ — Cohesity, today announced Nigel Lee as Technical Sales Leader for Asia Pacific and Japan (APJ). Based in Singapore, Lee will lead the company’s technical sales strategy, pre-sales organisation, and solution engineering execution across the region, reporting to Mark Nutt, SVP & GM, International at Cohesity, and reflects Cohesity’s increased investment in the region as a strategic priority.

In this newly created role, Lee will strengthen technical engagement with customers and partners, and drive adoption of Cohesity’s AI-driven data security and cyber resilience platform across APJ.

Lee brings 29 years of experience leading pre-sales, sales engineering, and go-to-market changes across Asia Pacific. He has a strong record of building high-performing teams, driving enterprise growth, and engaging C-level stakeholders in complex markets.

“APJ is a strategically important region for Cohesity, and Nigel’s leadership, passion and deep expertise make him exceptionally well positioned to lead our technical sales organisation,” said Mark Nutt, SVP & GM, International, Cohesity. “As we continue to invest in the region, his ability to align technical strategy with the rapidly developing customer requirements caused by the ever-changing threat and compliance landscape will be critical to accelerating our growth and ensuring our customers’ ongoing business resilience.”

Previously, Lee was Director of Data Storage Solutions, Asia Pacific at Lenovo, where he led the regional business and transformed the go-to-market to drive growth. He also held senior regional and global roles at NetApp.

“Across the region, organisations are under increasing pressure to secure, manage, and unlock value from their data as AI adoption accelerates and cyber threats evolve. Cohesity is uniquely positioned to simplify this complexity through a unified, AI-driven data security platform,” said Nigel Lee, Technical Sales Leader, Asia Pacific and Japan at Cohesity. “Having spent my career scaling organisations and embedding solution expertise early in the customer journey, I’m excited to join at this pivotal time and look forward to working with our teams, partners, and customers to drive meaningful, outcome-led growth.”

Lee holds an Executive MBA from Kellogg-HKUST and a Bachelor of Computer Science.

About Cohesity 

Cohesity protects, secures, and provides insights into the world’s data. As the leader in AI-powered data security, Cohesity helps organisations strengthen resilience, accelerate recovery, and reduce IT costs. With Zero Trust security and advanced AI/ML, Cohesity Data Cloud is trusted by customers in more than 140 countries, including 70% of the Global 500. Cohesity is also backed by industry leaders such as NVIDIA, Amazon, Google, IBM, Cisco, and HPE.

Cohesity is certified as a Great Place to Work in multiple countries. Follow Cohesity on LinkedIn and visit www.cohesity.com to learn more.    

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/cohesity-appoints-nigel-lee-as-technical-sales-leader-asia-pacific-and-japan-apj-302747284.html

SOURCE Cohesity

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EcoMatcher Unveils Tree Personas

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April 21, 2026

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A New Nature Interface for Engaging with Your Trees, in Any Language

HONG KONG, April 21, 2026 /PRNewswire/ — EcoMatcher, a Certified B Corporation that enables companies to plant and track trees transparently, today announced Tree Personas, a new Nature Interface designed to make tree gifting and sustainability engagement more personal, interactive, and memorable.

With Tree Personas, companies can assign a distinct digital personality to each gifted tree, enabling recipients to virtually visit their tree in TreeTracker 3D, chat with it through TreeChat+ in their own language, and learn about its growth, local environment, and real-world impact.

Tree Personas build on EcoMatcher’s earlier TreeChat, which introduced chatbot-powered conversations with trees, only in English. While TreeChat enabled interaction, Tree Personas shape how a tree communicates in any language – from curious and playful to calm and reflective – while all environmental data, location, and impact metrics remain authentic and unchanged.

EcoMatcher describes Tree Personas as a Nature Interface — a new category of digital interface that allows people to interact with real ecosystems through digital companions connected to living trees. The company believes Nature Interfaces can help reconnect people with nature in an increasingly digital world.

Rather than passively receiving information about a planted tree, users can build an ongoing relationship with it — asking questions, learning about its ecosystem, and following its growth over time. Even when users are away, Tree Personas continue to evolve digitally, encouraging people to return and discover new reflections, observations, and updates.

“Trees are essential for life on Earth, yet most people rarely have a personal connection with them,” said Bas Fransen, CEO of EcoMatcher. “Tree Personas turn planted trees into interactive companions that help people learn about nature and build deeper connections with the ecosystems that support us.”

Meet the First Tree Personas

EcoMatcher introduces three Tree Personas available to companies gifting trees, all inspired by real ecological stages and behaviours of trees:

Twiggles: A young, curious tree highlighting small discoveries in nature.Oakly: A grounded, thoughtful tree sharing ecosystems insights.Seren: A calm, reflective tree encouraging deeper connections with nature.

Companies can also collaborate with EcoMatcher to create custom Tree Personas aligned with their brand values, sustainability goals, or storytelling needs.

EcoMatcher will share more about the background and opportunities of Tree Personas during its upcoming Demo Day on April 27. To sign up, visit www.ecomatcher.com/demo.

About EcoMatcher

EcoMatcher is a Certified B Corporation that enables companies to integrate transparent tree planting into their business. Through its technology platform, organizations can plant trees, track them digitally, and engage employees and customers in sustainability. EcoMatcher’s customers include Dubai Islamic Bank, Grab, Infosys, and Singlife.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ecomatcher-unveils-tree-personas-302741368.html

SOURCE EcoMatcher

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