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Almost 80% of Gen Z and Millennials Use ‘Survival Spending’

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New Survey from Beyond Finance and Operation HOPE reveals young Americans are focusing on immediate priorities and real-world decisions over long-term financial ideals

45% would use tax refunds for bills or debt, 77% rely on short-term financial strategies like Buy Now Pay Later for essentials, 39% are turning to AI to guide money decisions, and 73% want to know someone’s exact financial situation before the third date

CHICAGO and ATLANTA, April 21, 2026 /PRNewswire/ — Almost 80% of Gen Z and Millennials use ‘survival spending’ to get by in today’s economy with nearly half of Gen Z and Millennials indicating they would use a tax refund to cover bills or pay down debt, 77% relying on short-term financial strategies like Buy Now, Pay Later for essentials, and 39% turning to AI to guide money decisions. As part of its annual Financial Practice Week, Beyond Finance partnered with leading financial literacy nonprofit Operation HOPE to examine how young Americans are actually managing money, finding a clear break from traditional financial practice as they cope with the current economic landscape.

The research challenges the idea that younger generations are abandoning financial responsibility. Instead, it shows a generation actively adapting, making decisions that prioritize immediate needs, flexibility, and informed tradeoffs. While 7 in 10 say wealth-building feels out of reach, their actions tell a more defining story: Financial strategy today is less about getting ahead and more about staying in control. From how they allocate income to how they seek advice — including 73% who want full financial transparency before the third date — Gen Z and Millennials are building financial practices grounded in adaptability, prioritization, and real-world decision-making.

These additional findings follow recent Financial Literacy Month news on the rise of ‘survival spending,’ and give us a closer look at how Gen Z and Millennials are actually managing money, making tradeoffs, and navigating financial decisions day to day.

A Shift Toward Immediate Financial Priorities

Tax refunds used for survival, not splurging: 45% would put the money toward bills or debt, and less than 4% would spend it on travel or leisure.

‘Survival spending’ has become a financial strategy: Nearly 77% report using tactics like Buy Now, Pay Later for essentials, reflecting a shift toward short-term financial management.

Side hustles are now part of the baseline financial plan: 71% say additional income is necessary just to keep up.

Experiences over savings: 59% say spending on meaningful experiences today feels more practical than saving for long-term goals that seem increasingly out of reach, with 65% feeling uncertain whether traditional retirement planning will deliver real security.

Redefining Financial Practices

Peer-to-Peer learning on the rise: Financial practice is becoming more social. Gen Z is now more likely to consult social media experts (24%) than they are their parents (21%) to refine their money strategies.

Financial silence is waning: The practice of “financial silence” is disappearing, with 73% of respondents wanting to know someone’s exact financial situation before the third date. 

The Rise of Real-Time Financial Decision-Making

AI is becoming a financial co-pilot: 39% are already using AI to budget or inform financial decisions, often running “what if” scenarios before taking action.

Hybrid decision-making is emerging as the norm: Many are combining AI insights with human advice, creating more personalized, responsive approaches to money management.

Digital tools are reshaping engagement: 16% use apps that gamify saving and spending, reinforcing financial habits through continuous interaction.

“Gen Z and Millennials aren’t failing at money. The system they inherited has changed, and they’re responding in real time,” said Dr. Erika Rasure, chief financial wellness advisor at Beyond Finance. “What we’re seeing is a generation shifting from long-term financial ideals to daily financial practices, such as using windfalls to stabilize, leaning on tools like AI to make decisions, and prioritizing what’s immediately within their control. That adaptability isn’t a weakness — it’s a new form of financial resilience.”

Despite these challenges, younger generations remain highly engaged, adapting their behaviors and redefining what financial success looks like in today’s environment.

“Every generation must answer the economic test of its time, and this generation is no different. Gen Z and Millennials are not walking away from success. They are searching for a model that speaks to their lived reality, their struggle, and their hope. The old rules alone cannot carry them where they need to go. We must give them something deeper than theory. We must restore their sense of unlimited possibility, backed with vision, tools, and a pathway. At Operation HOPE, we believe financial literacy is the new civil rights issue of our time. And our calling is to help this generation move from uncertainty to confidence, from surviving to thriving, and from financial stress to lasting wealth—so they can build not just a living, but a future,” said John Hope Bryant, founder, chairman, and CEO of Operation HOPE.

Redefining Hope for a New Financial Reality

Held during the last week of Financial Literacy Month, Beyond Finance’s Financial Practice Week is an initiative designed to help people reconnect with their financial power by building personalized, emotionally grounded practices. To examine your money mindset further, explore a money management guide from Beyond Finance and then take Operation HOPE’s quizzes, AI video training, and micro-courses.

