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Wayward Launches Wayward Boost™ to Scale Partnership Media into a Performance Channel

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4 months ago

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New platform transforms high-performing partnership ads into a scalable, omni-channel growth engine

NEW YORK, May 1, 2026 /PRNewswire/ — Wayward today announced the launch of Wayward Boost™, a patent-pending platform designed to scale one of the most effective, yet historically constrained, forms of digital advertising: partnership media.

Partnership ads, featuring influencers and publishers, consistently outperform traditional brand advertising, often driving 3–5x higher performance. Despite this, they remain underutilized due to fragmented workflows and a lack of scalable infrastructure.

Wayward Boost addresses this gap by enabling brands to discover partners, produce partner-led content, transform it into co-branded creative, and deploy paid media campaigns across the open internet – turning partnership advertising into a repeatable, performance-driven channel.

“The results have always been there – the challenge has been scale,” said Ali Marino, Co-founder and CEO of Wayward. “Wayward Boost provides the infrastructure layer that makes partnership media as measurable, efficient, and scalable as any modern paid channel.”

The launch of Wayward Boost marks a significant evolution for the company, expanding Wayward from a partnerships platform into a full-scale, omni-channel performance marketing infrastructure. With this release, Wayward is building the foundation for how partnership-driven growth is executed at scale – enabling brands to manage, activate, and amplify collaborations across both organic and paid channels.

Defining Partnership Media Infrastructure

With the launch of Wayward Boost, Wayward is advancing what it calls Partnership Media – a performance marketing approach that amplifies trusted third-party voices through paid distribution at scale.

While brands have long invested in influencer marketing, publisher partnerships, and affiliate programs, these efforts have remained siloed and operationally complex. As a result, partnership-driven advertising has not scaled alongside traditional paid media.

Wayward Boost unifies these fragmented workflows into a single platform, enabling brands to run partnership media as a cohesive, scalable performance channel.

Through Wayward Boost, brands can:

Discover partnership opportunities with influencers and publishersProduce partner-led contentGenerate AI-powered co-branded ad creativeLaunch campaigns to editorial content, brands’ owned websites, or retailers like Amazon and WalmartApply Wayward Boost Intelligence™ audience targeting to maximize performanceScale partnership advertising across multiple collaborators simultaneously

Turning Trusted Voices Into Scalable Growth

The platform connects brands with influencers and publishers in a unified ecosystem where both sides can activate paid media around partnership content.

Brands gain the ability to amplify trusted recommendations through performance advertising, while influencers and publishers benefit from scaled distribution and measurable monetization opportunities.

The result is a powerful combination of authenticity, distribution, and performance accountability.

“Consumers trust influencers and publishers more than traditional advertising,” said Marino. “Wayward Boost allows brands to scale that trust through modern performance marketing infrastructure.”

Built for the Creator-Led Internet

As the creator economy reshapes how consumers discover products, brands are increasingly looking for ways to combine authenticity with scalable advertising performance.

Wayward Boost bridges that gap – transforming creator recommendations and editorial content into high-performing, measurable advertising campaigns.

With its patent-pending infrastructure, Wayward believes Partnership Media will become one of the fastest-growing allocations in modern marketing.

Availability

Wayward Boost™ launches May 1, 2026, in beta with select partners.
For more information, visit www.wayward.com or contact press@wayward.com.

About Wayward

Wayward is an AI-powered platform building the infrastructure for the future of partnership marketing. Its technology enables brands, influencers, and publishers to discover, activate, and scale high-impact collaborations across the internet.

Through Wayward Connect, an AI-powered marketplace for partnership discovery and execution, and Wayward Boost™, a patent-pending platform that enables partners to fund and scale paid media around partnership content, Wayward powers full-funnel partnerships – from discovery to activation to amplification and measurable performance. Wayward simplifies the complexities of marketing with a streamlined, intuitive end-to-end solution, redefining the historical reliance on marketing experience to run successful marketing campaigns at scale.

By combining artificial intelligence with scalable advertising infrastructure, Wayward transforms trusted recommendations into one of the most powerful growth engines in modern marketing.

View original content to download multimedia:https://www.prnewswire.com/news-releases/wayward-launches-wayward-boost-to-scale-partnership-media-into-a-performance-channel-302760439.html

SOURCE Wayward LLC

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Hexaware and Ashoka Innovators Partner to Support Social Entrepreneurs in India

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54 minutes ago

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August 25, 2026

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Empowering two Ashoka Fellows with financial support, leadership training, and global exposure

MUMBAI, India, Aug. 25, 2026 /PRNewswire/ — Hexaware Technologies (NSE: HEXT), an AI-first digital and IT services company, today announced a Corporate Social Responsibility (CSR) partnership with Ashoka Innovators for the Public (India), a non-profit organization that supports leading social entrepreneurs addressing complex societal challenges.

Through the partnership, Hexaware will provide grant support to Ashoka for two social entrepreneurs selected through Ashoka’s Fellowship process in India. The fellowship stipends will allow selected Fellows to dedicate their time to developing and expanding sustainable solutions for long-term social change.

