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Betterness Closes $2.5m Seed Round and Launches Bett-i, the First Fully Autonomous Voice-First Life-Coaching System for Health and Performance

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A roster of leaders from health-tech, medicine, capital markets, elite athletic performance, and global culture join Betterness as investors and advisors, backing the company’s mission to build the agentic infrastructure for the $6 trillion global health and wellness industry.

MIAMI, April 24, 2026 /PRNewswire/ — Betterness, Inc., the Augmented Wellness™ platform building agent-first infrastructure for the health and wellness industry, today announced the closing of its $2.5m seed round and the public launch of Bett-i™ — the first fully autonomous, voice-first AI life-coaching system ever created — available now at www.betti.bot.

The announcement marks a pivotal evolution for Betterness: from a longevity-focused consumer wellness platform into the company building the agentic operating layer on which the next generation of health and wellness products, services, and businesses will run. It follows the March 2026 debut of the Betterness MCP — the first agentic Model Context Protocol for real-world health and wellness services — and sets the stage for the upcoming launch of Betterness One, an enterprise solution that will fully automate health and wellness business operations on the same foundation.

“When we started Betterness, the question was whether AI could help any single person live better. Two years later the answer is obvious — and the real question has become whether AI can help every clinic, every gym, every longevity program, and every wellness brand run better. Our job now is to build the agentic infrastructure that makes that possible. Closing this round, launching Bett-i, and preparing Betterness One for enterprise is the trifecta that takes us there.”

— Demian Bellumio, Co-Founder & Co-CEO, Betterness

Introducing Bett-i — the first fully autonomous voice-first life coach

Bett-i (www.betti.bot) is the first voice-first, fully autonomous AI life-coaching system designed to accompany a human being through an entire day — not as a chatbot, but as a continuously running team of specialist agents that can order a lab, interpret a result, adjust a training plan, cancel a class, or send a recovery check-in without being asked.

Where previous generations of AI health tools wait for the user to ask a question, Bett-i initiates. It reads signal, it pattern-matches across a person’s life, and it takes action — always under explicit consent, always audit-logged, always voice-native.

What Bett-i can do, out of the box

Voice-first every surface. Wake-word conversational access, phone and SMS fall-through, Telegram, e-mail, and any MCP-compatible agent as a client. No app required.Autonomous daily briefs. Morning recovery + sleep-readiness + day-priorities brief, delivered via the user’s chosen channel. Evening wind-down, supplement reminders, and sleep-optimization protocol activation.End-to-end lab ordering. Bett-i can order labs across major diagnostic networks — Quest, LabCorp, BioReference — schedule draws, track biomarker trends, and surface actionable changes the moment a result returns.Agent marketplace. Hundreds of specialist agents — nutrition, endurance, sleep, longevity, hormone, recovery, fertility, clinical — with more from top partners added weekly. Any specialist can be summoned by voice; many run continuously in the background.Native wearable integrations. Apple Health, Oura, WHOOP, Garmin, Withings, Eight Sleep, and more — all flowing into the same context so every recommendation is life-aware, not generic.Contextual, life-situation-aware coaching. If you’re training for a marathon, Bett-i layers endurance biomarkers and recovery protocols onto your panel. If you’re planning a pregnancy, it pivots to preconception optimization. If you’re on a GLP-1, it watches the specific markers that matter.HIPAA-grade governance and trust. Consent-gated access, full audit trail, end-to-end encryption, never sold. Every tool call and every agent interaction is logged.

Bett-i is powered natively by the Betterness MCP, meaning it can be plugged into Claude, Cursor, or any MCP-compatible agent, and extended by any developer building on Betterness’ open agentic infrastructure.

“Precision health has always existed — but only for those who could afford it. Bett-i was built to change that. Bett-i coaches people through the most important decisions they make about their own health and wellness — autonomously, in their voice, with the full context of their life. Not when they remember to open an app. Just continuously, proactively, in their corner, keeping up with their real life 24/7. That’s what everyone deserves. That’s what everyone wants. That’s what we built.”

— Ari Katz, Co-Founder & Co-CEO, Betterness

The evolution of Betterness — an agentic infrastructure platform

The launch of Bett-i and the closing of this seed round complete the public picture of what Betterness has been quietly building: a coherent three-layer stack on which the global health and wellness industry can run.