This survey was commissioned by Beyond Finance in collaboration with Operation HOPE, and conducted by QuestionPro, a third-party research company, from March 16 – 18, 2026, with a collective sample of 2,000 Millennial (born 1981 to 1996) and Gen Z adults (born 1997-2008) Americans. An executive summary of the findings can be found here. Full research findings are available upon request.

About Beyond Finance

Beyond Finance, LLC, is the nation’s largest debt consolidation company. In its commitment to providing clients with a personalized approach to move beyond debt, Beyond Finance provides simple and transparent solutions that help consumers lower their eligible monthly payments, reduce the impact of interest, and reach a debt-free life sooner. Beyond Finance holds an A+ rating with the Better Business Bureau and has been awarded with multiple recognitions for its commitment to clients: Organization of the Year – The Business Intelligence Group’s Excellence in Customer Service Award, Gold Stevie Award for Outstanding Customer Service Department, Banking Tech Award – Financial Wellness Champion, Best In Biz Gold Award for top Customer Service Team, and 3 ConsumerAffairs’ “Buyer’s Choice Awards.” Beyond Finance has offices in Chicago, Atlanta, and Houston. For more information, visit BeyondFinance.com.

About Operation HOPE, Inc.

Since 1992, Operation HOPE has been moving America from civil rights to “silver rights” with the mission of making free enterprise and capitalism work for the underserved—disrupting poverty for millions of low and moderate-income youth and adults across the nation. Through its community uplift model, HOPE Inside, which received the 2016 Innovator of the Year recognition by American Banker magazine, Operation HOPE has served more than 4 million individuals and directed more than $4.2 billion in economic activity into disenfranchised communities—turning check-cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners, minimum wage workers into living wage consumers, and uncertain disaster victims into financially empowered disaster survivors. For more information visit OperationHOPE.org. Follow the HOPE conversation on TwitterFacebookInstagram, or LinkedIn.

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SOURCE Beyond Finance

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Executive War College to Address Clinical Laboratory Disruption, Including AI Transformation, Workforce Pressures and Federal Reforms

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The 31st annual Executive War College (April 28–30, 2026, New Orleans) will bring together leading experts to address major disruptions in clinical laboratories, including AI-driven transformation, workforce challenges, digital pathology adoption and evolving federal reimbursement reforms.

NEW ORLEANS, April 21, 2026 /PRNewswire-PRWeb/ — Market disruptions on multiple fronts are driving clinical laboratories, genetic test companies and anatomic pathology laboratories to modernize their operations for long-term sustainability. These challenges will be major topics when a top-flight roster of lab experts, innovators and lab leaders gather in New Orleans April 28-30, 2026, for the 31st annual Executive War College on Diagnostics, Clinical Laboratory and Pathology Management. The event takes place at the Hyatt Regency Hotel New Orleans.

Laboratory medicine continues to operate under structural pressures as regulatory scrutiny, reimbursement volatility, workforce instability and accelerating technology reshape the ecosystem in real time.

“Laboratory medicine continues to operate under structural pressures as the healthcare landscape keeps shifting,” stated Ashleigh Harris, conference producer of Executive War College. Clinical laboratories are facing disruptions on multiple fronts – external regulatory scrutiny, reimbursement volatility, workforce instability and accelerating technology that are all reshaping the ecosystem in real time. Successful laboratories will need to take many of these challenges on simultaneously to build durability and remain competitive.

To give lab leaders and pathologists an inside track to prepare for these multiple disruptions, the conference’s 145 expert speakers includes:

Syed T. Hoda, MD, Director of Digital Pathology, Director of Bone & Soft Tissue Pathology, Clinical Professor, NYU Langone Health, will review how their organization achieved a fully digital workflow in one year that accelerated diagnostics.Susan Van Meter, President, American Clinical Laboratory Association (ACLA), will co-present with experts to discuss federal reforms including the RESULTS Act that could reshape reimbursement, market competition and revenue stability.Cory A. Roberts, MD, MBA, CEO, Sonic Healthcare, USA will address the strategic considerations for laboratory mergers and acquisitions, as well as opportunities for laboratories to grow organically and harness emerging technologies.Lâle White, CEO, XiFin, Inc., will discuss how AI is transforming the forces reshaping healthcare into catalysts for growth, denial reduction and workforce efficiency.Ted Schwab, Innovator, Strategist and Entrepreneur of Schwab Tremblay Solutions, LLC, will lead a discussion with technology experts who will cover the emerging technologies of automation and robotics that are transforming diagnostics and the future of the lab workforce.

