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The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

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Unlocking New Open Internet Content Environments for Global Advertisers

HONG KONG, April 27, 2026 /PRNewswire/ — The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced that it has become the first-ever demand-side platform (DSP) partner for vertical short drama platform DramaBox, enabling advertisers to programmatically incorporate this fast-growing open internet content environment into their omnichannel media strategies. The partnership spans markets worldwide, helping global advertisers to achieve more efficient, measurable, and scalable audience reach in an increasingly fragmented attention landscape.

As the open internet continues to evolve, digital content formats are diversifying rapidly. Short drama, first emerging in Asia as a mobile-first content format tailored to fragmented viewing habits, has quickly gained traction worldwide. It is becoming a key part of daily online entertainment, consumed in short, intermittent viewing sessions, and complementing long-form content such as connected TV (CTV). This creates new opportunities for advertisers to build more holistic brand coverage across touchpoints with varying levels of consumer attention.

According to streaming consultancy Owl & Co., the global short drama app market is expected to generate $3 billion in revenue in 2025—nearly three times the 2024 figure—with the U.S. now the largest short drama market outside China[1]. The analysis further shows that the top 20 apps collectively reach 250 million monthly active users[1]. Mobile app analytics firm Sensor Tower also reports that Latin America and Southeast Asia account for roughly half of global short drama downloads[2].

The rapid rise of short drama underscores the dynamism of the open internet and presents new opportunities for advertisers. Through this partnership with DramaBox, The Trade Desk seamlessly integrates short drama into a unified open internet programmatic framework, enabling advertisers to manage and optimize campaigns across CTV, mobile, and other premium content environments within a single platform—enhancing cross-channel consistency and efficiency.

“Short drama has become a powerful new growth engine for the global open internet digital content market,” said Wang Hefei, Head of Commercial at DramaBox. “As a leading global platform, DramaBox is committed not only to delivering high-quality short drama content to users worldwide but also to exploring sustainable monetization paths. We have chosen programmatic advertising—particularly our partnership with The Trade Desk—because of its proven global infrastructure and capabilities within the open internet ecosystem. This allows us to explore a monetization approach that is scalable, measurable, and capable of delivering real value to advertisers.”

Douglas Choy, General Manager of Inventory Development, North Asia, The Trade Desk, added, “As a new complement to the open internet, short drama—through its short duration and serialized storytelling—not only meets consumers’ fragmented viewing needs, but also provides advertisers with a high-value environment combining scale and frequency. When combined with other premium open internet content such as CTV, it further strengthens brand storytelling continuity across environments. Through this partnership with DramaBox, we look forward to helping advertisers allocate budgets more efficiently into this fast-growing content environment and unlock the full value of the open internet across channels.”

The partnership between The Trade Desk and DramaBox is now live, with advertising inventory now available to advertisers globally.

Data Sources:

Business Insider: These salacious, bite-sized soaps have become a $1.3 billion business in the US, Sep 2025State of Short Drama Apps 2025, Sensor Tower, July 2025

About DramaBox

DramaBox is a vertical short drama entertainment platform serving global users, specializing in bite-sized, high-intensity content tailored to fragmented viewing habits. Through a hybrid content strategy combining translated adaptations and locally original productions, the platform offers a diverse range of short drama genres. Supported by multilingual interfaces and personalized recommendations, it delivers a seamless and immersive viewing experience for users across Asia, South America, North America, Africa, Europe, and Oceania.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, LinkedIn and YouTube.

 

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SOURCE The Trade Desk

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China Southern Power Grid: Powering Asia-Pacific Prosperity Through Energy Cooperation

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SHENZHEN, China, Sept. 7, 2026 /PRNewswire/ — The following is a news report from Xinhuanet:

The Asia-Pacific Media Forum opened in Shenzhen, Guangdong Province, on September 5 under the theme “Building a Path to Shared Prosperity for the Asia-Pacific Community: Media Consensus and Action.” Qian Chaoyang, Chairman and Party Secretary of China Southern Power Grid Co., Ltd. (CSG), attended the forum and delivered remarks.