Ashoka identifies social entrepreneurs through a rigorous selection process that evaluates the originality of their ideas, entrepreneurial qualities, and potential to address systemic challenges. The Fellowship offers selected Fellows with leadership development, strategic guidance, peer-learning opportunities, and access to a global network of social entrepreneurs and collaborators.

“At Hexaware, we believe businesses have a role to play in contributing to society beyond technology and operations,” said Dr. Ramya Kannan, Vice President & Head – CSR, Hexaware. “Through our CSR initiatives, we support efforts that create opportunities and help strengthen communities. Our partnership with Ashoka allows us to stand behind social entrepreneurs who are working to build solutions that benefit people and society.”

Dr. Shruti Nair, Leader, Ashoka Innovators for the Public, India, said, “We are delighted to partner with Hexaware in supporting social entrepreneurs at pivotal moments in their journeys. The Ashoka Fellowship provides leaders with the freedom, network, and strategic support they need to scale their ideas and create lasting change. Along with these Ashoka Fellows, we hope to strengthen a new generation of changemakers working to build an ‘Everyone a Changemaker’ world.”

The collaboration brings together Hexaware’s commitment to responsible business practices and Ashoka’s experience in advancing social innovation.

About Hexaware

Hexaware is a global technology and business process services company. Every day, Hexawarians wake up with a singular purpose; to create smiles through great people and technology. With offices across the world, we empower enterprises worldwide to realize digital transformation at scale and speed by partnering with them to build, transform, run, and optimize their technology and business processes. Learn more about Hexaware at https://hexaware.com.

About Ashoka

Ashoka is one of the largest networks of social entrepreneurs, founded on the belief that the most powerful force for change is an idea in the hands of the right person. Through its Young Changemakers program, Ashoka nurtures a generation of youth who are solving social problems with empathy, creativity, and an entrepreneurial spirit.

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/hexaware-and-ashoka-innovators-partner-to-support-social-entrepreneurs-in-india-302859191.html

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Singapore Prepares to Host a Major Week for Offshore Energy as World Offshore Week 2026 Approaches

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54 minutes ago

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August 25, 2026

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SINGAPORE, Aug. 25, 2026 /PRNewswire/ — In just over four weeks, World Offshore Week 2026, part of the FPSO Network, will bring the offshore oil, energy and marine industries together at Singapore EXPO on 23–24 September 2026.

Free to register for industry professionals, the event will welcome 3,000+ participants, 100+ exhibitors and 70+ speakers, with eight free-to-attend exhibition-floor theatres covering offshore oil and gas, marine, renewables, digitalisation and decarbonisation.

With capacity becoming increasingly limited, industry professionals are encouraged to secure their free visitor pass today.

Register for your free World Offshore Week visitor pass

Across two days, discussions will explore vessel demand, shipyard capacity, offshore wind, decommissioning, asset integrity, cybersecurity, AI and decarbonisation.

The programme includes organisations such as PETRONAS, Woodside Energy, Eni, Hibiscus Petroleum, PT PLN, Seatrium, Noble, Hafnia, Cyan Renewables, Cadeler and Wood Mackenzie.

Three Major Industry Events in Singapore

World Offshore Week will be co-located with the 27th Annual FPSO World Congress and Energy 2040, bringing senior energy decision-makers to Singapore EXPO.

The FPSO World Congress will feature leaders from Petrobras, BW Offshore, Yinson Production, SBM Offshore, Hanwha Offshore and PTTEP, including Philip Huizenga, CEO, Carnarvon Energy; Mike McAreavey, CTO, BW Offshore; Bai Li Guo, CEO, Hanwha Offshore; and Markus Wenker, CFO, Yinson Production.

Energy 2040 will convene government, energy, regulatory, utility and LNG leaders to examine Asia’s energy security, affordability and transition.

Joining the programme is Josephine Moh, Senior Vice President and Head of Energy & Renewables, Singapore Economic Development Board (EDB), alongside Peter Govindasamy, Executive Director, Energy Studies Institute; Eugene Toh, Chief Commercial Officer & Assistant Chief Executive (Energy Technologies), Energy Market Authority; Andy R. Elliott, President, ExxonMobil LNG Asia Pacific; and Leong Wei Hung, CEO, Singapore LNG Corporation.

Organisations represented include EDB, Energy Market Authority, Chevron, ExxonMobil LNG Asia Pacific, Singapore GasCo, Singapore LNG Corporation, Cheniere Energy and JERA.

Together, the three events will bring the offshore and energy value chain to Singapore this September.

Secure your free visitor pass today

Find out more about World Offshore Week 2026

About World Offshore Week

World Offshore Week is Asia’s leading platform for the offshore oil, energy and marine sectors, connecting operators, EPCs, shipowners and technology providers.