Now in its 31st year, Executive War College is the nation’s largest, most respected gathering on clinical lab management and operations – attracting the attendance of senior lab executives, administrators and pathologists who gather to learn, network and collaborate with thought leaders, experts, and analysts in developing the right strategies for their labs. It’s why major lab industry companies actively support this unique gathering include: organizations such as AstraZeneca, CrelioHealth, ELLKAY, Health Carousel, Leica Biosystems, LigoLab, MedSpeed, Philips, Roche, Synergen, TELCOR, Thermo Fisher Scientific, US HealthTek and XiFin, Inc.

In addition to more than 90 information-packed presentations comprising an enlightening and expansive range of topics, Executive War College 2026 will also feature two post conference all day events on April 30, including Executive Forum on Digital Pathology Management: Scalable Implementation Strategies That Deliver Business and Operational Impact, moderated by Christopher Garcia, Chair, Data Strategy Committee, Department of Laboratory Medicine and Pathology, Mayo Clinic.

“Our expert content is what differentiates Executive War College and provides true value to our attendees,” Harris stated. “The event is fine-tuned to provide real-world solutions for laboratories and pathology practices to be successful. We will navigate, propose and present solutions for the urgent issues that continue to challenge the clinical laboratory industry.

A maximum-capacity attendance is expected at this year’s 31st Executive War College. To register and for more information on Executive War College 2026, visit https://executivewarcollege.com You may also contact Amanda Curtis at acurtis@darkreport.com

ABOUT THE EXECUTIVE WAR COLLEGE

Since 1995, Executive War College is the preeminent conference for executives, lab leaders, pathologists, lab industry consultants and experts who come together to learn, connect, collaborate and obtain information designed to help solve the latest challenges in diagnostics, clinical lab and pathology management, for better patient outcomes.

ABOUT LABXMEDIA

LabX Media Group is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community. Headquartered in Midland, Ontario, Canada, LabXMedia Group’s brands and product solutions deliver trusted, timely and deep information across print and digital products and live events.

Media Contact

Amanda Curtis, The Dark Intelligence Group, 1 512-667-2207, acurtis@darkreport.com

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SOURCE Executive War College

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Meteor Education Joins NC3 Industry Partner Network to Expand Access to Industry-Recognized Certifications in Secondary Schools

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GAINESVILLE, Fla., April 21, 2026 /PRNewswire/ — Meteor Education is proud to announce a new partnership with the National Coalition of Certification Centers (NC3), joining NC3’s network of industry partners to help expand access to industry-recognized certifications to the secondary education market.

NC3 is the national leader in advancing career and technical education (CTE) through strong partnerships between education providers and industry. With a network of more than 2,000 education institutions and organizations, NC3 has supported 430,000+ students and delivered more than one million industry-driven, stackable certifications aligned to national skills standards.

Through this partnership, Meteor Education will play a unique role in extending NC3’s certification delivery into the secondary school market. By partnering directly with NC3 to expand professional development, Meteor Education will now support secondary schools in implementing and delivering select Festo certifications that employers value and recognize.

This approach helps bridge a critical gap between access to hands-on learning experiences and career readiness requirements, enabling districts to more effectively build and sustain high-quality, career-connected learning pathways that are grounded in their local economies.

“We’re seeing a clear shift, schools are being asked to deliver outcomes that extend well beyond the classroom,” said Bill Latham, CEO of Meteor Education. “What we hear consistently from our customers is that the difference between offering industry certifications and delivering them well comes down to how prepared and supported their instructors are. Schools want to do this right, and they need partners who can equip their educators at a high level. NC3 is head and shoulders above in this regard. Their commitment to training, preparation, and ongoing support for instructors is unmatched and gives schools the confidence to deliver certifications with real rigor and integrity. We’re privileged to be working with NC3 and excited to join them in this work.”

Meteor Education’s model of embedding expert educators into school systems will allow NC3 certifications to be delivered with greater consistency and scalability across the secondary market – supporting both instructors and students in achieving stronger outcomes.

“NC3 is thrilled to partner with Meteor Education to expand access to STEM, manufacturing, and automation certifications across the secondary education system. Additionally, their expertise in designing engaging and functional learning environments will be a tremendous asset to our network of schools,” said Craig Foucht, NC3 Director of Development. “Together, we’re empowering the next generation of learners with the skills, spaces, and certifications they need to succeed in the modern workforce.”

Together, Meteor Education and NC3 are strengthening the connection between education and industry by expanding access to high-quality certifications, supporting educators, and helping students gain the skills and credentials needed for college and career success, while contributing to the growth and vitality of their local economy.

Learn more about NC3 at nc3.net.
Learn more about Meteor Education at meteoreducation.com.