The Asia-Pacific region is a major engine of global economic growth, and clean, low-carbon, secure and efficient energy is essential to keeping that engine running smoothly. The region accounts for a significant share of global energy consumption. Its countries vary widely in their energy resources but have strong potential to complement one another, creating substantial opportunities for greater regional energy connectivity. CSG has consistently supported efforts to build an Asia-Pacific community with a shared future and has worked to become an important force in advancing energy connectivity across the region.

CSG highlighted progress in six areas across the Greater Bay Area: power supply, grid reliability, clean-energy integration, transmission technology, artificial intelligence and regional cooperation. Total electricity consumption across the Greater Bay Area exceeded 700 TWh, ranking ahead of the world’s other major bay areas; a stronger power grid, with average annual outage time per customer of less than 30 minutes and power supply reliability maintained at a world-class level; cleaner power, with approximately 180 billion kWh of clean electricity transmitted to the Greater Bay Area annually through the West-to-East Electricity Transmission project, installed renewable energy capacity exceeding 93 GW, and clean energy accounting for more than half of total installed capacity; more active innovation, with world-leading expertise in areas including complex large-scale power grid operations and flexible ultra-high-voltage direct-current (UHVDC) transmission; a smarter power system, with CSG’s proprietary power-sector foundation model, “Big Watt • Yudian,” receiving the top award at the World Artificial Intelligence Conference; and more open collaboration, with CSG launching and regularly convening the Guangdong-Hong Kong-Macao Power Enterprise Summit and establishing the Greater Bay Area Power Development Cooperation Organization to advance open, mutually beneficial regional power cooperation.   

CSG is also contributing to the development of an Asia-Pacific community with a shared future by sharing its experience in building, operating and governing the “electricity-powered Greater Bay Area,” as well as its experience in regional cooperation. The company has built 17 high-voltage power transmission links with Vietnam, Laos and Myanmar and is exploring the development of a regional electricity market in the Lancang-Mekong region. More than 84 TWh of electricity has already been exchanged across national borders, with clean energy accounting for more than 90% of the total.

Pluz Energía Perú, operated by CSG, ranks first in its local market for power supply reliability, while power outages in three demonstration zones established in partnership with Laos have declined by 70%. CSG has also hosted the Global South Power Partnership Development Forum and signed more than 50 partnership agreements. The company has trained nearly 2,000 energy professionals from partner countries and implemented a number of small-scale, high-impact community projects, including the Vinh Tan Light initiative in Vietnam and the Dok Champa project in Laos.

Looking ahead, CSG said it plans to work with regional partners to capitalize on complementary energy resources and expand cross-border energy cooperation across the Asia-Pacific.

The forum brought together more than 400 representatives from over 40 countries and regions, as well as United Nations agencies and international organizations.

View original content:https://www.prnewswire.com/apac/news-releases/china-southern-power-grid-powering-asia-pacific-prosperity-through-energy-cooperation-302871476.html

SOURCE Xinhuanet

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Frost & Sullivan Appoints Janesh Janardhanan as Global Partner and Head of Subscriptions

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Janardhanan to lead the strategic direction, commercial growth and global expansion of Frost & Sullivan’s analytics, subscription and Growth Generator platforms

SAN ANTONIO, Sept. 7, 2026 /CNW/ — Frost & Sullivan, the global analytics and growth advisory firm, today announced the appointment of Janesh Janardhanan as Global Partner and Head of its Subscriptions business. In this role, Janardhanan assumes P&L leadership of the company’s global subscription portfolio, encompassing its analytics business, its subscriptions platform, and its Growth Generator data platform.

The appointment reflects Frost & Sullivan’s continued investment in its recurring-revenue subscription offerings, which provide clients worldwide with continuous access to intelligence, growth opportunity analytics, and decision-support tools. Janardhanan will be responsible for driving the strategic direction, commercial performance, and global expansion of these platforms.