The 2026 edition features eight exhibition-floor theatres and is co-located with Energy 2040 and FPSO World Congress.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/singapore-prepares-to-host-a-major-week-for-offshore-energy-as-world-offshore-week-2026-approaches-302859219.html

SOURCE FPSO Network

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Hollyland to Unveil New Solutions for Live Production and Content Creation at IBC 2026

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54 minutes ago

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August 25, 2026

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Highlights

Hollyland to showcase new solutions for professional live production and content creation at IBC 2026 Booth 11.C28.Pyro 7 Ultra combines professional monitoring and wireless video transmission in one monitor.Argus X1 brings switching, recording, monitoring, and streaming into one live production system.Solidcom C1 Air and Solidcom SE 2 expand Hollyland’s wireless intercom lineup.New creator solutions include the LARK A2 and LARK M3 wireless microphones and the VenusLiv Air 2 streaming camera.

AMSTERDAM, Aug. 25, 2026 /PRNewswire/ — Hollyland, a global provider of professional wireless audio and video solutions, is set to introduce new solutions for professional live production and modern content creation at IBC 2026. From September 11 to 14, 2026, the company will showcase its expanded ecosystem at Booth 11.C28 in the RAI Amsterdam convention center, where visitors can explore its newest technologies and products scheduled for release later in 2026.

Expanding Live Production Portfolio

Hollyland continues to expand its product range with new solutions for professional production and content creation. At IBC 2026, the company will introduce new solutions for professional live production, designed to help production teams work more efficiently, reliably, and seamlessly in demanding environments. The new lineup includes the Pyro 7 Ultra professional wireless monitor, Argus X1 all-in-one live production switcher, and Solidcom C1 Air and Solidcom SE 2 intercom systems.

The Pyro 7 Ultra, launching on September 3, brings professional monitoring and wireless video transmission together in one 7-inch monitor. Professional productions have traditionally relied on separate wireless transmission systems and standalone field monitors, with additional cables between devices and separate power sources for each device. The Pyro 7 Ultra can serve as an on-camera monitor and transmitter, or as a handheld monitor and receiver for mobile viewing. Its QD-LCD display delivers exceptional color accuracy, with each unit factory-calibrated via Calman® to achieve a ΔE <1.5. Users can also recalibrate the display with the Hollyland Color Calibrator to maintain color accuracy over time. The system also offers 20ms latency, 1km transmission, unlimited receivers, 4K60 video transmission, and TWiFi technology.

Also debuting is Argus X1, an all‑in‑one live production switcher slated for release in December. Argus X1 consolidates switching, monitoring, recording, streaming, and content delivery into a single device. A 10.1‑inch FHD touchscreen provides intuitive control, while 4K60 video I/O and support for three Hollyland wireless transmitters expand its flexibility across multi‑camera workflows. Built‑in streaming, ISO recording, MultiView, and connectivity options including Wi‑Fi 6, 4G, and Gigabit Ethernet make Argus X1 a central hub within the Hollyland production ecosystem.

Two new intercom systems will also be introduced during the event. Solidcom C1 Air features an open‑ear design, a 42g headset, 300m wireless range, and dual‑microphone ENC for clean dialogue. Solidcom SE 2 adds intelligent frequency hopping, a 123g build, 20 dB ENC, 3.5mm audio I/O, and up to 10 hours of runtime, delivering stable performance for field and studio teams.

Empowering Modern Content Creation

Hollyland is also expanding its creator‑focused audio lineup with several new tools designed for modern podcasting and production. LARK A2, arriving in early September, offers 48 kHz/24‑bit recording, three‑level AI noise cancellation, a 200m range, and an 8.5g transmitter. Quick charging, AI power saving, intuitive controls, and a –6 dB safety track support dependable on‑the‑go capture.

Launching on September 22, the LARK M3 introduces flexible multi‑person recording with support for four transmitters and four receivers. It provides four‑track independent recording, 48 kHz/32‑bit float audio, vocal presets, 300m transmission and up to eight hours of use on a single charge. The LARK M3 is well suited for podcasts, interviews, video conversations, and multi-person content creation.

Rounding out the lineup, the VenusLiv Air 2 will arrive in November with 4K60 UVC streaming and SAR AI Tuning 2.0, while maintaining the core performance of the VenusLiv Air.

During IBC 2026, Hollyland will host Roll & Win giveaways from September 11–14. Visitors can participate for a chance to win Hollyland’s products and other prizes. On September 11, the company will unveil its new products, followed by an anniversary celebration that evening. Meanwhile, all showcased solutions will be available for hands‑on experience at Booth 11.C28 throughout the exhibition.

About Hollyland

Hollyland is a leading provider of wireless products, specializing in wireless intercom systems, video transmission systems, monitors, wireless microphones, and live streaming cameras. Since 2013, Hollyland has been serving millions of users around the world in various fields, including filmmaking, telecasting, video production, live events, exhibitions, theaters, houses of worship, and content creation. It has built a sales network covering approximately 160 countries and regions, supported by regional teams and offices worldwide. For more information, please visit https://www.hollyland.com/, Hollyland Facebook, and Hollyland Instagram.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hollyland-to-unveil-new-solutions-for-live-production-and-content-creation-at-ibc-2026-302857874.html

SOURCE Hollyland

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