Layer 1 — Betterness MCP (launched March 2026). The first agentic Model Context Protocol for real-world health and wellness services. Labs, biomarkers, wearables, provider networks, and specialist agents, accessible to any AI system under consent.Layer 2 — Bett-i (launching today at www.betti.bot). The first fully autonomous, voice-first life-coach ever deployed at consumer scale. Demonstrates the full surface area of the MCP in a product a human being can actually talk to and trust.Layer 3 — Betterness One (June 2026). The enterprise solution that takes the same agentic stack and automates the day-to-day operations of health and wellness businesses — clinics, gyms, longevity programs, wellness brands, med-spas. Zero missed leads, less admin work, members that stay. The business-side counterpart to Bett-i.

All three layers run on a shared enterprise-grade, HIPAA-compliant and SOC2-ready proprietary infrastructure platform.

Investors and advisors

The seed round and advisory board bring together operators, clinicians, capital-market builders, elite athletes, and cultural leaders across health-tech, medicine, capital markets, performance, and wellness lifestyle. Participating investors and advisors announced today include:

Health-tech founders & operators

Martin Varsavsky — Founder of Prelude Fertility and Certuma; one of Europe’s most prolific serial entrepreneurs in digital health and fertility.Justin Stone — Digital-health operator and general counsel to successive unicorn health-tech companies, including MDLIVE (acquired by Cigna), Thirty Madison, and Papa; long-time advisor to 40+ digital-health founders.

Medicine & longevity

Mark Rosenbloom, MD, MBA — Founder of Precision Performance Medicine℠, a concierge longevity and performance-medicine practice serving patients nationally; trained at Northwestern University Feinberg School of Medicine and Stanford GSB. His forthcoming book, ALIVE AF, publishes May 2026.Rabin Rahmani, MD, FACG — Medical Director- Gastroenterology Associates of Brooklyn/South Brooklyn Endoscopy Center.Lloyd Camper, MD, MPH — Center Physician at Cenegenics Miami and board-certified Family & Sports Medicine physician; USC-trained, with a Sports Medicine fellowship at Kaiser Permanente where he cared for athletes from high-school through the pros, including the Los Angeles Football Club (LAFC) of MLS.

Capital markets & digital infrastructure

Carlos Domingo — Co-Founder & CEO of Securitize; the leading tokenization platform for real-world assets, bringing deep expertise in regulated digital infrastructure.David Garcia — CIO and Managing Partner at Borderless Capital; a leading global venture firm bridging traditional capital with programmable financial infrastructure.

Elite performance

Eduardo della Maggiora — Founder & CEO of Betterfly, Latin America’s first “social unicorn” and a purpose-driven insurance and wellness-benefits platform operating across Latam and Europe; four-time Ironman World Championship finisher and two-time runner-up at the Ironman 70.3 World Championships.Apolo Ohno — Eight-time Olympic medalist, the most decorated American winter Olympian in history, and a long-time advisor to athletic-performance and longevity brands.

Culture, brand & wellness lifestyle

Vivie-Ann Bakos (BLOND:ISH) — BLOND:ISH is a globally touring DJ, producer, and movement-builder who left a small Canadian town to become one of electronic music’s most uncompromising forces. As founder of Abracadabra, Bye Bye Plastic, and the $NRG token, she operates on one principle: energy is the only real currency.Jose Molla — Co-Founder of La Comunidad (acquired by Publicis) and CEO & Co-Founder of Plural Doers Hub, the independent, minority-certified content-production studio.

About Betterness

Betterness is the Augmented Wellness™ platform building agent-first infrastructure for the global health and wellness industry. Its products — the Betterness MCP, Bett-i, and the upcoming Betterness One — run on a shared enterprise-grade, HIPAA-compliant and SOC2-ready stack designed to let developers, businesses, and individuals build and run the next generation of AI-powered health systems.

Learn more: www.betterness.aiwww.betti.bot

Media Contact

Jose Molla
Chief Marketing Officer, Betterness
jose@betterness.ai

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SOURCE Betterness, Inc.

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Nexteer’s Global First Steer-by-Wire Goes into Production

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BEIJING, April 26, 2026 /PRNewswire/ — Nexteer Automotive helped a leading Chinese new energy vehicle (NEV) manufacturer bring the world’s first production passenger vehicle with a full drive‑by‑wire chassis to market. The vehicle features Nexteer’s steer‑by‑wire (SbW) system as a key enabler.