“I am honored to take on the leadership of Frost & Sullivan’s Subscriptions business at such a pivotal moment,” said Janesh Janardhanan, Global Partner and Head of Subscriptions, Frost & Sullivan. “Our analytics, data, and Growth Generator platforms sit at the heart of how clients identify and act on their next opportunities for growth. My focus will be on deepening the value we deliver, scaling our platforms globally, and ensuring our subscribers stay ahead of the transformations reshaping their industries.”

Janardhanan brings extensive experience in commercial leadership, analytics, and growth strategy to the role. He is a graduate of Harvard Business School (GMP) and holds an MBA and a Bachelor of Engineering from the National University of Singapore.

Under his leadership, Frost & Sullivan’s Subscriptions business will continue to expand its coverage, enrich its content and data assets, and strengthen the technology platforms that power insight and growth for organizations across the globe.

About Frost & Sullivan

For more than six decades, Frost & Sullivan has helped clients accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company’s Growth Pipeline as a Service provides corporate leadership teams and their growth strategy partners with continuous research, insight, and analytics that drive transformational growth strategies. For more information, visit www.frost.com.

Your Transformational Growth Journey Starts Here: Schedule Your Growth Pipeline Dialog™ with the Frost & Sullivan team.

Media Contact:

Kristina Menzefricke
Marketing & Communications
Global Customer Experience, Frost & Sullivan
kristina.menzefricke@frost.com

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SOURCE Frost & Sullivan

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Sony Electronics and Hello Kitty Team Up for Limited-Edition Headphone Collection

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Sony Store-exclusive bundles pair select Sony headphones with custom Hello Kitty accessories featuring thoughtful, character-inspired design details

SAN DIEGO, Sept. 7, 2026 /PRNewswire/ — Sony Electronics Inc. today announced a limited-edition collaboration with Hello Kitty, one of Sanrio’s most beloved and recognizable characters. Available only through the Sony Store, the collection pairs select Sony headphones with exclusive Hello Kitty collaboration merchandise, bringing together Sony’s premium audio experience and Hello Kitty’s iconic charm. Pre-orders begin later this holiday season1.

The limited-edition collaboration is available with the following Sony headphones:

WH-1000XM6 Wireless Noise Canceling HeadphonesWH-CH730N Wireless Noise Canceling HeadphonesWH-CH530 Wireless Headphones

Available with select pink/sand pink and black colorways of the WH-1000XM6, WH-CH730N, and WH-CH530 headphones, each collaboration bundle includes a Sony Store exclusive Hello Kitty carrying case and tote bag2. Designed to hold headphones and added space for everyday essentials, the carrying case blends Hello Kitty’s signature charm with Sony’s premium, minimalist design aesthetic. Thoughtful details throughout the collaboration celebrate Hello Kitty’s world and her connection to music, entertainment, and everyday creativity, while each headphone model is paired with its own uniquely designed tote bag for everyday use.

Bringing together Sony’s audio expertise and Hello Kitty’s timeless appeal, the limited-edition collection celebrates self-expression, entertainment, and personal style. The exclusive accessories allow fans to enjoy Hello Kitty’s iconic world not only while listening to music, but also as part of their everyday routine at home and on the go.

To receive updates on this collaboration bundle, please visit https://cloud.email.sel.sony.com/HelloKittyxSony 

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution, and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment. Visit http://www.sony.com/news for more information.

About Sanrio

Sanrio is the global lifestyle brand best known for Hello Kitty, who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Badtz-maru and Keroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services, and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings, and theme parks. Sanrio boasts an extensive product lineup that is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest, and subscribe to the Hello Kitty and Friends YouTube Channel.

1 The collaboration will be available in limited quantities in select countries and regions. Available headphone models will vary by market and may include the WH-1000XM6, WH-CH730N and WH-CH530
2 Availability of collaboration bundles and headphone models varies by country/region.

 

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SOURCE Sony Electronics, Inc.

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