About Meteor Education
Meteor Education is the leader in the design and delivery of collaborative, flexible learning environments that accelerate student engagement. As part of our full-service approach, Meteor’s local teams, educator experts and design specialists partner closely with each school district to create social classrooms and other custom spaces that empower educators to develop future-ready students. We provide training to teachers to help maximize the positive effect of each environment and tools so districts can measure the impact on student learning and the overall value provided to their community. Meteor has helped thousands of schools improve their learning settings for more than 30 years. Over the past five years we partnered with 1,800+ districts across the US to impact the educational experience of more than 3.2 million students.

About NC3
The National Coalition of Certification Centers (NC3) is a driving force in connecting education to industry through innovative training and certification programs that prepare students for high-demand careers. As part of its comprehensive approach, NC3 partners with educators, administrators, and industry experts to design hands-on learning environments that reflect real-world workforce needs. Through instructor training, industry-recognized certifications, and program development support, NC3 empowers institutions to deliver relevant, skills-based education that drives student success. NC3 also provides the tools and resources needed to ensure program quality and measurable outcomes for both students and communities. With a growing national network of education and industry partners, NC3 has helped hundreds of institutions strengthen their programs and expand opportunities for thousands of students across the country.

Media Contact:
Chelsea Adicks
Director, Brand & Communications
800-699-7516
cadicks@meteoreducation.com

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SOURCE Meteor Education

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As AI Reshapes Wine Discovery, The Weinheimer Group Releases Industry Readiness Research and Launches VINTAGE² Educational System for Winery Operators

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AUSTIN, Texas, April 21, 2026 /PRNewswire/ — The Weinheimer Group today released the Wine Industry AI Marketing Readiness Report, a study of verified winery owners, operators, and marketing decision-makers examining directionally how the industry is approaching artificial intelligence in brand marketing, visibility, and growth. The findings arrive alongside the launch of VINTAGE², an AI visibility educational system built to help wineries understand and navigate the way artificial intelligence is reshaping consumer and trade discovery.

The report’s headline finding is unambiguous: 93% of wine industry respondents are either actively experimenting with AI or gathering information, with only 7% saying AI is not a current priority. Yet a significant gap separates awareness from action. Sixty percent of respondents identify improving online discoverability as their top AI opportunity, making it the most dominant single finding in the study. Thirty-six percent say uncertainty about what is real versus hype remains their primary obstacle, and 29% say clear return on investment proof is the single factor that would move them to take a first step.

“The wine industry has crossed a threshold that cannot be walked back,” said Tim Weinheimer, Brand-AI Marketing Strategist and creator of VINTAGE². “AI-powered search and generative engines are already functioning as the first point of discovery for consumers and trade buyers alike. Wineries that are not visible in those systems are not just losing marketing share of voice, they are losing the conversation entirely before it begins.”

Specializing in AI brand growth consulting for wineries, Tim developed VINTAGE² in direct response to this gap. The system provides winery leaders with a structured operational framework covering AI search behavior, brand visibility audits, narrative alignment, and the practical mechanics of Generative Engine Optimization (GEO), the emerging discipline of ensuring a brand is understood, trusted, and cited by AI-powered discovery platforms. It is not a software subscription or a quick-fix tool. It is a working knowledge system designed to build durable capability inside winery teams.

“Tim’s AI readiness educational workshop was eye-opening on the opportunities for our brand’s visibility,” said Valerie Elkins, Director of Memberships at William Chris Wine Company. “It helped us clearly understand how AI is already shaping how consumers find wineries like ours, and where William Chris Vineyards has a real opportunity to show up more consistently and credibly. Tim translated a complex topic into practical insight we are ready to act on with our marketing communications.”

For operators building new ventures, the learning curve is even more consequential. “As a new business, we knew that visibility, especially in news, online ratings and reviews, and AI search, would be critical from the start,” said Vinoth Rajkumar, Proprietor of Cork2Glass. “In just five months, we are seeing consistent visibility that has meaningfully supported our early growth.”

Access the AI Marketing Readiness Report and book a free 30-minute consultation with Tim.

About The Weinheimer Group
The Weinheimer Group is a winery brand strategy consultancy specializing in AI readiness, brand clarity, and digital visibility for the wine industry. Founder Tim Weinheimer brings more than 30 years of marketing leadership experience, WSET Level 3 certification, and recognition as Digital Agency of the Year and Data-Driven Agency of the Year by the SABRE North America Awards. A former winery founder, Tim previously launched and sold Su Vino Winery in Grapevine, Texas. He is currently a WSET Diploma candidate through the Napa Valley Wine Academy.

Media Contact:
Timothy Weinheimer
Brand AI Marketing Strategist
tim@weinheimergroup.com
(202) 297-1444

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SOURCE The Weinheimer Group

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