The SbW featured in this vehicle marks Nexteer’s first SbW system in mass production, representing a major step forward for the technology — moving from development and validation to full-scale production. Certified in late 2025, this system achieved the world’s first ASIL D functional safety approval from DAkkS (German Accreditation Body) through close collaboration with the OEM. This certification reflects global top-tier performance in fault diagnosis, redundancy, and safety monitoring. Key features include:

Multi-layered redundancy design: Dual controllers, dual power supplies, multiple communication links, and dual actuation paths — achieving redundancy at system, hardware, and software levels. This ensures that in the event of a single fault, the backup path takes over within milliseconds with no loss of steering function.Full‑scenario functional safety mechanism: Multi‑level monitoring and fault handling strategies covering sensors, controllers, actuators, and communication links.Variable steering ratio: Automatically adjusts steering angle and effort based on vehicle speed and driving mode, balancing agility and comfort.Intuitive road‑feel simulation technology: Software‑defined steering feedback delivers a more responsive and precise driving experience, adaptable to a wide range of driving scenarios.Open interface for autonomous driving: As a key actuation layer for ADAS and autonomous driving systems, it provides real‑time, precise control capabilities, supporting the development of intelligent transportation systems.

Steer-by-Wire: Electronic Signals Replace Mechanical Links, Flexible Configurations for Diverse Needs

By decoupling the mechanical link between the hand wheel and the road wheels, steer-by-wire replaces conventional mechanical connections with electronic signals and actuators — and is quickly becoming a foundational technology for next-generation intelligent chassis and autonomous driving platforms. As a motion control technology company with 120 years of engineering heritage, Nexteer offers a flexible, off-the-shelf portfolio of steering feel simulators and road wheel actuators. This modular approach allows us to meet the diverse needs of different vehicle models and driving scenarios efficiently and cost-effectively.

From Steering to Braking: Expanding Full-Stack Motion Control Capabilities

Building on its deep expertise in steering systems, Nexteer has expanded into braking with its Brake-by-Wire solution, the Electro-Mechanical Brake (EMB). EMB has completed full development and rigorous validation and is ready for mass production. Together with SbW, Brake-by-Wire (EMB), Rear-Wheel Steering, and the MotionIQ™ Software Suite make up Nexteer’s broader Motion-by-Wire™ portfolio.

With Nexteer, OEMs get more than steer-by-wire and brake-by-wire components: they get a complete, proven, production-ready and cost-effective drive-by-wire chassis motion control solution that’s shaping the future of the software-defined chassis and enabling faster development, lower costs and safter, smarter and more exciting driving experiences.

During Auto China 2026, we cordially invite you to visit Nexteer at Booth W1B03, Hall W1, China International Exhibition Center (Shunyi) in Beijing, to experience firsthand the breakthrough innovations of steer-by-wire and Motion-by-Wire™ technologies.

ABOUT NEXTEER AUTOMOTIVE

Nexteer Automotive (HK 1316) is a global leading motion control technology company accelerating mobility to be safe, green and exciting. Our innovative portfolio supports Motion-by-Wire™ chassis control, including electric and hydraulic power steering systems, steer-by-wire and rear-wheel steering systems, steering columns and intermediate shafts, driveline systems, software solutions and brake-by-wire. Celebrating 120 years of automotive innovation in 2026, Nexteer builds on a strong legacy of engineering excellence while continuing to shape the future of mobility. The company solves motion control challenges across all megatrends – including electrification, software/connectivity, ADAS/automated driving and shared mobility – for global and domestic OEMs around the world including BMW, Ford, GM, RNM, Stellantis, Toyota and VW, as well as automakers in India and China including BYD, Xiaomi, ChangAn, Li Auto, Chery, Great Wall, Geely, Xpeng and others. www.nexteer.com  

Links to Nexteer Media Center

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World IP Day 2026: PitchMark launches Ideas.Exchange to help creators safeguard and license ideas in the age of AI

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SINGAPORE, April 26, 2026 /PRNewswire/ — To mark World IP Day 2026, PitchMark® today launched Ideas.Exchange, a first‑of‑its‑kind platform designed to help creators assert intellectual property rights, license ideas, and formalise creative conversations in an increasingly AI‑driven economy.

Unveiled at Safeguard Your IP in the Age of AI, a media briefing hosted by CNBC’s Sri Jegarajah, the platform responds to growing concern that ideas are routinely used, reused or absorbed without attribution, consent or compensation—often with limited legal or commercial recourse.

“AI has amplified both the reach and the risk for creators,” said Mark Laudi, Managing Partner of PitchMark LLP. “Ideas.Exchange gives creators a way to protect themselves while still participating confidently in the market for ideas.”

At its core, the platform focuses on three interventions for creators:

Asserting IP rights by establishing proof of authorship and precedenceLicensing ideas without giving them away for freeFormalising conversations so pitches and evaluations are governed rather than informal

Ideas.Exchange is powered by three proprietary resources developed by PitchMark. These include a blockchain‑driven clearing house where ideas and creative works can be listed and licensed; smart contracts that automate usage terms and reduce disputes; and an IP Governance Certification Program designed to signal responsible handling of ideas, particularly in enterprise and AI contexts.

The result, PitchMark says, is three concrete outcomes: deterrence of idea theft, new ways to monetise ideas through structured licensing and price discovery, and a more level playing field that allows creators to pitch to clients and platforms on equal terms.

The launch comes amid renewed scrutiny of how intellectual property is treated in the AI era. While idea theft is rarely reported, its impact is significant. Beyond visible financial losses, organisations and creators often absorb hidden costs through talent attrition, innovation suppression and abandoned market opportunities.

“Most idea theft occurs informally and never reaches the courts,” said Prof David Llewelyn, Professor Emeritus of Law at Singapore Management University. “Introducing governance, traceability and standards is a meaningful step toward addressing that gap.”

Spokespeople including Prof Llewelyn, technology lawyer Bryan Ghows, and Mark Laudi are available for interview.

About PitchMark

PitchMark® deters idea theft and enables creatives to get paid by providing a trusted way to share and license ideas with prospects and clients.

 

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SK hynix receives 2026 IEEE Corporate Innovation Award for Driving AI Computing Expansion with HBM

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SK hynix honored at the 2026 IEEE Awards for leading AI technology innovation with HBM Contributed to the global AI computing ecosystem via stable mass production across all HBM generationsCompany committed to becoming a premier leader in AI innovation through collaboration with global customers and partners

SEOUL, South Korea, April 25, 2026 /PRNewswire/ — SK hynix Inc. (or “the company”, www.skhynix.com) announced today that it received the Corporate Innovation Award at the ‘2026 IEEE1 Honors Ceremony’ held in New York on the 24th (local time).

IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity. Established more than a century ago, the IEEE Awards Program recognizes individuals and teams whose innovations have advanced technology and improved the human condition.

The IEEE Corporation Innovation Award, part of the Recognitions category, has been presented since 1986 to companies that have significantly contributed to the advancement of industry and society through innovative technology. This marks the first time SK hynix has received this honor.

SK hynix attributed the honor to its contribution to the global AI computing ecosystem by ensuring the stable mass production of all High Bandwidth Memory (HBM) generations. Looking ahead, the company aims to solidify its position as a trusted partner in the global AI market by providing memory solutions that are critical to overcoming the performance limitations of AI platforms.

The recognition highlights SK hynix’s achievements in driving the expansion of AI computing through HBM innovation and application. Central to this success was the company’s ability to preemptively offer innovative HBM solutions and respond timely to customer demands in the global AI market.

Industry observers also credit this achievement to the strategic direction of SK Group Chairman Chey Tae-won, who has long emphasized securing long-term technological competitiveness. Under his leadership, the company has consistently expanded its AI infrastructure partnerships with global Big Tech firms in the United States.

Ahn Hyun, President and Chief Development Officer (CDO), attended the ceremony as the company representative to accept the award.

“It is an honor to receive this award on behalf of our employees, who have tirelessly challenged the limits of technology,” said Ahn. “By collaborating closely with our global customers and partners, we will stay ahead in creating the value the market demands and continue to be a premier company leading AI innovation.”

About SK hynix Inc.
SK hynix Inc., headquartered in Korea, is the world’s top-tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”) and flash memory chips (“NAND flash”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

About IEEE
IEEE is the world’s largest technical professional organization and a public charity dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice in a wide variety of areas ranging from aerospace systems, computers, and telecommunications to biomedical engineering, electric power, and consumer electronics. Learn more at https://www.ieee.org.

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SOURCE SK hynix Inc.

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